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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 145 Documents
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Strategic Human Resource Mapping and Sustainable HRM: Balancing Productivity and Employee Well-being Sugiharto, Bambang; Hiya, Nirmadarningsih; Simamora, Harkim; Gaol, Nickytha Linch De Hans Lumban; Andriani, Maya
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1362

Abstract

This study explores the strategic transformation of Human Resource Management (HRM) in the context of technological advancement, employee-centric practices, and sustainability integration. As HRM evolves from a traditional administrative function to a strategic organizational driver, technologies such as Big Data Analytics (BDA), Artificial Intelligence (AI), and HR Analytics play a critical role in enabling data-driven decision-making. These tools enhance employee attrition prediction, improve person-organization fit, and strengthen employer branding. Simultaneously, Strategic HRM (SHRM) emphasizes the alignment of HR policies with long-term organizational goals, contributing significantly to performance outcomes. Beyond operational efficiency, this paper highlights the growing importance of employee engagement, well-being, and sustainable HRM practices that support a healthy, inclusive, and balanced work environment. Sustainable HRM links employee well-being with organizational productivity while addressing social, environmental, and economic dimensions. The Dynamic Capability Theory provides the theoretical lens to understand how agile HR systems enhance organizational resilience and competitiveness amid rapidly changing business environments. This study formulates twelve hypotheses focusing on four key dimensions: technology integration in HRM, strategic HRM and performance, employee-centric practices, and industry-specific competency challenges. The hypothesized model outlines relationships between independent variables (technology, HRM strategy, competencies), mediating factors (psychological/social aspects, managerial roles), and dependent outcomes (performance, turnover, innovation, commitment). By synthesizing recent literature and identifying theoretical gaps—particularly in the areas of sustainability, social network utilization, and non-R&D employee innovation—this study contributes to advancing HRM research and proposes pathways for future exploration that are inclusive, data-driven, and aligned with dynamic organizational needs.
The Role of AI-Powered Chatbots in Enhancing Consumer Satisfaction: Case Study of E-Commerce Platforms in Indonesia Suleman, Dede; Zuniarti, Ida; Rusiyati, Sri; Joesah, Nurzalinar; Hakim, Lukman; Haryati, Raden Ati
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1430

Abstract

This study examines the impact of AI-powered chatbots on consumer satisfaction in Indonesia's e-commerce industry. A quantitative approach was used to analyze data collected from 400 e-commerce users, focusing on key variables such as response speed, personalization, reliability, and perceived usefulness. Structural Equation Modeling (SEM) was employed to evaluate the relationships between these factors. The findings indicate that response speed and personalization significantly enhance consumer satisfaction, with personalization having the most substantial effect. Perceived usefulness mediates the relationship between chatbot reliability and satisfaction, highlighting the importance of functional trust. However, chatbots were less effective in handling complex queries, moderating their overall impact on satisfaction. The study offers practical recommendations for e-commerce platforms in Indonesia, including enhancing chatbot algorithms for complex problem-solving and leveraging AI to deliver highly personalized interactions. These findings underscore the potential of AI-powered chatbots to drive consumer satisfaction and strengthen brand loyalty in Indonesia's rapidly growing digital marketplace.
Open Innovation Electronic Toll Collection Using Soft System Methodology Tarigan, Roberto Pehulisa; Wahyudi, Andreo; Fitriati, Rachma
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1432

Abstract

Technological developments continue to develop and expand into various fields. Indonesia began implementing non-cash payments using electronic toll technology since October 2017. This research aims to analyze the implementation of Electronic Toll Collection (ETC) on an electronic toll basis as part of technological developments in the transportation sector. Technological innovation in the form of the application of ETC has provided a number of criticisms and a big influence on PT. Jasa Marga (Persero), Tbk as the market leader in the toll road management industry in Indonesia. On the other hand, there are many benefits that can be optimized by PT. Jasa Marga (Persero), Tbk from implementing ETC. This research shows how an organization or company is able to manage the impact of open innovation into profits through the right strategy. The Soft System Methodology approach is used to analyze the complexity of implementing ETC for PT. Jasa Marga (Persero), Tbk. This research collects data in the form of facts stored in the form of research, documents and information as well as related regulations through documentation techniques. This research provides an explanation of the strategy carried out by PT. Jasa Marga (Persero), Tbk in dealing with the implementation of ETC which is explained through seven stages of SSM ETC as a new technology is obtained through open innovation. Open innovation in an organization or company can be successful if it is responded to with the right strategy. The success of an innovation is if the innovation can be accepted by all parties.
Analysis of Implementation of Fugel Models of Innovation at BKI Academy Rukmana, Dandy; Hardjono, Retno Kusumastuti
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1469

Abstract

Successful innovation in today's business world requires an integrated approach, encompassing aspects of corporate design, product design, and the application of new technologies. Effective collaboration and targeted design management are key to achieving successful innovation. Utilizing efficient knowledge management techniques and tools in integrated design efforts is also important. Proactive planning is critical in innovation, where companies must integrate market trends, competition, emerging technologies, and changing customer preferences. Companies should not just wait for innovation to come by chance, but instead plan proactively and create an environment that encourages innovative thinking. The emergence of BKI Academy as a relatively new organization poses a significant challenge. The concept of BKI Academy itself as a provider of training and MICE services in the Maritime, K-3, Energy, Testing, Inspection & Certification, Construction, Management Systems and Human Resources market categories for all industries related to a unique value proposition for professionals and students in Indonesia, because maritime education/training institutions in Indonesia are minimal, BKI Academy sees this as a very appropriate opportunity. It is beneficial for the needs of workers in the maritime world. The innovation process plays a role in the development of companies or institutions. In an era where the flow of information and communication is growing rapidly, consumers are increasingly savvy in choosing products and services. Therefore, BKI Academy and similar organizations must continue to innovate and adapt to the times to meet customer needs and ensure the continuity of their business in an increasingly competitive market. The data collection technique used is the documentation technique. The data analysis design used is descriptive analysis. This study will provide an in-depth overview of how innovation models are applied at BKI Academy and how they impact the organization's progress. It will also provide the best recommendations for maritime educational institutions in building entrepreneurship-based education.
Securing Sustainable Digitalization: An Integrative Study on Data Privacy, Cybersecurity, and Business Continuity in SMEs Lusiah, L.; Parulian, Edison
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1475

Abstract

This study examines the interrelationship among data privacy practices, cybersecurity readiness, and business continuity planning in enhancing sustainable digitalization within small and medium-sized enterprises (SMEs). This study employs a quantitative descriptive approach using structured survey data collected from 250 SMEs operating in manufacturing, retail, and service sectors in Indonesia. The analysis was conducted using structural equation modeling to assess both direct and mediated relationships among the three digital capabilities and their influence on sustainability outcomes. The results reveal that data privacy practices significantly contribute to improving cybersecurity readiness, and cybersecurity readiness has a positive impact on the development of business continuity plans. Furthermore, business continuity planning mediates the effect of cybersecurity readiness on sustainable performance, which includes operational reliability, digital trust, and environmental responsibility. The findings of this study suggest that secure digital capabilities, when integrated systematically, enhance the long-term viability and resilience of SMEs operating in emerging markets. This research provides empirical evidence supporting a triadic framework linking digital security components with sustainability outcomes in resource-constrained settings.
The Influence of Price Perception and Service Quality on Customer Satisfaction: Case Study on Irian Kisaran Supermarket, Asahan Regency, Indonesia Pane, Dian Novita Sari; Dailami, D.; Rahmadani, Julia; Aini, Nurul; Rivantino, Muhammad; Ramatika, R.; Andini, Larasati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1376

Abstract

Dunia bisnis mengalami persiangan yang semakin ketat dalam menarik minat konsumen. Faktor yang menjadi penentu kepuasan konsumen diantaranya persepsi harga dan kualitas pelayanan. Permasalahan dalam penelitian ini adalah apakah persepsi harga dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan. Tujuan penelitian ini untuk mengetahui adanya pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan secara pasrial dan simultan. Variabel dalam penelitian ini persepsi harga (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (Y). metode prngumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linear brganda Y = -0.113 + 0.467X1 + 0.235X2 + e. uji parsial (uji t) menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan secara simultan.
The Impact of PayLater, Cash on Delivery, and Product Return Features on Consumer Buying Interest on Shopee in Asahan Regency Tampubolon, Erwin Cristian; Dailami, D.; Nurlela, Siti; Syafitri, Nadya; Irawan, Okta Saputra; Amanda, Sasa Aprilia; Pratiwi, Widya Ayu
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1378

Abstract

The development of digital technology has driven a significant transformation in consumer shopping behavior, primarily through e-commerce platforms. This study analyzes the influence of Shopee PayLater, Cash on Delivery (COD), and return of goods features on consumer purchasing interest in Asahan Regency. This study uses a quantitative approach with a survey technique. Data were obtained from 100 respondents through an online questionnaire based on a Likert scale and analyzed using multiple linear regression. The results showed that the return of goods feature significantly influences purchasing interest (sig. = 0.000), followed by the PayLater feature (sig. = 0.008). Meanwhile, the COD feature did not show a significant effect (sig. = 0.156). The Adjusted R Square value of 0.536 indicates that the three features can explain 53.6% of the variation in consumer purchasing interest. This finding shows that consumer perceptions of after-sales service and payment flexibility are key factors in purchasing decisions. This study provides strategic implications for e-commerce platform managers, especially Shopee, in developing service features that are more adaptive to the needs and behavior of digital consumers. The study also recommends testing other variables such as product quality, promotions, and customer reviews in further studies.
The Influence of Brand Image and Brand Trust on Purchase Decisions of McDonald's in Surabaya Sauqy, Muhammad Syafiqus; Ariescy, Reiga Ritomiea
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1380

Abstract

This research examined the influence of brand image and trust on purchasing decisions at McDonald's in Surabaya. The research method used is quantitative, with data collection techniques through questionnaires from 112 respondents in East Surabaya. The sampling technique used in this research is non-probability sampling in the form of quota random sampling. Data were processed using Smart Partial Least Squares (SmartPLS) software. The test results show a significant influence of brand image on purchasing decisions, while brand trust has an insignificant effect.
The Influence of Green Marketing Strategy on Purchasing Decisions with Brand Image as Mediating Variable Utami, Della Fauzi; Puspitasari , Intan; Ishak , I.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1384

Abstract

Public awareness of sustainability issues drives changes in consumer behavior, including in choosing environmentally friendly skincare products. This study aims to analyze the influence of green marketing strategies on purchasing decisions and the mediating role of brand image on Emina Natura Pal Series consumers in Purworejo Regency. This study used a quantitative approach with a survey method on 133 respondents selected through purposive sampling. The research instrument was tested for validity and reliability before conducting hierarchical regression analysis. The results showed that green marketing significantly influenced brand image and purchasing decisions. Brand image was also proven to significantly influence purchasing decisions and partially mediate the relationship between green marketing and purchasing decisions. These findings emphasize the importance of building positive brand perceptions through green marketing strategies to encourage sustainable consumer behavior. The practical implication of this study is the importance of beauty industry players integrating sustainability values into their brand strategies. However, this study has limitations regarding regional coverage and the demographic characteristics of respondents. Future research is recommended to use a mixed approach and broader regional coverage.
Qualitative Analysis of Enhancing Professionalism and Work Ethic of BPVP Pangkep Apparatus through Data-Based Human Resource Management Ratnasari, Dewi; Amang, Baso; Hamzah, Muhammad Fadhil
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1385

Abstract

This study examines the improvement of professionalism and work ethic of the apparatus at BPVP Pangkep through data-based human resource management. This qualitative descriptive research employs interview data collected from four informants. The data were analyzed inductively by identifying empirical facts and aligning them with relevant theoretical frameworks. The results reveal that BPVP Pangkep implements data-driven human resource strategies using two primary approaches: employee competency mapping and a digital performance monitoring system. Competency mapping is conducted through assessments of performance, attendance, and periodic evaluations to assign employees according to their expertise and potential. Meanwhile, the digital monitoring system enhances transparency and accountability, encouraging greater discipline and dedication among staff. The findings of this study suggest that, although the implementation of this system shows a promising impact on organizational performance, it still encounters challenges such as limited human resources with adequate digital skills, insufficient technological infrastructure, and resistance to change among employees who are uncomfortable with performance evaluations based on data systems.

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