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INDONESIA
Jurnal Manajemen dan Agribisnis
Published by Institut Pertanian Bogor
ISSN : 16935853     EISSN : 24072524     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 498 Documents
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Sugarcane Production Efficiency: A Case Study on PTPN X Partner Farmers Rosidah, Afifatur; Irham; Masyhuri; Perwitasari, Hani
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.56

Abstract

The low production and productivity of sugarcane is a problem for the sugar industry in Indonesia, while the demand for sugar increases yearly. One of the efforts to increase sugarcane productivity is improving the efficiency of sugarcane farming. Appropriate farming efficiency and identification of inefficient resources can increase farming productivity. PTPN X, as a company engaged in the sugarcane plantation and sugar industry, obtains most raw materials from partner farmers. This study aimed 1) to determine the technical, allocative, and economic efficiency of sugarcane farming and 2) to analyze the managerial characteristics of farmers that affect the technical inefficiency of sugarcane farming. This study uses the stochastic frontier Cobb-Douglas production function approach and the dual frontier cost function. The results show that the average level of sugarcane farming's technical, allocative, and economic efficiency are 0.762; 1.315; and 0.976, respectively. The average level shows that sugarcane farming has been technical, allocative, and economically efficient. Farmers' managerial characteristic that affects technical inefficiency is the farmer's education level. The study suggests reducing the effect of inefficiency by taking higher education. Farmers with a low technical efficiency value can adopt the use of inputs by farmers with a higher value. Keywords: technical efficiency, allocative, economic, sugarcane
Cost Benefit Analysis of Key Actors in The Cocoa Beans Marketing Asir, Muhammad; Asir, Annisa Ishmat
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.102

Abstract

Efficient marketing can increase the profits of all the stakeholders involved. Profit increased at the farmer level will encourage the ability and motivation to manage the farm. This study aims to identify the benefits obtained by farmers, collectors, wholesalers, and purchasing units of exporters in the marketing of cocoa beans. This research was conducted through the survey using by Hayami Method. The results showed that: Profit received by farmers amount Rp314/kg was lower than those received by collectors amount Rp1,022/kg, wholesalers at Rp736/kg, and unit purchases at Rp2,826/kg. This was due to the cost of labor incurred by farmers, and the amount of Rp2,100/kg was higher than by collector's amount of Rp230/kg, the wholesaler's Rp12.5/kg, and the purchase unit Rp8.25/kg. Another factor was the price of production input costly (such as fertilizer dan pesticides), which was not followed by the increase in output price (cocoa beans) determined by marketers. The low productivity and quality of cocoa beans produced by farmers also affected low profit. The government must be able to control the purchase price of marketing actors, improve the knowledge and skills of farmers in the management of cocoa farms by establishing business groups/cooperatives, increase the role of farmer groups, and also to improve the internet infrastructure that supports the digital marketing of cocoa commodities. Keywords: main stakeholders, cocoa beans, profit, marketing, Hayami method
Decision Making of Oil Palm Farmers in Choosing Rejuvenation Partners in Siak District Rahayu, Desi; Jamhari; Waluyati, Lestari Rahayu
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.142

Abstract

Smallholder oil palm plantations in Riau have reached their economic age (25 years), resulting in decreased plantation productivity. One alternative to overcome this problem is oil palm rejuvenation (OPR). In implementing oil palm rejuvenation, there are two prominent partner institutions, the Village Unit Cooperative (VUC) and the Nucleus Estate-Smallholding (NES). As the main actors, farmers are in the position to choose partner institutions for oil palm rejuvenation. The purpose of this study was to find out the differences between the oil palm rejuvenation technology packages carried out by VUC and NES, and to identify the factors that influence farmers' decisions in choosing an oil palm rejuvenation partner institution. This research was conducted in the Kerinci Kanan District, Siak Regency. The data analysis used was descriptive and binary logistic regression. The technology packages carried out by VUC and NES partners have several differences, including types of seeds, number of plants per hectare, spacing, production potential, BPDPKS support, amount of interest paid, OPR budget plan, and sources of funds. The factors that influence farmers' decision-making in choosing OPR institutional partners are farmers' perceptions of income, the presence of extension services, and rights and obligations. Counseling plays an important role in establishing partnerships, by transferring technology to farmers so that the technology package implemented can increase the productivity and quality of oil palm. Keywords: decision, NES partners, VUC partners, rejuvenation
Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas) Fajri, Wahid Nur; Any Suryantini; Masyhuri
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.276

Abstract

The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based commercial media. In Banyumas, purchasing agricultural products such as ornamental plants also use digital media. This study aims to determine the characteristics of ornamental plant business actors in Banyumas, analyze the achievements of entrepreneurial marketing, internet marketing, and business performance of ornamental plant businesses in Banyumas, analyze the direct and indirect effects of entrepreneurial and internet marketing on business performance of ornamental plant businesses in Banyumas. The data used are primary data using a questionnaire, and as many as 150 respondents were determined by quota sampling. The analysis results obtained that most of the ornamental plant business actors in Banyumas are men, aged 39-48 years, have an elementary school education, use rental land, and are spread across Baturraden, Sumbang, Kedungbanteng, Karanglewas Districts. The achievements on the latent variables of entrepreneurial marketing, internet marketing, and business performance are quite high, namely in the 60-80% range. Based on SEM analysis with the PLS approach (SEM-PLS), it is known that the latent variables of entrepreneurial marketing and internet marketing positively affect business performance. However, training is needed to improve internet marketing skills for ornamental plant business actors in Banyumas. Keywords: entrepreneurial, internet, business performance, ornamental plant, SEM PLS
Comparative Analysis of Marketing Channels of Cayenne Pepper Through Auction Market and Other Channels in Turi District, Sleman Regency Mahendra, Yusuf Iqbal; Rifin, Amzul; Rosiana, Nia
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.292

Abstract

Turi District is one of cayenne pepper production areas in Sleman Regency. The marketing of Cayyene Pepper is interesting to study especially after the chili auction market was established in Sleman Regency in 2018. Therefore, this study aims to compare the marketing of cayenne pepper through the auction market marketing channel with other marketing channels in Sleman Regency based on marketing margin, farmer’s share, and profit ratio to marketing cost. The data collection methods were purposive sampling method applied on farmers and snowball sampling method applied on marketing organization. The results showed that the marketing of cayenne pepper in Turi District, Sleman Regency in 2022 has five marketing channels, namely the auction market, collectors, wholesalers and traders. In addition, the marketing agencies involved have carried out the existing marketing functions, that is the exchange function, physical function and facility function. Basically, channel III through large traders has a quantitative indicator value of marketing efficiency that is better than channel I. Meanwhile, for local market destinations channel II has a better efficiency indicator value than channel IV which goes through small collectors. Keywords: auction market, cayenne pepper, marketing channels, marketing efficiency, marketing functions
Application of Input Management and Integrated Pest Management on Paddy Production: Case Study in Kampar Subdistrict, Kampar District, Riau Province Amalia; Syaukat, Yusman; Hakim, Dedi Budiman; Dadang
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.245

Abstract

The attack levels of plant pest organisms (PPO) highly influence the productivity of paddy rice farming. With the increasing human awareness of the dangers of using pesticides, especially for the environment and human health, PPO control prioritizes preventive control by applying the principles of integrative pest management (IPM), which prioritizes the application of healthy crop cultivation, routine observation, utilization of natural enemies and farmers as IPM experts. The use of inputs by farmers in production activities can affect the resulting production. This study aimed to estimate the effect of input management, IPM, and non-IPM on paddy rice production. The analysis used in this study was the Cobb-Douglas production function with the multiple linear regression method. Partially, each variable of land area, seeds, inorganic fertilizers, and dummy variables of IPM or non-IPM farmers significantly affected paddy rice production in Kampar Subdistrict. Variables of organic fertilizers, natural pesticides interacted with frequency, chemical pesticides interacted with frequency, and labor partially had no significant effect on lowland paddy rice production in Kampar Subdistrict. It is necessary to re-enact counseling on IPM in Kampar Subdistrict, Kampar District, to apply IPM principles that prioritize preventive PPO control to avoid the dangers of using pesticides for the environment and human welfare. Keywords: Cobb-Douglas, plant pest organisms, integrative pest management, non-IPM, rice paddy production
The Factors Influencing Tea Consumers’ Attitude in Banyumas Regency Muthia Auralia; Jangkung Handoyo Mulyo; Any Suryantini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.267

Abstract

Tea producers need to understand consumer perceptions of product attributes and consumer attitudes to face tough competition The large selection of products marks the lifestyle of the people in Banyumas Regency consuming tea every day. The research objective was to analyze the effect of scent, taste, brew color, brand, and price on consumer attitudes. The research locations were selected using purposive method, namely Sokaraja District and South Purwokerto Regency because they have the largest population and housing development in Banyumas Regency. The data collection through interviews with 175 tea consumer respondents was selected by convenience sampling, namely consumers who consumed black tea in packs of original tea bags and/or jasmine tea and made purchasing decisions within the household. The analytical method uses structural equation modelling to analyze the factors that influence consumer attitudes. Mostly, tea consumers are women with an average age of 43 years, are married with an undergraduate level of education, and have a household income above IDR 1,970,000. The results showed that floral scent, astringent taste, reddish brown brew color, brand popularity, and affordability price could explain consumer-perceived product attributes, and consumers' evaluation of various product choices could explain consumer attitudes. Consumer perception of taste and brand positively influences consumers. Tea producers should pay attention to consumers' perceived astringent taste of brewed tea and brand popularity because the consumer considers tea's two indicators important attributes. Keywords: consumer perceptions, tea scent, tea taste, tea brew colour, consumer attitudes
Consumer Preference and Willingness To Pay For Local Orange of Rimau Gerga Lebong Putri, Rani Revina; Nurmalina, Rita; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.226

Abstract

The increasing demand and consumption of oranges have led many local governments to participate in developing superior local orange varieties that are acceptable to consumers, such as the local orange variety called "rimau gerga lebong" from Bengkulu Province. This study aims to analyze consumers' preferences and willingness to pay for rimau gerga lebong oranges. Primary data for the study were collected through an online survey of 200 respondents who have purchased and consumed oranges in Bengkulu, Sumatera Selatan, and Jambi regions. The survey was conducted from April to May 2022. The data were analyzed using a discrete choice experiment (DCE) and willingness to pay (WTP) analysis. Four attributes were considered in the DCE and WTP analyses: taste, water content, freshness, and price. The results indicate that consumers prefer gerga oranges due to their fresh, high water content, and sweet taste attributes. Furthermore, consumers are willing to pay a higher price, with a maximum additional price of Rp. 936.08/kg for fresh oranges, Rp. 497.59/kg for juicy oranges, and Rp. 307.89/kg for sweet oranges. Improving the quality of orange attributes according to consumer needs can lead to increased profits. The findings of this study provide valuable insights for breeders and marketers to ensure that orange quality aligns with the needs and desires of consumers. Based on these findings, several managerial implications can be formulated to enhance and maintain orange attributes. Keywords: discrete choice experiment, orange attributes, preference, utilty product, willingness to pay
Exploring Farmers' Decision in Utilizing Certified Palm Oil Seeds in Riau Province Susanti, Ervin Nora; Ariyanto, Anto
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.188

Abstract

Riau Province is the largest center for smallholder palm oil plantations in Indonesia. The productivity of smallholder palm oil plantations is relatively lower compared to private and state plantations due to the low use of certified seeds. This study aims to describe the characteristics of smallholder oil palm businesses and analyze the decisions of smallholders in Riau Province regarding the use of certified oil palm seeds. This research utilized logistic regression analysis. The data used in this study were from the 2014 plantation business household survey conducted by BPS. The number of respondents was 1146 households. The results showed that the variable number of family members significantly negatively affected farmers' decisions to use certified oil seeds. On the other hand, the variables of age, education, capital, farmer groups, and partnership patterns positively influenced farmers' decisions to use certified oil seeds. Meanwhile, the variables of land area, type of land, assistance, and agricultural extension did not affect farmers' decisions to use certified palm oil seeds. Therefore, the decision of smallholders to use certified oil palm seeds is influenced by the number of dependents, age, education, capital, membership of farmer groups, and partnership patterns. Keywords: certificated seed, farmer decision, logistic regression, palm oil, smallholder
The Effects of R&D Intensity and Product Orientation On Innovativeness and Competitive Advantage of The Woodcraft Industry Sudirjo, Frans
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.202

Abstract

The ever-evolving business environment demands companies to adopt a customer-focused culture, continuously develop and sustain growth. Marketing is seen as a fundamental aspect of corporate culture, with market orientation as its practical application. The purpose of this study is to identify product innovation influencing marketing performance in the woodcraft industry in Central Java, Indonesia by adding competitive advantage as a mediator variable. Factors leading to product innovation, such as environmental uncertainty and R&D intensity, as well as factors leading to competitive advantage, such as product orientation and customer orientation, are identified in this study. The population in this study were 214 timber companies in Central Java Province. By using simple random sampling, the number of samples used in this study were 110 samples. The analysis in this study uses the SEM analysis method with SmartPLS 3. The results of this study indicate that environmental uncertainty and R&D intensity affect product innovation. In addition, product innovation and competitive advantage also have an influence on marketing performance. Therefore, this study supports the contingency theory which states that environmental uncertainty and research and development intensity can affect product innovation. Companies can foster a culture of innovation that enables them to foresee and respond to customer needs more effectively by focusing on research and adapting to changes in the external environment. Keywords: competitive advantage, environmental uncertainty, marketing performance, product orientation, R&D intensity

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