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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
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Search results for , issue "Vol. 4 No. 12 (2025): NOVEMBER" : 51 Documents clear
THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY Nurazizah; T. Edyansyah; Naufal Bachri; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1111

Abstract

This study was conducted with the aim of evaluating the extent of the influence of three main factors, namely social media advertising, customer experience, and relationship marketing on the level of consumer satisfaction at JK Coffee & Roastery located in Bireuen Regency. The researcher used a quantitative approach by applying multiple linear regression analysis techniques, and to test the hypothesis, SPSS statistical software was used as an auxiliary tool. In the sampling process, the purposive sampling method is applied, which is the selection of respondents based on special considerations or criteria that have been predetermined. The research sample consisted of 100 consumers who had made at least one to two transactions at JK Coffee & Roastery. The data collected in this study is quantitative, namely in the form of numbers used to measure variables that have been determined in the population group and sample. The main data source came from respondents who were the direct objects of this research activity. Based on the results of the analysis, it was found that the social media advertising variable (X1) showed a positive and significant influence on customer satisfaction (Y), with a significance value of 0.000 which was below the threshold of 0.05, and a tcount value of 4.435 which exceeded the ttable of 1.985, so that the first hypothesis (H1) was acceptable. On the other hand, the customer experience variable (X2) has a significance level of 0.109 over 0.05 and a tcal value of 1.613 which is still below the table, so the second hypothesis (H2) is rejected because there is no real effect on customer satisfaction. Finally, the relationship marketing variable (X3) showed a significance of 0.000 and a calculation of 5.551, both showed values that met the criteria of statistical significance, so that the third hypothesis (H3) was accepted and proved that relationship marketing plays a large and significant role in influencing customer satisfaction.
THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY Laila Tussaa’dah; Halida Bahri; Mohd. Heikal; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1112

Abstract

This study aims to determine the partial effect of the variables Product Quality, Price, and Location on Purchase Decision. The data used in this study are primary data obtained by distributing questionnaires to 100 respondents. The questionnaire was tested using validity and reliability tests, with reliability measured using Cronbach’s Alpha method. Classical assumption tests include the normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing was conducted using the t-test (partial) and the coefficient of determination (R²). The data analysis technique employed was multiple linear regression with the help of SPSS version 26.
THE INFLUENCE OF ORGANIZATIONAL CULTURE CHARACTERISTICS, LOCUS OF CONTROL AND WORK DISCIPLINE ON TEACHER PERFORMANCE IN SEVERAL HIGH SCHOOL IN LHOKSEUMAWE CITY Nahda Sri Wahyuni; Likdanawati; Aiyub Yahya; Khairawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1113

Abstract

This study aims to analyze the influence of Organizational Culture Characteristics, Locus of Control, and Work Discipline on Teacher Performance partially and simultaneously in several Senior High Schools (SMA) in Lhokseumawe City. This study uses a quantitative approach with a survey method and an instrument in the form of a closed questionnaire. The research sample consisted of 155 respondents who were active teachers from several senior high schools in Lhokseumawe City. The data analysis technique used was multiple linear regression with classical assumption testing, partial tests (t-test), simultaneous tests (F-test), and coefficient of determination (R²). The results showed that partially, Organizational Culture Characteristics and Work Discipline had a positive and significant effect on Teacher Performance. While Locus of Control did not have a significant effect on Teacher Performance. Simultaneously, the three independent variables had a significant effect on Teacher Performance. The coefficient of determination (R²) value of 0.220 indicates that 22% of the variation in teacher performance can be explained by these three variables, while the remaining 78% is explained by other factors outside this research model. This research provides theoretical implications for strengthening organizational behavior models in educational settings, as well as managerial implications for developing organizational culture and improving teacher work discipline. Limitations of this research include its narrow scope, limited number of variables, and purely quantitative approach.
THE INFLUENCE OF EMPLOYEE EXPERIENCE, EMPLOYEE ENGAGEMENT, AND WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE AT PT. PUPUK ISKANDAR MUDA NORTH ACEH Yusra Amanda; Likdanawati; Ibrahim Qamarius; Sullaida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1114

Abstract

This study aims to analyze the influence of employee experience, employee engagement, and work-life balance on employee performance at PT Pupuk Iskandar Muda. The background of this study is based on the importance of human resources as a strategic asset of the company, where employee performance is a key factor in achieving organizational goals. In practice, PT PIM faces several internal challenges such as lack of work experience among some employees, low employee engagement in work, and imbalance between work and personal life. This study uses a quantitative approach with a survey method through a questionnaire distributed to 103 respondents, which was determined by purposive sampling technique. The variables studied consist of employee experience, employee engagement, work-life balance as independent variables, and employee performance as the dependent variable. The results of this study are expected to provide an understanding of the factors that influence employee performance, as well as become a consideration in making human resource management policies at PT PIM in order to improve employee work effectiveness. This study also provides theoretical and practical contributions, both to the development of management science and the implementation of HR management strategies in organizations.
THE INFLUENCE OF MEANINGFUL WORK, WORK-LIFE BALANCE, AND AN INCLUSIVE WORK ENVIRONMENT ON THE PREFERENCES OF GENERATION Z STUDENTS AT MALIKUSSALEH UNIVERSITY IN CHOOSING A JOB Mutia Triani; Likdanawati; Marbawi; Khairawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1115

Abstract

Meaningful work, work-life balance, and an inclusive work environment are factors that Generation Z considers when choosing a job. As part of Generation Z, students have different perspectives when determining their career preferences. This study aims to investigate the influence of meaningful work, work-life balance, and an inclusive work environment on the career preferences of students at Malikussaleh University when choosing a job. The study employs a quantitative approach using a survey method. Primary data were collected using a research instrument in the form of a questionnaire, with a total of 100 respondents from Malikussaleh University. The data analysis techniques used were multiple linear regression and t-test (partial). The results of the study indicate that meaningful work has a positive and significant influence on students' preferences with a significance value of 0.002 (< 0.05). Work-life balance has a positive but insignificant effect with a significance value of 0.674 (> 0.05). An inclusive work environment has a positive and significant effect on students' preferences in choosing a job with a significance value of 0.001 (< 0.05). Simultaneously, the three variables significantly influence students' preferences, with a significance level of 0.000 and an Adjusted R² value of 0.267. This means that 26.7% of the variation in students' preferences in choosing a job can be explained by these three variables, while the rest is influenced by other factors not examined in this study.
THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CAFÉ HIDE COFFEE CLUB IN LHOKSEUMAWE CITY Ajra Ahdima; T. Edyansyah; Ikramuddin; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1116

Abstract

This study aims to analyze the Influence of Service Quality, Price and Location on Customer Satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. The data used in this study is primary data obtained by distributing questionnaires to 112 respondents who are customers who visit Cafe Hide Coffee Club Lhokseumawe City. The analysis tools used were multiple linear regression test and hypothesis test using t-test and f-test. The results of the study showed that partially and simultaneously the variables of Service Quality, Price and Location had a significant positive effect on customer satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. For the next researcher, it is hoped that they can expand the research by considering or using other variables on customer satisfaction, such as the atmosphere of the café, product quality, facilities and so on. This research is also expected to be a source for future researchers who want to conduct research related to café customer satisfaction.
THE RELATIONSHIP BETWEEN EMPLOYEE ENGAGEMENT, ORGANIZATIONAL CULTURE, AND ORGANIZATIONAL COMMITMENT TOWARDS EMPLOYEE PERFORMANCE AT PT PUPUK ISKANDAR MUDA Yulia Hafidzah Sinaga; Likdanawati; Faisal Matriadi; Ibrahim Qamarius
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1117

Abstract

This study aims to analyze the relationship between employee engagement, organizational culture, and organizational commitment on employee performance at PT Pupuk Iskandar Muda. The research employed a quantitative approach using a survey method through questionnaires distributed to selected employees. Data were analyzed using multiple linear regression to examine both partial and simultaneous effects among variables. The results show that employee engagement has a positive and significant effect on employee performance. Organizational culture also has a positive and significant impact on improving performance. Furthermore, organizational commitment plays an important role in enhancing optimal performance. Simultaneously, the three variables have a positive and significant influence on employee performance, indicating that higher levels of engagement, culture, and commitment lead to better employee performance. This study is expected to provide valuable insights for the management of PT Pupuk Iskandar Muda in formulating strategies to improve performance through strengthening employee engagement, developing organizational culture, and enhancing organizational commitment.
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY Nazifa Hafiza; T. Edyansyah; Chalirafi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1118

Abstract

This study aims to review the impact of word-of-mouth communication, product quality, and sales promotion activities on the decision to buy Head & Shoulders brand shampoo by people in the Jeumpa area, Bireuen Regency. The research approach utilizes multiple linear regression analysis, including hypothesis testing using SPSS software. The respondent selection technique used the convenience sampling method, with 100 participants who had purchased Head & Shoulders shampoo at least once or twice. The type of information used is in the form of quantitative data, which is information in the form of numbers that measure one or more variables in the population or sample being studied, either through numerical values or statistical calculations. The source of information used is primary data obtained directly from participants or study locations. The findings showed that separate word-of-mouth communication had a positive or significant influence on purchasing decisions, product quality separately also had a positive or significant impact on purchasing decisions, while sales promotions separately had no or insignificant influence on the purchase decision of Head & Shoulders branded shampoos, while the rest were influenced by other variables.
THE INFLUENCE OF WEBSITE QUALITY, PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF TOKOPEDIA E- COMMERCE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY) Fitri Faryani Manik; Halida Bahri; Ikramuddin; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1119

Abstract

This study aims to analyze the influence of website quality, price, and service quality on customer satisfaction with e-commerce Tokopedia, with a case study on students of the Faculty of Economics and Business, Malikussaleh University. The research method used is a quantitative approach with purposive sampling technique involving 120 respondents. Data was collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that partially, website quality, price, and service quality have a positive and significant influence on customer satisfaction. Simultaneously, these three variables also have a significant effect on customer satisfaction, with a coefficient of determination value of 72.3%. These findings suggest that good website quality, competitive pricing, and satisfactory service are key factors in enhancing customer satisfaction with Tokopedia.
THE INFLUENCE OF CORPORATE CULTURE, WORK ENVIRONMENT AND JOB SATISFACTION ON EMPLOYEE RETENTION AT PT PUPUK ISKANDAR MUDA Rafika; Likdanawati; Ibarahim Qamarius; Nurmala
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1120

Abstract

This study aims to analyze and understand the influence of corporate culture, work environment, and job satisfaction on employee retention at PT Pupuk Iskandar Muda. This study uses a quantitative approach with a survey method, with a population of 630 employees of PT Pupuk Iskandar Muda. The sample in this study was 103 employees where the sampling technique used was purposive sampling with the Slovin formula. The independent variables in this study are corporate culture, work environment, and job satisfaction, while the dependent variable is employee retention. Variable measurements use a Likert scale, Data were analyzed using multiple linear regression analysis and hypothesis testing was carried out partially (t-test) and simultaneously, Classical assumption tests such as normality and multicollinearity were also carried out to ensure the validity of the model. The results showed that corporate culture, work environment, and job satisfaction partially and simultaneously have a positive and significant effect on employee retention at PT Pupuk Iskandar Muda, Job satisfaction variables have the greatest influence compared to other variables. Simultaneously, these three variables are able to explain 59.8% of the variation in employee retention, indicating a fairly strong influence.

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