East Asian Journal of Multidisciplinary Research (EAJMR)
East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies and ideas that have been achieved in any area of research. The accepted articles are going to be published in the monthly publication. Any interested authors are required to submit their manuscripts in English. The mission of the East Asian Journal of Multidisciplinary Research (EAJMR) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research in the Enginering; health sciences; information technology; computer scince; religion; arts; business; humanities; applied, natural, and social sciences; and other areas that tests, extends, or builds theory. The East Asian Journal of Multidisciplinary Research (EAJMR) is a double-blind, peer reviewed, open access journal.
Articles
1,049 Documents
<![CDATA[The Influence of Brand Awareness and Brand Trust on Brand Loyalty through Customer Satisfaction as an Intervening Variable (Study on Aqua Drinking Water Consumers in Surabaya) ]]>
<![CDATA[Adelia, Nabila]]>;
<![CDATA[Rusdianto, R. Yuniardi]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8645
<![CDATA[The purpose of this study was to analyze the effect of brand awareness and brand trust on brand loyalty through customer satisfaction on bottled drinking water for the Aqua brand. This research method is quantitative research with the analysis technique used is path analysis. The sample used was random sampling with 100 respondents. The result of this study is that brand trust affects customer satisfaction. Meanwhile, brand awareness has no effect on customer satisfaction. Brand awareness affects brand loyalty while brand trust and customer satisfaction have no effect on brand loyalty. Brand trust affects brand loyalty through customer satisfaction, while brand awareness has no effect on brand loyalty through customer satisfaction.]]>
<![CDATA[The Meaning of Symbols on Keris as a Depiction of the Identity and Character of Nusantara Society ]]>
<![CDATA[Sutyawan, Luky]]>;
<![CDATA[Guntur, Guntur]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8646
<![CDATA[This study aims to reveal the meaning of symbols on the keris that depicts the identity and character of the Nusantara society. Keris as one of Indonesia's original cultural products in the field of tosan aji has multiple functions. Keris leaves its function as a weapon and puts forward a message language for certain conditions and situations. Keris is a part of the heritage of the ancestors of the Indonesian society filled with knowledge. The knowledge in keris that stands out is the symbol system that is also present in it. This knowledge is a form of thinking of the people of the archipelago in implying their culture. The approach used in this research is the Nusantara Aesthetic approach which states that every work presented, especially in the Archipelago, always prioritises the aspects of guidance and spectacle. Keris as a cultural work of the archipelago does not only prioritise the aspect of beauty(spectacle) but also becomes a cultural work full of teachings and outlook on life(guidance) through the symbol language system presented. The symbol system in the keris then becomes a form of culture that is passed down from generation to generation as a depiction of the identity and character of the Nusantara society.]]>
<![CDATA[Analysis of Business Development Strategies in Increasing Business Income CCTV CV. Jaya Mumpuni Bandar Lampung ]]>
<![CDATA[Patmarina, Hepiana]]>;
<![CDATA[Hafidz Isnan, Abdil]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8649
<![CDATA[This study aims to analyze the business development strategy of CCTV Jaya Mumpuni in Bandar Lampung with a focus on increasing competitive advantage and business income through the intended market. The research method used is a descriptive qualitative study with a SWOT analysis approach, with interview and observation techniques as data sources. The results of this study concluded that the company's position is in quadrant II which supports the diversification strategy. The reason the company is in this quadrant is because although there are many threats, CCTV Jaya Mumpuni still has qualified internal strengths. The contribution of this research is that the strategy recommendation given is to use the company's strengths to carry out a diversification strategy in order to achieve company goals and increase CCTV Jaya Mumpuni's business revenue. From the assessment of internal factors, the main strength lies in employees who help with work operations with a score of 0.60. The weakness is the lack of accuracy in recording incoming orders with a score of 0.36. From the results of the analysis of external factors, the main opportunity is to innovate in CCTV installation by offering more complete features with a score of 0.48. Meanwhile, the biggest threat for this company is the high competition with similar businesses with a score of 0.96.]]>
<![CDATA[Sampling of Sars-Cov-2 Covid-19 an Air Using the Impingement Method with Real-Time PCR as Detection Examination ]]>
<![CDATA[Tjampakasari, Conny Riana]]>;
<![CDATA[Yasmon, Andi]]>;
<![CDATA[Rosa, Yulia]]>;
<![CDATA[Sjatha, Fithriyah]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8651
<![CDATA[Examination of airborne microbial for SARS-CoV-2, Coronavirus Disease 2019 (Covid-19) has not been widely developed. Whether this virus is airborne is still an unanswered question. This preliminary study was to evaluate the presence of the Covid-19 in the air. The study was conducted on 4 rooms, which are laboratory rooms used for Covid-19 activities. The impingement which is an active method used for air sampling, while the detection was carried out through a molecular approach using RT real-time PCR. The overall Covid-19 virus was not found in the room being examined. Four rooms gave CT values above the positive control, that is administration room (CT 30.44), BSL room (CT 30.23), BSC (CT 30.69 ) and waiting room (CT 35.61). No found SARS-CoV-2 Covid-19 in air using the impingement method with real-time PCR as detection examination in the room being examination. Preliminary study shown SARS-CoV-2 Covid-19 can not transmitted through the air. Research needs to be done with more sampling as continuation of this study.]]>
<![CDATA[The Influence of Website Quality and Social Media Quality on Brand Image, with Brand Awareness and Electronic Word of Mouth Mediating (Case Study at Legend Coffee Yogyakarta) ]]>
<![CDATA[Misbahul Anwar]]>;
<![CDATA[Andrian]]>;
<![CDATA[Rani Juniar Hartono]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i4.8652
<![CDATA[The purpose of this study is to compare the quality of websites and social media to brand image, using brand awareness and E-WOM as mediation factors. The exogenous factors in this study are website and social media quality; the endogenous variables are brand image; and the mediating variables are brand awareness and E-WOM. The Legend Coffee coffee shop is the focus of this study, with a sample size of 200 respondents. The study's subjects were Legend Coffee consumers. The data analysis approach used in this work is Structural Equation Modeling (SEM) utilizing AMOS 24 analytic tools. Based on the results of this study, it shows that website quality has a positive and significant effect on brand awareness, social media quality has a positive and significant effect on brand awareness, website quality does not have a positive and significant effect on brand image, social media quality has a positive and significant effect on brand image, brand awareness has a positive and significant effect on E-WOM, E-WOM has a positive and significant effect on image brand, as well as brand awareness and E-WOM mediate website quality and social media quality to brand image.]]>
<![CDATA[Development of Visual Portion Sizes to Increase Housewives' Knowledge of Food Portions in an Effort to Reduce Food Waste ]]>
<![CDATA[Swamilaksita, Prita Dhyani]]>;
<![CDATA[Baliwati, Yayuk Farida]]>;
<![CDATA[Sa’pang, Mertien]]>;
<![CDATA[Harna, Harna]]>;
<![CDATA[Laili, Nur Ahzaini]]>;
<![CDATA[Putri, Rizkansa Insyira]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8653
<![CDATA[Food Waste (FW) is one of the most pressing social, economic, and environmental issues affecting environmental sustainability, by reducing FW, goal 12 of the SDGs, related to responsible food consumption and production can be achieved. The economic loss due to FW is equivalent to a loss of IDR 213-551 trillion per year. Based on wasted energy and protein, 61-125 million Indonesians could be fed if there was no food waste. Studies show that the amount of food wasted is equivalent to feeding 125 million people to alleviate poverty and address stunting in Indonesia. Most food waste is generated at the consumption stage. Eating food wisely and according to portions can help reduce food waste. Through Visual Portion Sizes (VPS), it is hoped that housewives' knowledge about food portions can increase, so that food waste can be minimized or zero waste can be achieved. Respondents in this study amounted to 30 people who are food managers in households. The results stated that there was a significant difference between the knowledge of household food managers before and after education (p<0.05). Respondents already understood the principles of balanced nutrition, but VPS using hand portions was new for respondents to understand food portions according to needs.]]>
<![CDATA[Behavioral Aspects in the Budget Preparation Process at "X" Hospital ]]>
<![CDATA[Prayitno, Hadi]]>;
<![CDATA[Trisnaningsih, Sri]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8654
<![CDATA[This research aims to determine behavioral aspects in the budget preparation process that occurs at the Undaan Eye Hospital, Surabaya. The research uses a descriptive qualitative method, namely by explaining, describing and comparing the data with existing theories and then analyzing it to obtain a conclusion. Data was obtained by field observation by conducting interviews and documentation. The results of this research indicate that the Undaan Eye Hospital in Surabaya has implemented a participatory work program and budget preparation process using a bottom up model, namely an approach model where each implementing manager is given the freedom to determine activities and work programs. Top management control over behavior in budget preparation and budget implementation has been carried out well with monthly reports and the use of technology and information systems.]]>
<![CDATA[Analysis of Regency and City Government Financial Reports in Provinsi Nusa Tenggara Barat ]]>
<![CDATA[Utami, Nadhirah Apsari]]>;
<![CDATA[Martiningsih, Rr. Sri Pancawati]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8656
<![CDATA[This research aims to analyze the financial condition of district and city governments in West Nusa Tenggara Province for the 2017-2021 period using analysis of financial flexibility ratios, financial independence ratios, and solvency ratios. The type of research used is descriptive quantitative. The research results show that for the group of district and city governments in West Nusa Tenggara Province in the 2017-2021 period that showed the best conditions in the short-term financial solvency dimension was the Bima City Government; the dimension of long-term financial solvency is the Bima Regency Government; the budget solvency dimension is the North Lombok Regency Government; the operational solvency dimension is the North Lombok Regency Government; the dimension of financial independence is the Mataram City Government; the financial flexibility dimension is the West Sumbawa Regency Government; the dimension of service solvency is the West Sumbawa Regency Government.]]>
<![CDATA[Tourism Development Strategy at Minang Rua Beach, Kelawi Village using Differentiation Strategy ]]>
<![CDATA[Lolita, Allyen Jeslyn]]>;
<![CDATA[Barusman, Muhammad Yusuf Sulfarano]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8659
<![CDATA[Tourism development is an important effort to improve the economy of a region. One of the tourist attractions that has natural and cultural potential is Minang Rua Beach. Minang Rua Beach is a tourist destination that has its uniqueness to find great opportunities for sustainable tourism development. Minang Rua Beach implements a strategy for tourism development, namely a differentiation strategy. The differentiation strategy has been recognized as an effective approach in attracting the attention of tourists and differentiating tourism destinations from others. This research aims to analyze and describe how differentiation strategies are applied in tourism development. The research method used was descriptive qualitative, data was collected through observation, interviews, and documentation. Based on observations at Minang Rua Beach and interviews with Minang Rua Beach Managers who are members of the Tourism Awareness Group (POKDARWIS) as well as tourists who come to this tourist spot, Minang Rua Beach shows unique natural and cultural uniqueness. Minang Rua Beach has become the main pawn in implementing differentiation strategies such as natural beauty, cultural diversity, or exclusive activities. Researchers found that marketing efforts that emphasize the uniqueness and specialness of destinations have succeeded in attracting market attention.]]>
<![CDATA[A Case Study at a Civil Aviation School on Using Problem-Based Learning to Enhance Creative, Critical, and Problem-Solving Skills ]]>
<![CDATA[Harianto, Bambang Bagus]]>;
<![CDATA[Suprianto, Bambang]]>;
<![CDATA[Wardhono, Arie]]>
<![CDATA[ East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/eajmr.v3i3.8664
<![CDATA[This study aims to find out how cadets' critical thinking, creativity, and problem-solving capabilities are affected by problem-based learning methodologies. The methodology for this investigation was quasi-experimental. The population used in this research was taken from second-semester cadets from seven academic programs. The samples used were three classes selected based on random sampling techniques, namely Airport Electrical Engineering (AEE) 48 cadets, Aircraft Engineering (A.E.) 48 cadets, and Airport Civil Engineering (ACE) 48 cadets. The data analysed are descriptive and inferential statistical data, which are analysed using MANOVA. Its findings showed that the implementation of PBL (experimental class) was better than DL (control class) in improving cadet capability, with a significance level of α = 0.05.]]>
