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Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Published by Sekolah Tinggi Ekonomi Krakatau
ISSN : -     EISSN : 26220415     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Relevansi: Jurnal Ekonomi, Manajemen, dan Bisnis  is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Economics      Monetary Economics, Finance, and Banking      International Economics      Public Economics      Economic development      Regional Economy Management Science      Marketing      Financial management      Human Resource Management      International Business      Entrepreneurship  
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 101 Documents
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Pengaruh Media Sosial terhadap Pola Pengeluaran dan Manajemen Keuangan Mahasiswa Raja, Fitra Aulia; Rhoma Iskandar; Tanjung, Boma Jonaldy
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.216

Abstract

This study aims to analyze the effect of social media on students’ spending patterns and financial management. This research employed a quantitative approach with a causal-associative design. The population consisted of undergraduate students of the Management Study Program at Panca Sakti University, Bekasi. A total of 119 respondents were selected as the final sample using the Isaac and Michael formula. Data were collected through a Likert-scale questionnaire and analyzed using multivariate linear regression with IBM SPSS version 26. The results indicate that social media does not have a statistically significant effect on students’ spending patterns (Sig. = 0.696) or financial management (Sig. = 0.247). The multivariate test also shows no simultaneous significant effect on both dependent variables. However, the coefficient of determination reveals that social media explains 31.7% (R² = 0.317) of the variance in spending patterns and 5.0% (R² = 0.050) of the variance in financial management, indicating a limited explanatory power. Although social media does not significantly influence students’ spending patterns and financial management, it still contributes to variations in students’ financial behavior. This study is limited to one university and one cohort, which may restrict the generalizability of the findings. The findings provide empirical evidence for future research and serve as a reference for developing financial literacy programs among students.
Integrating Marketing, HRM, and Accounting Systems for Customer Value Sustainability Bhimasta, Raden Agoeng; Rio Ageng Surya; Dismas Persada Dewangga Pramudita
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.307

Abstract

Collaborative culture is increasingly regarded as a strategic necessity in modern organizations, particularly as the successful creation of customer value requires strong cross-functional integration. This study aims to explore how collaborative culture is constructed, practiced, and interpreted by employees across three core functions: Human Resource Management, Marketing Management, and Accounting Systems to enhance sustainable customer value. Using a qualitative approach based on literature meta-synthesis and thematic analysis of recent international studies, this article presents an integrative framework to provide a comprehensive understanding of cross-functional interaction dynamics. The findings indicate that the effectiveness of collaboration is influenced by the alignment of strategic goals, the clarity of communication mechanisms, and the degree of data transparency facilitated by accounting systems. Moreover, the HR function plays a central role in fostering trust, shaping collaborative work norms, and encouraging more adaptive cross-divisional practices. These findings offer practical implications for organizations seeking to strengthen interdepartmental integration as the foundation for generating superior customer value. The study also emphasizes that collaborative culture does not emerge instantly; rather, it evolves through reflective processes, social learning, behavioral consistency, and leadership commitment in facilitating cross-functional synergy. Thus, effective collaboration requires continuous interaction between organizational structures, information technology, and human capabilities to create value that is responsive to customer needs. Keywords : Accounting Systems, Marketing Management, Human Resource Management, Collaborative Culture
Penerapan Integrated Marketing Communication (IMC) pada UMKM Dobakes Hasan, Golan; Kristia, Ella; Fatonah Salsabila Sopyan, Sahda; Chintya Yan, Celyne; Intan Nuraini, Sharfina
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.320

Abstract

Abstract This article discusses the implementation of Integrated Marketing Communication (IMC) in UMKM DoBakes as part of a social media content management project. The purpose of this study is to improve brand visibility, social media engagement, and operational effectiveness through structured content planning and digital communication strategies. The findings show significant improvements in content reach, interactions, follower growth, and customer awareness after the application of IMC-based content scheduling. These results highlight the importance of consistent communication and integrated promotional tools in building strong brand awareness for small businesses operating in competitive digital environments. Keywords: IMC, digital marketing, social media management, brand awareness Abstrak Artikel ini membahas penerapan Integrated Marketing Communication (IMC) pada UMKM DoBakes sebagai bagian dari program pengelolaan konten media sosial. Tujuan kegiatan ini adalah meningkatkan visibilitas merek, keterlibatan pengguna, serta efektivitas operasional melalui penyusunan jadwal konten dan strategi komunikasi digital yang lebih terarah. Hasil analisis menunjukkan adanya peningkatan signifikan pada jangkauan konten, interaksi, pertumbuhan pengikut, dan kesadaran pelanggan setelah penerapan jadwal konten berbasis IMC. Temuan ini menegaskan bahwa konsistensi pesan dan integrasi saluran komunikasi memiliki peran penting dalam membangun brand awareness pada UMKM yang bersaing di era digital. Kata Kunci: IMC, komunikasi pemasaran, media sosial, UMKM
Penerapan Integrated Marketing Communication (IMC) melalui Media Sosial Instagram dalam Meningkatkan Brand Awareness pada UMKM Fortune Pao di Kota Batam Hasan, Golan; Gilbert, Kerdion; Celline; Jolyn; Calvin
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.321

Abstract

This study aims to analyze the implementation of Integrated Marketing Communication (IMC) strategies through the social media platform Instagram to enhance brand awareness of the MSME (Micro, Small, and Medium Enterprise) Fortune Pao in Batam City. Employing a qualitative descriptive approach, data were collected through direct observation of digital marketing activities and content analysis on Fortune Pao's Instagram account. The findings indicate that Integrated Marketing Communication (IMC) implementation, encompassing media integration, message consistency, and two-way communication, effectively strengthens brand awareness by fostering intensive consumer interaction and delivering a uniform message. The study recommends enhancing promotion effectiveness evaluation and strengthening cross-media coordination to maximize Integrated Marketing Communication (IMC) outcomes. These results offer valuable insights for MSME practitioners aiming to optimize digital marketing strategies to expand market reach and competitiveness in the digital era.
Analisis Ketertarikan Pengunjung Terhadap Produk Kerajinan Tangan Tema Laut Saadah, Ani; Sholihah Rosmana, Primanita; Lestari Nasution, Anggi Harnum; Widia Cahyani, Dania; Alya Mukhbita, Ghefira; Gunanda Ahmad, Haykal
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 3 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i3.341

Abstract

Kerajinan tangan bertemakan laut merupakan bagian dari industri kreatif yang memiliki nilai estetika, budaya, dan ekonomi, serta berpotensi mendukung pertumbuhan ekonomi kreatif dan penciptaan pekerjaan layak. Penelitian ini bertujuan untuk menganalisis tingkat ketertarikan pengunjung dan faktor-faktor yang memengaruhi minat beli terhadap produk kerajinan tangan bertemakan laut. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner berisi 17 pernyataan yang diberikan kepada 30 responden menggunakan teknik purposive sampling. Analisis data dilakukan secara deskriptif dengan perhitungan nilai rata-rata. Hasil penelitian menunjukkan bahwa mayoritas responden berusia 19–24 tahun, didominasi oleh mahasiswa dan konsumen perempuan. Produk yang paling diminati adalah gelang dan Ocean Strap Phone karena dinilai praktis dan mudah digunakan. Ocean Strap Phone memperoleh nilai tertinggi pada aspek visual, kualitas, desain, dan kesesuaian harga, sehingga menunjukkan minat beli tertinggi. Penelitian ini menyimpulkan bahwa kerajinan tangan bertemakan laut memiliki potensi pasar yang baik di kalangan generasi muda.
Transformasi Program Keluarga Harapan untuk Peningkatan Kesejahteraan di Kota Lhokseumawe Mauliza, Isratul; Amira, Nadilla; Lestari, Putri; Fazia, Siti; Zulkarnain5, Teuku
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 3 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i3.342

Abstract

Program Keluarga Harapan (PKH) is one of the Indonesian government's programs aimed at reducing poverty through conditional cash transfers to poor families. This study aims to analyze the effectiveness of PKH management in improving community welfare in Kota Lhokseumawe. The research method used is a qualitative descriptive approach with data collection techniques through interviews, observation, and documentation of program implementers and PKH beneficiaries. The results of the study indicate that the management of PKH in Kota Lhokseumawe is quite effective, although there are still some obstacles in the aspects of data collection, distribution of assistance, and assistance to beneficiary families. The recommendations of this study emphasize the importance of increasing the human resource capacity of PKH managers, optimizing information technology, and strengthening coordination between agencies to achieve sustainable social welfare goals.
Strategi Pemasaran Digital Melalui Media Sosial Dalam Meningkatkan Penjualan (Studi Kasus Pada Bisnis Buket Bunga Zul Di Rancaekek Bandung) Suherman, Jajang; Rosdianti, Heni; Nurfaiza, Zulfani
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.347

Abstract

Daerah pedesaan memiliki potensi besar untuk dikembangkan sebagai pusat ekonomi kreatif, meskipun keterbatasan akses terhadap teknologi, infrastruktur, dan informasi menjadi tantangan. Buket Bunga Zul, sebuah bisnis buket bunga di Rancaekek, Kabupaten Bandung, menjadi contoh dari potensi tersebut. Usaha ini memiliki keuntungan karena akses strategis ke kota-kota besar terdekat seperti Bandung dan Sumedang, serta meningkatnya permintaan buket bunga untuk acara seperti pernikahan, wisuda, dan perayaan lainnya, yang menghadirkan peluang menjanjikan. Penelitian ini bertujuan untuk menganalisis bagaimana strategi berbasis teknologi dapat meningkatkan daya saing, efisiensi operasional, dan jangkauan pasar produk buket bunga lokal. Pemanfaatan platform digital, aplikasi pemasaran, dan sistem manajemen berbasis teknologi memungkinkan pertumbuhan berkelanjutan tanpa batasan geografis. Penelitian ini menggunakan metode deskriptif kualitatif dengan desain studi kasus, serta melakukan triangulasi dalam pengumpulan data kualitatif. Analisis bersifat induktif, berfokus pada pemahaman makna, keunikan, dan fenomena. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi digital dalam pemasaran, manajemen, dan distribusi dapat secara signifikan memperluas jangkauan pasar dan meningkatkan daya saing. Meskipun menghadapi keterbatasan teknologi dan infrastruktur, lokasi strategis Rancaekek serta penerapan strategi berbasis teknologi menjadikan bisnis buket bunga lokal mampu berkembang dan tumbuh dalam ekonomi kreatif.
Analisis Kepuasan Pengunjung terhadap Produk Crafty Puff pada Kegiatan Bazar Mahasiswa PGSD Mutiah, Mutiah; Nurfalah, Fadilah; Khairunnisa, Khairunnisa; Intan Safitri, Meiliani; Masti, Indri; Sholihah Rosmana, Primanita
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 3 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i3.351

Abstract

This study aims to analyze the level of consumer satisfaction with Crafty Puff products at the Elementary School Teacher Education Program (PGSD) Student Bazaar. This study uses a quantitative descriptive method with data collection techniques in the form of a five-point Likert scale questionnaire given to consumers who purchased the product. There were 23 respondents in this study, selected using accidental sampling techniques. The aspects analyzed include product quality, design, price suitability, purchase satisfaction, repurchase intention, willingness to recommend the product, and service. The data obtained were analyzed using descriptive statistics by calculating the average value for each assessment aspect. The results showed that the level of consumer satisfaction with Crafty Puff products was in the Very Good category with an overall average score of 4.86. The aspects of product neatness and durability, price suitability to quality, and service received the highest scores, while the aspect of using quality materials was in the Fair category. Based on these results, it can be concluded that Crafty Puff products have been able to meet consumer expectations, but efforts to improve material quality are still needed to support competitiveness and future product development.
The Impact of The Israeli Product Boycott on The International Economy, The Israeli Product Boycott Movement: Economic, Legal, and Ethical Perspectives Puspita, Indah Lia; Yahya, Ahmat; Adha, Nur Alif Khairila Al Ahmad; Juliandari, Winda
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 3 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i3.353

Abstract

This research is based on the Israeli-Palestinian war that has an impact on the international economy, in the form of a petition to boycott products originating from Israel. Boycott has the meaning of a movement not to buy or use products produced by Israeli companies or parties considered pro against Israel's actions towards Palestinians. This study uses case study examples that occurred in developed and developing countries. In developed countries such as China, the impact is seen on investment cultivation which is characterized by a shift in investment priorities, where China may shift its investment to other sectors or countries that are more stable and free from the risk of boycotts. In developing countries such as Indonesia, PT Unilever Tbk experienced a decline in sales which resulted in mass layoffs and increased unemployment. The boycott action also has a positive impact on developed countries, such as increasing the use and purchase of domestic products, the growth of small and medium enterprises (MSMEs), the improvement of the local economy, and the creation of jobs. In developing countries, this action also has a positive impact in the form of shifting consumption patterns and increasing humanitarian solidarity. This study uses a descriptive qualitative method to determine the positive and negative aspects of the petition to boycott Israeli products.
Konsumen Hijau (Green Consumer): Tren Perilaku Pembelian Berbasis Kesadaran Lingkungan Dita Melani, Ni Wayan; Ayu Amrita, Nyoman Dwika; Dewi Syahrani, Ni Komang; Rita Dewi, Ni Luh; Surya Andika, I Putu
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.356

Abstract

Growing public concern for environmental issues has driven the emergence of green consumers as an increasingly influential market segment. This study aims to analyze trends in environmentally conscious purchasing behavior and identify the key factors that influence consumers’ intentions and decisions when choosing eco-friendly products. Through a literature-based approach, the findings indicate that environmental awareness, positive attitudes toward sustainability, perceived ecological benefits, and green brand image are primary drivers of green purchasing behavior. Authentic and consistent green marketing strategies strengthen purchase intention by communicating sustainability values, presenting eco-labels, and emphasizing corporate social responsibility. In addition, psychological factors such as personal concern, social norms, and perceived behavioral control contribute to consumers’ tendency to select sustainable products. Overall, the trend of green consumers continues to rise, offering significant opportunities for businesses to develop ethical, informative, and environmentally oriented marketing strategies that align with the expectations of modern markets. Keywords: Green Consumer, Purchasing Behavior, Green Marketing, Environmental Awareness, Green Purchase Intention.

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