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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 463 Documents
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Analysis of the Influence of Digital Capabilities, Dynamic Capabilities, and Strategic Entrepreneurial Behavior on Business Model Innovation and Business Performance: An Empirical Study of SMEs in Indonesia Addini Zainuba; Siti Nursyamsiah
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15151

Abstract

Examining the relationship between internal organizational characteristics and innovation and performance results in small and medium-sized businesses (SMEs) is the goal of this study. Through the use of structured questionnaires and a quantitative research methodology, information was gathered from 166 SMEs in Indonesia's various industries. Structural Equation Modeling using Partial Least Squares (SEM-PLS) was used to analyze the data. The findings show that business model innovation, which in turn has a major impact on business performance, is significantly positively impacted by digital skills, dynamic capabilities, and strategic entrepreneurial behavior. Additionally, the impact of these three organizational characteristics on business performance is mediated by business model innovation. In addition to making theoretical contributions to the literature on strategic management and business model innovation, the findings give SME stakeholders useful insights into how to prioritize digital transformation and innovation strategy.
The Influence of Work Environment, Work-life Balance, and Perceived Organizational Support on Employee Engagement Rahmatunnisa; Hermin Endratno; Hengky Windhiandoni; Irawan Randikaparsa
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15170

Abstract

This study aims to analyze the influence of work environment, work-life balance, and perceived organizational support on employee engagement at Java Heritage Hotel Purwokerto. The research sample consisted of 110 employees of Java Heritage Hotel Purwokerto using purposive sampling technique. The results of the study indicate that work environment, work-life balance, and perceived organizational support have a significant effect on employee engagement. The results of this study provide important contributions to hotel industry management in understanding the factors that can increase employee engagement. Therefore, companies need to create a conducive work environment, support a balance between personal and professional life, and demonstrate a commitment to their employees' well-being.
Exploring How Islamic Financial Literacy, Promotion, and Product Quality Affect Saving Intention Through Customer Trust as Mediator Anita Rahmawaty; Dilla Ajeng Diah Saputri; Hidayatum Muafiyah; Widi Savitri Andriasari; Eni Kusrini
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15175

Abstract

This research aims to analyze the effect of Islamic financial literacy, promotion, and product quality on saving intention in Islamic microfinance with customer trust serving as mediator. The samples were selected from customers (n = 170) of Islamic microfinance institutions in Central Java, Indonesia. Data were collected using a questionnaire and the Partial Least Squares Structural Equation Modeling (PLS-SEM) as the data processing tool. The results of this research revealed that Islamic financial literacy and product quality have a positive and significant effect on customer trust and saving intention. However, the promotion failed to have a significant direct effect on customer trust. In addition, customer trust mediates the effect of Islamic financial literacy and product quality towards the saving intention of Islamic products in Islamic microfinance. Nevertheless, customer trust did not serve as a significant mediator for the effect of the promotion on saving intention. Therefore, Islamic microfinance practitioners are encouraged to enhance saving intention by focusing on Islamic financial literacy, promotion, product quality, and customer trust. Moreover, the promotion needs to be developed using appropriate strategies to increase customer trust.
The Mediating Role of E-WOM in the Effect of Viral Marketing on Purchase Intention (A Study on Bakmi Akiu in Denpasar City) I.G. Ratu Gita Susila; Ni Made Rastini
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15198

Abstract

One of the technical innovations that has revolutionized how companies function and engage with their customers is digital marketing. One company that uses digital marketing on social media sites like Instagram and TikTok is Bakmi Akiu. According to an interview with the company's CEO, Bakmi Akiu's viral marketing efforts on social media did not significantly boost their customer base. A survey method was used to gather data, and 120 respondents were given online questionnaires. Path analysis in conjunction with the Sobel test was the analysis method employed. The analysis's findings demonstrated that viral marketing significantly and favorably influences purchase intention, that viral marketing significantly and favorably influences E-WOM, that E-WOM significantly and favorably influences purchase intention, and that E-WOM can mediate the impact of viral marketing on purchase intention. The research's theoretical implications include adding to the body of knowledge regarding the efficacy of viral marketing tactics and making a substantial theoretical contribution to the field of digital marketing, especially in relation to consumer behavior theory and the Theory of Planned Behavior. The research's practical implications indicate that in order to maximize the results of viral marketing initiatives and promote the propagation of positive E-WOM, business actors—Bakmi Akiu in particular—should continue to produce interactive and participatory viral content.
The Influence of Financial Attitude, Financial Management, Financial Knowledge, on Financial Satisfaction Of Accounting Students Feb Unud Aulia Ayu Paramadina; I Ketut Yadnyana
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15210

Abstract

This study examines the impact of financial attitude, financial management, and financial knowledge on financial satisfaction among Accounting students of the Faculty of Economics and Business, Udayana University. Given that students tend to spend money on lifestyle trends while showing limited interest in investing or saving, understanding the factors influencing their financial satisfaction is crucial. The research employs a quantitative approach using a survey method, with 213 questionnaires collected from active students through purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that financial attitude, financial management, and financial knowledge have a positive and significant effect on financial satisfaction. These findings emphasize the importance of having a positive financial attitude, effective financial management skills, and a solid understanding of financial concepts in enhancing students' financial satisfaction. The study also suggests that fostering financial attitudes, skills, and knowledge early on can help students achieve long-term financial well-being in the future.
The Influence of Liquidity and Corporate Social Responsibility Disclosure on Profitability Carolin Putri Klana; Patria Prasetio Adi
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15235

Abstract

This study examines the influence of liquidity and corporate social responsibility (CSR) disclosure on the profitability of agricultural enterprises listed on the Indonesia Stock Exchange, focusing on the 2021–2023 timeframe. This study was motivated by a significant decline in agriculture sector profitability and inconsistent previous findings. Quantitative associative descriptive approach was used in this research. Purposive sampling resulted in a sample of 18 agricultural companies. SPSS version 27 was utilized as the analytical tool for this analysis. The result shows that, partially, liquidity significantly and positively affects profitability, whereas CSR disclosure does not. However, simultaneously, liquidity and CSR disclosure affect profitability. These findings emphasize the importance of financial stability and CSR for the sustainable growth of the agricultural sector.
The Role of Green Trust in Mediating the Impact of Green Knowledge, Environmental Concern, and Green Attitude on Tumbler Usage Intention Siti Sarah Nur Aisyah; Rina Astini
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15254

Abstract

This study aims to analyze the effect of green knowledge, environmental concern, and green attitude on intention to use environmentally friendly tumblers, with green trust as a mediating variable. The background of this study is based on the gap between the increasing environmental awareness of urban communities and the low adoption of environmentally friendly products such as tumblers. This study uses a quantitative approach with the Partial Least Square - Structural Equation Modeling (PLS-SEM) method processed using SmartPLS 4.1 software, based on data from 100 respondents obtained through distributing online questionnaires by purposive sampling. The results showed that green knowledge and green attitude have a significant effect on intention to use, while environmental concern has no direct effect. Green attitude and environmental concern also have a significant effect on green trust, while green knowledge does not. In addition, green trust is proven to mediate the effect of green attitude and environmental concern on intention to use tumblers, but does not mediate the effect of green knowledge. These findings provide theoretical contributions in the development of pro-environmental behavior models as well as practical implications in the design of educational and promotional strategies to increase the adoption of environmentally friendly products.
Analysis of the Influence of WOM, Physical Environment and School Image on the Decision to Choose a School with Intention to Choose a School as a Mediating Variable (Study on Students of SMKN 47 Jakarta) Miftahul Huda; Adi Nurmahdi
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15255

Abstract

This study aims to determine and analyze the influence of word of mouth, physical environment and school image on the decision to choose a school with the intensity of choosing a school as a mediating variable (a study on students of SMKN 47 Jakarta). The population used in this study were students enrolled at SMKN 47 Jakarta in the 2024/2025 academic year. The method used in this study was probability sampling with a simple random sampling technique, with the criteria being students of SMKN 47 Jakarta enrolled in the 2024-2025 academic year, with a sample size of 187 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of this study indicate that word of mouth and the physical environment have a positive and significant influence on the intensity of choosing, while the image of the school does not have a significant influence on the intensity of choosing. Word of mouth, the physical environment and the image of the school and the intensity of choosing have a positive and significant influence on the decision to choose a school. The intention to choose is a partial mediation between word of mouth and the physical environment on the decision to choose a school, while there is no mediation on the image of the school.
The Role of Brand Image in Mediating the Influence of Product Completeness and Price Perception on Consumer Repurchase Intention of Clandys in Gianyar Cok. Gd Unadita Yana; Tjokorda Gde Raka Sukawati; Ni Nyoman Rsi Respati
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15256

Abstract

Companies must constantly innovate in the retail industry to stay ahead of the competition and keep customers. Customer satisfaction at Clandys Grosir in Gianyar is impacted by issues including diminishing sales and uneven product completeness. This study is to examine how consumers' perceptions of price and product completeness affect their desire to repurchase at Clandys in Gianyar, and how brand image functions as a mediator in this relationship. The Sobel test and path analysis are two components of the quantitative research methodology. There were 130 responders in all, and the sample was chosen using a non-probability sampling technique. The findings indicate that the impact of price perception and product completeness on repurchase intention is considerably mediated by brand image. These results suggest that consumers' propensity to repurchase can be increased by a strong brand image, well-maintained product completeness, and a favorable price perception. In order to boost customer repurchase intention, Clandy's should focus more on these elements in their marketing tactics, according to the research's practical implications.
The Influence of Work-Life Balance, Job Stress, and Work Environment on Sustainable Employee Performance: The Mediating Role of Job Satisfaction Fransiscus Agung Dono Mulyono; M. Ali Iqbal
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15265

Abstract

This study investigates the influence of work-life balance, job stress, and work environment on sustainable employee performance among 146 train crew members at PT Kereta Api Indonesia (Persero). Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), this study examines the mediating role of job satisfaction in this relationship. The findings reveal that job stress and work environment are significant predictors of sustainable performance, while work-life balance operates indirectly. Job satisfaction emerges as a critical mediator, fully transmitting the effect of work-life balance and partially mediating the effect of job stress on performance. Specifically, job stress is the strongest negative predictor of job satisfaction. These results provide crucial managerial insights, suggesting that mitigating job stress and enhancing job satisfaction are key strategies for driving sustainable employee performance in high-risk operational roles.

Page 44 of 47 | Total Record : 463

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