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Manajemen dan Kewirausahaan
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Published by Universitas Negeri Manado
ISSN : -     EISSN : 27746941     DOI : https://doi.org/10.52682/mk
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
The Manajemen & Kewirausahaan is intended to be the journal for publishing articles reporting the results of research on business, management, and entrepreneurship. The M&K invites manuscripts in the areas: Human Resource Management, Marketing Management, Finance Management, Strategic Management, Operation Management, Tourism Management, Digital Business, Management Information System, Entrepreneurship. The Manajemen & Kewirausahaan accepts any articles relevant to those subjects and any research methodology that meet the standards established for publication in the journal. The acceptance decision is made based upon an independent peer-review process that concerned on constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 170 Documents
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Pengaruh Keputusan Investasi, Keputusan Pendanaan, dan Profitabilitas Terhadap Nilai Perusahaan pada Perusahaan Perbankan yang Terdaftar di Bursa Efek indonesia Doloy, Reisa; Kambey, Joseph; Sumampouw, Jetje F
Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v6i1.12193

Abstract

Riset ini bertujuan untuk menganalisis pengaruh keputusan investasi, keputusan pendanaan, dan profitabilitas terhadap nilai perusahaan pada perusahaan perbankan konvensional yang terdaftar di Bursa Efek Indonesia (BEI). Riset ini memakai pendekatan kuantitatif dengan data sekunder. Sampel ditentukan melalui metode purposive sampling, sehingga didapatkan 38 perusahaan dengan total 190 observasi selama periode 2019–2023. Analisis data dilakukan memakai regresi data panel dengan pendekatan Common Effect Model melalui perangkat lunak Eviews 12. Hasil penelitian menunjukkan bahwa keputusan investasi, keputusan pendanaan, dan profitabilitas masing-masing berpengaruh negatif dan tidak signifikan terhadap nilai perusahaan. Hasil penelitian ini menunjukkan keputusan manajerial pada sektor perbankan lebih sensitif dibandingkan dengan sektor lainnya. Temuan ini memberikan kontribusi bagi akademik maupun praktisi dalam menelaah determinan nilai perusahaan.   The current research aim is to analyze the impact of investment decisions, financing decisions, and profitability on firm value in conventional banking companies listed on the Indonesia Stock Exchange (IDX). This study employs a quantitative approach, utilizing secondary data. The sample is determined through purposive sampling, resulting in 38 companies with a total of 190 observations during the period 2019–2023. The data is analyzed using panel data regression with a Common Effect Model approach through Eviews 12 software. The results showed that investment decisions, financing decisions, and profitability have a negative and insignificant effect on firm value. The findings showed that managerial decisions in the banking sector are more sensitive than those in any other sector. The findings also contribute to academics and practitioners in determining firm value.
Pengaruh E-Service Quality Terhadap E-loyalty Pada Weverse Shop di Indonesia Melalui E-Satisfaction Dalam Mendukung SDGs Lie, Shania; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8404

Abstract

Weverse shop merupakan aplikasi asal untuk membeli merchandise K-Pop resmi bagi penggemar yang didirikan tahun 2019 dan berada di bawah naungan Hybe Corporation di Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap e-loyalty melalui e-satisfaction pada Weverse Shop di Indonesia periode Januari 2020-2022. Penelitian ini menggunakan ex-post facto dengan pendekatan kuantitatif serta menggunakan teknik Partial Least Square (PLS). Responden yang terlibat adalah 128 responden yang berkriteria telah melakukan pembelian melalui Weverse Shop minimal tiga kali dalam satu tahun. Penelitian menunjukkan bahwa peningkatan pada e-service quality yang baik meningkatkan juga e-satisfaction yang menyebabkan timbulnya e-loyalty konsumen terhadap Weverse Shop di Indonesia dan hal ini berkontribusi bagi terlaksananya tujuan pembangunan berkelanjutan, diantaranya relevan dalam mendukung tujuan SDG 1 (tidak ada kemiskinan), tujuan SDG 8 (pekerjaan layak dan pertumbuhan ekonomi) dimana Weverse shop dapat memberikan peluang ekonomi kepada perorangan maupun UMKM di Indonesia dengan membuat kesempatan untuk membuka lapangan pekerjaan dan turut serta dalam perdagangan elektronik, serta relevan dalam mendukung tujuan SDG 9 (Industri, Inovasi, dan Infrastruktur) dengan menggunakan internet sebagai pendukung untuk membuat inovasi.   Weverse Shop is an application for purchasing official K-Pop merchandise for fans, established in 2019 and operating under the umbrella of Hybe Corporation in South Korea. This research aims to investigate the influence of e-service quality on e-loyalty through e-satisfaction on Weverse Shop in Indonesia during the period from January 2020 to 2022. The study employs an ex post facto design with a quantitative approach and utilizes the Partial Least Square (PLS) technique. The participants in this study are 128 respondents who meet the criteria of having made purchases through Weverse Shop at least three times within one year. The findings indicate that improvements in good e-service quality also enhance e-satisfaction, leading to the emergence of consumer e-loyalty towards Weverse Shop in Indonesia. This contributes to the achievement of sustainable development goals, particularly supporting SDG 1 (no poverty), and SDG 8 (decent work and economic growth) by providing economic opportunities to individuals and SMEs in Indonesia, creating employment opportunities, and participating in electronic commerce. Additionally, it aligns with SDG 9 (industry, innovation, and infrastructure) by utilizing the internet as a support for innovation.
Mediation of Brand Equity in The Influence of Integrated Marketing Communication on Purchase Intention of Mie Gacoan Restaurant in Yogyakarta Mahendra Putri, Windi; Sutiono, Heru Tri; Kusmantini, Titik
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8436

Abstract

This study aims to determine the effect of Integrated Marketing Communication (IMC) on Purchasing Intention at Gacoan noodle restaurants mediated by Brand Equity. The method in this study uses Partial Least Squares (PLS) using SmartPLS 3. The population in this study were Gacoan Noodle Customers in Gajayan Yogyakarta with the sampling technique used, namely purposive sampling, and obtained a research sample of 100 samples. For the feasibility of the model using GoF, the results show that the feasibility value is 0.51 and can be said to be high. For the relationship between variables directly, IMC has a significant positive effect on Purchasing Intention and Brand equity has a significant positive effect on Purchasing Intention. For the relationship between variables indirectly, the results show that Integrated Marketing Communication (IMC) has a significant positive effect on Purchasing Intention which is mediated by Brand Equity.
Preferensi Masyarakat Indonesia Dalam Penggunaan Uang Kumajas, Lydia; Langie, Jessylistina; Mokoagouw, Sevny
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8672

Abstract

Pandemi COVID-19 mengajarkan kita mengenai pentingnya dana darurat sebagai payung saat keadaan ekonomi buruk. Riset sebelunya menjelaskan bahwa pada masa COVID-19 preferensi masyarakat lebih memilih tabungan dan emas sebagai bentuk dana darurat. Akan tetapi preferensi masyarakat bisa berubah menyesuaikan dengan situasi dan kondisi, oleh karena itu penelitian ini bertujuan mengetahui preferensi masyarakat dalam menggunakan uang di masa sesudah COVID-19. Menggunakan metode riset deskriptif dari 162 responden, hasil riset menjelaskan bahwa preferensi masyarakat tidak berubah di era sesudah COVID-19, dimana sebagian besar masyarakat menggunakan uangnya yang didapat dari pendapatannya dan pinjaman lunak untuk tabungan, deposito dan emas. Hasil riset juga menjelaskan bahwa penggunaan uang untuk keperluan konsumtif tidak besar. Disimpulkan bahwa responden tampaknya sudah lebih memahami bahwa uang harus digunakan secara bijaksana. Adapun rekomendasi kebijakan yang disampaikan adalah peningkatan literasi keuangan, perlu diberikan kredit bunga 0% bagi sektor UMKM, peningkatan syarat pinjaman online, peningkatan jumlah jaminan LPS dan memperluas jaminan LPS ke emas.
Pengaruh Kualitas Produk, Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pelanggan Minimarket Alfamart Ruko Beryl Gading Serpong Chandra, Ray; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.8823

Abstract

Alfamart is a minimarket owned by PT Sumber Alfaria Trijaya TBK and has branches in almost all provinces of Indonesia. This research aims to determine the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart Ruko Beryl Gading Serpong minimarket customers. The research method used in this research is a quantitative method which is ex post facto in nature where the data is collected using a questionnaire and then manages the data and the analysis used is descriptive analysis. The quantitative research method in this study was carried out to test the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart customers in the Serpong area. The Quality and Service Quality variables have a significant positive effect on the respondents' customer loyalty. The variable that does not have a positive effect on customer loyalty is the Promotion variable. The variable that has the highest significant positive influence on customer loyalty is Product Quality with an R-Square test value of 0.762 and an F-Square test result of 0.872.
Pengaruh Gaya Kepemimpinan, Deskripsi Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Pegawai di DKI Jakarta Rizki, Rivaul; Rozamuri , Arif Murti
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8970

Abstract

Penelitian ini membahas tentang pegawai di Provinsi DKI Jakarta yang mampu menyumbangkan produktivitas terbesar bagi Indonesia namun belum mampu meningkatkan posisi Indonesia di tingkat produktivitas pegawai negara Asia Tenggara. Hal tersebut merujuk pada gaya kepemimpinan, deskripsi kerja, dan lingkungan kerja yang memiliki pengaruh terhadap produktivitas kerja pegawai. Metode dalam penelitian ini menggunakan metode kuantitatif. Penelitian ini menggunakan formula Krejcie dan Morgan dalam penentuan responden nya yang dimana penelitian ini memiliki populasi lebih dari 100.000 sehingga didapatkan responden sebanyak 384 responden. Responden merupakan pegawai perusahaan yang perusahaannya berdomisili di daerah DKI Jakarta. Hasil penelitian menunjukan bahwa gaya kepemimpinan berpengaruh signifikan terhadap produktivitas kerja, deskripsi kerja berpengaruh signifikan terhadap produktivitas kerja, dan lingkungan kerja berpengaruh signifikan terhadap produktivitas kerja, serta gaya kepemipinan, deskripsi kerja, dan lingkungan kerja berpengaruh signifikan terhadap produktivitas kerja.   This research discusses employees in DKI Jakarta Province who are able to contribute the greatest productivity to Indonesia but have not been able to improve Indonesia's position in the level of employee productivity in Southeast Asian countries. This refers to the leadership style, job description, and work environment which influence employee work productivity. The method in this research uses a quantitative method. This research uses the Krejcie and Morgan formula in determining respondents, where this research has a population of more than 100,000 so 384 respondents were obtained. Respondents are company employees whose companies are domiciled in the DKI Jakarta area. The research results show that leadership style has a significant effect on work productivity, work description has a significant effect on work productivity, and the work environment has a significant effect on work productivity, and leadership style, work description, and work environment have a significant effect on work productivity
Pengaruh Kemudahan, Kemanfaatan, Sikap, Minat Mahasiswa Terhadap Penggunaan Financial Technology (Studi Kasus: Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Manado) Kambey, Joseph Philip; Suot, Hennij Lenny; Laurensia Yosinta Valentina
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9011

Abstract

Penelitian ini bertujuan untuk mengetahui, apakah kemudahan, kemanfaatan, sikap, minat berpengaruh positif terhadap penggunaan financial technology (studi kasus Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Negeri Manado). Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan empiris. Informan penelitian ini adalah Mahasiswa Jurusan Manajemen yang aktif di Fakultas Ekonomi dan Bisnis Universitas Negeri Manado. Teknik pengumpulan data yang digunakan dengan menyebarkan kuisioner atau angket melalui Google Form. Penelitian ini menggunakan 100 sampel dengan teknik pengambilan sampel purposive sampling. Alat bantu dalam menghitung dan menganalisis data menggunakan SPSS versi 26. Hasil penelitian ini menunjukan bahwa Kemudahan, Kemanfaatan, Sikap, Minat studi kasus Mahasiswa Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Manado berpengaruh positif terhadap Penggunaan Financial Technology. This study aims to determine, does Perceived ease of use, Perceived usefulness, Attitude, Intention to use Students have a positive effect of Financial Technology (Study Case of Departement Management, Faculty Economics and Business, Manado State University). The method used in this study is a collecting data method with and empirical approach. The informants of this study are students majoring in Management who are active in the Faculty of Economics and Business, Manado State University. Data collection techniques used by distributing questionnaires or questionnaires trough Google Form. This study used 100 samples with purposive sampling techniques. Tools for calculating and analyzing data using SPSS Version 26. The results of this study show that the Perceived ease of use, Perceived usefulness, Attitude, Intention to use Students of Financial Technology Study Case of Departement Management, Faculty Economics and Business, Manado State University have positive effect on the use of Financial Technology.
The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Ashdaq, Muhammad; Jamil, Muhammad; Mandasari, Nur Fitriayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
Analysis of MSME Digital Marketing Strategy "kripik.t_mpe” on Instagram Gustiawan, Wahyu Dede; Rahayu, Budi
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9179

Abstract

This research discusses digital marketing carried out by Kripik.t_mpe MSMEs located in Kediri, East Java, considering the importance of using online marketing media today, cannot be maximized by MSME actors. How to create the right and quality content is rarely noticed by business owners so that the impact has not been felt optimally either. This study used qualitative research methods. with researchers interviewing MSME owners directly, using data analysis methods by collecting data, reducing and concluding data. The result of this study is that MSMEs Kripik.t_mpe have run several ways to make their marketing content quality such as relevance, creativity, visual quality, storytelling, interaction, consistency, and authenticity. Although in some ways such as improving visual quality and consistency has not been carried out properly.
Pengaruh Pengetahuan, Motivasi, E-Commerce, dan Media Sosial Terhadap Minat Berwirausaha Kearifan Lokal Pada Generasi Z Mulyanto, Mulyanto; Krisnanda, Krisnanda; Suroso, Iwan; Septanti, Anissya Lutfi
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9217

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pengetahuan kewirausahaan, motivasi berwirausaha, e-commerce, dan penggunaan media sosial terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z di Kabupaten Kudus. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer. Sebanyak 130 responden dalam penelitian ini. Teknik penarikan sampel yang digunakan adalah nonprobability sampling dengan jenis purposive sampling. Analisis data dilakukan dengan menggunakan alat tes Smart-PLS. Hasil penelitian menunjukkan bahwa pengetahuan kewirausahaan berpengaruh negatif dan tidak signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z. Motivasi berwirausaha, e-commerce, dan penggunaan media sosial berpengaruh positif dan signifikan terhadap minat berwirausaha berbasis kearifan lokal Gusjigang pada generasi Z. Berdasarkan hasil analisis data, dapat disimpulkan bahwa tingkat pengetahuan kewirausahaan tidak secara langsung mempengaruhi terhadap minat generasi Z untuk berwirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus. Namun, motivasi berwirausaha, e-commerce dan penggunaan media sosial dapat meningkatkan minat generasi Z terhadap wirausaha berbasis kearifan lokal Gusjigang di Kabupaten Kudus. Sehingga, peningkatan dari factor-faktor tersebut dapat memperbesar minat generasi Z terhadap berwirausaha dengan memanfaatkan kearifan lokal Gusjigang.   This study aims to examine and analyze the influence of entrepreneurial knowledge, entrepreneurial motivation, e-commerce, and social media usage on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z in Kudus Regency. This is a quantitative study using primary data. There were 130 respondents in this research. The sampling technique employed is nonprobability sampling with purposive sampling. Data analysis was conducted using the Smart-PLS tool. The results show that entrepreneurial knowledge has a negative and insignificant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z. Entrepreneurial motivation, e-commerce, and social media usage have a positive and significant effect on entrepreneurial interest based on the local wisdom of Gusjigang among Generation Z. Based on the data analysis, it can be concluded that entrepreneurial knowledge does not directly influence the interest of Generation Z in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency. However, entrepreneurial motivation, e-commerce, and social media use can increase Generation Z's interest in entrepreneurship based on the local wisdom of Gusjigang in Kudus Regency. Therefore, enhancing these factors can increase Generation Z's interest in entrepreneurship by leveraging the local wisdom of Gusjigang.

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