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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 225 Documents
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Analisis Efektivitas Komunikasi Digital Sebagai Media Komunikasi Di Masa Pandemi Covid-19 (Studi Kasus Pada PT Ellisa Kreatif Indokarya di Jakarta Pusat) Heru Sudinta; Iwan Irwansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.1060

Abstract

All sectors feel the impact of the corona virus outbreak e.g. education, economy, tourism and others. This has also shifted direct interpersonal communication system to digital media communication system (online). By the existence of Covid-19 virus, PT Ellisa Kreatif Indokarya Central Jakarta received a notice from the government to implement PSBB (Large-Scale Social Restriction) and to keep social distancing where all employees of PT Ellisa Kreatif Indokarya Central Jakarta are required to perform their work and day-to-day operations at home WFH (Work From Home). The purpose of this research is to identify and analyze the effectiveness, constraints and solutions of Digital Communication during covid-19 pandemic at PT Ellisa Kreatif Indokarya. This research is conducted by employing qualitative approach and descriptive method. The results from the research show the effectiveness of Digital Communication during the covid-19 pandemi (case study at PT Ellisa Kreatif Indokarya di Central Jakarta) with few constraints such as internet connection speed and task delivery or meeting affected PSBB (Large-Scale Social Restriction) as a government policy.
Literasi Teknologi Informasi Komunikasi Peserta Pelatihan Desain Grafis Balai Latihan Kerja Kota Pekalongan Muchammad Chulailul Afda; Monika Pretty Aprilia
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.1065

Abstract

A graphic designer, in addition to having the abilities he has, should have several abilities such as a good attitude at work, sensitivity in solving problems, creativity and broad insight, responsibility, and literacy in Information and Communication Technology (ICT). Because with good ICT literacy, graphic designers will find it easy to get sources of information that increase competence in the design process and can make maximum use of technology. This study aims to see how ICT literacy knowledge in the graphic design field of Pekalongan Graphic Design BLK participants uses 7 elements belonging to the 21st Century ICT Literacy Model, namely defining, accessing, evaluating, managing, integrating, creating, and communicating. This study uses a qualitative approach. Data collection was carried out by conducting interviews and observations on three graphic design training participants at the Pekalongan City BLK. From the research that has been done, it can be concluded that one of the three participants of the Pekalongan City BLK training majoring in Graphic Design does not have one of the elements of ICT literacy, namely integrating. Also, in the design process, there are still some obstacles in the language of the tools, the internet, and devices such as laptops that suddenly crash and are full of memory.   
Pesan Ritual dalam Pemindahan Ibu Kota Negara (Analisis Semiotika Roland Barthes pada Tayangan Live Youtube Sekretariat Presiden) Ayu Yustian; Rifma Ghulam Dzaljad; Arya Athallah; Ghina Sabilla Lesmana
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1085

Abstract

The transfer of the National Capital City (IKN) in the IKN Zero Point Area, in Penajam Paser Utara Regency, East Kalimantan carries the concept of a modern city, a sustainable city and an international class city. President Joko Widodo inaugurated Law Number 3 of 2022 concerning the National Capital as proof of the government's seriousness towards the new National Capital. As a marker of the beginning of the construction of the IKN in East Kalimantan, on March 14, 2022, President Joko Widodo performed a Kendi Nusantara ritual. This ritual unites the land and water of 34 provinces in Indonesia into an Nusantara Jug. This ritual is thought to bring to life a long-abandoned mystical tradition. For this reason, researchers are interested in revealing the meaning of connotations, denotations, and myths in the Kendi Nusantara ritual based on the Youtube live streaming of the Presidential Secretariat. The results showed that from the 5 scenes analyzed, there was a meaning of denotation, namely describing the form of local wisdom of the unification of land and water. The meaning of connotation is a ritual that contains the hope that the development of IKN runs smoothly. The meaning of the myth signifies the support of the Indonesian people in the development of IKN in order to avoid danger and be protected by God Almighty. An important message in the Kendi Nusantara ritual describes the unity, unity and diversity of Indonesian society, although it is inversely proportional to the concept of IKN as a sophisticated and modern city but still practices irrational mystical rituals.
Strategi Komunikasi Orangtua Siswa SD dalam Mendampingi Anak Belajar Masa Pandemi (Studi Kasus Orangtua Siswa SD Annur dan Mts Arahman Depok) Santa Lorita Simamora; Dicky Andika; Yuliati
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.1087

Abstract

The purpose of this study was to determine the reality of the communication strategies used by parents in accompanying their children of elementary school age during the pandemic, specifically in the Pondok Cina area, Depok, West Java. The research informants numbered around 5 mothers as parents of elementary school students who live in Pondok Cina from social economic status C (simple) who help their husbands to earn a living.This study uses a constructivist paradigm that sees reality not by itself, but through interactions between one individual and another. To see more deeply how the description of the reality of the communication strategies used by parents in accompanying their children of elementary school age during a pandemic through a case study method that can explore how in a pandemic condition mothers as the closest parents use communication strategies in accompanying their son or daughter to learn online way.Research informants were taken using a purposive sampling technique (as needed), specifically the snowball technique. The case study method is a way to examine research cases and collect data through non-participant observation, and the largest portion is through in-depth interviews with research informants while maintaining health procedures set by the government. Furthermore, the author also elaborates through documentation studies of various documents related to the research theme.The results of data collection will be analyzed with the Huberman and Miles data analysis model with predetermined stages starting from reducing data, categorizing to drawing conclusions, finally the categories of communication strategies used by mothers in accompanying children during online learning via the internet are found.
Strategi Diversifikasi Produk Buku Fiksi Sebagai Pengembangan Karya Tugas Akhir Penerbitan Refi Yuliana; Suratni; Prily Fitria Aziz
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.1093

Abstract

This research departs from the lack of development in the work of the Final Project students of the Publishing Study Program, especially in books with the fiction genre. This limitation causes the work produced in terms of content and medium is still monotonous and has not developed in the desired direction. This research uses the concept of product development strategy which is commonly used in business and industry, especially the publishing industry. This study uses a qualitative descriptive method to analyze, describe, and explain the diversification that may be used for students of Publishing. The object of the research is the student's final thesis product Publishing from 2015 to 2020. This research also aims to find a new formulation for writing a publishing final project product, especially in the fiction category. The results of this study show that in the 2015 to 2020 period, there are only 4 types of fiction that keep repeating itself, and there is only 1 work in the form of a flashlight book as part of manual product development. This research resulted in a further mapping of the stages of diversification that students could choose and their product forms.  
Pembelajaran Daring di Tengah Wabah Covid-19 Rosyidi; Unsiyah Jamilah
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.1108

Abstract

Communication is very important in the learning process with good communication, the teaching and learning process run well. In the learning process, lecturers communicate with students using various methods, both direct and indirect communication. The COVID-19 pandemic that has hit the world, including Indonesia, has changed the teaching and learning process around the world. The learning and teaching process is on average carried out remotely or online learning. The purpose of this research is to categorize communication patterns in the learning process carried out by lecturers in communicating on campus online, and see the factors that are obstacles and solutions to learning. This study concluded that the communication pattern that is often used is the saxunder communication pattern because it is an effective communication pattern and prevents contracting the Covid-19 virus. The inhibiting factors of the communication process are obstacles from the delivery of the message, the recipient of the message, technical barriers, physical barriers, semantic barriers, and psychological barriers. Meanwhile, the solution is that the lectures gaves a time gap in advance, providing free internet facilities to the learner.
Strategi Komunikasi Politik Caleg PSI Lolos DPRD Kota Bandung di Pemilu 2019 Silvanus Alvin
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1167

Abstract

Every Indonesian citizen has the right to vote and be elected to politics. There is an understanding that individuals who want to run in elections must spend large amounts of money, ranging from hundreds of millions to billions of rupiahs. However, a unique phenomenon occurred in the 2019 Election, especially in the scope of the legislative election in Bandung City. One of the candidates from PSI named, Yoel Yosaphat managed to pass to the parliament by spending only Rp 3 million in campaign funds. This study seeks to find out empirically and in-depth the applied political communication strategies. This research is qualitative research with a case study approach. Data was collected utilizing in-depth interviews. An interesting finding from this research is that two factors have implications for Yoel's passage to parliament, with a total support of 3,321 votes. The first is the social capital that Yoel got through networks or social relations that had been built before he entered politics. The second is the financial capital used to operate the campaign by purchasing campaign props such as banners, business cards, and calendars. The reason is to attract public attention as well as provide political messages.
Nonverbal Communication as a Communication Strategy in Hotel Job Interview: A Narrative Inquiry Study Luh Eka Susanti; Muhamad Nova
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1263

Abstract

Nonverbal communication is portrayed as a communication strategy to convey interpersonal communication meaning. This study aimed at identifying the types of nonverbal communication applied by the job applicant in a hotel job interview and the users’ perspective toward the nonverbal communication applied as a communication strategy. This study employed a qualitative study with narrative inquiry design by interviewing one experienced human resources officer and 2 human resources managers. The data were gathered through interviews in different sections with different informants. The interview was recorded and transcripted. The interview transcription was analyzed to identify the tendency of the informant’s answers. The result showed that the most nonverbal communication occurring in hotel job interview include body language, voice tone, and grooming. The human resources managers and staffs, as an interviewer, prefer to have good attitude over good knowledge. This implied that hotel job applicants must be aware on their body language, voice tone, and grooming before attending a job interview.
Sosialisasi Guru Madrasah dalam Meningkatkan Kedisiplinan Pelajar di Madrasah Aliyah Swasta Amaliyah Tanjung Tiga H. M. Baihaqi
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1272

Abstract

This study seeks to describe the socialization of madrasah teachers in improving student discipline at the private madrasah aliyah amaliyah tanjung three. The purpose of the research is to provide information and education to readers that madrasas are educational institutions that have a strategic role to build character so that they become disciplined students. The data collection techniques used were observation and unstructured interviews and then the data were analyzed objectively and described scientifically by following the procedures for writing scientific papers. The results of the study were found as follows: First, socialization in improving student discipline was carried out in persuasive ways. Second, private madrasah aliyah teachers at tanjung three always carry out internal monitoring of student character and student discipline, if there are still undisciplined students, madrasa teachers identify early triggers for these students to become undisciplined. Third, private madrasah aliyah teachers in Tanjung Tiga always provide examples of discipline for students to be role models for them. Fourth, the head of the private madrasah aliyah tanjung three conducts periodic evaluations of all madrasah residents with the aim of improving things that must be improved for the next day. Fifth, private madrasah aliyah teachers at Tanjung Tiga on various occasions always educate students to always comply with the rules and regulations that apply in the madrasa environment.
Strategi Komunikasi Sekretariat TKPSDA dalam Meningkatkan Kinerja TKPSDA Wilayah Sungai Toba-Asahan Rini Novriani; Dewi Kurniawati; Iskandar Zulkarnain
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1302

Abstract

The research aims to analyze the  communication strategy that is employed by the TKPSDA secretariat and analyze the dynamics and efforts in implementing the secretariat’s communication strategy in improving the performance TKPSDA Toba-Asahan River Area.  This research uses the concept of communicatrion strategy and Herbert Mead’s theory of symbolic interaction. The researcher uses a qualitative approach with a descriptive method. The research subjects consist of seven informants using the puposive technique. The results show that the communication  strategy of the TKPSDA secretariat is carried out by considering four aspects, namely the aspect of  knowing the communicant, the aspect of the message being conveyed, the aspect of the media being used, and the aspect of the communicator’s role. The obstacles faced by the TKPSDA secretariat are the different levels of members undesrstanding, the unvailability of facilities from members to carry out online activities, the  presence of TKPSDA  members representative of government elements, the factor of the work of the secretariat team that carries on the other works, and the monitoring and  evaluation have not been implemented towards recommendations of trial results oh the TKPSDA Toba-Asahan River Area.

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