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Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 90 Documents
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A Systematic Literature Review on the Evolution of Marketing Research Practices Evans, Richard; Kurniyaningrum, Endah; Silawati, Nur
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.977

Abstract

The accelerating development of Artificial Intelligence (AI) and automation technologies has profoundly transformed the digital business ecosystem, catalyzing the emergence of cyberpreneurship as a dominant model of contemporary entrepreneurship. While AI enables unprecedented opportunities such as enhanced decision making, operational efficiency, personalized customer experience, and scalable business growth it simultaneously introduces critical challenges, including data privacy risks, algorithmic bias, digital inequality, and workforce displacement. This study systematically synthesizes existing research to examine the dualistic impact of AI and automation on cyberpreneurial opportunities and challenges. Employing a Systematic Literature Review (SLR) integrated with Bibliometric Analysis, 525 articles published between 2018 and 2025 were collected from Scopus and Web of Science. Bibliometric mapping using VOSviewer identified five core thematic clusters, technological innovation, business efficiency, digital transformation, startup ecosystems, and AI-driven marketing. The results highlight that AI-driven automation significantly enhances cyberpreneurial innovation and competitiveness, yet its adoption remains uneven due to technical, ethical, and socio economic constraints. This study concludes that future research should prioritize the development of adaptive, human centric frameworks that balance automation benefits with ethical considerations to ensure sustainable and inclusive cyberpreneurial growth in the AI-driven digital economy.
Management Accounting as a Strategic Tool for Public Value in the Higher Education Sector Ahmad, Fandi; Rubio, Luiz; Fitriani, Anandha
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1012

Abstract

This study explores the role of management accounting and control systems (MACS) as conceptualized through Simons Levers of Control framework in supporting public value creation, contributing to the growing body of literature on public value accounting. Adopting a mixed-method case study approach, which includes document analysis and semi structured interviews, the research uncovers varied applications of control systems within a Dutch university of applied sciences. The findings reveal a divergence in how control mechanisms are utilized. Belief systems and interactive control systems are employed extensively to facilitate strategic change and support the implementation of new strategic directions. In contrast, diagnostic control systems are primarily used at decentralized levels, functioning mainly as instruments to ensure compliance with operational and financial constraints. As such, belief and interactive controls form the core mechanisms for embedding public value considerations within the institution’s strategic orientation, while diagnostic controls serve to regulate activities at the operational level. Additionally, although the institution emphasizes the importance of engaging with external stakeholders, such interactions predominantly occur during the strategy formulation phase, with limited involvement observed during interim evaluations of the strategy, thereby refining the Levers of Control framework in the context of public value creation and demonstrating that contextual and unbalanced control configurations can effectively support public value orientation in higher education.
The Dynamics of Adaptation and Innovation of MSMEs in Facing Changes in Consumer Behavior Post Pandemic Lukita, Chandra; Kareem, Yasir Mustafa; Rawat, Bhupesh
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1015

Abstract

The COVID-19 pandemic has significantly reshaped consumer behavior, particularly in terms of digital engagement, purchasing preferences, and expectations toward products and services. These changes have compelled Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to adopt adaptive and innovative strategies to sustain their businesses in the post pandemic era. This study aims to explore how Indonesian MSMEs adapt and innovate in response to post pandemic changes in consumer behavior. Using a qualitative research approach, data were collected through in depth interviews and observations involving MSME owners from various sectors, including food and beverage, fashion, and creative industries. The findings reveal that MSMEs implemented innovation not only in product development but also in digital marketing practices, customer relationship management, and technology based distribution channels. Post pandemic consumers were perceived as more health conscious, digitally oriented, and value driven, prompting MSMEs to reconfigure their business models and operational routines. From a theoretical perspective, this study contributes to the literature by demonstrating how Dynamic Capabilities and Innovation Diffusion theories explain MSMEs sustained innovation beyond crisis response, particularly in the post pandemic context of an emerging economy. Practically, the findings offer insights for policymakers and support institutions in designing programs that strengthen digital literacy, managerial flexibility, and innovation capacity among MSMEs to support sustainable post pandemic recovery.
Innovations in Technology and Data Systems to Strengthen Fisheries Management Fahrudin, Rifqi; Royani; Nuche, Asher; Safitri, Elda Diah
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1045

Abstract

Fisheries management faces critical pressures from overexploitation, climate change, and illegal, unreported, and unregulated (IUU) fishing. Conventional monitoring systems often rely on fragmented and delayed data, which significantly limit effective decision-making. This study examine how emerging digital technologies and advanced data systems enhance governance, transparency, and sustainability in the sector. A mixed-method approach was employed, combining a systematic literature review and a comparative case assessment of technology adoption. The results demonstrate that integrating Electronic Monitoring (EM) and Vessel Monitoring Systems (VMS) can expand monitoring coverage by up to 100% in industrial fleets compared to human observers, while reducing long-term operational costs. Digital reporting platforms (e-logbooks) were found to significantly reduce data transcription errors and shorten the feedback loop between data collection and regulatory action. Furthermore, Artificial Intelligence (AI)-assisted species identification improves the speed of processing catch data from EM footage. However, successful implementation depends on institutional readiness, regulatory alignment, and ensuring equitable digital access for small-scale fishers. This research concludes that while technology holds transformative potential, long-term effectiveness requires integrated governance frameworks and collaborative implementation strategies.
Cyberpreneurial Mindset as a Driver of Digital Startup Success in Emerging Digital Economies Danny Manongga; Ivan Kovac; Muhtarom Muhtarom
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1046

Abstract

The rapid expansion of the digital economy has intensified competition among digital startups, yet high failure rates indicate that technological access alone is insufficient to ensure long-term success. While prior studies emphasize digital innovation and technological capability, limited research explains how the cyberpreneurial mindset functions as a strategic intangible resource that drives sustainable startup performance. Grounded in the Resource-Based View (RBV) and Dynamic Capability Theory (DCT), this study investigates how cyberpreneurial mindset dimensions of digital adaptability, opportunity recognition, innovation orientation, and calculated risk-taking contribute to digital startup success through the mediating role of strategic agility. This research addresses the gap concerning the cognitive behavioral foundations of digital entrepreneurial performance in emerging digital ecosystems. A quantitative approach was em- ployed using survey data collected from founders and top managers of digital startups. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and mediating relationships among constructs. The findings demonstrate that cyberpreneurial mindset significantly influences digital startup success, particularly through digital adaptability and innovation orientation. The study concludes that cyberpreneurial mindset rep- resents a valuable, rare, and inimitable intangible resource that strengthens a startup’s dynamic capabilities, enabling firms to sense, seize, and transform opportunities in volatile digital environments. This research contributes theoretically by integrating RBV and Dynamic Capability Theory into cyberpreneurship literature and provides managerial implications for digital entrepreneurs seeking sustainable growth in emerging economies.
Digital Marketing Strategy in Digital Business to Enhance MSME Competitiveness Safitri, Hanny; Audiah, Sipah; Edmond, David
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1048

Abstract

The rapid expansion of digital business presents significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness. However, many MSMEs still face challenges in effectively implementing digital marketing strategies due to limited capabilities and strategic orientation. This study aims to analyze the role of digital marketing strategies in improving MSME competitiveness within the digital business environment, with a particular focus on the mediating role of digital capabilities. A quantitative approach was employed using survey data collected from MSME actors engaged in digital business activities. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between digital marketing strategies, digital capabilities, and competitiveness. The findings reveal that digital marketing strategies have a significant positive effect on MSME competitiveness. Additionally, digital capabilities play a crucial mediating role, strengthening the impact of marketing strategies on competitive performance. The results highlight the importance of adopting integrated, data-driven, and customer-oriented digital marketing practices to achieve sustainable competitiveness. This study contributes to the growing literature on digital business and MSME development by providing empirical evidence on the interplay between strategy and capability. Managerially, the findings suggest that MSMEs should invest in developing digital skills and strategic marketing approaches to remain competitive in an increasingly dynamic digital landscape.
The Role of Green Innovation in Strengthening the Sustainability Performance of Digital Startups in Indonesia Senduk, Lidya Agustine; Hua, Chua Toh; Fathiyah, Ihda Nur
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1050

Abstract

The increasing awareness of environmental sustainability has encouraged many digital startups in Indonesia to adopt green innovation as a strategic approach to achieving long-term business resilience. This study aims to explore the role of green innovation in strengthening the sustainability performance of digital startups in Indonesia. Using a qualitative approach, the research gathers insights from interviews with startup founders and managers who have integrated eco-friendly practices into their business operations. The findings reveal that green innovation not only enhances operational efficiency and reduces environmental impact but also strengthens brand reputation and stakeholder trust. Furthermore, startups that embed sustainability principles into their core business models demonstrate greater adaptability to market changes and long-term competitiveness. This study contributes to the understanding of how environmental responsibility can coexist with business growth in the digital startup ecosystem. The implications highlight the need for policy support, technological collaboration, and education to foster green innovation in Indonesia’s startup landscape.
Digital Innovation in Smart Waste Sorting Using Renewable Energy for Sustainable Startups Rahardja, Untung; Santoso, Nuke Puji Lestari; Oganda, Fitra Putri; Madani, Muchlishina; Saputra, Muhamad Stabil Tanwin
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1063

Abstract

The accumulation of inorganic waste in urban environments requires inno- vative technological solutions that support the Sustainable Development Goals (SDGs), particularly SDG 11 (Sustainable Cities and Communities) and SDG 12 (Responsible Consumption and Production). Smart waste management systems integrating Artificial Intelligence (AI) and the Internet of Things (IoT) have emerged as promising digital innovations to improve waste sorting efficiency. This study presents the development of a smart waste sorting system called Orange Box, designed to support sustainable startup initiatives in environmental technology. A major challenge in deploying IoT-based devices in outdoor public areas is the limited availability of conventional electrical infrastructure, where reliance on extension cables is inefficient and potentially unsafe. Therefore, this research aims to design and evaluate an independent off-grid electrical system based on renewable energy to ensure continuous operation of the device. The proposed system utilizes solar panels as the primary energy source, with energy conversion and distribution managed through a 500W inverter and a 20A Power Supply Unit (PSU) that supplies power to a Raspberry Pi 5–based control system. Experimental measurements indicate that the system operates with an average power consumption of approximately 10–12W and reaches a peak load of 17.17W during active waste sorting operations. The estimated daily energy consumption ranges from 288Wh to 338Wh when considering inverter efficiency. These findings demonstrate that integrating renewable energy infrastructure with IoT-based smart waste sorting technology represents a viable digital innovation to support sustainable startups while contributing to SDG 7 (Affordable and Clean Energy).
The Impact of Digital Transformation Strategies on Enhancing Innovation Capability Among Indonesian Startups Djatmiko, Budi; Wulandari, Syifa; Kuusk, Taavi
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1064

Abstract

Digital transformation has emerged as a critical driver of organizational sustainability and competitive advantage in increasingly dynamic and uncertain markets. This study examines how digital transformation strategies enhance innovation capability within the context of Indonesian startups, which operate in rapidly evolving and resource constrained environments. Adopting a qualitative exploratory approach, data were collected through semi structured interviews with founders, managers, and key decision-makers from multiple startups across Indonesia. The data were analyzed using thematic analysis to identify key patterns and relationships. The findings reveal that digital transformation significantly contributes to innovation capability through several in terconnected mechanisms, including technological integration, organizational learning, and data-driven decision making. In particular, organizational learning manifested through knowledge sharing, iterative improvement, and feedback integration emerges as a critical mediating factor that enables startups to effectively translate digital adoption into innovative outcomes. The results highlight that the strategic alignment between digital initiatives and organizational objectives plays a more decisive role than mere technological adoption. This study contributes to the literature by providing empirical insights into the processes through which digital transformation influences innovation capability in emerging startup ecosystems. It also offers practical implications for startup practi- tioners and policymakers in designing effective digital transformation strategies to foster sustainable innovation.
The Role of Application Programming Interface in Transforming Restaurant Delivery Operations Bangun, Cicilia Sriliasta; Solahudin, Solahudin; Sutarman, Asep; Dlamini, Sipho
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1066

Abstract

The rapid growth of online food delivery services has transformed the restaurant industry, requiring efficient and scalable solutions to meet increasing customer demands. However, traditional restaurant management systems often struggle with integration challenges, operational inefficiencies, and customer dissatisfaction due to delays and miscommunication. This study aims to analyze the role of Application Programming Interfaces (API) in optimizing restaurant delivery operations by enhancing order management, inventory tracking, and real-time customer interactions. Using a mixed-method approach, we conducted case studies on multiple restaurant platforms and surveyed industry professionals to assess the effectiveness of API integration. The findings reveal that API-driven systems significantly improve delivery accuracy, reduce processing time, and enhance customer experience by automating order workflows and enabling seamless third-party service connections. The results indicate that restaurants leveraging API can achieve a higher level of efficiency and scalability, minimizing operational bottlenecks while maintaining service quality. This research concludes that API play a crucial role in transforming restaurant delivery operations, providing a competitive advantage in the evolving digital marketplace. Future studies should explore the impact of emerging technologies such as AIpowered API and blockchain integration for further optimization.

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