cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Untung Rahardja
Contact Email
untung@raharja.info
Phone
+6285778834017
Journal Mail Official
sabdajournal@raharja.info
Editorial Address
Premier Park 2 Ruko Blok B-11 Jl. Kampung Kelapa PLN Kel. Cikokol Kec. Tangerang Kota Tangerang -Banten 15117
Location
Kota tangerang,
Banten
INDONESIA
Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
 5   6   7   8   9 
A Systematic Literature Review on the Evolution of Marketing Research Practices Evans, Richard; Kurniyaningrum, Endah; Silawati, Nur
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.977

Abstract

The accelerating development of Artificial Intelligence (AI) and automation technologies has profoundly transformed the digital business ecosystem, catalyzing the emergence of cyberpreneurship as a dominant model of contemporary entrepreneurship. While AI enables unprecedented opportunities such as enhanced decision making, operational efficiency, personalized customer experience, and scalable business growth it simultaneously introduces critical challenges, including data privacy risks, algorithmic bias, digital inequality, and workforce displacement. This study systematically synthesizes existing research to examine the dualistic impact of AI and automation on cyberpreneurial opportunities and challenges. Employing a Systematic Literature Review (SLR) integrated with Bibliometric Analysis, 525 articles published between 2018 and 2025 were collected from Scopus and Web of Science. Bibliometric mapping using VOSviewer identified five core thematic clusters, technological innovation, business efficiency, digital transformation, startup ecosystems, and AI-driven marketing. The results highlight that AI-driven automation significantly enhances cyberpreneurial innovation and competitiveness, yet its adoption remains uneven due to technical, ethical, and socio economic constraints. This study concludes that future research should prioritize the development of adaptive, human centric frameworks that balance automation benefits with ethical considerations to ensure sustainable and inclusive cyberpreneurial growth in the AI-driven digital economy.
Management Accounting as a Strategic Tool for Public Value in the Higher Education Sector Ahmad, Fandi; Rubio, Luiz; Fitriani, Anandha
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1012

Abstract

This study explores the role of management accounting and control systems (MACS) as conceptualized through Simons Levers of Control framework in supporting public value creation, contributing to the growing body of literature on public value accounting. Adopting a mixed-method case study approach, which includes document analysis and semi structured interviews, the research uncovers varied applications of control systems within a Dutch university of applied sciences. The findings reveal a divergence in how control mechanisms are utilized. Belief systems and interactive control systems are employed extensively to facilitate strategic change and support the implementation of new strategic directions. In contrast, diagnostic control systems are primarily used at decentralized levels, functioning mainly as instruments to ensure compliance with operational and financial constraints. As such, belief and interactive controls form the core mechanisms for embedding public value considerations within the institution’s strategic orientation, while diagnostic controls serve to regulate activities at the operational level. Additionally, although the institution emphasizes the importance of engaging with external stakeholders, such interactions predominantly occur during the strategy formulation phase, with limited involvement observed during interim evaluations of the strategy, thereby refining the Levers of Control framework in the context of public value creation and demonstrating that contextual and unbalanced control configurations can effectively support public value orientation in higher education.
The Dynamics of Adaptation and Innovation of MSMEs in Facing Changes in Consumer Behavior Post Pandemic Lukita, Chandra; Kareem, Yasir Mustafa; Rawat, Bhupesh
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1015

Abstract

The COVID-19 pandemic has significantly reshaped consumer behavior, particularly in terms of digital engagement, purchasing preferences, and expectations toward products and services. These changes have compelled Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to adopt adaptive and innovative strategies to sustain their businesses in the post pandemic era. This study aims to explore how Indonesian MSMEs adapt and innovate in response to post pandemic changes in consumer behavior. Using a qualitative research approach, data were collected through in depth interviews and observations involving MSME owners from various sectors, including food and beverage, fashion, and creative industries. The findings reveal that MSMEs implemented innovation not only in product development but also in digital marketing practices, customer relationship management, and technology based distribution channels. Post pandemic consumers were perceived as more health conscious, digitally oriented, and value driven, prompting MSMEs to reconfigure their business models and operational routines. From a theoretical perspective, this study contributes to the literature by demonstrating how Dynamic Capabilities and Innovation Diffusion theories explain MSMEs sustained innovation beyond crisis response, particularly in the post pandemic context of an emerging economy. Practically, the findings offer insights for policymakers and support institutions in designing programs that strengthen digital literacy, managerial flexibility, and innovation capacity among MSMEs to support sustainable post pandemic recovery.
Innovations in Technology and Data Systems to Strengthen Fisheries Management Fahrudin, Rifqi; Royani; Nuche, Asher; Safitri, Elda Diah
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1045

Abstract

Fisheries management faces critical pressures from overexploitation, climate change, and illegal, unreported, and unregulated (IUU) fishing. Conventional monitoring systems often rely on fragmented and delayed data, which significantly limit effective decision-making. This study examine how emerging digital technologies and advanced data systems enhance governance, transparency, and sustainability in the sector. A mixed-method approach was employed, combining a systematic literature review and a comparative case assessment of technology adoption. The results demonstrate that integrating Electronic Monitoring (EM) and Vessel Monitoring Systems (VMS) can expand monitoring coverage by up to 100% in industrial fleets compared to human observers, while reducing long-term operational costs. Digital reporting platforms (e-logbooks) were found to significantly reduce data transcription errors and shorten the feedback loop between data collection and regulatory action. Furthermore, Artificial Intelligence (AI)-assisted species identification improves the speed of processing catch data from EM footage. However, successful implementation depends on institutional readiness, regulatory alignment, and ensuring equitable digital access for small-scale fishers. This research concludes that while technology holds transformative potential, long-term effectiveness requires integrated governance frameworks and collaborative implementation strategies.

Page 9 of 9 | Total Record : 84

 5   6   7   8   9 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA) Vol. 4 No. 2 (2025): Startupreneur Business Digital (SABDA) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA) Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)