cover
Contact Name
Angelia Putriana
Contact Email
angel@literasisains.id
Phone
+6281275518124
Journal Mail Official
jurnal.sosmaniora@gmail.com
Editorial Address
Jl. Bunga Cempaka No. 51D. Medan. Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Ilmu Sosial dan Humaniora
ISSN : 28292359     EISSN : 28292340     DOI : https://doi.org/10.55123/sosmaniora
Core Subject :
SOSMANIORA merupakan Jurnal Ilmu Sosial dan Humaniora yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Maret, Juni, September dan Desember oleh Yayasan Literasi Sains Indonesia. Sebagai jurnal multidisiplin nasional yang mencakup berbagai isu dalam kajian ilmu-ilmu sosial dan humaniora, jurnal ini juga memperhatikan isu-isu utama pembangunan sosial dan humaniora, meliputi: pembangunan ekonomi dan sosial. Serta perubahan mencakup isu-isu, seperti: isu pemberdayaan masyarakat, kelembagaan sosial dan pemerintah, sistem pengetahuan lokal, dan kesehatan masyarakat. Jurnal SOSMANIORA bertujuan untuk menyebarluaskan pemikiran konseptual dan hasil penelitian yang telah dicapai.
Articles 323 Documents
Analisis Perhitungan Perencanaan Laba pada UMKM Takoyaki Arone dan Cemal Cemil Indah Depok Menggunakan Metode Break Even Point dengan Memperhitungkan Margin of Safety dan Operating Leverage Tri Damayanti; Monica Aurelia
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5180

Abstract

This study aims to determine the application of break-even point analysis, Margin of Safety and Operating Leverage value in Takoyaki Arone and Cemal Cemil Indah Depok MSMEs. The data used is primary data. The technique used in this study uses observation and interview methods using the Break Even Point (BEP) method. This study also considers other financial aspects related to the effectiveness of operational costs and product pricing strategies to increase competitiveness in the local market. The results of this study show that the implementation of Break Even Point carried out by Takoyaki Arone and Cemal Cemil Indah in determining profit is appropriate and has reached the BEP that should be, the value of the security level (MOS) in both MSMEs is at a safe limit when sales reach >80%, and the value of Operating Leverage in Takoyaki Arone and Cemal Cemil are both at the same level.  which is <2%. This finding also shows that both MSMEs have good financial resilience in facing sales fluctuations, although further strategies are needed to expand market share and optimize profits. The results of this study are expected to be a reference for other MSMEs in implementing simple financial analysis to improve the sustainability of their businesses.
Minat Mengadopsi E-Wallet dalam Optimalisasi Digitalisasi UMKM Siti Annisa Wahdiniawati; Apriani, Ari; Perkasa, Didin Hikmah; Magito, Magito
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5181

Abstract

This study aims to give consideration to MSME players to adopt E-wallet as a payment system that has an impact on increasing turnover. This research was conducted on consumers who use E-wallets, so as to provide an overview of what consumers want so that they want to shop and use E-wallets in their transactions. The type of research used is explanatory research with descriptive and quantitative approaches. A sample of 145 respondents who are e-wallet users in Jakarta. Data collection was carried out using the questionnaire method where respondents answered questions arranged in the form of choices and question scales using Likert scales. The data analysis used is descriptive analysis and structural model analysis using SmartPLS 3.3 software tools. The results showed that the ease of use variable had a positive and significant effect on the intention to adopt e-wallet, perceived risk had a positive and significant effect on the intention to adopt e-wallet, promotion did not affect the intention to adopt e-wallet, trust did not affect the intention to adopt e-wallet.
Analysis of Consumer Perception and Preferences for Affordable Green Products in Traditional Markets (Study at Simpang Limun Market, Medan) Elisabeth Marlina Sari Lintong
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5268

Abstract

The growing concern for environmental issues and public awareness of nature conservation have driven the emergence of eco-friendly products with minimal environmental impact. However, the perception that eco-friendly products are expensive remains a barrier, particularly for middle- to lower-income consumers. This study aims to examine consumer perceptions and preferences toward affordable eco-friendly products in traditional markets, focusing on Simpang Limun Market, Medan, using a quantitative survey approach. Data were collected in December 2024 from 97 respondents using a pre-developed questionnaire. The results indicate that although awareness of eco-friendly products is relatively high, price remains the primary factor influencing purchasing decisions. Consumers in traditional markets tend to prefer affordable eco-friendly products, supported by direct interaction with sellers and competitive pricing. Consumer perceptions and preferences regarding affordable eco-friendly products have a positive and significant influence on consumer attitudes and behavior. On the other hand, driving and inhibiting factors, while positive, do not show a significant influence. These findings offer valuable guidance for producers and marketers to improve the accessibility and acceptance of eco-friendly products through competitive pricing strategies and more intensive consumer education.
Partisipasi Masyarakat Wanita dalam Aspek Ekonomi di Desa Botto Mallangga Kecamatan Maiwa Kabupaten Enrekang Suci Nur Ramadani; Hamid, Hariyanti; Adnan, Andi Astinah; Nur, Muhammad
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5291

Abstract

This study aims to determine the participation of women in the economic aspect in Botto Mallangga Village, Maiwa District, Enrekang Regency. The population in this study is 778 women. This study uses two types of variables, namely variable X (women's participation) and variable Y (economic aspect). The sampling technique used a random sample of 89 people. This type of research is quantitative associative. The data collection techniques used in this study are observation, questionnaire, literature study. The data analysis technique used was a validity and reliability test using the help of the IBM SPSSS statistical 26.0 application. The results of this study show that the participation of the female community is "Influential/Significant" in the economic aspect in Botto Mallangga Village, Maiwa District, Enrekang Regency, based on the results of the recapitulation of the community participation variable with a percentage result of 73% in the good category and the recapitulation of the economic aspect variable with a percentage result of 72.8% in the good category. The factors that affect the participation of women in the economic aspect with a percentage result of 70.2% are in the good category.
Pengaruh Budaya Organisasi terhadap Kualitas Pelayanan Pegawai di Kantor Desa Puncak Harapan Kecamatan Maiwa Kabupaten Enrekang Herwinda, Herwinda; Sellang, Kamaruddin; Hardianti, Hardianti; Barisan, Barisan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5295

Abstract

Organizational culture is a system of values and norms that apply in the work environment and influence how employees provide services to the community. This study aims to determine the extent of the influence of organizational culture on the service quality of employees at the Puncak Harapan Village Office, Maiwa Sub-district, Enrekang Regency, as well as to identify the factors that influence this organizational culture.This research uses a descriptive quantitative method, with data collection techniques through observation, questionnaires, and literature studies. The sample in this study consisted of 81 community members out of a total population of 487 people who had received services from the village office staff. The data obtained were analyzed using validity tests, reliability tests, and simple linear regression with the help of IBM SPSS version 26. The results of this study indicate that organizational culture has a significant influence on the service quality of employees at the Puncak Harapan Village Office, Maiwa Sub-district, Enrekang Regency. Based on the recap of the organizational culture variable, the percentage result of 70% falls into the “good” category, and the service quality variable also falls into the “good” category with a percentage of 68%. Meanwhile, the factors influencing organizational culture towards service quality resulted in 64%, which is also in the “good” category
Efektivitas Program Pemberian Makanan Tambahan (PMT) terhadap Partisipasi Masyarakat di Desa Maddenra Kacamatan Kulo Kabupaten Sidenreng Rappang Aulia Rahman; Andi Uceng; Lukman, Lukman
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5319

Abstract

This study aims to determine the effectiveness of the Supplementary Feeding Program (PMT) on community participation in Maddenra Village, Kulo District, Sidenreng Rappang Regency. Nutritional problems such as stunting and chronic energy deficiency are still challenges, and PMT is one of the government's interventions in overcoming them. The research method used is a quantitative approach with descriptive analytical techniques. The sample consisted of 30 respondents consisting of pregnant women and toddlers. Data were collected through observation, questionnaires, and literature studies. The results of the study showed that Supplementary Feeding (PMT) in Maddenra Village was considered "quite effective" with an average percentage of effectiveness of 76%. Community participation in the aspects of planning, implementation, and evaluation was also classified as "good" with an average percentage of 71%. Factors such as education, quality of supplementary food, infrastructure, and local policy support also influenced the success of the program with a percentage value of 70%. This study provides strengthening of nutritional education and increasing community involvement as a strategy to increase the effectiveness of the Supplementary Feeding (PMT) program in the future.
Evaluasi Pengalaman Pengguna dalam Layanan Buku Pelaut Online: Pendekatan Customer Experience Mapping di KSOP Kelas III Parepare Razak, Muhammad Rais Rahmat; Prima Adi Laksana; Erfina, Erfina
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5347

Abstract

Digital transformation in public services is a necessity for realizing an efficient, transparent, and adaptive bureaucracy. One form of such innovation is the Online Seafarer's Book service implemented by the Port Authority and Port Authority (KSOP) Class III Parepare. This study aims to evaluate the quality of this service from the user experience perspective using the Customer Experience Mapping approach. This approach enables a comprehensive mapping of the user journey, from the initial access stage to the completion of the service. The study employs a descriptive qualitative method with data collection techniques including in-depth interviews, observations, and documentation, as well as data analysis using NVivo 14 software. The results indicate that this service has improved administrative efficiency; however, users still face several challenges, such as difficulties in uploading documents, forms experiencing errors, and unstable system responses. Additionally, the clarity of procedural information and the responsiveness of staff are crucial aspects in shaping user satisfaction. This study concludes that the success of public digital services is not only determined by the technical reliability of the system but also by an inclusive and adaptive user experience design. The implications of these findings include the need for system optimization, enhancing human resource capacity in service delivery, and strengthening real-time user feedback mechanisms.
Pengaruh Konten Komunikasi Instagram @studiodjiwa terhadap Persepsi Pengikut dalam Meningkatkan Kesadaran Kesehatan Mental Nadifa Zahra Hasbullah; Lathifa Prima Ghanistyana; Sabrina Setyaningtyaz; Mas Siti Syakira; Muhammad Defran Ikhsan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5365

Abstract

This study aims to analyze the influence of content published by @studiodjiwa Instagram accounts on followers' perceptions in increasing mental health awareness. The background of this research departs from the phenomenon of increasing use of social media, especially Instagram, as a means of delivering mental health information among the young generation of Indonesia. The approach used was quantitative with a correlational design, involving 101 respondents who were followers of the account. Data was obtained through questionnaires that measured the intensity of social media use and perception of the mental health content presented. The results showed a very strong relationship between communication content and follower perception, with a correlation coefficient value of 0.925 and a contribution of 85.5% to perception variation. These findings were analyzed using persuasive communication theory, social construction, perceptual theory, and digital health communication as a theoretical basis. This research makes an important contribution to mental health practitioners and digital content creators in designing more effective, informative, and engaging communication strategies. In the midst of the development of the digital era, the results of this study confirm the importance of using social media as an educational tool that has a positive impact on increasing awareness of mental health.
Peran Media Sosial Instagram dan Tiktok dalam Upaya UMKM Meningkatkan Pemasaran Batik Besurek di Kota Bengkulu Yuni Yulita; Susiyanto, Susiyanto; Lesti Heriyanti
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5411

Abstract

This study aims to analyze the use of social media by Santi Batik MSME in promoting Batik Besurek, a traditional cultural product of Bengkulu. In the digital era, platforms such as Instagram and TikTok play a significant role in building brand identity and expanding marketing reach. The research adopts a descriptive qualitative approach with data collected through observation, interviews, and documentation. Data analysis follows the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that although Santi Batik actively uses social media, the management of its accounts remains unstructured due to limited time, digital skills, and the absence of a dedicated social media administrator. Instagram is mainly used to showcase product images, while TikTok is utilized to display live production processes. However, the lack of consistent content planning limits the effectiveness of promotional efforts. Through the lens of Symbolic Interactionism, the study identifies that social media not only serves as a marketing tool but also as a symbolic space where cultural meanings are constructed and emotional bonds between business owners and consumers are formed. In conclusion, social media holds great potential in supporting the presence of local cultural products such as Batik Besurek, yet it requires enhanced digital capabilities and more strategic content planning to ensure consistent and impactful promotion in the face of an increasingly competitive digital market.
Struktur Lapisan Sosial & Potensi Pemuda dalam Mendorong Pembangunan Desa Wisata di Yogyakarta Sri Anom Amongjati; Sayyid Al Bahr Maulana; Sofyan Sjaf
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5416

Abstract

The status of Wukirsari Village as a tourist village has not been able to overcome social and economic inequality between levels of society, thus giving rise to the need for a more inclusive development strategy. With cultural, ecological, and historical advantages and its status as a Tourist Village, it does not guarantee that the impact of development is felt evenly by the community. The quantitative approach in this study shows that 16% of families are in the lower class with differences in terms of economic expenditure, access to training, and economic skills that are quite significant with the upper class. Likewise, the Gini Index with a score of 0.409 indicates moderate inequality in terms of expenditure distribution. Solutions are needed to reduce inequality and equalize development, one of which is to encourage the role of youth in village development. With the potential of youth who are good at leadership participation and health-welfare, supported by increased education, it is hoped that youth can become agents of change in society in supporting development. This study shows the economic characteristics of each level of society, the inequality they experience and emphasizes the importance of the strategic role of youth in reducing inequality through increased capacity, active participation in development, and support for inclusive village policies.