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Sabam Syahputra Manurung
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Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 142 Documents
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Dampak Perkembangan Pariwisata Terhadap Kondisi Sosial Budaya dan Ekonomi Masyarakat Samarinda Fauzi, Muhammad Ibnu Faruk
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.820

Abstract

This study aims to describe and analyze the impact of tourism development on the socio-cultural and economic community of Samarinda. This is based on the idea that until now tourism in Samarinda has not been able to create tourism characteristics in Samarinda even though many Samarinda tourist destinations have their own charm, as well as the impact that will be obtained by the development of tourism. Based on the objectives of this study includes several theories, concepts and literature studies referred to in the concept of tourism, the principles of development tourism, and the concept of tourism impact. Meanwhile, the research method used is a descriptive analysis of the socio-cultural and economic conditions of the Samarinda community. By answering the problem formulation of this study, obtained from data or information can then be classified into positive and negative impacts on the socio-cultural and economic life of the community, and contribute strategies to minimize the negative impact of tourism on society.
Analisis Pengaruh Ikatan Emosi dan Kualitas Pelayanan Melalui Kepuasan Terhadap Loyalitas Wisatawan Di Wisata Pulau Poncan Gadang, Kabupaten Tapanuli Tengah-Sumatera Utara Siregar, Mira Yosefa
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 3 (2022): August 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i3.837

Abstract

This study aims to determine the analyze and the effect of  emotional bonding and service quality through satisfaction on tourist loyalty at the Poncan Gadang Island tourist attraction, Central Tapanuli Regency. The population in this study were all people who came to travel to Poncan Gadang Island, Kabupaten Tapanuli-Tengah. In this study, data were collected through observation, interviews and documentation of 32 informants obtained using stratified random sampling technique. The type of data in this study is qualitative data analysis, qualitative descriptive method. The results show that Emotional Bonding (X1) and Service Quality (X2), through Satisfaction (Z), simultaneously have a positive effect on tourist loyalty (Y) in Poncan Gadang Island tourism, Kabupaten Tapanuli-Tengah. Therefore, there is a need for marketing promotions such as opening a bazaar stand, having a link or website specifically for Sibolga City tourism, through massive social media so that people know and come to visit Poncan Gadang Island,  Tapanuli-Tengah, North Sumatra.
Pengelolaan Pariwisata Berbasis Masyarakat (Community Based Tourism) Di Objek Wisata Tangkahan Aina Rahmayani; Sabam Syahputra Manurung
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 3 (2022): August 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i3.845

Abstract

Community-based tourism is a concept that prioritizes the active participation of the community with the aim of providing welfare. Tangkahan Village, Langkat Regency is a cultural heritage that is a traditional tourist attraction that is crowded with tourists. However, in its development, there is an issue that tourism does not contribute to improving the quality of life of local residents. In this study, it will be studied on how tourists' opinions towards the community as tourism managers in Tangkahan tourist attractions and examine how the quality of community-based tourism management in Tangkahan Tourism Objects. This type of research is qualitative research, through a descriptive method, which will discuss the phenomenon of community-based tourism management in the Tangkahan Tourist Attraction area both from the perspective of tourists and from tourism managers. The theoretical basis of tourism management is used as a guide so that the research focus is in accordance with the facts in the field. The results of this study were 46.7% rated that the quality of service at Tangkahan tourist attractions was at good value, 56.7% rated that the condition of the facilities in Tangkahan tourist attractions was quite good, 46.7% rated that the tourist attractions provided by tangkahan tourist attraction managers were good. Then the reduction of tourists due to restrictions and prohibitions on tourists from visiting due to pandemic policies by the government
Strategies for Developing Destination Incentive Travel in Nias Island, North Sumatera, Indonesia Apriliani Lase
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 3 (2022): August 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i3.848

Abstract

ABSTRACT (Times New Roman 10pt) Indonesia is a country that has rich marine resources, developing a deep archipelago consisting of more than 17,000 islands with 13,466 islands identified. Every region will grow and develop its potential area, one of the regions with regional potential in north Sumatra in Nias Island. Nias Island has many potential tourism objects attractive and has unique tourism potential. This study aimed to identify and analyze MICE tourism's potential strategies for incentive travel in Nias Island, North Sumatra, Indonesia. Therefore, the research objectives in this study were focusing on (1) what is the role of the government and private sector in developing tourism incentives in Nias Island? (2) how does the government's strategy for tourism development in making Nias island one of the MICE industry destinations? The results of the research found that South Nias has tremendous potential in MICE tourism activities. In addition, MICE Tourism in South Nias still requires more professional, creative, and more human resources to increase domestic and international tourists. The development of facilities and infrastructure is also necessary to support tourism activity. Research implications were also discussed. Providing full support to encourage increasing MICE activities in incentives was suggested for the government and the private sector. This study used a qualitative approach with semi-structured interviews and a case study method.
Peran Pemuda dalam Pengembangan Wisata Pantai Lowita di Kabupaten Pinrang, Kasus: Pemanfaatan Media Sosial Bulan Suci Ramadhani
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1627

Abstract

Youth is the mobilizer of the realization of sustainable tourism. The aims of the research is determine (1) the role of youth in the development of Lowita Beach tourism, and (2) the efforts to use social media asyouth publication rooms in development of Lowita Beach tourism. This research was conducted in Tasi’Walie Village, Suppa District, Pinrang Regency. The sample was selected using Porpositive Sampling and Snowbaliing Technique. The data were obtained through direct obseravation in Lowita Beach Tourism, Tasi’ Walie Village, interview to village head, PokDarwis head, youth mobilizers, youth, community leadears, villa manager, the staff Tourism Service, Youth, and Sport of Pinrang Regency, researchers and implementer of Lowita Area Development Program Pinrang Shrimp Eco-Farming Park and tourists, documentation study, and library study. The data were analysed using Descriptive Qualitative Method. The results of the research indicated that 1) the roles of village youth in the effort to beach tourism development are to participate in keeping the beach clean, to conserve and rehabilitate mangrove, to make use of sea waste to make crafts, to make use of tourism potencial as a business opportunity by building tourism cafe and tourist shirts, to participate in empowerment/training activities to make souvenirs and various types of processed foods, and to make promotional efforts, and (2) village youth are active to make publication efforts to promotre Lowita Beach tourism through uploading photos or videos to social media.
Identifikasi Elemen Pembentuk Citra Kota Marisa Menurut Teori Kevin Lynch Indriani Umar
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1648

Abstract

The development of cities in Indonesia is inseparable from identity and characteristics. Kevin Lynch's theory regarding the five elements of the city can be a reference in making the identity or characteristics of a city. This is because each city or region has a characteristic that is different from one city to another. Marisa City is the capital of Pohuwato Regency which also has its own characteristics. Consequently, it is important to identify the five elements of the city according to Kevin Lynch's Theory on Marisa City. This can be the image of Marisa City or the face of Marisa City so that a person or group of people from other regions can recognize Marisa City through the five elements that make up the city according to Kevin Lynch's theory. The purpose of this research is to identify the image-forming elements of Marisa City according to Kevin Lynch's Theory. The method used in this study is a qualitative descriptive method with data collection techniques through field observations and interviews. The results of this study are that in terms of Kevin Lynch's theory regarding city-forming elements, Marisa City has five elements that form the city's image, namely 1) Landmark elements marked by the Panua Monument and the Tree of Love Beach Plaza; 2) Elements of Paths, namely on the path on Jl. Harbour, Jl. Trans Sulawesi, Jl. Diponegoro, and Jl. Gen. Sudirman; 3) Nodes elements, namely at the intersection of Jl. Gen. Sudirman and Jl. Trans Sulawesi, intersection Jl. Sudirman and Jl. Diponegoro, and the intersection of Jl. Sudirman and Jl. Harbor; 4) District elements, namely the Pohuwato Regency government office block plan area; and 5) Edge elements, namely Marisa River and Tomini Bay.
Strategi Promosi dalam Meningkatkan Penjualan Mousse Cake pada Toko Kue Le Chic Bakehouse Medan Ayu Zulika Handayani; Achmad Zulfikar Siregar; Annisa Lestari
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1654

Abstract

This research aims to find out the promotional strategy carried out by the Le Chic Bakehouse Medan cake shop in increasing its sales. This study uses a qualitative approach where the data collection techniques include observation, interviews, documentation, and literature study. The data analysis technique used consists of several stages starting from data collection, data reduction, data presentation, and concluding. From the results of the study, it was explained that Le Chic Bakehouse Medan had implemented five promotional mix strategies, which included advertising strategies by collaborating with Grabfood, Gofood, Shopeefood, Instagram, and Google Maps. Sales promotion strategy by providing discounts, buy one get one, appeal, and giveaway. The strategy of personal selling (personal selling) uses the word-of-mouth method. Public relations and publicity strategy by collaborating with large companies, one of which is Bank Mandiri. Direct marketing strategy serves customers directly from the store or via telephone, WhatsApp, and Instagram. The promotional strategy carried out by Le Chic Bakehouse Medan turned out to be very influential in increasing sales at the store.
Analisis Tingkat Kepuasan Wisatawan Terhadap Pelayanan Pemandu Wisata di PT. Pacto Tour Travel and Mice Medan Yosi Septrix Sipayung; Merry Moy Mita; Angelia Putriana
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1684

Abstract

This study aims to determine the level of tourist satisfaction in using the services of a large tour guide by PT. Pacto Tour Travel and MICE Medan. This study uses qualitative research, data collection techniques of observation, interviews, and documentation. The population of this study collected 250 respondents and took samples using a purpose sampling technique, because the sampling of population members was carried out by utilizing tourists who were on vacation in the tourist attraction area of 25 tourists. The data analysis technique used is data reduction, data presentation and leveraging conclusions. The results showed that the services provided by PT. Pacto Tour Travel and MICE In this study, namely tangible evidence (Tangibles), Reliability, Assurance, Responsiveness, Empathy, and satisfaction can be felt very comfortable by tourists in using the services of PT. Pacto Tour Travel and MICE Medan. The comfort felt by tourists is good because tourist guides can provide a positive response for tourists who come to North Sumatra both locally and abroad and are also quite friendly tour guides.
Strategi Pemasaran Daya Tarik Wisata Alas Harus Pasca Pandemi Covid-19 Kadek Wira Adi Saputra; Pande Putu Juniarta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1686

Abstract

Alas Harum Bali is an agro-tourism destination that offers various tourist attractions that can attract tourists to visit. The attraction is packaged in the form of natural, artificial, and cultural tourist attractions. As one of the popular tourist destinations in Ubud, it does not rule out the possibility that Alas Harum will not be affected by the Covid-19 pandemic. Alas Harum must temporarily close in 2020. After 2 years of the Covid-19 pandemic, the Alas Harum has started to operate again to receive tourist visits. This study uses qualitative research methods with data collection techniques, namely through observation, interviews and documentation. The data sources used are primary and secondary data sources. Primary data was obtained through interviews with researchers at Alas Harum and secondary data was obtained through other related studies regarding Alas Harum Agrotourism. The results of this study show several marketing strategies carried out by managers of the Alas Harum tourist attraction after the Covid-19 pandemic including Partnerships, Collaborating with Influencers, Involving Employees and Maintaining Old Customers.
Pengaruh Penggunaan Endorsement dan Social Media Marketing Terhadap Keputusan Tamu Menginap di Hotel Harris Vertu Harmoni Jakarta Widodo, Bambang; Jessica Carmelita
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1690

Abstract

Competition in the hospitality business is getting tougher, encouraging hotels to continue to promote. Currently, online promotions that are quite effective are endorsements and social media marketing via the Instagram platform. One of the hotels that utilizes endorsement and social media marketing services is the Harris Vertu Harmoni Hotel Jakarta. This study aims to determine how much influence endorsements and social media marketing have on guests' decisions to stay at Hotel Haris Vertu Harmoni Jakarta partially and simultaneously. The quantitative method is this type of research using multiple regression formulas processed with the help of SPSS software. Data was obtained through a questionnaire from followers / people who had visited the hotel's Instagram (@hvertuharmoni) with a minimum age range of 18 years as many as 100 people. The results of the F test analysis with a significance value of 0.000 <0.005 can be obtained as a whole the endorsement and social media marketing variables significantly influence the guest's decision of 55.890. Meanwhile, the coefficient of determination test obtained a value of 0.535. The conclusion obtained is that there is a significant influence between the two independent variables on the dependent variable of 53.5%, while the remaining 46.5% is influenced by other factors.

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