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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 3 No. 11 (2024): OCTOBER" : 20 Documents clear
THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students) Putri Aklima; Jullimursyida; Naufal Bachri; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.574

Abstract

This study aims to determine the effect of promotional strategies through social media, word of mouth, and brand ambassadors on purchase decisions for Emina products, with a case study focused on students at Malikussaleh University. This quantitative study uses multiple linear regression for model selection. The study uses primary and secondary data collected online via Google Forms distributed to Malikussaleh University student respondents. The sampling technique is non-probability sampling, where not all members have the same chance of being selected. The sample was selected based on particular criteria, aged 18 to 24 years and consumers of Emina products. A total of 100 respondents were sampled using the Slovin formula. Data analysis was performed using SPSS version 25. The results indicate that promotional strategies on social media have a positive and significant influence on purchasing decisions for Emina products among Malikussaleh University students. However, the word-of-mouth variable does not have a significant effect on purchase decisions. Brand ambassadors also have a positive and significant influence on purchase decisions for Emina products among Malikussaleh University students.
THE EFFECT OF ACCOUNTABILITY AND TRANSPARENCY ON ASSET MANAGEMENT AT THE BPKD OF BIREUEN DISTRICT Nurul Azmi; Rozana Putri; Saryati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.576

Abstract

Assets refer to economic resources controlled or owned by the government as a result of past events. From these assets, it is hoped that economic and/or social benefits can be obtained in the future, both by the government and society. Asset management is the basis for local governments to manage their assets, this has an impact on increasing the function of the assets themselves, both in terms of the number and value of the assets. The aim of this research is to test and determine how accountability and transparency influence asset management at the Bireuen Regency BPKD. The population in this study were all employees in the Bireuen Regency BPKD, totaling 110 people. Based on the calculations above, the sample of respondents in this study was adjusted to 53 people from the total number of BPKD employees in Bireuen Regency. Based on the research results, it is known that the t-test results for the accountability variable (X1) obtained a tcount of 3.061 with a significant level of 0.003 and for the Transparency variable (X2) obtained a tcount of 2.148 with a significant level of 0.005. The results of the F test in this study obtained an Fcount value of 5.582 with a significance level of 0.001. Meanwhile, the Ftable value has a significance level of 5% and df = nk-1 (53 – 2 – 1 = 50), the Ftable value is 2.56. Thus, Fcount> Ftable means that simultaneously accountability and transparency have a significant effect on asset management at the Bireuen Regency BPKD.
COMPARATIVE ANALYSIS OF EMPLOYEE SATISFACTION LEVELS PTPN IV REGIONAL I MEDAN AFTER HOLDINGISAS Afzalia; Harmein Nasution; Yeni Absah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.578

Abstract

This study analyzes employee satisfaction after holding at PTPN IV Regional I Medan. The population of this study consisted of 682 employees, with a sample of 87 respondents selected using the Slovin formula. Data were collected through a questionnaire with a Likert scale and secondary data were taken from written reports on the condition of the company's office. The study results showed an increase in job satisfaction after holding, especially in the variables of job content, supervision, opportunities for advancement, salary/incentives, and relationships with coworkers. However, there was no increase in the working conditions variable. The results of the hypothesis test showed a significant difference in the level of employee satisfaction after holding. The recommendations of this study emphasize the importance of paying attention to job content, improving supervision, providing opportunities for career advancement, fair treatment, open communication, and supportive office facilities. Holdingization causes organizational changes that affect job satisfaction. The higher the level of satisfaction, the better the employee performance. This study distinguishes between the levels of satisfaction before and after restructuring.
THE EFFECT OF WORK DISCIPLINE AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS A VARIABLE INTERVENING AT PT. SUCOFINDO MEDAN BRANCH Intan Febrizi Nasution; Yeni Absah; Syahyunan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.579

Abstract

The purpose of this study is to testfactors that affect employee performance at PT. SUCOFINDO Medan Branch seen from Work Discipline, Workload and Job Satisfaction. The population in this study were all employees at PT. SUCOFINDO Medan Branch. The sample selection used in this study amounted to 44 people. The data analysis technique used was the measurement model (outer model) and inner model consisting of convergent validity, discriminant validity, model coloniality test, composite reliability, path coefficient, and R-Square which were processed using SEM - PLS (Structural Equation Modeling - Partial Least Square). The results of this study indicate that: 1) work discipline affects employee performance, 2) workload affects employee performance, 3) job satisfaction affects employee performance, 4) work discipline affects job satisfaction, 5) workload affects job satisfaction, 6) work discipline affects performance with job satisfaction as an intervening variable, 7) workload affects performance with job satisfaction as an intervening variable.
THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY Mahfuza; T. Edyansyah; Muchsin; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.580

Abstract

This research aims to analyze the influence of price, user convenience, and trust on consumer interest in using the Lazada E-commerce platform in Lhokseumawe City. In the increasingly developing digital era, E-commerce has become one of the primary choices for consumers to purchase goods and services. Factors such as competitive prices, ease of use, and consumer trust level are substantial aspects that influence consumer interest. The research method used is a survey with a quantitative approach, and collected through questionnaires distributed to Lazada consumers in Lhokseumawe City. The research sample was taken using a purposive sampling technique, with 100 respondents, and the data analysis uses multiple linear regression to see the influence of each independent variable on the dependent variable. The research results show that the three variables, namely price, user-friendliness, and trust, positively and significantly influence consumer interest in using the Lazada platform. Of these three variables, consumer trust in the platform has the most dominant influence compared to other variables. It shows that, in the context of E-commerce, consumer trust is a key factor that platform providers should pay attention to increase consumer interest. It concludes that to increase consumer interest in Lhokseumawe City, Lazada should continue to maintain competitive prices, improve easy and comfortable user experience, and build and maintain consumer trust through various effective strategies. This research can contribute to developing marketing strategies and improving service quality on the Lazada E-commerce platform.
PRINCIPAL DEVELOPMENT OF CERTIFIED TEACHERS TO ENHANCE THE QUALITY OF LEARNING IN BABAHROT DISTRICT ELEMENTARY SCHOOLS, SOUTHWEST ACEH REGENCY Irfandri; Khairuddin; Bahrun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.581

Abstract

Certified teacher development is assistance or a series of efforts carried out by school principals towards certified teachers in conducting professional competence improvement to enhance the quality of education. The purpose of this research is to determine the implementation of principal's coaching for certified teachers in improving the quality of education, including: planning; implementation; follow-up, and obstacles. This research was conducted qualitatively with a case study research design. Data collection techniques included interviews, observations, and documentation. Data validity checking techniques included more thorough observations and triangulation testing. Subjects in this study were school principals and certified teachers. The findings of the research are as follows: (1) Academic supervision planning begins at the beginning of the academic year with a work meeting involving the school principal and certified teachers. The coaching program includes supervision, training, and technical guidance. The coaching focus includes: lesson plan supervision, RPP monitoring, learning process, and assessment of learning outcomes; training to improve teachers' competencies in IT; (2) Implementation is carried out with coaching approaches conducted directly and indirectly. The coaching pattern is divided into two, namely academic and non-academic. The academic coaching pattern includes two activities, namely classroom visits and observations, while the non-academic coaching pattern is carried out through personal guidance and group guidance; (3) Follow-up in coaching uses coaching techniques in individual coaching activities as a follow-up to academic supervision activities, with the aim of making teachers aware of their potential so that they realize that their weaknesses can be maximized through their own potential; (4) Principal's time constraints in coaching activities due to heavy workloads, limited certified teachers' competencies in IT, frequent changes of school principals, inadequate facilities and infrastructure, and limited BOSP fund budgets in conducting training and technical guidance.
ACADEMIC SUPERVISION BY THE SCHOOL PRINCIPAL IN IMPROVING JUNIOR HIGH SCHOOL TEACHERS' PERFORMANCE IN SUSOH DISTRICT, SOUTHWEST ACEH REGENCY Mira Puspita; Nasir Usman; Qismullah Yusuf
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.583

Abstract

The performance of elementary school teachers in managing the learning process still requires attention from the school principal through academic supervision activities. Academic supervision is carried out in the process of coaching, mentoring, and development of teacher performance. If teachers adopt a static attitude (feeling sufficient with the knowledge/experience they already possess), then the educational process will also be static. Teacher performance cannot reach its maximum potential without guidance, encouragement, and motivation from certain parties, in this case, from supervisors. The aim of this research is to determine the academic supervision of the school principal in improving the performance of junior high school teachers in Susoh District, Southwest Aceh Regency. This research method uses a qualitative approach with a field study perspective. Data collection techniques include observation, interviews, and documentation. Data analysis techniques in this research use Miles and Huberman's data reduction, data presentation, and conclusion drawing stages. The results of the research show that 1) Implementation of Academic Supervision at Unggul Tunas Nusa State Junior High School, Susoh State Junior High School 2, and Susoh State Junior High School 1 has been carried out in accordance with existing provisions, including: a) classroom visits. b) classroom observation. c) visitation approach. d) teacher activity in carrying out teaching duties; 2) The results of the supervision conducted by the principal of Unggul Tunas Nusa State Junior High School are: teacher preparation in teaching (teaching materials), teacher activity in carrying out duties, and teacher attitudes and behavior are better compared to Susoh State Junior High School 2. The results obtained from the follow-up of classroom visit supervision at Susoh State Junior High School 1 are very satisfying because teachers who receive special notes in the teaching and learning process (PBM) become maximal in teaching and there are significant changes. Academic supervision conducted by the principal of Unggul Tunas Nusa State Junior High School through various stages such as coaching from the principal in providing input, ideas, or forms of reprimand is a good attitude for achieving educational progress. Based on the results of interviews and observations, providing guidance on learning evaluation as a form of follow-up. This guidance is directly from supervisors and principals conducted during the evaluation process. If the principal and the supervisory team find teachers having difficulties in conducting learning evaluations, the team will try to overcome them.
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY Monica Juliani Sagala; Ikramuddin; Adnan; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.586

Abstract

This study aims to determine the Influence of Online Customer Reviews, Online Customer Ratings, and Star Sellers on Consumer Trust in the Shopee Marketplace in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 133 respondents selected using non-probability and purposive sampling methods. The population in this study were consumers who had made purchases on the Shopee Marketplace. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of this study partially indicate that online customer reviews have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City, online customer ratings have a positive and significant impact on consumer trust in the Shopee Marketplace in Lhokseumawe City, and star sellers have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City. Simultaneously, online customer reviews, online customer ratings, and star sellers have a significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City.
THE INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND WORK LIFE BALANCE ON NURSES COMMITMENT IN REGIONAL PUBLIC HOSPITAL Dr. ZUBIR MAHMUD ACEH TIMUR WITH JOB SATISFACTION AS AN INTERVENING VARIABLE Nurul Fajri; Aiyub Yahya; Ibrahim Qamarius; A Hadi Arifin; Mariyudi; Yanita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.587

Abstract

This study aims to examine the influence of organizational citizenship behavior and work life balance on nurses commitment with job satisfaction as an intervening variable at RSUD dr. Zubir Mahmud East Aceh. The number of respondents in this study are 115 nurses at RSUD dr. Zubir Mahmud East Aceh. The data analysis method used is Structural Equation Modeling (SEM) by using Amos Software. The results of this study find that organizational citizenship behavior and work life balance directly have positive and significant effect on job satisfaction, then organizational citizenship behavior, work life balance and job satisfaction have positive and significant effect on nurses commitment. The results of the mediation effect test prove that job satisfaction is able to mediate the influence of organizational citizenship behavior and work life balance on nurses commitment fully (full mediation).
THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING Balqis Aurora Ariani; Nurainun; Muchsin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.588

Abstract

This study aims to identify the influence of brand placement (independent) consisting of visual placement, auditory placement, and plot connection on the intention to buy Scarlett brand hand body lotion products. In addition, this study also identified brand awareness (mediation) variables consisting of brand recognition and brand recall as variables that mediate the relationship between brand placement and purchase intention (dependent). The design used in this study is a quantitative design using an online data collection method using a google form. However, before filling out the questionnaire, respondents will be directed to watch snippets of Korean dramas contained in the google form. Sampling was carried out in a convinience & purposive manner. The number of samples used was 120 respondents. Data analysis using PLS-SEM with the WARP PLS application version 7.0. From the results of the study that tested the influence of brand placement on purchase intention with brand reconation and brand recall as mediation variables, it can be concluded that even though the medasi variable is used, only a few variables have an effect when the mediation variable is used, these variables are visual placement and plot connection.

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