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SoCul: International Journal of Research in Social Cultural Issues
Published by Universitas Negeri Manado
ISSN : -     EISSN : 27984672     DOI : 10.36582
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
SoCul (ISSN:2798-4672 ) is a bimonthly journal aiming at facilitating and sharing the disseminations of research findings, elaboration of theories, methods, knowledge, social engineering and learning and outputs in terms of breakthroughs, innovations, best practices in terms of community service or outreach relevant with Social and cultural issues. It mainly focuses, not limited, research papers related to what are considered being connected with social culture issues such as cultural values and heritage, literature, language learning, art and education. It may include economic and technology issue in the sense of social engineering and network development for poverty and illiteracy solution.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 215 Documents
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BOBABOX MARKETING COMMUNICATION STRATEGY IN BUILDING BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA Pratama, Sapta Wahyu; Rasyid, Abdul
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 1 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i1.9680

Abstract

By putting the correct marketing plan into practice, a firm can increase consumer trust in its brand and increase that brand's loyalty. In Medan, the use of Instagram for boba drink product marketing has the potential to capture a significant portion of the market, so beverage businesses will find it easier to establish a positive brand image with careful use and promotion. The purpose of this study is to identify and characterize Bobabox's use of Instagram social media for brand image building in marketing communications. This study, which was carried out at the production head office, Bobabox Jl. Setia Budi No. 157 in Medan City, employs descriptive qualitative research methodologies. It will be put into practice in April and May of 2024. The results of this study show that @bobabox.id uses five elements of marketing communication in building brand image including, advertising by using the Instagram ads feature, sales promotion by creating promotional content and collaboration, public relations providing the best service, direct marketing presenting linktree to facilitate consumers and personal selling through endorsements
IMPROVING STUDENTS’ ABILITY IN READING THROUGH GROUP DISCUSSION Mintje, Intan; Maru, Mister Gidion; Kumayas, Tirza
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 2 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i2.9806

Abstract

The purpose of this study is to determine whether or not the group discussions can improve students' ability to read. This study involved 23 students from class IX A at SMP Negeri 2 Tondano. This study is a quantitative research using pre-experimental design with pre-test and post-test design. Data from the pre-test and post-test were collected using multiple choice tests, both of which had 15 items. The findings of this study showed a significant difference in achievement between the pre-test and post-test. The highest pre-test score obtained by students was 60, while the highest post-test score obtained by students was 90. It can be concluded that the effect of group discussion can improve students' ability in reading at SMP Negeri 2 Tondano. In addition, students reported that group discussion helped them in improving each their ability to read well. This study recommends that the group discussion method can be used as a learning alternative in teaching reading especially in English reading to improve the ability of each student in school.
THE EFFECT OF USING THE MEDIA APPLICATION TIKTOK IN LEARNING THE JAPANESE LANGUAGE LEARNING : A STUDY AT SMA NEGERI 1 TONDANO Wuisang, Justien R. R.; Sirait, Marenita J.; Lensun, Sherly F.
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 1 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i1.9858

Abstract

The effect of using the media application of Tik-Tok in learning at SMA Negeri 1 Tondano. It is one of the alternative effective learning media in Japanese vocabulary. This study aims to improve student learning outcomes in Japanese subjects by teaching using the Tik-Tok application so students can understand Japanese vocabulary. The research method used in this research is the experimental method, and the research technique is data processing based on the t-test. From the results of the pretest and post-test, the result of hypothesis testing using t-test statistics, the results are obtained where count =6,4>ttabel = 1,704 so that the average students learning outcomes taught using the Tik-Tok application media were better than the average students learning outcomes taught without using the Tik-Tok application.
GENDER INEQUALITY REFLECTED IN SHORT STORY SWEAT BY ZORA NEALE HURSTON Pasuhuk, Natasya; Maru, Mister Gidion; Andries, Fivy A.
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 2 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i2.9911

Abstract

This study aims to find out the evidence of gender inequality experienced by Delia Jones in Zora Neale Hurston’s Sweat. The writer used a qualitative method in conducting this research. In collecting data, the writer uses two sources: the first is primary source, namely the literary work Sweat by Zora Neale Hurston, while secondary sources are references such as journals, books, and internet sources related and relevant to the research. In data analysis, the writer uses a feminist approach to analyze gender inequality. The result shows that Delia’s life as the main female character experiences several types of gender inequality that she must face in her life, such as marginalization, subordination, and violence. She can finally feel happy because she can be free from the threats that bind her. Her patience and wisdom brought her to safety. The writer hopes that through this research, readers can learn not to think that gender inequality is common because, basically, women have the same rights as men and should use wisdom to fight for life when our strength is limited.
PHONEMIZATION PATTERNS IN THE TOMBATU LANGUAGE OF SOUTHEAST MINAHASA: A SYSTEMATIC REVIEW Liuw, Jola; Gosal, Nicolas; Lasut, Conny R.
SoCul: International Journal of Research in Social Cultural Issues Vol. 3 No. 6 (2023): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine systematic sound changes that influence certain sound patterns and classes, through segmentation of language sounds, grouping patterns and sound classes of the Tombatu language. Moreover, this paper also focuses on analyzing the phonological process, explaining variations in speech sounds, describing the process of changes in language sounds, and compiling standard phonetic formulas. The techniques for providing data were tapping techniques, skillful listening techniques, recording techniques, note-taking techniques and using the Tombatu Language Vocabulary instrument based on the Swadesh list (200 Vocabulary). In terms of data analysis, several techniques are conducted according to Larry Hyman's phoneme concept, minimal pairs (1975), and by grouping distinctive characteristics by Chomsky and Halle in Yusuf (1998), Jakobson and Trubetzkoy in Kenstowicz (2007). The results showed that Tombatu language there are no phonemes /f/, /v/, /q/, /z/,/x/ and on the contrary there are other phonemes which are characteristic of the Tombatu language, but do not differentiate the meaning, such as phonemes , /š/, /đ/, /ɫ/ and there are diphthong phonemes. There are 19 consonant phonemes, 6 vowel phonemes, 9 diphthong phonemes /ɛi/,/ai/,/oi/,/ui/ and /aw/,/,(iw/,/uw/,/ew/,/ ow/). Distinctive characteristics of BT phonemes, especially typical BT phonemes. /ş/ languid, fricative, voiced, alveolar lamino, /đ/ suddenly loose, stop burst, voiced, apico prepalatal, /ł/ wide languid, lateral, voiced apico prepalatal, /ŧ/ tight loose suddenly, inhibited eruption, sound, apico prepalatal.
WORK ETHIC AND MULTIPLE LIVELIHOOD STRATEGIES OF WONOSEWU FOREST FARMERS HOUSEHOLDS IN THE ALAS AREA OF MOUNT BROMO, KARANGANYAR Wijaya, Mahendra; Marimim; Pujihartati, Sri Hilmi; Sudarsana; Ayu Firda Anisaningtyas, Ninda
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 1 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i1.10353

Abstract

The aim of this study was to explore deeper on Work Ethic and Multiple Livelihood Strategies of Forest Farmers Households of KTH Wonosewu members who live in Sewurejo Village, Mojogedang District, Karanganyar Regency. This research design uses a qualitative approach. The data collection techniques were done using observation, in-depth interviews, documentation, literature study, and fishbone analysis. Data were analyzed using the Interactive method of Miles & Huberman in the form of data reduction, data presentation and conclusion drawing. The findings of this study are that KTH Wonosewu forest farmers have a high work ethic in managing agriculture and implementing a dual livelihood strategy by also working in the livestock sector. The work ethic possessed by KTH Wonosewu forest farmers is shown by future-oriented work motivation, respect for time, and responsibility for their work. The existence of a high work ethic and the efforts made by implementing a dual livelihood strategy, so KTH Wonosewu forest farmers have been able to improve their welfare bit by bit. This research can provide insight into the high work ethic and the application of diversification of income sources to encourage welfare improvement.
THE LEARNING HABITS OF MERCHANT MARINE’S CADETS IN INCREASING SPEAKING ABILITY: THE EXPERIENCE FROM SUCCESSFUL CADETS Maru, Mister Gidion; Najoan, Violetta
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 2 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i2.10739

Abstract

The primary aim of the current study is to explore the learning habits of successful cadets in increasing speaking ability. A qualitative design is applied in this study. To collect the data, a semi-structured interview was conducted. The respondents are from Merchant Marine Polytechnic of North Sulawesi. They are the cadets who accepted a scholarship by prestigious shipping company named PT. Samudera Indonesia. The data are analyzed in three stages (organization, description, and interpretation). The research findings showed how did the cadets learn for their successful language acquisition particularly in increasing speaking ability. It consists of regular practice (self-talk), speaking with friends and teacher (Peer – feedback), engaging with media (watching movie, Vlogs and English lesson in you tube), the utilizing of technology (speaking with Ai and Chat GPT), singing, and note taking. Overall, consistent study habits and self-reflection play a key role in the development of language skills, which has an important influence on future approaches to language education and learning. Furthermore, the findings provide the strategy mostly practiced by the cadets. There are watching video and pairing or peer – feedback that become the dominant strategies in used by the cadets. It is clearly showing the strategies that become the habit of the cadets. Moreover, it is found out that the learning habit shaped learners to face challenges, develop their own strategies and regular practices to ensure success in language acquisition particularly in speaking.
A PHENOMENON OF CONTRAST IN SPEAKING AND WRITING SKILLS OF INDONESIAN SEAFARERS Maru, Mister Gidion; Ratu, Noviana Neila
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 3 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i3.10743

Abstract

This research explores the phenomenon of contrast between speaking and writing skills in English among Indonesian seafarers, focusing on their professional experiences and the challenges they face. The study aimed to examine the frequency of use of the English language, the difficulties experienced in speaking and writing, and the strategies used to improve these skills. With a qualitative approach, data was collected through video call interviews with 10 Indonesian seafarers working on various ships abroad. Thematic analysis is used to identify patterns and themes that emerge from the data. The results of the study showed that most sailors felt more confident in speaking English. Because Speaking skills are more commonly practiced and are considered less challenging, although difficulties still arise, especially when communicating with native speakers due to accent and speed of speech. In contrast, writing in English is considered more complex, requiring careful attention to correct writing. The study concludes that special training support is needed for Indonesian seafarers to be able to develop their English skills, both speaking and writing. The study also highlights the importance of upskilling-based training to address this gap, such as English language courses and writing training focused on the needs of the maritime sector. This study suggests that Indonesian seafarers be given more structured training to improve these two skills to improve the quality of communication in the international work environment and also this program can improve their communication competence, thereby supporting efficiency and effectiveness in the global maritime environment.
THE USE OF CONTEXT CLUES STRATEGY FOR IMPROVING STUDENTS’ READING COMPREHENSION Sepang, Julio
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 2 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i2.10750

Abstract

Most students in Indonesia found difficulties while reading English Language text. They were still lacks reading comprehension skills because of two things: English was not their first language and the cultural differences that made them hard to understand certain vocabulary in the English text. Quantitative Research were used in this study. Bryman (2016) explained that Quantitative research relies on the collection analysis of the data which was based on a method of logical method and it focuses on theory testing. Students of English Education Department in Universitas Negeri Manado was the subject of this research. 28 students participated in this study. The result of SPSS ver. 20 were used to determine the result of the research. The mean score of the pre-test was 64.18 while the post-test after using the Context Clues treatment is 73.43, the sig. value of this study was 0.000 < 0.05 which means the hypothesis of Context clues strategy is accepted. This study showed why using Context Clues strategy really positively influenced students' reading comprehension skills.
THE EXISTENCE OF THE PISOK DANCE AS A NEW CREATION DANCE IN THE MINAHASA ETHNIC Sunarmi, Sri; Sundari, Riris Setyo
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 2 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i2.11059

Abstract

The purpose of this research is to identify, classify and analyze the form and or construct choreographically of the Pisok dance. Qualitative research was conducted with several approaches, namely Ethno Art, role and presence, which used to describe the form of choreography by understanding the phenomena that become the awareness of the Minahasa people, also its relation to the role of the existence of Pisok as a New Creation Dance in the midst of the Minahasa people. The technique of data analysis used Ahimsa Putra theory. Choreographically, the Pisok dance was presented in single or group dance performances using the basic movements of bird dances in Minahasa, North Sulawesi, consist of basic traditional dance movements, from depicting the movements of birds flying, birds having fun with others by using the motion of the wings to flap in an agile way. It played by several female dancers in groups, usually is in an odd number. The motion vocabulary used was very simple, it describes; the basic pattern of the Pisok dance, the floor pattern or formation of the Pisok dance, the music used in the Pisok dance, and the make-up of the clothes worn on the Pisok dance. This Pisok dance is a reflection of the diversity and wealth of animals in Indonesia, which need to be preserved and developed both in terms of quality and in terms of dissemination to a wider audience.

Page 17 of 22 | Total Record : 215

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