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Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Published by Universitas Medan Area
ISSN : -     EISSN : 27743004     DOI : 10.31289
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 173 Documents
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Promosi Cashback Pada Ovo dan Harga dalam Mempengaruhi Perilaku Konsumen Amelia, Wan Rizca; Salqaura, Siti Alhamra; Safina, Wan Dian
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2903

Abstract

This article aims to find out whether promotions in the form of cashback and prices can influence consumer behavior which is focused on FEB UMA students. This problem is focused on changes in consumer behavior who make payments using OVO at merchants who have collaborated. The cashback referred to in this research can be in the form of OVO Points which can later be used for shopping, ordering food, or ordering online transportation. The type of research used is associative quantitative research. The population in the research was 272 students from the Faculty of Economics and Business, University of Medan Area Management Study Program and it is known that the number of samples to be studied was 73 respondents. Data collected through questionnaires. The data analysis technique uses multiple regression. This study concludes that based on the results of the hypothesis test (t test) the Cashback promotion variable has a positive and significant effect on consumer behavior and price has a positive and significant effect on consumer behavior. Using a simultaneous test (f test), it was concluded that cashback promotions and prices had a positive and significant effect on consumer behavior.
Pengaruh Display Produk dan Store Atmosfer Terhadap Impulse Buying Melalui Emotional Response Sebagai Variabel Intervening Pada Customer Matahari Medan Fair Sijabat, Yeni Anggriani; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4335

Abstract

This article or writing aims to determine the influence of product displays and store atmosphere on impulse buying through emotional response as an intervening variable for Matahari Medan Fair customers. Apart from that, to find out whether the product display is able to attract consumers' attention to the goods being sold, be it communication information, promotions or visuals that attract consumers. Data was collected through a questionnaire. The population size could not be determined, so we produced a sample using hair's opinion, bringing the total to 96 respondents. Data analysis was carried out via PLS-SEM using the SmartPLS 3.0 program. The research results show the conclusion that product display has a positive and significant effect on impulse buying, as proven by p-values 0.000 0.05. Store Atmosphere has a positive and significant effect on impulse buying, as proven by p-values 0.005 0.05. then indirectly, Product Display through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying, as proven by p-values 0.012 0.05. Store Atmosphere through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying as proven by p-values 0.003 0.05
Pengaruh Green Product Dan Green Promotion Terhadap Keputusan Pembelian Produk Tupperware (Studi Kasus Di Kisaran) Novita, Citani Sriratu; Alfifto, Alfifto
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4321

Abstract

This research aims to determine the influence of Green products and Green promotion on Tupperware Product Purchase Decisions among Tupperware Consumers in Kisaran Baru Village. This type of research uses descriptive quantitative. The population used was Tupperware consumers in Kisaran Baru Village and in this research author uses non-probability sampling. The sample was taken using a purposive sampling method of 98 people. The author uses data collection techniques by observation and distributing questionnaires. Several data analysis methods were used in this research, namely data instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. From the results of the tests carried out in this research, it can be concluded that there is a positive and significant influence between the variables Green product (X1) and Green promotion (X2) partially or simultaneously on the decision to purchase Tupperware products among Tupperware consumers in Kisaran Baru Village
Sebuah Studi Ritel Minuman Kekinian: Masihkah Experiental Marketing Berpengaruh pada Kepuasan? Rilantiana, Rosa; Nugraheni, Roostikasari; Wardhana, Aditya Narendra
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2500

Abstract

The aim of the research is to find which components experiental marketing significantly influence satisfaction becaused The food and beverage industry is experiencing changes in situations, experiences during and after the Covid 19 pandemic. There is a need for studies that support the validity of various customer satisfaction factors. On the other hand, the emergence of innovative and creative products that are able to shift trends according to consumer appeal. Through a quantitative research approach, 170 respondents' data was processed using SEM with the STATA 14.2 program. The results show that there is a direct influence of experimental marketing consisting of sense, feel, act, think and related variables on customer satisfaction. More deeply, researchers also found that value is an intervening variable in the influence of sense, act, think and related to customer satisfaction that focuses on contemporary coffee businesses.
The Influence Of Social Interaction, Skills, And Supervision On The Performance Of Employees At Batu Bara District Human Resources Hadi, Sofian; Desfika, Rama; Azwar, Muhammad; Sirait, M. Sumihar; Safrida, Safrida; Riana, Zenni
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.3695

Abstract

This examination means to determine the impact of social association, abilities and management on the presentation of representatives of the Batu Bara Regime Faculty and HR Improvement Organization. The example in this examination was all representatives of the Batu Bara Rule Faculty and HR Improvement Organization, adding up to 49 individuals. The information examination strategy in this exploration is Various Direct Relapses. Social interaction has a positive and significant impact on employee performance, according to the findings of this study: employee performance is partially and significantly impacted by skills; fractional oversight significantly affects representative execution; and social cooperation, abilities and oversight at the same time affect representative execution.
Pengaruh Lokasi dan Kelengkapan Produk Terhadap Keputusan Pembelian Konsumen di toko Sehati Jaya Nasution, Elda Marina; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4331

Abstract

This research aims to determine the influence of location and product completeness on consumer purchasing decisions at UD stores. Sehati Jaya. This type of research is quantitative. The data used is questionnaire data and analysis using SPSS 25. The population in this research is UD Shop visitors. Sehati Jaya. The sampling technique used is non-probability sampling and accidental sampling using the hair formula because the population is not yet known with certainty and suggests that the minimum sample size be 5-10 times the indicator variable. Based on the results of this research, it shows that partially the influence of location (X1) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya. The influence of product completeness (X2) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya.
Analisis Kualitas Pelayanan Rusunawa Flamboyan Cengkareng Terhadap Kepuasan Penghuni Herawaty, Mety Titin; Zahra, Zahra
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2859

Abstract

This study analyzes the quality of service provided by Rusunawa Flamboyan. Answering residents’ complaints, conducting evaluations, and developing service quality standards are the problems discussed in this study. This research is quantitative and uses the Servqual method with 50 respondents and 50 questionnaires that have been subjected to validity, reliability, and hypothesis tests. In testing using the Servqual method on residents of Rusunawa Flamboyan Cengkareng, it was found that they had an average perception of 3.72 on the five dimensions of Servqual, while the expected value was 3.36. Thus, there is a difference of 0.36, which is positive, indicating that the services in the five Servqual dimensions have met the residents’ expectations. Furthermore, improvements to facility evaluation, identification of areas of improvement, and setting clear service quality standards are points that can continue to be encouraged.
Pengaruh Pemasaran Relasional terhadap Loyalitas Pelanggan pada PT. CABS Inti Inovasi Porta, Hafiq Gani; Mutmainah, Isbandriyati; Yulia, Iis Anisa
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2299

Abstract

The purpose of this research is to examine and analyze the influence of relational marketing on customer loyalty at PT CABS Inti Inovasi. The population of this study comprises all customers who have made multiple purchases of CABS Inti Inovasi products. The research sample is a subset of the population selected using non-probability sampling, specifically convenience sampling. The data used in this study are primary data collected through the distribution of questionnaires to the selected respondents. The analytical method employed to address this research is multiple linear regression, with marketing dimensions including trust, bonding, empathy, and reciprocity as independent variables, and customer loyalty as the dependent variable. Using 251 respondents, the research findings indicate that trust, bonding, empathy, and reciprocity have a positive and significant partial effect on customer loyalty, with bonding variabel having the most significant impact. Furthermore, the results also demonstrate that trust, bonding, empathy, and reciprocity collectively have a significant influence on customer loyalty.
Dampak Program Pemulihan Layanan terhadap Loyalitas Pelanggan di Industri Logistik Suryani, Wan; Amelia, Wan Rizca; Iriantini, Dwi Bhakti
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4336

Abstract

This research discusses the impact of service recovery programs on customer loyalty in the logistics industry with a focus on marketing public relations, service recovery and customer loyalty. In the context of an increasingly competitive logistics industry, maintaining customer loyalty is crucial for the company's business continuity. A service recovery program is an important strategy to carry out. A service recovery program is an effort to resolve customer problems or dissatisfaction by providing compensation or satisfactory solutions, so as to improve the relationship between the company and customers who experience problems. This research used a purposive sampling method with a sample of 400 respondents. The research results show that marketing public relations and service recovery have a positive effect on customer loyalty. The conclusion of this research is that marketing, public relations, and service recovery have a high relationship with customer loyalty at PT. Nugraha Ekakurir (JNE) route in Medan
Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan Mayzira, Chantika; Syahrial, Hery
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4322

Abstract

This research aims to determine the influence of digital marketing and customer relationship marketing on consumer loyalty at Pulma House Medan. This type of research is quantitative with an associative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population in this study is visitors to Pulma House for the period January 2022 - December 2023, totaling 2249. The sampling technique used is purposive sampling using the Slovin formula, so the number of samples in this study were 96 respondents. Based on the results of this research, it shows that partially the influence of Digital Marketing (X1) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. The influence of Customer Relationship Marketing (X2) has a positive and significant effect on Consumer Loyalty at Pulma House Medan. Based on the results of the F Test, it was found that Digital Marketing and Customer Relationship Marketing together (simultaneously) had an effect on Consumer Loyalty. In the coefficient of determination (R2), the Adjusted R Square value obtained is 0.829 (82.9%) and the remaining 17.1% will be influenced by other factors that cannot be explained in this research.

Page 11 of 18 | Total Record : 173

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