cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yudi Nur Supriadi
Contact Email
admin@gapenas-publisher.org
Phone
+6285885400000
Journal Mail Official
admin@gapenas-publisher.org
Editorial Address
Gg. H.Ridan No.48 RT. 002/002 Kelurahan Poris Plawad Indah Kecamatan Cipondoh Tangerang
Location
Kota tangerang,
Banten
INDONESIA
Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 382 Documents
 27   28   29   30   31 
DINAMIKA BRAND SWITCHING: PERAN VARIETY SEEKING DAN ELECTRONIC WORD OF MOUTH DALAM PERUBAHAN PREFERENSI KONSUMEN OTOMOTIF DI INDONESIA Mulyadi , Mulyadi; Muchsin , Muchsin; Ariska, Emalia; Yusuf, M.; Zalikha , Zalikha
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.361

Abstract

Brand Switching is a consumer behavior in which individuals shift from one brand to another when purchasing products within the same category. This means that consumers who were previously loyal to a particular brand decide to try or switch to a competing brand. This study aims to analyze the influence of variety seeking and electronic word of mouth (eWOM) on brand switching in Indonesia’s automotive industry, particularly marked by the shift from Japanese to Chinese brands. The phenomenon of brand switching has become increasingly common in the digital era, driven by consumers’ desire for variety and information obtained through online reviews. Variety seeking, based on the Optimal Stimulation Level (OSL) theory and novelty seeking, reflects the consumer's desire for new experiences. Meanwhile, eWOM, grounded in social proof and information adoption theories, shapes perceptions through online reviews. This quantitative study utilized a questionnaire distributed to 100 respondents who had switched car brands. Data were collected using a Likert scale of 1 to 5. The data analysis employed Multiple Linear Regression and was processed using SPSS version 24. The hypothesis testing revealed that variety seeking has a significant negative effect, eWOM has a significant positive effect, and both variables simultaneously have a significant positive effect on brand switching. Educated Indonesian consumers tend to consider value for money, innovation, and design when making brand-switching decisions. Companies need to leverage eWOM, enhance innovation, and understand consumer preferences to maintain market position and customer loyalty..
PENGARUH TATA KELOLA PEMERINTAHAN DESA: STUDI KORELASIONAL ANTARA TRANSPARANSI, AKUNTABILITAS, DAN PENGELOLAAN APBDES DI GAMPONG COT LAOT Zalikha , Zalikha; Ariska, Emalia; Yusuf, M.; Mulyadi , Mulyadi; Muchsin , Muchsin
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.362

Abstract

The management of APBDes funds signifies that all planning, which is the result of an agreement between the village government and the village consultative body, encompasses expenditures stipulated for the administration of village governance for one year. The objective of this research is to analyze the influence of village government transparency and accountability on the management of the village revenue and expenditure budget (APBDes) in Gampong Cot Laot, Peudada Subdistrict, Bireuen Regency. To obtain optimal results, the data scope was derived from respondent answers through questionnaire questions distributed to 40 respondents, namely the community of Cot Laot Village, Peudada Subdistrict, Bireuen Regency. The data analysis technique used in this research is multiple linear regression. The research results, both partially and simultaneously, indicate that village government transparency and accountability have a positive and significant influence on the management of APBDes in Cot Laot Village, Peudada Subdistrict, Bireuen Regency.
ANALISIS PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN GULA JAHE ALAMI SUCENJURUTENGAH Bachtiar, Danis Imam; Bachtiar, Firman
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.363

Abstract

The rapid development of information and communication technology has changed the pattern of people's buying culture from offline to online. Finally, the product marketing strategy must also follow changes in the community, including the marketing of MSME products in Purworejo Regency. This research was conducted to find out more about the effect of social media promotion and electronic word of mouth (e-WoM) on buying interest of MSME products in Purworejo Regency at Yodotuku.com, either partially or simultaneously. The number of samples is 112 respondents selected by purposive sampling method. The instrument test uses validity and reliability tests. Data analysis technique using multiple linear regression. The results of the study showed that promotion through Instagram had a positive but not significant effect on the intention to buy MSME products in Purworejo Regency at Yodotuku.com. Meanwhile, e-WoM has a positive effect on consumer buying interest. Based on the test results, it is also known that simultaneously there is a positive and significant influence between promotions through social media Instagram and e-WoM on the buying interest of MSME products in Purworejo Regency at Yodotuku.com. Therefore promotions on Instagram social media in the form of positive testimonials and reviews from consumers will be more optimal to influence buying interest for MSME products
BRANDING AND DIGITAL MARKETING STRATEGIES TO INCREASE THE COMPETITIVENESS OF MADRASAH IBTIDAIYAH MUHAMMADIYAH WALIKUKUN IN THE ERA OF SOCIETY 5.0 Surahman, Susilo
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.364

Abstract

The development of the Society 5.0 era requires educational institutions, including madrasas, to adapt to digital dynamics to increase competitiveness. This article aims to analyze branding and digital marketing strategies that can be applied by madrasas in facing challenges and opportunities in the current era. This study uses a qualitative approach with literature study methods and secondary data analysis. The results of the study show that strengthening branding through visual identity, superior values, and consistent narrative can build a positive image of madrasas. Meanwhile, the use of digital marketing such as educational content on social media, search engine optimization (SEO), and the consistency of data-driven "campaigns" can expand reach and interaction with the public. The combination of these two strategies not only increases the visibility of madrassas but also encourages stakeholder participation in creating a competitive education ecosystem. The implications of this research provide practical guidance for madrasah managers in designing effective communication strategies in the midst of digital transformation. 
PERAN GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN MINAT BELI MEREK HIJAU Sutisna, Sutisna; Wiguna, Wahyu
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.365

Abstract

Many people are increasingly liking environmentally friendly products because they are considered not to pollute the environment in every production and marketing process. Public awareness of the environment is increasing, requiring companies to adapt to these demands. This study aims to find out whether eco-friendly marketing and corporate social responsibility (CSR) programs directly or indirectly affect purchase intent on green products mediated by green brand image. The design of the study was a cross-sectional survey with a total of 200 respondents. The sampling technique used is regional sampling based on districts/cities in Banten province. The data analysis method uses a structural equation model using SMART-PLS. The results of the study show that green marketing and CSR play a significant role in increasing consumer buying interest. This study provides insight into the importance of marketing managers in designing green marketing programs more appropriately to be able to increase consumer buying interest in green brands
PENGARUH ASPEK KEUANGAN DAN KOMPETENSI SUMBER DAYA MANUSIA (SDM) TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KELURAHAN PALEBON KECAMATAN PEDURUNGAN SEMARANG Handoyono, Rudi; Farizi, Musyafa Al; A, Lilis Mardiana; H, Retno Winarti
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.366

Abstract

This research was conducted in Micro, Small and Medium Enterprises (MSMEs) in Palebon Village from April to October 2024. The subjects in this study were directly MSME owners in Palebon Village. This research is a comparative causal research, which is a type of research with problem characteristics in the form of a cause-and-effect relationship between two or more variables. The population in this study is all MSME actors in Palebon Village. The number of MSMEs in Palebon Village is 43. Based on the results of this study, it shows that Finance has no influence on the performance of MSMEs in the Pleburan Village. This can be seen from the t calculation obtained of 1.284 < t table of 2.021 and significance (p value) of 0.207 > 0.05. Based on the results of this study, it shows that HR Competence has a significant influence on the Performance of MSMEs in the Pleburan Village. This can be seen from the t calculation obtained of 2.677 > t table of 2.021 and significance (p value) of 0.011 < 0.05. Based on the above, it can be seen that the F value is calculated as 5.513 > 3.23 F table with a significance of 0.008. The significance value is < 0.05 so this result identifies that the regression model is feasible to use to predict dependent variables. The independent variables in this study, Finance and Human Resources Competencies simultaneously have an influence on the Performance of MSMEs in the Pleburan Village
TINGKAT KESEJAHTERAAN MASYARAKAT NELAYAN DALAM KELOMPOK USAHA BERSAMA (KUB) DI KELURAHAN RAWA MAKMUR KECAMATAN PALARAN KOTA SAMARINDA Rahman, Fathur; Fitriyana, Fitriyana; Fahrizal, Wahyu
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.368

Abstract

The purpose of this study is to determine the level of welfare of the fishing community in Rawa Makmur Village, Palaran District, Samarinda City based on the Fishermen's Exchange Rate (NTN) indicator. This study lasted for 3 months, starting from December 2024 to February 2025. The sampling method applied Purposive Sampling and the Slovin technique with 20 respondents. The data analysis method applied was an analysis of the level of welfare. The results show that the calculation of NTN on the total income of fishermen's households is 1.82 in 2024 and 1.75 in 2023. Then the NTN on fisheries income in 2024 was 1.74 and in 2023 was 1.67. Based on these indicators, the standard of living of fishermen in Rawa Makmur Village, Palaran District, Samarinda City can be said to be good or high and can be said to be prosperous. The Fishermen's Terms of Trade Index (INTN) based on total income increased by 4.05%, indicating an improvement in purchasing power compared to the previous year. Meanwhile, the INTN based on total fisheries income also rose by 4.37%, This reflects a more favorable trade condition for fishermen, as the growth in the prices of their catch outpaced the rise in the cost of goods and services required for their livelihood
PENGARUH INOVASI, POSITIONING PRODUK, DAN ELECTRONIC WORD OF MOUTH TEHADAP MINAT BELI SEPEDA LISTRIK (STUDI KASUS KONSUMEN SEPEDA LISTRIK DI MAGETAN) Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari; Firdaos, Shofwan
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.370

Abstract

This study aims to analyze the effect of innovation, product positioning, and electronic word of mouth (eWOM) on buying interest in electric bicycles in Magetan Regency. The study used a quantitative approach with a survey method involving 384 respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that product positioning and eWOM had a positive and significant influence on the purchase intention of electric bicycles, while innovation did not show a positive and insignificant influence. Good product positioning creates a strong perception in the minds of consumers, and eWOM, through online reviews and recommendations, increases consumer confidence in electric bicycles. Although product innovation was found to have no direct influence, this study highlights the importance of developing other marketing aspects to drive purchase intention.  
CUSTOMER RELATIONSHIP MANEGEMENT SEBAGAI STRATEGI RELASIONAL UMKM: STUDI KASUS PADA CAFE ABANG Hasan, Golan; Kavitan, Vebbie; Waty, Indah; Steven, Steven; Gautama, Jocky; Jesslieca, Jesslieca
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.371

Abstract

This study aims to describe the implementation of customer relationship management in the culinary-based SME Cafe Abang and evaluate its influence on service quality, customer satisfaction, and customer loyalty. The research applies a qualitative descriptive approach through field observation and in-depth interviews with the business owner. The findings indicate that Cafe Abang intuitively applies CRM through personalized service, a comfortable atmosphere, and consistent communication. Customers respond to this approach with emotional satisfaction and demonstrate loyalty through repeat visits and word-of-mouth recommendations. Service quality emerges as a key element in fostering sustainable relationships, even without formal digital systems. Experience-based CRM practices are proven effective in generating customer loyalty in the context of Small and Medium Enterprises (SMEs). This study confirms that relational strategies focusing on emotional closeness and service consistency can shape loyalty without relying on advanced technology.
PENINGKATAN LAYANAN NASABAH MELALUI PEMANFAATAN TEKNOLOGI INFORMASI DAN APLIKASI DIGITAL PT AGRODANA FUTURES Athaya, Muhammad Fayi Raihan; Mawardi, Alfiandi Imam
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.372

Abstract

The use of digital applications to support customer service has become an essential need for companies in the futures trading sector. Fast and accurate market information is crucial to service quality and client decision-making. PT Agrodana Futures utilizes a digital application to efficiently deliver daily updates such as fundamental news and buy/sell recommendations. Kurniawan (2019) states that integrated digital services can improve service efficiency by accelerating the distribution of information to customers. This is supported by Ramadhan (2020), who explains that technology-based applications can create interactive relationships between companies and clients, leading to higher customer satisfaction. This study employed observation and hands-on practice during an internship at PT Agrodana Futures. Findings show that the use of digital applications contributes to improving the effectiveness of customer service, particularly in terms of information speed and clarity. The application serves as the main medium for delivering market information required by clients to make investment decisions. These findings support Wulandari (2021), who noted that digitalization in financial services accelerates data-driven service transformation, and align with Anjani (2018), who stated that information technology can serve as a real-time communication and service enhancement tool for businesses.

Page 29 of 39 | Total Record : 382

 27   28   29   30   31 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025 Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025 Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025 Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024 Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024 Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024 Vol. 3 No. 3 (2023): Bussman Journal | September - Desember 2023 Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023 Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023 Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022 Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022 Vol. 2 No. 1 (2022): Bussman Journal | Januari - April 2022 Vol. 1 No. 3 (2021): Bussman Journal | September - Desember 2021 Vol. 1 No. 2 (2021): Bussman Journal | Mei - Agustus 2021 Vol. 1 No. 1 (2021): Bussman Journal | Januari - April 2021 More Issue