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Hafizh Fitrianna
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Department of Management, Universitas Negeri Yogyakarta, Indonesia Jalan Colombo No 1 Karangmalang Caturtunggal Depok Selamn
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INDONESIA
Jurnal Ilmu Manajemen
Published by Universitas Negeri Yogyakarta
ISSN : 16937910     EISSN : 25490206     DOI : https://doi.org/10.21831/jim.v19i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen (JIM) is published by Department of Management, Faculty of Economics, Universitas Negeri Yogyakarta. It contains a theoretical or research manuscript related to: 1. Management 2. Human Resource 3. Finance 4. Marketing 5. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 126 Documents
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The Effect of Environmental, Social, and Governance (ESG) Disclosure on Basic Material Company Financial Performance Sabrina, Dellya Assyifa; Sriyono, Sriyono; Yulianti, Retno
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81565

Abstract

Recent research results still differ regarding the development of Environmental, Social, and Governance Disclosure (ESG). Some studies show a positive trend of ESG in recent years. On the other hand, some studies show that ESG performance has a negative influence on the financial performance of basic material sector companies. This contradiction in findings is the basis for the author to explore the effect of ESG disclosure on the financial performance of Basic Material Sector Companies listed on the Indonesia Stock Exchange (IDX) during the period 2021-2023. Out of a total of 103 companies in this sector, only 34 companies reported ESG consistently during the period. This study uses a simple linear regression analysis model with company financial performance in the form of Tobin's Q as the dependent variable and ESG value as the independent variable. The results show that ESG disclosure is proven to have a positive effect on the company's financial performance. This finding is consistent with Stakeholder theory that companies that disclose ESG tend to have better performance because these disclosures strengthen relationships with key stakeholders, such as investors, customers, and communities, which in turn increase market confidence and firm value.
How Green Marketing Affects Brand Equity On Wuling Electric Cars: A Study on Gen Z And Millennials Aldino, Rizki Muhammad; R Indika, Deru
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81828

Abstract

Climate change and carbon emission pollution have made people switch to using environmentally friendly products such as electric cars. Electric car manufacturers must be able to compete with consumer behavior, which has begun to realize the importance of protecting the environment, and must be able to market their products with their environmentally friendly messages. So, Brand Equity is important for electric car manufacturers to compete in the market. This research aims to discover how Green Marketing influences the Brand Equity of Wuling electric cars among Gen Z and Millennials in Bandung. The method used in this study uses a descriptive verification method and a quantitative approach with a questionnaire distributed to 200 respondents via Google Forms, consisting of Gen Z and Millennials in the city of Bandung. In this study, the data were processed and analyzed with PLS-SEM software to see how the influence of variable X, which is Green Marketing, on variable Y, which is Brand Equity. The research results indicate that the Green Marketing strategies have a positive and significant impact on the Brand Equity of Wuling electric cars.
Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Handayani, Made Mulia; Eka Idayanti, I Dewa Agung Ayu; Fitriandari, Mahayanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81880

Abstract

The degradation of tourist satisfaction behavior and low service standards has lowered the awareness of the behavioral intention of tourists to revisit certain tourist attractions. This is a benchmark for tourism object service providers to increase the behavioral intention of tourists to visit again, especially in waterfall tourism. This study analyzes the role of visitor satisfaction as an impact on the service quality and the behavioral intentions of tourists who have returned to Bali's Yellow Waterfall tourism. Adopting a quantitative research design, the selection of respondents was referred to as purposive random sampling based on criteria, with 100 respondents. The analytical method involving SEM-PLS 4, including direct and indirect hypothesis tests, the study revealed that the level of visitor satisfaction is a significant predictor as a mediator of the relationship between destination service quality and return visit intention. Furthermore, research shows that the quality of service felt by visitors does not have a significant direct influence on the intention of tourists to revisit. This finding recommends that waterfall tourism service providers improve service quality standards and meet visitor expectations to strengthen the sustainability of the intention to revisit.
Eco-Friendly Innovation Strategy: Analysis of Absorption Capacity and Knowledge Management of MSMEs in Yogyakarta Choirunnisa, Salsadilla; Nursyamsiah, Siti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.82717

Abstract

This study aims to investigate how absorptive capacity and knowledge management affect green innovation and how the interaction between absorptive capacity and knowledge management affects green innovation, especially in the context of creative industry MSMEs in Yogyakarta. This study was designed using a purposive sampling technique. Data was collected through a survey of 100 MSMEs in the creative product industry sector in the Special Region of Yogyakarta. The research data were processed using the PLS-SEM analysis tool. The research findings indicate that absorptive capacity significantly impacts the implementation of green innovation, while knowledge management does not significantly impact the implementation of green innovation. The interaction between the company's absorptive capacity and knowledge management also does not significantly affect green innovation. The results of this study contribute to the theory and practice for MSMEs to design strategies for implementing green practices and knowledge management to enhance innovation.
Gen Z’s Interest in Buying Le Minerale Products: Seen From The Influence of Social Media Advertising, Word of Mouth And Brand Image As Intervening Variables Marlita Wulansari; Bartolomius Dias; Arief Nurrahman
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.86010

Abstract

Le Minerale is one of the bottled water brands that is in great demand by the public. This means that the product must continue to innovate to maintain its position as the top brand of drinking water in Indonesia. This study aims to analyze the influence of social media advertising and word of mouth on consumer buying interest with brand image as an intervening variable. This study used a quantitative method through a questionnaire to 115 respondents who were Gen Z. The data analysis technique used was PLS SEM analysis to examine the inter-variables of the study. The results of the study show that social media advertising and word of mouth have a positive effect on brand image, which in turn affects consumer purchase interest in Le Minerale products. These findings underline the importance of being the brand's mind through social media advertising and socializing with the public about Le Minerale products to attract their buying interest.  
Brand Image Mediates the Relationship between Influencer Credibility and Purchase Decisions among Generation Z Rahmawaty, Penny; Eka Purnama, Dewanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.86427

Abstract

This study investigates the influence of influencer credibility on Azarine product purchase decisions among Generation Z, with brand image serving as a mediating variable. Specifically, the research aims to determine the direct and indirect effects of influencer attractiveness, expertise, and trustworthiness on purchase decisions. A quantitative approach was employed using a survey method, with data collected via questionnaires distributed to 200 Generation Z respondents in Yogyakarta who use Azarine products. The sample was determined using a purposive sampling technique. The analysis method used in this study was Partial Least Square (PLS). The results show that all three dimensions of influencer credibility positively and significantly influence both brand image and purchase decisions. Furthermore, brand image significantly mediates the relationship between each dimension of influencer credibility and purchase decisions. These findings highlight the importance of selecting credible influencers and maintaining a strong brand image to drive consumer behavior in the competitive skincare market
The Impact Of Non-Performing Loans, Credit Interest Rates And Total Public Savings On Commercial Bank Loan Distribution Kartini, Kartini; Pratiwi, Sulistya Rini; Irna, Rizky Agusriyanti; Rahmawati, Meylin; Nainggolan, Yohanna Thresia
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.84118

Abstract

This study aims to analyse the effect of non-performing loans (NPLs), lending rates, and public savings on lending by commercial banks in North Kalimantan Province. The method used is a quantitative approach with secondary data from Bank Indonesia (BI) and the Financial Services Authority (OJK) in the form of monthly data for the period 2017–2022. The analysis was conducted using multiple linear regression with the assistance of Stata software. The results of the study indicate that NPLs do not have a significant effect on credit disbursement, either for working capital loans or investment loans. Credit interest rates do not affect working capital loans, but have a significant effect on investment loans. Meanwhile, public savings have a significant effect on credit disbursement for both types of loans. Simultaneously, all three variables have a significant impact on credit disbursement. These findings indicate that public savings are the primary factor in increasing credit disbursement, while NPLs are not the main obstacle. Additionally, interest rates have a greater impact on investment loans compared to working capital loans. These results can serve as a reference for banks in formulating credit disbursement strategies and for regulators in developing more effective banking policies.
Macroeconomic Factors on Islamic Stock Returns Muslimin, Aditia Pranugroho; Retnaningdiah, Dian
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85069

Abstract

The development of Islamic economics gave birth to the Islamic capital market as an alternative investment based on sharia principles, such as the prohibition of usury and speculation, with supervision from the National Sharia Council of the Indonesian Ulema Council (DSN-MUI). In Indonesia, the transformation of the Islamic capital market began with the launch of the Islamic Mutual Fund by PT Danareksa Investment Management (1997) and the Jakarta Islamic Index (JII) by the Indonesia Stock Exchange (2000), which laid the foundation for the significant growth of Islamic instruments. This study aims to analyze the effect of macroeconomic factors, namely inflation, interest rates, exchange rates, Gross Domestic Product (GDP), and foreign exchange reserves on stock returns in companies listed on the Jakarta Islamic Index (JII) during the period 2014-2023. The method used is panel data regression analysis with a secondary data-based quantitative approach. The results showed that inflation has a positive and significant effect on stock returns, while interest rates have a negative and significant effect. On the other hand, exchange rates, GDP, and foreign exchange reserves do not have a significant effect on stock returns.
Market Exploration of MOOC Provider Companies in Indonesia Using Machine Learning Alwi, Ahmad Chafid; Dwiningrum, Siti Irene Astuti; Priyanto, Priyanto; Nurlayli, Aksin
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85095

Abstract

This research aims to explore the market of MOOC (Massive Open Online Course) platform providers in Indonesia using machine learning methods to analyse trends and user behaviour. MOOCs provide broad access to education, especially during the pandemic, where the need for learning flexibility increases. Although machine learning applications have been widely applied in the financial sector, their application in the exploration of the education market, particularly MOOCs, is still minimal. This research aims to address this gap by applying machine learning algorithms, such as clustering and decision trees, to understand user preferences and predict future needs. The study found that Duolingo leads the MOOC market in Indonesia with a 79.76% share. Although the market is dominated by a few big players, there are growth opportunities for new platforms through innovation and proper segmentation. This research also shows the importance of applying AI technology in processing big data to understand market dynamics more comprehensively.
The Influence of Fujianti Utami's Credibility And Authenticity On Consumer Purchase Intention Majid, Musfirah; Rosanti, Cholisa
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85923

Abstract

This study was conducted to gain a deeper understanding of the influence of Fujianti Utami’s credibility and authenticity as a social media influencer on consumer purchase intention. The research method involved distributing structured questionnaires to a purposive sample of the Indonesian public through online platforms. The sampling method used was purposive sampling, with a total of 60 respondents who met the following criteria: (1) at least 17 years old, (2) actively use social media platforms such as Instagram, TikTok, or Twitter/X, and (3) have either used or never used influencer marketing services. The collected data were analyzed using Statistics and Data (STATA) software to examine the causal relationship between variables. The results showed that out of the 60 responses, 18.48% of respondents selected credibility, including factors such as expertise, trustworthiness, and reliability as a factor influencing their purchase decision, while an average of 19.48% chose influencer authenticity, which includes honesty, transparency, and personal storytelling. Based on these findings, it can be concluded that influencer authenticity is perceived as a more influential factor in shaping consumer attitudes, emotional engagement, and brand trust, ultimately affecting consumer behavior and increasing purchase intention in the context of digital marketing and influencer-driven campaigns.

Page 12 of 13 | Total Record : 126

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