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Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 382 Documents
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ANALISIS PENERAPAN MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM BOS ALPUKAT DI KOTA BATAM Hasan, Golan; Amri, Muhammad Ikhwanul; Cahyani, Natasya; Nanda, Monica; Brecillia, Vanesha
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.389

Abstract

This study aims to analyze the application of customer relationship management (CRM) in Bos Alpukat MSMEs located in Batam City. This MSME is engaged in the avocado-based contemporary beverage sector and relies on digital strategies and direct interaction in reaching and retaining customers. Using a descriptive qualitative approach, data was obtained through semi-structured interviews with business owners and field observations of operational activities and digital communication strategies. The results show that Bos Alpukat has implemented several important dimensions of CRM, such as focus on key customers, use of social media-based technology, and responsive service. However, the implementation of customer data recording systems and knowledge management has not been optimized. By strengthening customer data utilization and strategic relationship management, Bos Alpukat has the potential to increase long-term customer loyalty and value. This research is expected to contribute to the development of adaptive CRM strategies in a resource-constrained but digitally dynamic MSME environment.
ANALISIS PENERAPAN MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM ALMIRA’S CAKE DIKOTA BATAM Hasan, Golan; Indah, Indah; Sherlen, Sherlen; Tan, Selina; Ardianata, Kristi; Frenky, Frenky; Rooney, Rooney; Derry, Derry
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.390

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in driving national economic growth, including in Batam City, which is showing rapid development in the food and beverage sector. Almira's Cake, as one of the local MSMEs engaged in home cake production, shows great potential in attracting and retaining consumers. However, relationships with customers are still built conventionally without a structured Customer Relationship Management (CRM) system. This research aims to analyze the extent of CRM implementation at Almira's Cake and evaluate opportunities for developing a more effective CRM strategy. The research method used is descriptive qualitative with data collection techniques in the form of interviews, observations, and literature studies. The results of this study are expected to provide a deeper understanding of the importance of CRM in increasing customer loyalty and competitiveness of MSMEs in the midst of a competitive market.
HUBUNGAN ANTARA NOVELTY-CENTERED BUSINESS MODEL DESIGN (NBMD) DAN KINERJA OPERASIONAL: INTEGRASI EXTERNAL SEBAGAI VARIABEL MEDIASI Yusa, Atika; Ammar, Izmi wardah; Riyansha, Ridho; Sari, Wati Indah; Candra, Yoni; Zaitul, Zaitul
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.391

Abstract

This study aims to analyze the relationship between Novelty-Centered Business Model Design (NBMD) and operational performance by considering the mediating role of external integration in the self-service retail sector in Padang City. The background of this research departs from the challenges faced by supermarkets in facing digital competition and changes in consumer behavior, which demand innovation in business models as well as cross-organizational collaboration. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method on data from 35 respondents consisting of owners, store managers, and supermarket managers. The results showed that NBMD had a positive and significant effect on external integration, but no significant influence was found either directly or indirectly from NBMD and external integration on operational performance. Thus, external integration has not been proven to be a mediator in the relationship between NBMD and operational performance. The study concludes that novelties in business model design tend to strengthen external collaboration, but the impact on operational performance has not been seen directly. The practical implications of these results emphasize the importance of improving the quality of the implementation of external integrations as well as other internal factors in order for business model innovation to produce optimal operational performance
PERAN PROSES REKRUTMEN DAN SELEKSI DALAM MEMBANGUN TENAGA KERJA KOMPETEN: STUDI MAGANG DI PT VICTORY INTERNATIONAL FUTURES Abdullah, Abdullah; Irbayuni, Sulastri
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.392

Abstract

Recruitment and selection are crucial processes in human resource management that play a vital role in ensuring the quality of the workforce recruited by a company. PT Victory International Futures, as a futures brokerage company, implements active and adaptive recruitment strategies through various digital media such as social media and a Customer Relationship Management (CRM) system. According to Simamora (2006), effective recruitment aims to attract potential candidates who meet the organization’s needs. This is supported by Rivai (2015), who states that proper selection determines the long-term success of a company. This study uses observation and hands-on practice during the internship at PT Victory International Futures. The findings show that the recruitment and selection processes implemented by the company enhance candidate quality through direct approaches such as canvassing, digital promotion, and orientation training. Moreover, the use of technology in managing candidate data supports the efficiency of the selection process. These findings support Dessler's (2020) view that integrating technology into HR processes can accelerate recruitment and improve accuracy in employee selection. Thus, a structured recruitment and selection practice contributes to developing a competent workforce ready to compete in the futures trading industry.
PERAN MOTIVASI TERHADAP KEBERLANGSUNGAN USAHA UMKM MAK INDAH DI KOTA BENGKAYANG Milenium, Gadis Nagata; Salfarini, Eligia Monixa
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.393

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the national and regional economy, including in Bengkayang City. However, the sustainability of MSMEs is often faced with various challenges, one of which is the motivation factor of the owner or manager. This study aims to analyze the role of motivation in the sustainability of the Mak Indah MSME business in Bengkayang City. Using the [FILL IN YOUR RESEARCH METHOD, e.g.: qualitative with case study] approach, data were collected through [FILL IN YOUR DATA COLLECTION METHOD, e.g.: in-depth interviews, observations, and documentation studies] at the Mak Indah MSME. The results of the study indicate that [FILL IN YOUR KEY FINDINGS, e.g.: intrinsic and extrinsic motivation of Mak Indah MSME owners has a significant role in overcoming challenges and encouraging innovation, which ultimately contributes to business sustainability]. These findings provide practical implications for MSME owners and policy makers in designing strategies to increase motivation in order to achieve better business sustainability
PERSEPSI KONSUMEN TENTANG INFUSED COFFEE DI TITIK KUMPUL COFFEE BREWERS KOTA BATAM Lubis, Taufik Bachrul Ulum; Lapotulo, Nensi; Pratama, Tito; Dailami, Dailami
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.394

Abstract

This study aims to explore consumer perceptions of infused coffee products offered by Titik Kumpul Coffee Brewers in Batam City. Using a qualitative approach and case study method, this study examines how consumers assess the aspects of taste, appearance, health benefits, and innovation value of infused coffee. The results show that positive consumer perceptions are formed through the multisensory experience provided by the product, the shop atmosphere that supports the third-place concept, and a strong product narrative. These findings provide important implications for experiential marketing strategies and product innovation in the local coffee industry
PENERAPAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) MENGGUNAKAN HPY DALAM DIVISI KEUANGAN PADA PT. X Ningrum, Lutfi Cahya; Warmana, G. Oka
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.395

Abstract

Advancements in information technology have prompted compasnies to adopt information systems that can enhance operation efficiency and accuracy. A widely implemented solution is the Enterprise Resource Planning (ERP) system, this study investigates the implementation of HPY-based ERP within the finance division of PT. X, focusing on improving operational efficiency and the quality and accuracy of the generated data. The research employed a descriptive qualitative approach, collecting data through semi-structured interviews with finance division employees directly involved in using the ERP system. The findings indicate that the HPY ERP implementation successfully integrated financial processes, accelerated reporting cycles, and reduced recording errors. The system’s implementation also fostered improved cross-departmental collaboration and supported real-time data driven decision-making. Despite existing challenges, such as system errors and input data miscommunication, training and procedural adjustments have been implemented to address them. Overall, the HPY ERP has proven to enhance the efficiency and quality of financial data management at PT. X, establishing crucial foundation for more structured and digital business growth
MEMAHAMI PERSEPSI KONSUMEN TERHADAP PERSONALISASI PRODUK YANG DIPENGARUHI KECERDASAN BUATAN (AI GENERATIF) DI SERANG, BANTEN Indar, Indar; Fuadi, Fuadi
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.396

Abstract

This study aims to analyze consumer perceptions in Serang, Banten, towards generative AI-based marketing personalization, focusing on factors of acceptance, concerns, and the influence of local culture. Using a qualitative phenomenological approach, data were collected through in-depth interviews with 18 consumers who actively use digital platforms. The results show that while consumers value the benefits of AI personalization, such as relevant product recommendations and time efficiency, they also voice deep concerns regarding data privacy and system accuracy. Unique findings reveal a strong preference for local brands and the importance of digital literacy in shaping technology acceptance. This study provides practical recommendations for businesses, including increasing data transparency and a hybrid development model that integrates AI with human interaction. Limitations of the study include the limited number of participants and the geographic focus on one region, so further research is recommended to expand the scope with a mixed-method approach and cross-regional comparative studies. This study contributes to the understanding of the application of AI in marketing in the local context of Indonesia, especially in non-metropolitan areas such as Serang
PENERAPAN FLEET MANAGEMENT SYSTEM UNTUK MENINGKATKAN EFISIENSI BIAYA DAN PRODUKTIVITAS PERUSAHAAN MEKAR JAYA GROUP Pamungkas, Andhika Ressa; Mandasari, Virginia
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.397

Abstract

To face business competition and increased cost efficiency and productivity, Mekar Jaya Group implements an efficient and data-driven fleet management strategy. As a consumer good product distribution company, fleet efficiency is very important. The main strategies include preventive maintenance, monitoring driver behavior, route optimization, and the use of telematics-based fleet management systems (FMS). Preventive maintenance helps extend the life of the vehicle and reduce repair costs. Route optimization with GPS and eco-driving education improves fuel efficiency. The Fleet Management System (FMS) allows real-time monitoring to monitor poor driving habits. Qualitative studies through interviews reveal practices such as routine inspections, flexible improvement policies, and the use of technology in operational planning. Demand trend analysis minimizes idle time, while defensive driving training improves safety. This strategy has been proven to reduce Total Cost of Ownership (TCO), increase asset utilization, and maintain profitability without degrading service quality
FAKTOR-FAKTOR PENYEBAB LEMAHNYA KEDUDUKAN KONSUMEN DIBANDINGKAN PELAKU USAHA DI INDONESIA Wohon, Ernesta Uba; Tija, Laura Berenika Apriliani; Siwemole, Louise Mariano Ngiso Artono; Donpiera, Giovanni Lucianus M.; Wallep, Imanuel Markutoja
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.398

Abstract

The weak position of consumers against business actors is a very important issue in the context of consumer protection in Indonesia. Consumers are often at a disadvantage because business actors have greater economic power, information, and legal access. In today's digital era and free market, consumer protection challenges are increasingly complex, especially with the emergence of digital products and services that are not yet fully regulated in consumer protection regulations. This can reduce consumer loyalty and damage the reputation of irresponsible business actors. The research method used in this research study is normative legal research. Thus, this research is very important because it aims to identify and analyze the factors that cause the weak position of consumers in relations with business actors in Indonesia. In addition, this research is also important because it aims to analyze the impact of the weak position of consumers on the national economic system and identify its influence on the level of public trust in business actors in Indonesia. By doing so, it is expected that the position of consumers in Indonesia can become stronger and optimally protected

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