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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 185 Documents
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E-Supply Chain Management and Customer Satisfaction in Indonesian E-Commerce Sarjono, Haryadi; Mahira, Tubagus; Soeratin, Boyke Setiawan
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1381

Abstract

This study examines the impact of Electronic Supply Chain Management (e-SCM) implementation on operational performance and customer satisfaction in Indonesian e-commerce companies. As digital commerce continues to grow rapidly, primarily through platforms such as Shopee and Tokopedia, understanding the effectiveness of supply chain digitization becomes increasingly crucial. The study aims to identify which e-SCM factors contribute most significantly to enhancing company performance and meeting evolving consumer expectations. Using a quantitative approach with 252 respondents, factor analysis identified six critical success factors: market adaptation, inventory control, revenue improvement, remote product monitoring, product quality, and technology utilization. The results demonstrate that effective e-SCM implementation significantly improves process efficiency, cost accuracy, service responsiveness, and product availability, all of which are strongly correlated with customer satisfaction. Furthermore, this research highlights the practical implications for e-commerce companies to overcome challenges such as integration complexity and cybersecurity risks. The findings provide a strategic foundation for firms seeking to enhance their digital supply chains and maintain competitiveness in a rapidly evolving market landscape.
User-Generated Content (UGC) and Its Impact on Tourism Marketing: A Systematic Literature Review Sujatmiko, S; Ar, Dhita Pratiwi; Hamdat, Aminuddin; Salam, Karta Negara
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1491

Abstract

This study aims to systematically examine the impact of user-generated content (UGC) on tourism marketing by synthesizing empirical evidence from scholarly publications over the last decade. Grounded in a descriptive quantitative approach, the research employs a systematic literature review methodology to identify, evaluate, and integrate findings from 30 peer-reviewed journal articles published between 2010 and 2025. The review categorizes the influence of UGC across four core dimensions: destination image formation, tourist decision-making processes, emotional engagement, and strategic marketing implications. The results indicate that UGC significantly shapes both the cognitive and affective components of destination image, influences tourists’ behavioral intentions through emotional resonance, and acts as a trusted informational and social source during the travel planning cycle. Furthermore, UGC enhances marketing effectiveness when integrated responsibly into official campaigns, yet raises ethical concerns related to consent, representation, and content authenticity. The study also identifies critical gaps in current literature, including limited inclusivity in UGC representation and the risks associated with algorithmically amplified or manipulated content. The findings underscore the necessity for tourism marketers and destination management organizations to not only leverage UGC as a strategic asset but also to adopt ethical and inclusive frameworks for its governance. Ultimately, this study contributes to a more comprehensive understanding of UGC as both a communicative phenomenon and a transformative tool in the evolving landscape of digital tourism marketing.
The Role of Emotional Storytelling in Product Promotional Videos on Purchase Intention: A Systematic Literature Review with Emphasis on Skincare Service Products Sujatmiko, S.; Mattarima, M.; Panus, P.; Samalam, Abdul Gafar; Lawalata , Izaac L.D
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1492

Abstract

This study aims to systematically examine the role of emotional storytelling in product promotional videos and its influence on consumers' purchase intention, with a particular emphasis on skincare service products. Emotional storytelling has emerged as a persuasive marketing strategy that leverages affective narratives to foster consumer-brand relationships, build trust, and enhance behavioral responses. Given the increasing prevalence of emotionally driven promotional content across digital platforms, especially within the visually rich skincare industry, this research conducts a structured literature review to synthesize theoretical perspectives and empirical findings. Utilizing a descriptive quantitative approach, this study reviewed 30 peer-reviewed articles published between 2000 and 2024, focusing on emotional narrative structures, psychological mechanisms, and behavioral outcomes. The findings indicate that emotional storytelling positively impacts consumer purchase intention by fostering narrative transportation, emotional contagion, and perceived authenticity. Specifically, narrative coherence, emotional valence, and brand relatability were identified as key drivers of consumer engagement. In the skincare sector, emotionally charged videos that depict transformation, self-care, and identity alignment proved to be especially effective in motivating purchasing behavior. Moreover, platform-specific dynamics such as video format and interactivity were found to moderate storytelling effectiveness. The study contributes to the theoretical development of affective marketing and offers practical guidance for brands aiming to craft emotionally resonant promotional content. It also proposes a conceptual framework for future empirical testing on emotional storytelling and consumer behavior in the context of beauty and self-care services.
Non Performing Loan Resolution Strategies and Impact on Financial Performance Baharuddin, Ceskakusumadewi; Liutfi, Anugrah; Ar, Dhita Pratiwi; Rizal, Muhammad; Sasmita, Halida
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1494

Abstract

This study investigates the relationship between non-performing loan (NPL) resolution strategies and financial performance among commercial banks in Indonesia. As NPLs remain a persistent threat to banking sector stability, especially in post-pandemic recovery phases, the research aims to assess how various resolution mechanisms namely restructuring, write-offs, asset sales to asset management companies (AMCs), and digital early-warning systems impact key financial indicators such as return on assets (ROA), return on equity (ROE), net interest margin (NIM), and capital adequacy ratio (CAR). Employing a quantitative descriptive design, this study draws on secondary panel data from 35 Indonesian commercial banks over the 2020–2024 period, incorporating bank-level financial reports, regulatory disclosures, and macroeconomic indicators. Multiple regression analysis is used to evaluate the effect of each resolution strategy on financial performance metrics. The findings indicate that proactive loan restructuring has a significant positive effect on ROA and NIM, while asset sales to external AMCs are associated with notable improvements in CAR due to risk-weight reductions. Moreover, banks with aggressive provisioning policies experience enhanced ROE when combined with effective loss recognition. The implementation of AI-based early-warning systems significantly mediates the impact of restructuring on profitability by reducing re-default rates. These results suggest that an integrated resolution approach combining traditional financial tactics with digital risk-management innovations optimizes both short-term profitability and long-term solvency. The study contributes to strategic financial management literature and provides actionable insights for regulators aiming to strengthen bank resilience in emerging markets.
Resilient Entrepreneurs in the Digital Era: Strategic Marketing Approaches for Young Business Owners Amid Crisis Nurhilalia, N.; Saleh, Yusuf
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1535

Abstract

In an era marked by rapid digital transformation and recurrent global crises, young entrepreneurs face both unprecedented opportunities and significant challenges. This study explores how strategic digital marketing practices contribute to the resilience of youth-led enterprises amid crises such as economic downturns and pandemics. Drawing on a quantitative descriptive approach, the research aims to identify the most prevalent marketing strategies employed by young entrepreneurs and assess their perceived effectiveness in enhancing business resilience. Data were collected through structured surveys distributed to young business owners across various sectors who actively utilize digital platforms. The findings reveal that adaptive strategies such as content marketing, community engagement, platform-based analytics, and value co-creation play a central role in maintaining customer trust, sustaining operations, and enabling business recovery. Moreover, the results underscore that digital infrastructure readiness and entrepreneurial orientation significantly influence the successful implementation of these strategies. The study highlights the moderating role of ecosystem support and the constraining effects of burdens such as limited digital literacy and cybersecurity concerns. The implications of this research extend to policymakers, incubators, and digital training providers seeking to enhance the resilience and competitiveness of youth entrepreneurship in volatile digital economies. This study contributes to the growing body of literature at the intersection of digital entrepreneurship, strategic marketing, and resilience theory.
Thriving Through Turbulence: How Young Entrepreneurs Leverage Marketing Strategies to Navigate Crises and Digital Disruption Saleh, Yusuf; Nurhilalia, N.
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1536

Abstract

An era marked by global crises and accelerating digital transformation, young entrepreneurs face mounting challenges in maintaining business continuity. This study explores how youth-led ventures utilize digital marketing strategies to adapt, survive, and grow in the face of disruption. Drawing on theories of entrepreneurial resilience, digital innovation, and strategic marketing, the research employs a quantitative descriptive design to examine the behaviors and preferences of young entrepreneurs in turbulent environments. Data were collected through a structured survey targeting founders aged 18 to 35 across diverse industries. The analysis reveals that the most frequently adopted strategies include real-time social media engagement, influencer partnerships, A/B testing, content personalization, and the use of analytics dashboards. These strategies are positively associated with customer retention, brand visibility, and perceived business resilience. Additionally, the study finds that younger entrepreneurs tend to benefit more from platform-native features and interactive digital tools compared to their older counterparts. The findings highlight the critical role of adaptability, data-driven decision-making, and emotional branding in navigating crises. While digital marketing is not a one-size-fits-all solution, its strategic application significantly contributes to the sustainability and competitive positioning of youth-led businesses. This study contributes to the growing body of literature on digital entrepreneurship and offers actionable insights for policy makers, educators, and business development programs seeking to support resilient entrepreneurial ecosystems in uncertain times.
Strategic Marketing Innovation in Startups: Navigating Uncertainty with Agility and Creativity Mansur, Daduk Merdika
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1545

Abstract

This research investigates the role of strategic marketing innovation in helping startups navigate uncertainty by leveraging agility and creativity. Amid the dynamic shifts brought about by globalization, technological advancement, and events such as the COVID-19 pandemic, startups are required to develop unique and adaptive marketing approaches to remain competitive and sustainable. The purpose of this study is to explore how agility the ability to respond rapidly to change and creativity the capacity to generate novel and valuable marketing solutions jointly influence strategic marketing innovation in startups. A descriptive quantitative method was applied to analyze patterns, effectiveness, and interrelations among agility, creativity, and marketing innovation in startups operating within dynamic sectors. Data were collected through structured surveys administered to startup founders and marketing professionals, and analyzed using correlation and regression techniques. The findings reveal that marketing agility significantly enhances startups’ ability to adapt marketing strategies in real time, while creativity contributes to differentiation, brand resonance, and consumer engagement. Moreover, the interaction between agility and creativity produces synergistic outcomes in terms of marketing innovation effectiveness. Digital capability and market sensing were found to moderate these relationships, further strengthening their influence on startup performance. The study concludes that strategic marketing innovation, supported by agile and creative capabilities, plays a critical mediating role in translating internal competencies into performance outcomes such as customer acquisition, brand positioning, and market responsiveness. This research provides theoretical and practical insights for startup founders, investors, and policymakers aiming to foster innovation and resilience in early-stage ventures.
Co-Creation and Crowdsourced Innovation: A Strategic Approach to Building Consumer Loyalty Merdika Mansur, Daduk
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1546

Abstract

In the era of digital transformation and empowered consumers, co-creation and crowdsourced innovation have emerged as strategic approaches to enhance consumer loyalty. This study aims to explore the extent to which consumer participation in co-creation and crowdsourced innovation initiatives influences brand loyalty, particularly within the Indonesian market context. Employing a descriptive quantitative methodology, the research collected data through structured online surveys administered to a diverse sample of consumers who had previously engaged in co-creative or crowdsourced brand activities. The study investigates the prevalence and types of participation, perceived value outcomes, and correlations with loyalty indicators such as trust, satisfaction, emotional attachment, and advocacy. The findings reveal that active involvement in co-creation significantly correlates with increased brand loyalty, particularly among digitally literate and younger consumers. Crowdsourced innovation, when perceived as authentic and impactful, enhances consumer identification with the brand and strengthens advocacy behaviors. Moderating factors such as digital readiness, demographic characteristics, and cultural orientation were found to influence the strength of these relationships. The study also highlights the importance of brand transparency, perceived control, and value congruence in shaping consumer perceptions and behavioral outcomes. These insights offer practical implications for marketers seeking to design participatory strategies that resonate with diverse consumer segments and foster long-term loyalty. Furthermore, the study contributes to theoretical development by integrating Service-Dominant Logic, Customer Engagement Theory, and psychological ownership frameworks into a unified model of participatory consumer-brand relationships.
The Role of Social Science to Build Social Awareness Among Elementary School Students Marsini, M.
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1634

Abstract

This study aimed to explore how social science learning in elementary schools could play a role in building children's social intelligence. By conducting a qualitative approach and literature review, this study examined various concepts, theories, and practices in social science learning that could improve students' social skills. Data was collected by reviewing articles, journals, and relevant books discussing the relationship between social education and children's social intelligence development. The study results indicated that theoretically, social science materials focused on social values, culture, and interactions between individuals in society, and students could gain a deep understanding of the importance of empathy, tolerance, and cooperation in social life. In addition, social science learning could also provide direct experiences that enable students to apply social concepts in their daily lives. This study recommended that the social science curriculum in elementary schools should more fully integrate an approach based on the development of social intelligence to shape students' characters until they are prepared to face future social challenges.
Optimizing Biology Laboratory Management in High Schools: Overcoming Challenges and Exploring Potential Rahmawati, Dina
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1672

Abstract

Penelitian ini bertujuan untuk mengidentifikasi manajemen mutu pengelolaan laboratorium dalam mengatasi tantangan dan menggali kompetensi siswa. Metode penelitian yang digunakan adalah studi kasus. Subjek penelitian adalah kepala sekolah, wakil kepala sekolah, kepala laboratorium, laboran, guru, dan siswa. Pengumpulan data dilakukan melalui observasi, wawancara, studi literatur, dan studi dokumentasi. Instrumen yang digunakan dalam penelitian ini adalah lembar observasi, lembar wawancara, ddan okumentasi. Berdasarkan analisis dan identifikasi data, diketahui bahwa perencanaan pengelolaan laboratorium di dua sekolah sudah memiliki program kegiatan yang terstruktur. Pelaksanaan pengelolaan laboratorium telah memfasilitasi kegiatan pembelajaran siswa dan meningkatkan keterampilan siswa. Pemantauan/evaluasi dilakukan sekali dalam satu semester dan melibatkan siswa dalam proses evaluasi tersebut. Rangkaian optimasi pengelolaan laboratorium dapat mengatasi tantangan dan menggali potensi siswa.

Page 6 of 19 | Total Record : 185

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