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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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MODELING AND ANALYSIS OF THE STRUCTURE OF THE MITRA SMART CITY PALOPO GENERAL HOSPITAL BUILDING (RSU) BASED ON SAP 2000 Kastono; Murshal Manaf; Muh.Mulawarman; Gunawan Tari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.802

Abstract

The modeling and analysis of building structures in this research aims to provide information about modeling techniques and structural analysis of multi-storey buildings that function as hospitals. Buildings standing with medium soil conditions (stiff soil profile) in Palopo City are included in the moderate earthquake area. Structural modeling and analysis was made using the SAP2000 program to obtain the magnitude of the loads acting on the building structure. The building dimensions are determined based on the condition of the columns, beams and plates based on the provisions of SNI 2847:2013. The results of the structural analysis show that the B80 beam element and C30 column element have a load case deviation of 12-16 mm and a load combination of 32-36 mm. The maximum deviation in terms of each floor is based on the earthquake load referring to SNI 1726:2012. The results of this research have been adapted to applicable regulations to produce a safe and comfortable building as a city hospital.
THE INFLUENCE OF PROMOTION AND DISCOUNT ON PURCHASING DECISIONS THROUGH CONSUMER LOYALTY ON PRODUCTS AT INFORMA SOUTH KALIMANTAN Ernawati Ernawati; Achmad Efendy; Elya Rahmi; Imam Maliki; Syamyati Syamyati; Nasrul Nasrul
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.803

Abstract

This study aims to analyze the influence of promotions and discounts on purchase decisions for Informa products in South Kalimantan through consumer loyalty. A quantitative approach was used with data collection via questionnaires distributed to Informa product consumers. The data were analyzed using SmartPLS 3.0 to test the direct and indirect effects between promotions, discounts, consumer loyalty, and purchase decisions. The results show that promotions do not have a significant effect on consumer loyalty, which is likely due to a lack of appeal or innovation in the promotional strategies offered. In contrast, discounts were found to have a positive and significant effect on consumer loyalty, which in turn drives repeat purchase decisions. Consumer loyalty plays an important role in purchasing decisions, with loyal consumers being more likely to continue purchasing Informa products, even when alternatives from other brands are available. Overall, the findings indicate that while promotions play a role in marketing strategies, discounts are more effective in enhancing consumer loyalty and influencing purchase decisions for Informa products. Therefore, companies are advised to optimize relevant and sustainable discount strategies to enhance loyalty and maintain competitiveness in the market.
EFFECTIVENESS OF GROUP GUIDANCE SERVICES TO IMPROVE SELF ESTEEM OF GRADE VIII STUDENTS IN SMP NEGERI 7 BUKITTINGGI Vekta Juliatrik; Hidayani Syam
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.807

Abstract

The background of the study is the phenomenon that occurs in students at SMP Negeri 7 Bukittinggi, there are still some students who tend to underestimate their talents and abilities, so that this lack of self-confidence can be seen from their reluctance to try new things and being less active in class discussions. There are still students who show a sense of helplessness when facing learning difficulties or personal problems. They often feel hopeless and lack initiative to find solutions, which has an impact on low academic achievement. Some students easily follow the negative behavior of friends, such as skipping school or using bad language, without considering the consequences. There are still students who tend to avoid situations that cause anxiety, such as speaking in front of the class or taking exams, which hinders their active participation in learning. This type of research is Pre-Experimental Design using the One Group Pretest-Posttest model. The population in this study was class VIII.3. The sample of this study was 10 people who were taken using the purposive sampling technique, which means the technique of determining the sample using certain considerations. Data was collected using the esteem cell scale. The data analysis technique used was the Wilcoxon test. The results of this study indicate that: (1) the description of students' self-esteem before being given group guidance services is in the low category with a mean of 18.00. (2) the description of students' self-esteem after being given group guidance services is in the medium category with an increasing score with a mean of 23.50. (3) group guidance services are effective in increasing students' self-esteem, this statement is supported by the results of the asymp sig (2-tailed) obtained a value of 0.005 which means it is smaller than the α value of 0.05. So it can be said that Ha is accepted and Ho is rejected, meaning that group guidance is effective in improving interpersonal communication of class VIII students at SMP Negeri 7 Bukittinggi.
IMPLEMENTATION OF QANUN NUMBER 6 OF 2014 CONCERNING JINAYAT MAISIR LAW IN BANDA SAKTI DISTRICT, LHOKSEUMAWE CITY Yunda Mardiati; Teuku Alfiady; Aflia Riski; Aiyub; Murniati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.821

Abstract

Gambling/maisir activities in Banda Sakti District, Lhokseumawe City oppose the implementation of Qanun Number 6 of 2014 concerning the Jinayat Maisir Law in force in Aceh Province. This study aims to analyze the extent to which the implementation of this Qanun has been carried out and to identify the factors that are obstacles in its implementation. The method used is a descriptive qualitative approach, with data collection techniques through interviews, observations, and documentation of law enforcement officers, religious figures, academics, and the community. The results of the study indicate that the implementation of the Qanun has not been running optimally. This can be seen from the still high number of gambling cases in Banda Sakti District. The communication aspect is considered ineffective because the dissemination of information is limited to sticker media and socialization to schools, without utilizing digital channels that are more relevant to the characteristics of today's society. In addition, limited human resources and budget are obstacles to supervision and law enforcement. The lack of disposition and commitment from the authorities is also an obstacle in the implementation of this policy. A more modern, collaborative and participatory communication approach is needed, as well as increasing the capacity of legal apparatus and infrastructure so that this qanun can be implemented consistently and effectively.
OPTIMIZATION IN IMPLEMENTATION OF PUBLIC SERVICE INFORMATION SYSTEM IN SOUTH BANJARMASIN DISTRICT, SOUTH KALIMANTAN Riska Aulia Noor; Rizky Subhan; Fika Fibriyanita; Beni Akhmad
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.827

Abstract

The importance of public service information systems is currently a high level of need. This is based on the consideration that the population growth in Indonesia is very rapid, the level of needs and the growing economy, as well as the effectiveness and efficiency of handling public services. The public service information system in question is a service system based on information technology, where the availability of applications and capable systems facilitates the achievement of providing optimal services to the community, as well as learning for the community so that they can realize the importance of personal documents so that the fulfillment of service needs can be carried out easily and quickly. The components of this public service information system include service applications, authorized government official structures, competent government employees, and clear service procedures. This can be realized along with the level of need for efficiency in the implementation of task performance and service delivery from government employees to the public.
THE ROLE OF COMMISSION AS A DRIVING FACTOR FOR EMPLOYEE MOTIVATION IN SEEKING CUSTOMERS TO ACHIEVE CLOSING AT PT AGRODANA FUTURES I Made Pratama Sujana Putra; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.836

Abstract

This study aims to directly understand how the role of commission as a motivating factor for employees in finding customers to achieve closing at PT. Agrodana Futures. The commission system implemented by the company is not only given once at the time of closing or opening a customer account but is also given repeatedly every time a customer makes a transaction activity. The method used in this study is descriptive qualitative with data collection techniques through direct observation and documentation during the internship period. The results of the study indicate that the commission system provides a significant boost to employee enthusiasm and work motivation, especially in prospecting and follow-up activities for prospective customers. Employees who have active customers and receive regular commissions tend to show more stable performance and high initiative in maintaining relationships with customers. The commission also creates a competitive and collaborative work atmosphere through activities such as morning briefings and monthly top commission distribution. However, challenges remain, such as customers who do not understand the risks and mechanisms in futures trading and require an educational approach and personal communication from employees. Therefore, company support in the form of training and provision of educational materials is needed to maintain the sustainability of the commission system and customer loyalty.
STRATEGIC ROLE OF HUMAN CAPITAL IN NAVIGATING HYBRID MARKETINGCUSTOMER-BASED IN CREATIVE INDUSTRIES IN THE AI ERA: AN SLR STUDY Junef Ismailiyanto; Iman Hasan Ansyari MN
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.838

Abstract

Digital transformation triggered by advances in artificial intelligence (AI) has driven the emergence of various new marketing models, including hybrid marketing (HM) that combines digital and traditional approaches; offline and online. Amidst these changes, the strategic role of Human Capital (HC) becomes crucial, especially in the creative industry that relies heavily on innovation, empathy, and customer engagement. This study aims to systematically explore how academic literature defines, conceptualizes, and evaluates the contribution of HC in the implementation of customer-based HM in the AI ​​era, focusing on the creative industry sector. The Systematic Literature Review (SLR) method was used based on the PRISMA 2020 protocol. The literature was taken from the Scopus, SpringerLink, and Emerald Insight databases with a scope of publications from 2015 to June 10, 2025. Of the 8,297 articles identified, 65 articles were reviewed systematically and thematically. The findings group four main themes: (1) the strategic role of HC in guiding customer-based HM in the AI ​​era; (2) adaptive competency of HR towards technology integration; (3) human-AI synergy in customer value creation; (4) the role of empathy, creativity, and soft skills in maintaining emotional closeness to customers; and (5) the challenges of digital transformation to marketing structures and functions in the creative industry. Practical implications include the need for HR reskilling, organizational transformation, and strengthening customer-based marketing strategies. The novelty of this study lies in the synthesis of literature that connects HC, AI, and hybrid marketing in the creative industry landscape. Its theoretical contribution opens up space for further exploration of customer-oriented human–AI collaborative models.
UTILIZATION OF DATA-BASED HUMAN RESOURCE MANAGEMENT APPLICATIONS IN IMPROVING EMPLOYEE PERFORMANCE AT CV MEKAR JAYA GROUP M. Fulviano Cahya Hadi Kusuma
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.842

Abstract

CV Mekar Jaya Group is a company engaged in the distribution of several products, such as Bottled Drinking Water (AMDK), Cigarettes, Household Goods, and others. In addition to having various warehouses that store product distribution, CV Mekar Jaya Group also has a main office called the Head Office. From there, all employees consisting of various positions carry out their duties. In the Head Office, CV Mekar Jaya Group takes advantage of the era of globalization which has caused technology to develop rapidly, to use data-based applications in daily activities. One of them is the Human Resource Management Application. CV Mekar Jaya Group uses the Human Resource Management Application as a means for quick access to employees. In its use, the Human Resource Application provides complete and accurate features and information regarding all employees working in all branches of CV Mekar Jaya Group. This journal aims to provide information to business actors, especially startup businesses in managing data-based employees and finding prospective employees who are suitable for the company's vision and mission. And from CV Mekar Jaya Group we will also learn how important the Human Resource Management Application is very effective in managing employee performance, recruitment of prospective employees, and employee discipline. The results of this study show that data analysis can identify employee capabilities, gradual employee growth, and employee performance reviews. The analysis strategy will be able to improve employee performance, and of course from the management in its ease of managing employees and decision making in the future.
THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI Alfina Yusra; Hanna Sajidah Sinaga; Sarwoto; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.845

Abstract

This study aims to analyze the effect of Brand Image (X1) and Taste (X2) on Customer Loyalty (Y), both directly and through Price Perception (Z) as a mediating variable, on Indian restaurant customers. This study was conducted for 2 months starting from February-April 2025. The method used in this study is a quantitative approach with path analysis techniques. Primary data were collected by distributing questionnaires to Indian Restaurant customers, with a total of 80 respondents, which were obtained using the Slovin formula with a margin of error of 5%. Data collection using a questionnaire using a google form. Based on the results of the calculation using bootstapping, the R2 value of the price perception variable is 0.518, which means that price perception is influenced by brand image and taste by 51.8% or in other words, the contribution of brand image and taste is 51.8% while the remaining 48.2% is the contribution of other variables not discussed in this study such as price references, product quality, brand trust and others. then it is known that the R2 value of the customer loyalty variable is 0.174 which means that customer loyalty is influenced by brand image and taste by 17.4% or in other words the contribution of brand image and taste is 17.4% while the remaining 82.6% is the contribution of other variables.
PHYSIOLOGICAL QUALITY OF PAPAYA SEEDS (CARICA PAPAYA L.) AS AFFECTED BY KNO₃ PRIMING AND STORAGE DURATION Malik, Abi; Wartapa, Agus; Aziza, Elea Nur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.853

Abstract

This study investigates the effects of KNO₃ priming timing and storage duration on the physiological quality of papaya seeds (Carica papaya L.). A factorial randomized block design was used with two factors: priming timing no priming (P0), priming before germination (P1), after seed extraction (P2), and after drying (P3); and storage duration 1 month (L1), 2 months (L2), and 3 months (L3). Observed parameters included growth uniformity, growth rate, vigor index, germination percentage, and maximum growth potential. Data were analyzed using analysis of variance (ANOVA) followed by Duncan’s Multiple Range Test (DMRT) at a 5% significance level. Results showed that priming before germination (P1) significantly improved growth uniformity and growth rate, while storage for two months (L2) yielded the best physiological seed quality in most parameters. A significant interaction was observed in the vigor index, with the best results from priming before sowing (P1) combined with 2–3 months of storage. The findings suggest that KNO₃ priming prior to germination and two months of storage is optimal for maintaining seed vigor and viability.

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