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INDONESIA
PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Published by Transpublika Publisher
ISSN : 28098218     EISSN : 28097939     DOI : https://doi.org/10.55047/prima
The Community Service Innovation and Research Portal (PRIMA) is a peer-reviewed journal that publishes scientific articles from various disciplines that are implemented in various community service activities and other applied research. Articles published in the PRIMA Journal include the results of original scientific research, new scientific review articles, or comments and criticisms of existing writings published in the PRIMA Journal or in other scientific periodicals. PRIMA journal accepts manuscripts or article manuscripts in the field of applied research and downstreaming the results of community-based qualitative and quantitative scientific research into community service formats that cover relevant scientific fields including: 1. Social Science 2. Educational Field 3. Exact Science 4. Sports 5. Language 6. Business and Economics 7. Technical and Vocational 8. Arts 9. Religion and Philosophy 10. Medicine and Health
Arjuna Subject : Umum - Umum
Articles 5 Documents
Search results for , issue "Vol. 4 No. 1 (2024): DECEMBER" : 5 Documents clear
Peningkatan Kompetensi Guru SD Melalui Workshop Media Belajar Interaktif Menggunakan Assemblr Edu dan Artificial Intelligence Fawwaz, Muhammad Iqbal; Akbar, Muhammad Fikri; Churiyah, Madziatul; Sholikhan, Sholikhan
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i1.1492

Abstract

Digitalisation in Indonesia has seen a significant development in education in recent years. Nevertheless, issues persist in the educational journey, including the absence of interactive and creative learning tools in primary education institutions. Teachers, at the forefront of the educational journey, hold a vital role in crafting learning materials. In the field, particularly in Gugus 5 Blimbing, it is evident that numerous educators lack the skills to create engaging and inventive learning resources. Consequently, student engagement and motivation suffer, resulting in a less impactful learning experience. To address this issue, a workshop focused on creating user-friendly learning materials, accessible to all educators, is essential. Assemblr Edu offers a platform for educational institutions to generate interactive 3D learning tools using Augmented Reality (AR).  Educational establishments have the ability to enhance learning materials by implementing Augmented Reality technology, allowing students to view virtual objects within the classroom.  The target output of this activity is that driving school teachers in Gugus 5 Blimbing have competence in developing 3D interactive learning media using Assemblr Edu Augmented Reality and AI technology.
Pelatihan Membuat Media Persepsi Taktil Pada Guru-Guru di SLB YPPLB 2 Makassar Bastiana, Bastiana; Sulasminah, Dwiyatmi; Rahmi, Nurazizah; Kasmawati, St.; Syawaluddin, Ahmad
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i1.1495

Abstract

Children with special needs in their learning require a different approach or method of learning from children in general. This tactile perception media making training aims to improve the skills of teachers in SLB YPPLB 2 Makassar in designing and making appropriate media for students with special needs, especially those with sensory limitations such as blind children and autistic children. Tactile media functions as a learning aid based on the sense of touch, enabling students to understand the concepts and shapes of flat shapes and numbers through sensory experiences. This program is implemented through three stages: preparation, implementation, and post-training assistance. The implementation stage includes an introduction to the concept of tactile perception, the practice of making media, and simulation of its use in the classroom. In addition, mentoring and evaluation are conducted to ensure sustainable implementation in the classroom. The training results showed significant improvement in teachers' skills in creating and using tactile media. Teachers also successfully integrated the media into the curriculum, creating more inclusive learning. The success of the training is supported by teachers' enthusiasm and support from the school, although there are still obstacles such as limited teacher time and technology resources. Overall, this training has a positive impact in improving the quality of learning for students with special needs in SLB YPPLB 2 Makassar. It is recommended that schools provide special time for teachers to develop media and collaborate with external parties to procure additional resources.
Pelatihan Social Media Marketing dan Customer Brand Engagement pada UMKM PPMT (Perhimpunan Pelaku Usaha Mikro Tangerang Selatan) Sudarman, Daman; Hananto, Djoko
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i1.1526

Abstract

The community service aims to provide digital marketing training to MSME entrepreneurs in South Tangerang so that they can utilize social media more effectively. The training seeks to introduce marketing techniques using platforms such as Instagram, Facebook, and TikTok, as well as building brand engagement with customers. In this program, the techniques applied included supervising, interviewing, and providing tutorial-based training and visualization to enhance participants' knowledge on how to create engaging materials and online promotion strategies.   The data collected showed a significant improvement in participants' understanding, as seen in the results of the pre-test and post-test, with an average increase in score of 30 points per region. In addition, the training successfully increased social media engagement by 40% and online transactions between 20%-30%, proving the effectiveness of using social media in expanding the market reach of MSMEs. Nevertheless, challenges such as limited infrastructure and internet access remains an obstacle that needs to be overcome to ensure the sustainability of this program.
Edukasi Literasi Keuangan dan Investasi di Pasar Modal bagi Generasi Muda Anisah, Nur; Prasetyo, Deni Widyo
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i1.1528

Abstract

The primary goal of this community service initiative is to educate the local community, specifically the younger demographic, on ways to enhance the village's economy by promoting financial literacy and encouraging investment in the stock market. The approach utilised in these community service endeavours involves mentoring and interactive discussions. As a result of these activities, the young residents of Pandan Blolele Village in Ploso District and Bangsri Village in Plandaan District, Jombang Regency have been successfully introduced to and have implemented financial literacy and investment concepts from the stock market into their daily lives. By equipping them with this knowledge, they are less likely to fall victim to deceitful investments or unreliable digital financial platforms that operate outside the regulations of the Financial Services Authority (OJK) when they eventually become active members of society. The results of this mentoring provide a positive contribution in collaboration with youth organizations, schools, village community empowerment and universities.
Strategi Pengembangan Usaha Mikro Kecil Menengah Halim Accu (Battery Automotive Retailer) pada Era Digital untuk Mencapai Daya Saing yang Kompetitif Mafatikul Huda, Muhammad Rifqi; Mukti, Teguh Lingga; Winarno, Agung
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i1.1536

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a major contribution to the Indonesian economy but have many competitiveness constraints. Halim Accu as one of the MSMEs engaged in the automotive sector needs to improve its competitiveness, especially in digital marketing. The community service aims to help the owner of Halim Accu become more educated in the use of digital marketing. The method used is community service. The results of the assistance include; (1) Implementation of a structured operating system and work procedures in the form of organizational charts and work operational standards. (2) Automation of the transaction system using the point of sales cashier application. (3) Digital marketing through the use of social media and website. (4) Increased human resources competence through internal and external training. (5) Organized accounting system. (6) Optimization of store displays and product displays. (7) Brand and logo legality through the acquisition of Intellectual Property Rights.

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