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INDONESIA
INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Published by Yayasan Pena Cendekia Insani
ISSN : 27985377     EISSN : 27985156     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English language.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 375 Documents
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MOBILIZING VOTERS THROUGH POLITICAL COMMUNICATION: THE ROLE OF PKS IN THE 2024 SOUTHEAST ACEH ELECTION Putra, Irfan Syah; Rubino, Rubino; Effendi, Erwan
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1092

Abstract

This study aims to analyze the political communication conducted by the Regional Leadership Council (DPD) of the Prosperous Justice Party (PKS) in gaining public support during the 2024 General Election in Southeast Aceh Regency. The research focuses on the strategies, forms, and media of political communication used by the DPD PKS, as well as the supporting and inhibiting factors in the process. A qualitative approach with a case study method was employed. Data were collected through in-depth interviews with DPD PKS administrators, observation of party political activities, and documentation from various relevant sources. The findings indicate that the Southeast Aceh DPD PKS prioritizes political communication based on Islamic values, social services, and personal closeness with the community. Communication strategies are implemented through social media, face-to-face meetings, regular religious gatherings (pengajian), and community service activities. The success of this communication is supported by the party’s religious image and cadre solidarity; however, it also faces challenges such as limited media access, low political literacy among some segments of the population, and intense inter-party competition in the region. The study concludes that the effectiveness of DPD PKS's political communication in gaining support for the 2024 election is largely determined by its ability to build trust, maintain message consistency, and apply direct approaches to the public. The study recommends enhancing the communication capacity of party cadres and optimizing the use of digital technology to better reach young voters.
EXAMINING THE IMPACT OF PRODUCT AND PROMOTION ON ONLINE PURCHASING DECISIONS THROUGH PURCHASE MOTIVATION Aditya Rudy Wicaksono; Siti Asiyah; Ridwan Basalamah
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1093

Abstract

This study aims to analyze the influence of products and promotions on consumer purchasing decisions in the Shopee marketplace, with purchase motivation as a mediating variable. The approach used is a quantitative approach with an explanatory research type to test and prove the hypothesis of the relationship between variables. The theory used as a basis is the Theory of Planned Behavior (TPB), which explains that positive attitudes, social support, and perceived control play an important role in shaping consumer intentions and behavior. Data were obtained from Shopee consumers in Malang City who made non-food and non-drink purchases during the COVID-19 pandemic, using a judgmental sampling technique. The results of the study indicate that products and promotions have a positive and significant effect on purchasing decisions, both directly and through purchase motivation as a mediating variable. These findings reinforce the importance of product quality, promotional strategies, and the role of consumer motivation in increasing online purchasing decisions on e-commerce platforms.
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION THROUGH PURCHASING DECISIONS AS AN INTERVENING VARIABLE AT ANCIENT ART SHOP II Irbad, Yuzky Maulana; Nur Hidayati; Hadi Sunaryo
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1094

Abstract

This study aims to analyse the effect of brand image and brand trust on customer satisfaction at Kuno Art Shop II Bali, with purchasing decisions as a mediating variable. The research method used is a quantitative approach with data collection through questionnaires from customers of the store. The population in this study were all Kuno Art Shop II consumers, both local and foreign, with a sample size of 90 respondents. The analytical tool used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through SmartPLS software version 4.0. The results of the analysis show that brand trust has a significant effect on purchasing decisions and indirectly affects customer satisfaction through these decisions. Meanwhile, brand image has a significant effect on purchasing decisions but not directly on customer satisfaction. The purchase decision is shown to have a major influence on customer satisfaction, and the research model shows high predictive power and good variable reliability. The findings confirm the importance of building trust and brand image to improve purchase decisions and customer satisfaction in the antiques and cultural arts industry. The main conclusion highlights that management should focus not only on building image and trust, but also on creating a satisfying purchase experience to increase customer loyalty.
ANALYSIS OF THE IMPLICATIONS OF USTADZ ABDUL SOMAD'S YOUTUBE CONTENT LECTURES ON THE UNDERSTANDING OF "WE WILL BE HAPPY IF WE MAINTAIN PRAYERS" IN MARENU VILLAGE, AEK NABARA BARUMUN DISTRICT Hasibuan, Etti Handayani; Khatibah
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1095

Abstract

The purpose of this study was to analyze the implications of Ustadz Abdul Somad's YouTube content lecture "We Will Be Happy If We Maintain Prayer" in Marenu Village, Aek Nabara Barumun District. The main purpose of this study is to describe how digital preaching lectures can have an impact on people's lives to understand, absorb, and practice Islamic teachings through prayer. This study uses a qualitative method with a Phenomenological approach to understand the experiences of informants related to the implications of Ustadz Abdul Somad's YouTube content lecture. Data collection techniques were carried out through interviews, observations, and documentation. Research informants consisted of ustadz, community leaders, village heads, and local people. Data were analyzed through the process of data reduction, data presentation, and drawing conclusions. The validity of the data is strengthened through triangulation and member check. The results of this study provide a good impression of the lives of the people in Marenu Village, Ustadz Abdul Somad's lecture was able to raise public awareness of the importance of maintaining prayer as a primary obligation that brings inner peace and true happiness where there is an increase in the quality of community worship. Residents who were previously negligent in praying began to show changes by being more diligent in carrying it out and the mosque that was previously quiet is now crowded and the weekly religious studies are routinely carried out by both mothers and teenagers. therefore the lecture has succeeded in providing a deep understanding to the people of Marenu Village, because of its simple, interesting and meaningful interaction style so that the community experiences positive changes in their lives with the emergence of mutual cooperation carried out in the mosque, the habit of reprimanding each other in goodness, and increasing concern for religious education.
DEVELOPMENT OF POP-UP BOOK-BASED PICTURE MEDIA TO IMPROVE THE ABILITY OF WRITING INDONESIAN LANGUAGE NARRATIVES IN GRADE IV Aulia, Usna; Rambe, Andina Halimsyah
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1096

Abstract

This study aims to evaluate the validity, practicality, and effectiveness of Pop-Up Book-based image series media in enhancing narrative writing skills in Indonesian language lessons for fourth-grade students at MIS Al-Washliyah Timbang Lawan. Using a Research and Development (R&D) approach with the ADDIE model, the research includes stages of Analysis, Design, Development, Implementation, and Evaluation. The product underwent validation by media, material, and language experts. Results showed that media experts rated the Pop-Up Book learning media at 95.7% (very valid), material experts at 72.3% (valid), and language experts at 94.2% (very valid). In terms of practicality, educators gave it a 96% rating (very practical), while students rated it 93.1% (very practical). The writing ability observation sheet showed that students’ writing skills improved significantly, from 65.6% to 95% after using the media. In conclusion, the Pop-Up Book-based learning media is effective in improving students' writing skills.
THE INFLUENCE OF BPJS HEALTH SERVICE ACCESSIBILITY AND MEDICAL SERVICE QUALITY ON PARTICIPANT SATISFACTION LEVELS AMONG CIVIL SERVANTS IN SIMALUNGUN REGENCY Khairani, Devia Astry; Nursantri Yantri; Kusmilawaty
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1097

Abstract

One of the important benchmarks to evaluate the effectiveness of social security programs in the health sector is the level of participant satisfaction with BPJS Kesehatan. The purpose of this study was to determine how participant satisfaction among Civil Servants (PNS) in Simalungun Regency is influenced by the accessibility of BPJS Kesehatan services and the quality of health services. The methodology of this study is a survey strategy that uses a quantitative approach and questionnaires given to 100 PNS. EViews 12 software was used to analyze the data using multiple linear regression tests. The findings of the study indicate that, partially and simultaneously, participant satisfaction is positively and significantly influenced by the accessibility of services and the quality of medical services. More than half of the variation in participant satisfaction can be explained by these two variables, based on the coefficient of determination (R2) value of 54.45%. Therefore, BPJS and health facilities must continue to improve the quality and accessibility of medical services in order to increase participant satisfaction.
OPTIMIZATION OF AKIDAH AKHLAK LEARNING STRATEGIES THROUGH THE APPLICATION OF MIND MAPPING METHOD AT MTsN 2 MEDAN Nasution, Ananda Sholih; Zulham
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1098

Abstract

The teacher-centered learning (TCL) model remains a common issue encountered in the process of Islamic Education learning, including the subject of Akidah Akhlak. Ideally, with the implementation of the 2013 Curriculum, the student-centered learning (SCL) approach should have been advocated, but it has not been fully realized. Therefore, this research aims to delve deeper into the application of the SCL approach in Akidah Akhlak learning, specifically utilizing the mind mapping method to achieve active learning as expected by the Merdeka Curriculum. This qualitative case study research employs data collection techniques such as observation, interviews, and documentation. Data analysis techniques involve data condensation, data presentation, and concluding with a summary. Additionally, data validity techniques include prolonged engagement and triangulation of data sources, methodologies, and time. The results of this study indicate that the application of the mind mapping method implemented in the eighth grade at MTsN 2 Medan is effective in enhancing understanding, creativity, collaboration, and making Akidah Akhlak learning more enjoyable for students.
THE STRATEGY OF THE NATIONAL AMIL ZAKAT AGENCY (BAZNAS) NORTH SUMATRA IN INCREASING MUZAKKI AWARENESS TO PAY PROFESSIONAL ZAKAT Purba, Gilang Maulana; Abdurrahman
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1099

Abstract

Professional zakat is one type of zakat with significant potential to support the economic development of the Muslim community. However, the level of awareness among muzakki (zakat payers) in North Sumatra to fulfill professional zakat obligations remains relatively low. This study aims to analyze the strategies implemented by the National Zakat Agency (BAZNAS) of North Sumatra Province in increasing muzakki awareness in paying professional zakat. A descriptive qualitative method was employed, using in-depth interviews, observation, and documentation as data collection techniques. The results reveal that BAZNAS North Sumatra applies strategies such as direct socialization to government agencies and communities, digital campaigns via social media, and collaboration with religious leaders and public figures. The challenges faced include low zakat literacy and limited public participation. This study recommends enhancing educational innovation and utilizing technology to expand the reach of zakat campaigns.
THE EFFECT OF TRAINING AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE Moch. Ardiansyah Pramudya; Abdul Khodir Djaelani; Nur Hidayati
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1100

Abstract

This study examines the effect of training and work motivation on the performance of Café Nakoa Malang employees, with job satisfaction as a mediating variable. The study population consisted of 103 employees spread across four Café Nakoa branches, all of whom were sampled using saturation sampling techniques. The method used was a survey with data collection through questionnaires, which were then analysed quantitatively using SEM-PLS via the SmartPLS 4 software. The results showed that training and motivation had a positive and significant effect on performance, both directly and through job satisfaction. These findings underscore the importance of effective training and a fair motivation system in enhancing employee satisfaction and performance, particularly in the service industry with a self-service system. The research model was also proven to be valid and reliable, with significant relationships among the main variables.
ANALYSIS OF STUDENT’S LEARNING DIFFICULTIES IN THE IMPLEMENTATION OF SCIENCE PRACTICUM AT SMP NEGERI 2 MARBAU Chey, Salwa Cheylani Lukito; Novi Fitriandika Sari; Ika Chastanti
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1101

Abstract

This study aims to analyze the learning difficulties of VIII grade students of SMP Negeri 2 Marbau in the implementation of science practicum. The learning difficulties studied include four main indicators, namely infrastructure facilities, practicum implementation process, technical constraints, and mastery of theory. The research method used was descriptive qualitative with total sampling technique as many as 167 students as respondents. Data were obtained through questionnaires, interviews, and documentation, then analyzed using a percentage approach. The results showed that the highest difficulty lies in the aspect of infrastructure facilities with a very high category (82.25%), followed by the practicum implementation process (78.8%) and technical constraints (75.5%) which are included in the high category. Meanwhile, mastery of theory was classified as low in difficulty (36.6%), indicating an imbalance between students' conceptual understanding and practicum skills. These findings indicate the need for improvements in the provision of laboratory facilities, training in science process skills, and the design of more authentic practicum activities to improve students' overall scientific competence.

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