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Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Published by Universitas Lamappapoleonro
ISSN : 26214547     EISSN : 27237478     DOI : https://doi.org/10.57093/metansi
Core Subject : Economy,
Economics, Econometrics & Finance
Lembaga Jurnal Ilmiah METANSI Universitas Lamappapoleonro adalah Lembaga Penerbitan Penelitian Ilmiah yang disiplin Ilmu Ekonomi. Lembaga METANSI juga merupakan Wadah yang dapat mempermudah dosen untuk mempublikasikan Penelitiannya. METANSI Menerbitkan artikel setiap bulan april dan oktober
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 216 Documents
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Strategi Pengelolaan Sdm Guna Peningkatan Kinerja Karyawan Di Era Digital (Studi Kasus Pada Franchise Mixue Teluk Jambe, Karawang) Ramadhany, Azzahra; Maulana, Aqmal; Hanum, Diandra Meivita
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.395

Abstract

Study examines Mixue digital HR strategy addressing digital era challenges and youth workforce needs. Analyzes digital implementation in recruitment, training, and performance evaluation at Mixue Teluk Jambe. Assesses HRIS, digital training effectiveness, productivity impacts, and youth-oriented technology integration challenges.This qualitative case study research examines Mixue Teluk Jambe digital HR strategy through interviews and field observations in May 2025. The location was chosen as a representation of the challenges of local F&B retail digitalization. Data is presented descriptively to clearly describe HR management practices, employee perceptions, and technology implementation in the field. Mixue Teluk Jambe optimizes HR management through three digital approaches: technology training for daily operations, integrated HRIS system, and communication via WhatsApp (internal) and Instagram (external). This implementation has successfully increased operational efficiency, strengthened team collaboration, and attracted young talent through adaptive digital strategies. Mixue Teluk Jambe enhances business performance through digital HR transformation featuring: tech training, HRIS recruitment system, and WhatsApp/Instagram communication. Future development requires: integrated apps, microlearning training, and TikTok/LinkedIn expansion. This strategy strengthens competitiveness while serving as a digital HR model for F&B businesses.
Peran Rasio Likuiditas Dalam Menilai Kemampuan Perusahaan Memenuhi Kewajiban Jangka Pendek Mardiansyah, Edo; Oktaviani, Nyedia; Anjeli, Sherin; Herawati, Helmi
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.397

Abstract

Penelitian ini bertujuan untuk menganalisis peran rasio likuiditas, khususnya current ratio dan quick ratio, dalam menilai kemampuan PT Indofood Sukses Makmur Tbk dalam memenuhi kewajiban jangka pendek. Latar belakang penelitian ini dilandasi oleh pentingnya kestabilan likuiditas perusahaan di tengah kondisi ekonomi yang fluktuatif, serta penurunan rasio likuiditas Indofood yang tercatat dalam laporan keuangan tahun 2024. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik studi kasus, menggunakan data sekunder dari laporan keuangan Indofood tahun 2023 dan 2024. Hasil analisis menunjukkan bahwa current ratio Indofood meningkat dari 0,89 menjadi 1,02, sementara quick ratio naik dari 0,58 menjadi 0,71. Meskipun mengalami perbaikan, kedua rasio tersebut masih berada di bawah standar ideal 2:1 untuk current ratio dan 1:1 untuk quick ratio, yang mengindikasikan bahwa perusahaan masih menghadapi risiko likuiditas jangka pendek. Temuan ini menunjukkan bahwa rasio likuiditas merupakan indikator strategis dalam mengidentifikasi kesehatan keuangan perusahaan dan mendasari keputusan manajerial dalam perencanaan kas, struktur pendanaan, dan pengelolaan modal kerja. Penelitian ini merekomendasikan agar Indofood meningkatkan efisiensi pengelolaan aset lancar serta mengurangi ketergantungan terhadap liabilitas jangka pendek untuk memperkuat stabilitas keuangan jangka pendek.
Perencanaan Dan Pengembangan Sumber Daya Manusia Dalam Meningkatkan Kualitas Pelayanan Kesehatan Di Puskesmas Pauh Kambar Satria, Benni; Affitra, Muhammad Darrel; Aditya, Rezky; Putra, Ramdani Bayu
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.402

Abstract

Quality health services are a basic need of the community and are an important factor in the success of national health development. The quality of human resources (HR) is the main element in determining the success of health services. One of the Health Centers in Pauh Kambar, West Sumatra still faces challenges in planning and developing HR. The challenges faced include health workers, low technical competence, suboptimal distribution and managerial and development in the form of training that is still lacking. The purpose of this study was to identify inhibiting and supporting factors in planning and developing HR and their relationship to the quality of health services at the Pauh Kambar Health Center. This study is a descriptive qualitative study with direct interview observation methods and journal literature reviews. The results of the study indicate that there are Human Resource problems at the Pauh Kambar Health Center that affect health services, namely the lack of Human Resource development through training and seminars due to the lack of attention and role of the local government, then the limited budget efficiency factor in developing health worker HR.
Promo Gofood Dan Kemudahan Penggunaan Gopay Sebagai Faktor Penentu Keputusan Pembelian Mahasiswa Manajemen Universitas Negeri Medan Lubis, Adelina; Syahreza, Dina Sarah; Aulia, Dina; Tambunan, Indah Permatasari; Nurbani, Kharisma; Hutapea, Marsela Natalie
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.405

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promo GoFood dan kemudahan transaksi GoPay terhadap keputusan pembelian mahasiswa Fakultas Ekonomi Universitas Negeri Medan. Dengan pendekatan kuantitatif dan 102 responden, hasil menunjukkan bahwa kedua variabel berpengaruh signifikan, di mana promo GoFood memberikan pengaruh paling dominan. Model ini mampu menjelaskan 94,7% variasi keputusan pembelian. Temuan ini menegaskan pentingnya promosi digital dan kemudahan transaksi dalam memengaruhi perilaku konsumen mahasiswa.
Pengaruh Profitabilitas, Leverage, Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada Perusahaan Sektor Energi Yang Terdaftar Di Bursa Efek Indonesia Salsabillah, Ananda; Gultom, Selfi Afriani; Napitupulu, Ilham Hidayah; Safrida, Eli; Nofianna, Siti Asnida
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.410

Abstract

This research aims to analyze the effect of profitability, leverage and company size on firm value in energy sector companies listed on the Indonesia Stock Exchange. The Dependent Variable used in this study is Company Value, while the Independent Variables used are Profitability, Leverage, and Company Size. The type of data used is primary data. The sampling technique in this study was purposive sampling method. The sample in this study amounted to 20 companies and 100 observation data. The data collection technique used in this research is using documentation techniques. Data is collected based on annual reports and audited financial reports of energy sector companies for the period 2018 – 2022 which can be accessed through the official website of the Indonesia Stock Exchange. The data was processed and analyzed using multiple linear regression analysis techniques with SPSS software version 25. The t statistical test results show that the profitability ratio has an effect on firm value, with a significance level of 0.000. Leverage ratio has no effect on firm value, with a significance level of 0.05. The firm size ratio has no effect on firm value, with a significance level of 0.05.
Analisis Rasio Profitabilitas Sebagai Indikator Kinerja Keuangan di PT Wilmar Cahaya Indonesia Tbk Putriani, Jeni; Desty, Rizha; Ramadani, Indi; Saputra, Robi; Herawati, Helmi
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.411

Abstract

Penelitian ini bertujuan untuk menganalisis rasio profitabilitas sebagai indikator kinerja keuangan pada PT Wilmar Cahaya Indonesia Tbk selama tahun 2024. Rasio profitabilitas merupakan alat ukur penting yang digunakan untuk mengevaluasi kemampuan perusahaan dalam menghasilkan laba dari aset, ekuitas, dan penjualannya. Dalam studi ini, tiga rasio utama yang dianalisis adalah Return on Assets (ROA), Return on Equity (ROE), dan Net Profit Margin (NPM). Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan. Berdasarkan hasil analisis, diketahui bahwa pada tahun 2024, perusahaan mencatatkan laba tahun berjalan sebesar Rp324.942.516.449, total aset sebesar Rp2.385.281.736.023, dan total ekuitas sebesar Rp1.908.791.069.163. Hasil perhitungan menunjukkan bahwa ROA perusahaan adalah sebesar 13,63%, ROE sebesar 17,03%, dan NPM sebesar 4,06%. Nilai-nilai tersebut mengindikasikan bahwa PT Wilmar Cahaya Indonesia Tbk memiliki kinerja keuangan yang solid dan efisien dalam mengelola aset serta modal yang dimiliki. Penelitian ini diharapkan dapat memberikan kontribusi bagi manajemen perusahaan, investor, dan peneliti lainnya dalam mengevaluasi dan membandingkan kinerja perusahaan sejenis di industri pangan dan agribisnis.
Analisis Pelaksanaan Program FMD Rumah Tahanan Negara Kelas IIa Yogyakarta Nastiti, Prabasiwi Rekyan; Rifani, Denny Nazaria
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.414

Abstract

This study aims to analyze the implementation of the FMD Program (Physical, Mental, and Discipline Development) as part of capacity building at the Class IIA Yogyakarta Detention Center. The FMD Program is intended to enhance employee discipline, work enthusiasm, and team cohesion. However, the findings reveal unequal participation, a predominance of recreational activities, and a limited impact on improving employee discipline. This research employs a qualitative descriptive method using the Collaborative Governance Regime (CGR) approach, which includes four dimensions: system dynamics, principled engagement, shared motivation, and capacity for joint action. The study's results indicate that the FMD Program has not been fully adaptive to environmental changes, lacks formal and systematic evaluation, and shows weak internalization of discipline values among employees. Although the program is supported by budget and facilities, the absence of regulatory instruments—such as implementation guidelines and technical instructions—has led to a lack of clear and measurable direction in its execution.A reformulation of the FMD concept is necessary to shift its orientation beyond recreation and toward fostering sustainable behavioral change among staff.
Pengaruh Digital Marketing, Persepsi Harga Dan Citra Merek Terhadap Minat Beli Produk Uniqlo Di Semarang Isna Familiana; Pesik, Jenifer; Sufiati, Sufiati; Bakhtiar, Rifki
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.416

Abstract

The presence of digitalization in the economic sector, particularly in marketing, has led to the emergence of digital marketing. Consequently, business actors have begun utilizing e-commerce platforms to market their products and leveraging social media platforms such as Instagram and websites to facilitate transactions and create a perception of more affordable prices, as well as to establish a positive brand image to attract consumer interest in purchasing. The aim of this research is to determine the impact of digital marketing, price perception, and brand image on consumer buying interest in UNIQLO products in Semarang. This study employs a quantitative research method. Data were collected through the distribution of questionnaires to 128 UNIQLO consumers in Semarang. The results indicate that digital marketing, price perception, and brand image significantly influence consumer buying interest in UNIQLO products in Semarang.
Pengaruh Leverage, Likuiditas Dan Pertumbuhan Penjualan Terhadap Kinerja Keuangan Perusahaan Sektor Teknologi Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023 Samsudin, Dimas Tegar Penggalih; Hanifah, Azimah
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.417

Abstract

This study aims to determine and analyze the effect of leverage (CR), liquidity (DER), and sales growth on the financial performance (ROA) of companies in the technology sector. This study is a quantitative study of an associative nature. The population of this study consists of 46 technology companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The sample was selected using purposive sampling, resulting in 12 companies. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that leverage (CR) has a positive but insignificant effect on the financial performance (ROA) of companies, liquidity (DER) has a negative and significant effect on the financial performance (ROA) of companies, and sales growth has a positive and significant effect on the financial performance (ROA) of companies. Simultaneously, leverage, liquidity, and sales growth have an effect on financial performance.
Strategi Marketing Mix Dalam Meningkatkan Jumlah Kunjungan Pasien Di Klinik “M” Kota Tasikmalaya Sugiaman, Helga Audelia; A. Rohendi; Rinawati
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.421

Abstract

Clinic M in Tasikmalaya City has experienced a reduction in patient numbers during the past four years. This study aims to assess the strategy, implementation, and obstacles of the marketing mix in increasing patient visits at Clinic M in Tasikmalaya City. The research findings are expected to aid the Head of the Clinic and staff in developing a marketing strategy designed to increase public interest in visiting Clinic M in Tasikmalaya City, consequently positively influencing patient volume and clinic revenue. The utilized research methodology is descriptive qualitative analysis. The applied data collection strategy included interviews, along with observational and literary techniques. Analytical techniques utilizing SWOT analysis. The study's findings reveal that Clinic M in Tasikmalaya City, based on the SWOT analysis model, is situated in Quadrant I, indicating an aggressive strategy. Diverse methods can be employed by leveraging strengths to exploit opportunities. Alternative strategies for Clinic M in Tasikmalaya City, based on the SWOT analysis, encompass the proficient execution of systems and procedures, augmentation of educational and training initiatives for personnel, expansion of marketing efforts and market share, and strengthening of partnerships with other organizations.

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