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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 185 Documents
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Branding Strategy of Batik Sido Asih in Indonesia Syaukani, Ibnu Khalid; Sumarlan, Iman
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1588

Abstract

This study explores the branding strategy of Batik Sido Asih in Giriloyo Batik Village, Yogyakarta, focusing on how it attracts consumer interest amid competition from mass-produced batik and contemporary fashion trends. Using a qualitative descriptive approach, data were gathered through interviews with the owner, artisans, and customers, participant observation in the gallery and workshop, and documentation of digital promotional materials. Thematic analysis, following Miles and Huberman’s framework, identified key dimensions of branding based on Aaker’s Brand Equity Model: (1) brand awareness, (2) perceived quality, (3) brand associations, and (4) brand loyalty. Findings reveal that Batik Sido Asih builds strong brand awareness through consistent visual identity and active use of Instagram and TikTok. Traditional hand-drawn techniques using natural dyes sustain the perceived quality, which is openly demonstrated to consumers. Cultural storytelling and family heritage strengthen brand associations, while loyalty is fostered through personal interactions, workshops, and cultural tourism experiences. The study highlights how Batik Sido Asih integrates digital channels with traditional values, offering a model for micro-scale cultural enterprises. Theoretically, this research contributes to cultural branding literature in SMEs, while practically, it provides insights for traditional craft entrepreneurs to design authentic and competitive branding strategies in a digital marketplace.
The Influence of Brand Equity and Product Innovation on Purchase Intention with Competitive Advantage as a Mediator: A Study on Mie Sedaap Consumers in Garut Fourinta, Ananda; Supriyadi, Didit; Setiawan , Rahyuniati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1617

Abstract

This study aims to examine how brand equity and product innovation influence purchase intention, with competitive advantage acting as a mediating variable among Mie Sedaap consumers in Garut Regency. The research employs an explanatory survey with 400 respondents, and the data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. The findings reveal that both brand equity and product innovation have a positive and significant impact on purchase intention, both directly and indirectly through competitive advantage. This suggests that gaining a competitive advantage is crucial in enhancing the effects of brand strategy and product innovation on consumer purchasing decisions. The study's results imply that companies should focus on maintaining and improving brand equity, conducting product innovations aligned with market trends, and strengthening differentiation strategies to sustain competitive positions and boost consumer purchasing interest.
The Effects of Transformational Leadership and Individual Motivation on Employee Performance: A Case Study of Maen Kain in the Creative Industry Nafisah, Yeni Zulfa; Mansyur, Anwar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1622

Abstract

This study examines how transformational leadership and individual motivation influence employee performance in an MSME such as Maen Kain in Semarang, which relies heavily on employee craftsmanship and creativity, making leadership and motivation critical for organizational success. The motivation behind this research stems from the recognition that strong leaders who can inspire and motivate their teams are critical, especially in the creative industry, where innovation and high productivity are constantly in demand. To gather insights, a quantitative approach was taken, involving a survey of 106 full-time employees at Maen Kain. The data were analyzed using multiple linear regression with SPSS version 25. The key variables examined included transformational leadership and personal motivation as independent factors, with employee performance as the dependent outcome. The results show that transformational leadership does not have a significant direct effect on employee performance (β = –0.056, p > 0.05). In contrast, both intrinsic motivation (β = 0.240, p < 0.01) and extrinsic motivation (β = 0.274, p < 0.05) positively and significantly affect performance. The model explained 13.6% of the variance in performance (Adjusted R² = 0.136). These results suggest that at Maen Kain, internal motivation and employee engagement are more influential in driving performance than leadership style alone. Based on these insights, it is recommended that the company focus on strengthening work systems and encouraging ongoing self-development to boost motivation and sustain high performance.
Survey on Compass Shoes: The Influence of Social Media Marketing and Product Design on Repurchase Intention with Consumer Satisfaction as Mediator Jayadi, Moch Zulfan; Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1625

Abstract

This study analyzes the influence of Social Media Marketing (SMM) and Product Design on Repurchase Intention with Customer Satisfaction as a mediating variable among Compass shoe users, using a quantitative SEM-PLS approach with 107 respondents. The results indicate that SMM has a significant effect on Repurchase Intention, while Product Design significantly affects Repurchase Intention but not Customer Satisfaction, and Customer Satisfaction does not serve as a strong mediator in the relationship between Product Design and Repurchase Intention. These findings suggest that effective digital marketing strategies through social media are more capable of building loyalty and driving repurchase intention than relying solely on product design, although design remains crucial in shaping consumer perception and attractiveness. The R² value of 0.915 and Q² value of 0.767 confirm the model's excellent predictive power. The practical implication is that local fashion brands like Compass should optimize consumer interaction through social media by leveraging creative content, influencer collaborations, and #localpride narratives to strengthen brand image, while also developing design innovations that balance functional, aesthetic, and comfort aspects to enhance the overall customer experience. This demonstrates that customer satisfaction acts as an important bridge in reinforcing the impact of digital strategies on loyalty, making the integration of social media marketing and market-oriented product design a key factor in increasing repurchase intention and boosting the competitiveness of the local footwear industry.
The Influence of Service Quality and Product Quality on Customer Retention with Customer Satisfaction as a Mediating Variable Saputra, Gema Akbar Giri; Supriyadi, Didit; Setiawan, Rahyuniati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1626

Abstract

The objective of this study is to examine the impact of service quality and product quality on customer retention, with customer satisfaction serving as a mediating variable, in the context of Basreng (fried meatball) products in PD Mekarsari Garut. A quantitative approach was employed, entailing the distribution of questionnaires to 384 respondents selected through non-probability sampling with the Purposive sampling method. The data analysis was conducted using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The findings of the study suggest a positive and significant relationship between service quality (X1) and product quality (X2) on customer satisfaction (Z). Furthermore, the study found that customer satisfaction (Z) significantly influences customer retention (Y). Furthermore, service quality (X1) and product quality (X2) exert a direct and indirect influence on customer retention (Y), with customer satisfaction (Z) functioning as a mediating factor. The R-square values of 0.625 for customer satisfaction (Z) and 0.425 for customer retention (Y) suggest that the model possesses adequate predictive capability. These findings underscore the significance of maintaining and enhancing service quality (X1) and product quality (X2) to foster customer satisfaction (Z) and cultivate long-term retention. The practical implications of this study suggest that businesses, particularly Basreng PD Mekarsari, should prioritize enhancing their service and product quality as a strategy to maintain customer retention in a competitive market.
Entering the Malaysian Market: PT. Rendang Uni Tutie B2B Strategy Agatha, Fathia; Komaladewi, Rita
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1627

Abstract

The internationalization of micro, small, and medium enterprises (MSMEs) in the food and beverage sector is becoming increasingly relevant due to regional integration and evolving cross-border consumption patterns. This study analyzes the case of PT. Rendang Uni Tutie, an Indonesian MSME specializing in Minangkabau rendang, and its entry into the Malaysian market through a business-to-business (B2B) approach. Using a mixed-method case study, the research integrates primary data from purposive interviews, observations, and documentation with secondary data from official statistics and trade reports. Strategic assessments were conducted through PESTEL, SWOT, IFAS, EFAS, and strategy matrix frameworks to evaluate both internal and external conditions. The findings reveal that PT. Rendang Uni Tutie possesses substantial internal strengths, including authentic product quality, shelf life of up to two years, premium multilingual packaging, and certification from Halal MUI, BPOM, and HACCP. These strengths support competitiveness in export markets. Externally, Malaysia’s Muslim-majority population, cultural familiarity with rendang, regional trade agreements (AFTA, ATIGA), and strong digital infrastructure provide favorable conditions for expansion. Nevertheless, challenges persist, particularly the absence of JAKIM halal certification, relatively high logistics costs, and limited digital marketing capacity. The SWOT analysis positions the company in Quadrant I, emphasizing the need for aggressive SO strategies, such as leveraging certifications as trust capital, optimizing benefits from trade liberalization, and forming B2B partnerships with local distributors and e-commerce platforms. Overall, this research contributes to the literature on SME internationalization and digital B2B strategies while offering practical recommendations for strengthening the global competitiveness of Indonesian food MSMEs.
The Role of Influencer Marketing, Online Customer Reviews, and Brand Reputation on Millennial Purchase Decisions for Fashion Products on Tokopedia Saputri, Jihan Bella; Huda, Nurul
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1633

Abstract

This study analyzes the role of influencer marketing, online customer reviews, and brand reputation in shaping millennials’ purchasing decisions for fashion products on Tokopedia. Using a quantitative approach with purposive sampling, 147 millennial respondents who had purchased fashion products on Tokopedia were surveyed. Data were collected through an online questionnaire and analyzed with Structural Equation Modeling (SEM-PLS) using SmartPLS 3.0. Results indicate that all three variables significantly influence purchase decisions, with online customer reviews showing the strongest effect, followed by influencer marketing and brand reputation. The term dominant variable refers to the factor with the highest path coefficient in the SEM analysis. These findings highlight the importance of integrating influencer collaborations, user-generated reviews, and brand reputation management to enhance consumer trust and loyalty in highly competitive e-commerce platforms.
Relaunching Strategy and Consumer Repurchase Behavior: Case Study of Ranchmarket Galaxy Surabaya Koentjoro, Eduard; Teofilus; Utami, Whidya
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1665

Abstract

The rapid growth of specialty retail has encouraged conventional supermarkets to innovate, particularly in enhancing the in-store experience. Ranchmarket Galaxy Surabaya adopted a store relaunching strategy that included changes in layout, product display, visual merchandising, in-store promotions, and staff service. However, its implementation faced challenges such as limited supplier support, insufficient promotional funds, and weak communication of promotional programs. This study explores the effect of store relaunching elements on consumer repurchase behavior using a qualitative case study approach. Data were collected through semi-structured interviews and online questionnaires with 20 consumers who had visited the store after the relaunch. The Stimulus–Organism–Response (S-O-R) framework was applied to analyze how physical and promotional stimuli influence consumer perceptions and trigger behavioral responses. The findings show that appealing visual merchandising, smoother store navigation, effective bundling promotions, and proactive staff service collectively shape positive perceptions, strengthen emotional attachment, and encourage repeat purchases. Nevertheless, the study is limited by its small sample size and single-location focus, which restricts the generalization of results. Future research should involve larger samples and comparative studies across different retail formats.
A Comparative Study of Cocoa Beans in Indonesia, Ghana, Côte d’Ivoire, Ecuador, and Cameroon Using the RCA, RSCA, and MSI Approaches Dermawan, Denden Dimas; Saputera, Denny
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1671

Abstract

This study analyzes the competitiveness of cocoa bean exports from Indonesia, Ghana, Côte d’Ivoire, Ecuador, and Cameroon using the Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), and Market Share Index (MSI) approaches. Secondary data from 2014 to 2023 were collected from FAO, BPS, UN Comtrade, and Trade Map. The results show that Indonesia experienced a decline in cocoa production from 734,795 tons in 2019 to 641,741 tons in 2023, while export volume decreased by more than 70% over the same period. RCA and RSCA indices confirm that Indonesia lost its comparative advantage, with RCA values falling below one and RSCA remaining negative since 2017. In contrast, Côte d’Ivoire and Ghana consistently recorded strong competitiveness, supported by favorable policies and high productivity. Ecuador showed gradual improvement, while Cameroon’s performance fluctuated due to domestic instability. MSI results reveal that Indonesia’s global market share fell from 1.96% in 2014 to only 0.15% in 2023. These findings suggest that Indonesia needs to strengthen its downstream cocoa industry, enhance farm productivity, and improve policy support to regain competitiveness. The study contributes to the literature by providing a multi-country comparison of cocoa competitiveness using three quantitative indices and highlights practical implications for policymakers and industry stakeholders.
The Influence of Social Media on Consumptive Behavior with Lifestyle as a Mediating Variable Among Gen Z in Garut Regency Jayanti, Amel Dwi; Susilawati, Wati; Adiatma, Dani
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1675

Abstract

This study aims to examine the influence of social media on consumptive behavior mediated by lifestyle among Generation Z in Garut Regency. The method used is quantitative with an explanatory design. Data for this study were obtained from questionnaires distributed online to Generation Z in Garut Regency, namely individuals born between 1997 and 2012 who actively use social media. This study used a sample of 110 respondents. Data analysis was performed using Partial Least Squares (PLS) processed through SmartPLS. It was found that social media does not directly influence consumptive behavior. However, social media can significantly influence lifestyle. Similarly, lifestyle can influence consumptive behavior. The relationship between social media and consumption behavior becomes significant when mediated by the lifestyle variable. The novelty of this research lies in the disclosure of the lifestyle mediation mechanism, which clarifies how social media can influence consumption behavior through the formation of a lifestyle that is more influenced by digital trends. The results of this study can be used to design more effective marketing strategies that are in line with the characteristics of Generation Z.

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