cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yudi Nur Supriadi
Contact Email
admin@gapenas-publisher.org
Phone
+6285885400000
Journal Mail Official
admin@gapenas-publisher.org
Editorial Address
Gg. H.Ridan No.48 RT. 002/002 Kelurahan Poris Plawad Indah Kecamatan Cipondoh Tangerang
Location
Kota tangerang,
Banten
INDONESIA
Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
 28   29   30   31   32 
PENGARUH PELAKSANAAN PROGRAM PELATIHAN DAN PENGEMBANGAN TERHADAP KINERJA PEGAWAI PT TERMINAL TELUK LAMONG Santoso, Fidelio Bintang; Hariyana, Nanik; Puspita Sari, Magdalena Dini Wahyu
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.374

Abstract

This research aims to analyze the influence of training and development programs on employee performance at PT Terminal Teluk Lamong. The implementation of training and development programs is proven through hypothesis testing to have a significant influence on employee performance at PT Terminal Teluk Lamong. The percentage of influence generated by the training and development implementation variables on employee performance at PT Terminal Teluk Lamong amounts to 34,65%. Through this study, it is revealed that the implementation of training and development programs brings positive impacts on employee performance.
EFEKTIVITAS META BUSINESS SUITE DALAM MANAJEMEN KONTEN MEDIA SOSIAL EDUKASI ANAK: STUDI KASUS PT NARUNA KARYA BERSAMA Syahputra, Irfan Arya; Aminah, Siti
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.375

Abstract

This research examines the effectiveness of using Meta Business Suite in enhancing social media content management for children's education, with a case study on PT Naruna. The study analyzes the impact of implementing Meta Business Suite on content management efficiency, audience engagement, and achievement of educational goals. The research methodology involves analyzing quantitative data from social media metrics and conducting qualitative interviews with PT Naruna's content management team. Results show significant improvements in team productivity, posting consistency, and interaction with the target audience. These findings provide valuable insights into the potential of Meta Business Suite for optimizing social media strategies in children's educational content, as well as its implications for similar companies in the education industry.
PENERAPAN MORNING BRIEFING PADA OPERASIONAL PERUSAHAAN PT AGRODANA FUTURES SURABAYA IMPLEMENTATION OF MORNING BRIEFING IN PT AGRODANA FUTURES SURABAYA COMPANY OPERATIONS Anindito, Aryo; Zawawi, Zawawi
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.376

Abstract

Morning Briefing is a short meeting held routinely in the morning before starting the workday, where all employees of PT Agrodana Futures Surabaya gather to discuss the day's work plans and share important information from the previous day, such as the results of fundamental and technical analysis, as well as news on global trade. PT Agrodana Futures Surabaya conducts morning briefings with the aim of ensuring that all employees are well-prepared before meeting prospective clients and to evaluate the work completed on previous days. Additionally, boosting employee motivation at the end of each session is another key benefit of the morning briefing. The company's operations are significantly impacted by the outcomes of the morning briefing held each day, as a company can operate effectively and efficiently when its employees are highly motivated.
PERAN MASYARAKAT DALAM MENUNJANG KEBERLANJUTAN DESTINASI WISATA BELANJA KOTA BONTANG KALIMANTAN TIMUR Lapotulo , Nensi; Gunawan , Agung Arif; Simatupang , Devid Trinaldo; Kurnia , Okki; Gobalan, Simran; Afriani, Miratia
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.377

Abstract

This study aims to analyse the role of the community in supporting the sustainability of shopping tourism destinations in Bontang City, East Kalimantan. A qualitative approach was employed, utilising a content analysis method, on 30 online documents comprising news articles, government reports, scientific journals, and digital content from 2018 to 2025. The results reveal three primary themes: the pandemic's impact on the economy, government policies, and community social support. The findings show that the social, cultural, and economic strengths of local communities are the foundation for the sustainability of shopping tourism. This study emphasises the importance of collaboration between the community, government, and business actors in building community-based tourism destinations.
MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM ARE SINGKONG BALADO Hasan, Golan; Eddyanto, Dicky; Tan, Jordhan; Sherlyn, Sherlyn
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.378

Abstract

This study aims to analyze the application of customer relationship management (CRM) in MSMEs Are Singkong Balado. Are Sakkong Balado is an MSME engaged in the production and sale of balado cassava snacks. The research was conducted using a qualitative method through direct observation and interviews with business owners. The analysis is conducted using a CRM framework that includes customer identification, customer differentiation, interaction with customers, and service personalization. The results of the research show that Are Singkong Balado has implemented several aspects of CRM in running its business. Customer identification is done by segmenting customers based on frequency and number of purchases. Loyal customers are given special treatment such as discounts and service priority. Interaction with customers is done through social media and messaging apps. Service personalization is realized by offering products based on customer preferences. However, the implementation of CRM at Are Singkong Balado is still not optimal. There is no structured customer data recording system, making it difficult to analyze customer behavior and needs. The use of technology for CRM is also still minimal. Therefore, Are Singkong Balado needs to develop a more comprehensive and integrated CRM strategy by utilizing relevant technology. With a better CRM, Are Cassava Balado can increase customer loyalty, maintain business growth, and stay ahead of the competition.
PENGARUH PENGGUNAAN SMARTPHONE TERHADAP MOTIVASI BERIBADAH SANTRI PUTERA PONDOK PESANTREN NASYRUL ULUM TEGAL BUNDER PURWAKARTA CILEGON BANTEN Saputra, Saripudin; Permata, Nuniek; Nurasiah, Iis; Asfar, Andi Hasryningsih; Munajat, Ade Agus
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.380

Abstract

Rapid technological developments have a significant impact on human life, including among Islamic boarding school students. One of the most influential technologies is the smartphone. Although useful in terms of access to information and communication, excessive use can reduce worship motivation. This study aims to determine the effect of smartphone use on the worship motivation of Islamic boarding school students at the Nasyrul Ulum Islamic Boarding School. The method used is qualitative with interview techniques with 25 students from various class levels who were selected randomly. The results show that most students have and use smartphones when they are outside the boarding school. As many as 96% of respondents realized that excessive use has an impact on reducing the spirit of worship, such as praying in congregation and waking up early. In addition, 84% admitted to experiencing physical and psychological impacts due to uncontrolled use. These findings show the importance of using smartphones wisely so as not to interfere with the routine of worship and religious activities of students.
PERAN CUSTOMER RELATIONSHIP MANAGEMENT PADA UMKM LOCKY CHICKEN Hasan, Golan; Mellysa, Mellysa; Jolie, Veren Apriana; Ricaprio, Jeksen
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.381

Abstract

This research aims to analyze the implementation of Customer Relationship Management (CRM) at UMKM Locky Chicken, a culinary business in Pontianak which has shown significant development since the end of 2023. In the context of the competitive culinary industry, CRM plays a strategic role in increasing customer loyalty and optimizing business operational efficiency. However, limited resources and technological infrastructure are the main challenges in implementing CRM optimally. This research uses a descriptive qualitative approach with data collection methods through online interviews and social media content analysis (@lockyfood.id). The research results revealed that 80% of customer interactions, including orders, complaints and feedback, were carried out via the WhatsApp and Instagram platforms without an integrated recording system. This condition causes around 30% of complaints related to delivery delays not to be handled effectively. As a recommendation, the study suggests utilizing simple CRM tools such as structured spreadsheets or free CRM platforms such as HubSpot to increase customer retention by up to 20%. These findings can be a reference for MSME players in the culinary sector in designing effective CRM strategies at affordable costs.
ANALISIS STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT PADA PT. ALPHA CENTRAL PROPERTINDO Hasan, Golan; Vanessa, Vanessa; Filrando, Ariendy; Christina, Christina; Reandy, Davis; Ferdawson, Ferdawson
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.386

Abstract

In today’s competitive digital era, Customer Relationship Management (CRM) strategies have become a crucial element in maintaining and enhancing customer loyalty. This study aims to explore the implementation of CRM at PT. Alpha Central Propertindo, a property management company based in Batam City that actively utilizes social media and digital technology to build relationships with its customers. A qualitative-descriptive approach was employed through interviews and direct observations to understand the company’s communication strategies, service personalization, and digital innovation. The findings show that PT. Alpha Central Propertindo has successfully fostered customer loyalty through a combination of operational, analytical, and collaborative CRM strategies, as well as the use of social media as a two-way communication channel. The study also identifies several key factors contributing to CRM success, such as technological support, human resource competence, and effective program management. This research is expected to provide insights for other companies in implementing CRM effectively and sustainably.
IMPLEMENTASI MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM LUMINOUS FLORAL Hasan, Golan; Heryanto, Heryanto; Yulianti, Rosa; Saputra, Antoni
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.387

Abstract

This study aims to analyze the Customer Relationship Management (CRM) strategies implemented by Luminous Floral, a florist business that has been operating since January 2024. Amidst the increasingly competitive florist industry, this research evaluates the effectiveness of digital marketing and experiential marketing approaches in building customer loyalty. A qualitative case study approach was employed, with data collected through customer feedback, direct observation, and social media analysis. The CRM framework used encompasses three key aspects: customer acquisition, customer retention, and customer expansion. The findings are expected to provide a comprehensive understanding of the importance of personal, responsive, and digital customer relationship management in enhancing brand awareness and customer loyalty, particularly for micro, small, and medium enterprises (MSMEs) in the florist sector. These insights may also serve as a practical reference for MSME practitioners in designing adaptive and customer-oriented marketing strategies.
PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) UNTUK OPTIMALISASI KEPUASAN PELANGGAN DI PT BINTANG BAHAGIA KALINDO Hasan, Golan; Febiana, Jessica; Angeline, Dewi; Tan, Angelica; Fernando, Figo; Justin, Justin
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.388

Abstract

The implementation of Customer Relationship Management (CRM) is an important strategy in increasing customer satisfaction at PT Bintang Bahagia Kalindo. This research aims to analyze the effectiveness of CRM in building long-term relationships with customers and increasing their loyalty to the company's products and services. The research method used is a qualitative approach with interviews and observations of the implemented CRM strategy. The results show that optimal CRM implementation, such as service personalization, customer database utilization, and responsive communication, has a positive impact on customer satisfaction. In addition, the integration of technology in CRM makes it easier for companies to understand customer needs and provide more effective services. Thus, CRM acts as a key factor in improving the competitiveness and business sustainability of PT Bintang Bahagia Kalindo.

Page 30 of 40 | Total Record : 397

 28   29   30   31   32 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025 Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025 Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025 Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024 Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024 Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024 Vol. 3 No. 3 (2023): Bussman Journal | September - Desember 2023 Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023 Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023 Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022 Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022 Vol. 2 No. 1 (2022): Bussman Journal | Januari - April 2022 Vol. 1 No. 3 (2021): Bussman Journal | September - Desember 2021 Vol. 1 No. 2 (2021): Bussman Journal | Mei - Agustus 2021 Vol. 1 No. 1 (2021): Bussman Journal | Januari - April 2021 More Issue