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Journal of Social Science and Humanities (JoSSH)
Published by Gayaku Publisher
ISSN : -     EISSN : 29626021     DOI : -
Core Subject : Religion, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences
Journal of Social Science and Humanities (JoSSH) focuses on the applications of social sciences and humanities theories and methodologies and provides an intellectual platform for the researchers and scholars to pursue an interdisciplinary approach to create new knowledge, solution, and improve quality on issues pertaining to humans and society. Journal of Social Science and Humanities (JoSSH) welcomes all approaches (empirical, analytical, or conceptual) that create or extend theory as well as qualitative methods (e.g. case studies) are welcome. The scope of the Journal includes but are not limited to the following fields: Architecture and habitat, Consumer and family economics, Education, Consumer Law, Media and communication studies, Political sciences and public policy, Population studies, Psychology, Sociology, Tourism, Arts and culture, Dance, Language and linguistics, Literature, Music, Philosophy, and Sports.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 43 Documents
 1   2   3   4   5 
Dampak Paparan Iklan dan Konten Promosi Judi Online terhadap Perilaku dan Persepsi Masyarakat Indonesia: Analisis Mekanisme Persuasi Digital, Targeting Audiens, dan Implikasinya terhadap Perlindungan Konsumen di Platform Media Sosial Parwito, Parwito; Salamun; Edi Susilo; Linda Astuti; Prio Susanto; Dyah Noor Intan; Tri Wahyuniarti; Deni Dwi Cahya
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1752

Abstract

Penelitian ini menganalisis dampak paparan iklan dan konten promosi judi online terhadap perilaku dan persepsi masyarakat Indonesia dalam konteks perlindungan konsumen digital. Dengan menggunakan pendekatan kualitatif-kuantitatif melalui analisis konten, survei terhadap 150 responden, dan wawancara mendalam terhadap 25 informan, penelitian ini mengungkap mekanisme persuasi digital yang digunakan dalam iklan judi online serta dampaknya terhadap pembentukan sikap dan perilaku masyarakat. Hasil penelitian menunjukkan bahwa 67,8% responden terpapar iklan judi online minimal 3-5 kali per hari melalui platform media sosial, dengan tingkat efektivitas persuasi mencapai 42,3% pada kelompok usia 18-35 tahun. Analisis mengidentifikasi lima mekanisme persuasi utama: normalisasi melalui narasi kemenangan, penggunaan influencer dan selebriti, strategi targeting berbasis algoritma, manipulasi psikologis melalui teknik FOMO dan scarcity, serta eksploitasi celah regulasi platform digital. Framework konseptual yang dikembangkan menunjukkan bahwa paparan iklan judi online mempengaruhi tiga dimensi utama: perubahan persepsi terhadap normalitas judi, pembentukan intensi perilaku, dan kerentanan terhadap kecanduan. Studi ini juga mengidentifikasi keterbatasan mekanisme perlindungan konsumen yang ada, termasuk lemahnya enforcement regulasi, minimnya literasi digital masyarakat, dan ketidakefektifan sistem pelaporan konten berbahaya. Implikasi kebijakan mencakup perlunya penguatan regulasi iklan digital, peningkatan literasi digital dan kesadaran risiko, serta kolaborasi multi-stakeholder antara pemerintah, platform digital, dan masyarakat sipil dalam menciptakan ekosistem digital yang lebih aman dan bertanggung jawab. Kata Kunci: iklan judi online, persuasi digital, media sosial, perlindungan konsumen, targeting algoritma, literasi digital, regulasi platform digital
Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers Tika, Yori Manis; Levy Oktridarti; Hania Sumarni; Heni Indriani; Imron Rosyadi; Fanro
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1810

Abstract

The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.
DARI KOIN DINAR KE ASET KRIPTO: TINJAUAN SEJARAH SISTEM MONETER ISLAM KLASIK SEBAGAI FONDASI KONSEPTUAL BAGI EKONOMI DIGITAL DAN KEUANGAN TERDESENTRALISASI (DEFI) MODERN Chardinal Putra; Imratul Handayani
Journal of Social Science and Humanities Vol. 5 No. 1 (2026): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/exy0wy54

Abstract

Perkembangan pesat aset kripto dan keuangan terdesentralisasi (DeFi) memunculkan perdebatan mengenai kesesuaiannya dengan prinsip-prinsip syariah, sementara khazanah sistem moneter Islam klasik yang berbasis dinar-dirham telah terbukti mampu menciptakan stabilitas dan keadilan ekonomi selama berabad-abad. Penelitian studi kepustakaan ini bertujuan untuk meninjau sejarah sistem moneter Islam klasik sebagai fondasi konseptual bagi ekonomi digital dan DeFi modern. Hasil penelitian menunjukkan bahwa sistem moneter Islam klasik dibangun di atas tiga pilar fundamental yaitu nilai intrinsik uang, larangan riba dan gharar, serta kewajiban zakat yang mendorong sirkulasi harta, dengan instrumen non-logam seperti suftajah dan sakk yang menjadi cikal bakal sistem perbankan modern. Prinsip-prinsip normatif ekonomi Islam seperti larangan riba dan gharar menemukan padanan teknologisnya dalam mekanisme profit-and-loss sharing dan transparansi smart contract pada protokol DeFi, sementara akad mudharabah dan musyarakah termanifestasi dalam model yield farming dan Decentralized Autonomous Organization (DAO). Terdapat benang merah konseptual antara dinar emas sebagai sound money dengan Bitcoin sebagai emas digital yang memiliki pasokan terbatas, meskipun volatilitas ekstrem dan ketiadaan nilai intrinsik pada kripto masih menyisakan persoalan kepatuhan syariah. Maqashid syariah terbukti mampu menjadi kerangka etik yang operasional untuk mengevaluasi dan mengarahkan inovasi DeFi dari praktik spekulatif menuju inklusi keuangan yang berkeadilan, termasuk melalui otomatisasi zakat dan wakaf digital berbasis smart contract. Penelitian ini menyimpulkan bahwa sistem moneter Islam klasik memiliki relevansi yang kuat sebagai fondasi konseptual bagi pengembangan ekosistem keuangan digital yang etis, inklusif, dan sesuai syariah di era modern.
Implementation of Accreditation Policies for Early Childhood, Primary, and Secondary Education to Improve Education Quality in South Sumatra Aryanisila Aryanisila; Achmad Ridhuan Habena; Sunarto Sunarto
Journal of Social Science and Humanities Vol. 5 No. 1 (2026): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/fss0k137

Abstract

Background: Accreditation is an external evaluation conducted by the National Accreditation Board for Early Childhood Education, Elementary and Secondary Education (BAN-PDM), which serves as an important instrument for educational quality assurance to assess the suitability of educational units based on national education standards. In its implementation in South Sumatra, various obstacles are still found, including limited infrastructure, the quality of human resources (educators and education personnel), as well as quality disparities between regions considering that South Sumatra has diverse geographical areas including lowlands, swamps, coasts, and mountains. Objective : This study aims to analyze the implementation of accreditation policies for Early Childhood Education, Elementary and Secondary Education in improving the quality of education in South Sumatra. Research Method : This study uses a qualitative approach with descriptive methods. Data collection techniques are carried out through interviews, observations, and documentation of related parties, such as Members of BAN PDM South Sumatra, Education Offices, Assessors, Principals, Teachers, Education Personnel, and the community around the area of schools visited. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions. Results: The results of the study indicate that schools that are well accredited tend to have a more effective governance system. Conclusion : The implementation of accreditation policies can be said to have a positive contribution to improving the quality of education. However, it still requires improvements in the aspects of equity, mentoring, and resource support so that the goal can be achieved optimally.
Dampak Paparan Iklan dan Konten Promosi Judi Online terhadap Perilaku dan Persepsi Masyarakat Indonesia: Analisis Mekanisme Persuasi Digital, Targeting Audiens, dan Implikasinya terhadap Perlindungan Konsumen di Platform Media Sosial Parwito Parwito; Salamun; Edi Susilo; Linda Astuti; Prio Susanto; Dyah Noor Intan; Tri Wahyuniarti; Deni Dwi Cahya
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1752

Abstract

Penelitian ini menganalisis dampak paparan iklan dan konten promosi judi online terhadap perilaku dan persepsi masyarakat Indonesia dalam konteks perlindungan konsumen digital. Dengan menggunakan pendekatan kualitatif-kuantitatif melalui analisis konten, survei terhadap 150 responden, dan wawancara mendalam terhadap 25 informan, penelitian ini mengungkap mekanisme persuasi digital yang digunakan dalam iklan judi online serta dampaknya terhadap pembentukan sikap dan perilaku masyarakat. Hasil penelitian menunjukkan bahwa 67,8% responden terpapar iklan judi online minimal 3-5 kali per hari melalui platform media sosial, dengan tingkat efektivitas persuasi mencapai 42,3% pada kelompok usia 18-35 tahun. Analisis mengidentifikasi lima mekanisme persuasi utama: normalisasi melalui narasi kemenangan, penggunaan influencer dan selebriti, strategi targeting berbasis algoritma, manipulasi psikologis melalui teknik FOMO dan scarcity, serta eksploitasi celah regulasi platform digital. Framework konseptual yang dikembangkan menunjukkan bahwa paparan iklan judi online mempengaruhi tiga dimensi utama: perubahan persepsi terhadap normalitas judi, pembentukan intensi perilaku, dan kerentanan terhadap kecanduan. Studi ini juga mengidentifikasi keterbatasan mekanisme perlindungan konsumen yang ada, termasuk lemahnya enforcement regulasi, minimnya literasi digital masyarakat, dan ketidakefektifan sistem pelaporan konten berbahaya. Implikasi kebijakan mencakup perlunya penguatan regulasi iklan digital, peningkatan literasi digital dan kesadaran risiko, serta kolaborasi multi-stakeholder antara pemerintah, platform digital, dan masyarakat sipil dalam menciptakan ekosistem digital yang lebih aman dan bertanggung jawab. Kata Kunci: iklan judi online, persuasi digital, media sosial, perlindungan konsumen, targeting algoritma, literasi digital, regulasi platform digital
Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers Yori Manis Tika; Levy Oktridarti; Hania Sumarni; Heni Indriani; Imron Rosyadi; Fanro
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1810

Abstract

The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.
The Relationship Between Self-Compassion and Subjective Well-Being Among Preclinical Students in Jambi Province Tiara Kinsky Ambarita; Dessy Pramudiani; Ayu Ulivia; Annisa Andriani
Journal of Social Science and Humanities Vol. 5 No. 1 (2026): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/es846s29

Abstract

This study aimed to examine the relationship between self-compassion and subjective well-being, which comprises life satisfaction, positive affect, and negative affect, among preclinical medical students in Jambi Province. This study employed a quantitative approach with a correlational design and a cross-sectional survey method. The participants consisted of 98 preclinical medical students from universities offering medical programs in Jambi Province who met the inclusion criteria. Self-compassion was measured using the Skala Welas Diri (SWD), while subjective well-being was measured using the Satisfaction with Life Scale (SWLS) for life satisfaction and the Positive and Negative Affect Schedule (PANAS) for positive affect and negative affect. Data were analyzed using Pearson's correlation. The results indicated that self-compassion was significantly associated with all components of subjective well-being, including life satisfaction (r = 0.432, p < 0.001), positive affect (r = 0.297, p = 0.003), and negative affect (r = -0.446, p < 0.001). Higher levels of self-compassion were associated with greater life satisfaction, higher positive affect, and lower negative affect. These findings suggest that self-compassion is associated with subjective well-being among preclinical medical students in Jambi Province.
Optimization Strategy for Sustainable Tourism Governance in Kampung Jenggalu Kito, Bengkulu City Agustri Hestiana; Parwito Parwito
Journal of Social Science and Humanities Vol. 5 No. 1 (2026): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/fse0vj79

Abstract

Sustainable tourism development requires a governance system capable of integrating environmental, economic, institutional, and community participation dimensions in a balanced manner. Kampung Jenggalu Kito, Bengkulu City, has considerable mangrove ecosystem potential that can be developed as a conservation- and education-based tourism destination. However, its management remains suboptimal due to inadequate supporting infrastructure, low tourist visitation, and weak coordination among stakeholders. This study aims to formulate strategies for optimizing sustainable tourism governance in Kampung Jenggalu Kito and to identify the supporting and inhibiting factors affecting its management. A descriptive qualitative approach was employed, with data collected through observation, documentation, and in-depth interviews with nine informants selected purposively based on their involvement in and knowledge of tourism management in the area. Data were analyzed through data reduction, data display, and conclusion drawing. The findings indicate that tourism governance optimization should prioritize greater policy transparency, stronger local community participation, improved institutional coordination, and the provision of infrastructure supporting mangrove-based educational tourism. The main supporting factors include the strategic location of the destination and its valuable mangrove resources, while the major constraints comprise limited community understanding of changes in the area's status, inadequate supporting facilities, and insufficient involvement of external stakeholders in supervision and assistance. These findings emphasize the need for a collaborative governance model that strengthens synergy among government institutions, tourism managers, local communities, and other relevant stakeholders. Such integration is expected to improve destination governance, strengthen mangrove conservation, enhance the competitiveness of educational ecotourism, and generate broader and more sustainable economic benefits for local communities.
The Relationship Between Gadget Use Intensity and Parent–Adolescent Attachment Among Students at Senior High School X Reynaldi Febriansyah; Dessy Pramudiani; Nurul Hafizah
Journal of Social Science and Humanities Vol. 5 No. 1 (2026): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/4h8j6345

Abstract

Adolescent gadget use continues to increase along with technological advancements and easier internet access. Gadgets are used for communication, accessing information, social media, entertainment, and learning. According to the APJII survey, internet penetration in Indonesia has reached 79.51%. The high intensity of gadget use is presumed to affect the quality of attachment between parents and adolescents. This study aimed to determine the relationship between the intensity of gadget use and parent–adolescent attachment among students at SMA Negeri 1 Kota Jambi. This quantitative study employed a correlational approach involving 80 students selected using purposive sampling. The intensity of gadget use was measured using a scale developed by the researcher, while attachment was assessed using the Inventory of Parent and Peer Attachment (IPPA). Data were analyzed using SPSS version 25. The results showed a very weak negative and statistically non-significant relationship between the intensity of gadget use and attachment (r = -0.029; p = 0.796), indicating that increased gadget use was not accompanied by a meaningful change in attachment. It was concluded that high gadget use intensity was not a factor associated with lower parent–adolescent attachment. Other factors, such as parenting style, communication, and time spent together with the family, may play a more important role.
The Influence of Social Media Content Posting Frequency on Sales Volume Growth for Culinary MSMEs in Karang Anyar Village Sylvia Noviriani; Yori Manis Tika; Levy Oktidarti; Heni Indriani; Indri Dwi Jayanti
Journal of Social Science and Humanities Vol. 5 No. 1 (2026): January-June
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/fw7w3961

Abstract

Social media provides Micro, Small, and Medium Enterprises (MSMEs) with opportunities to expand their market reach through relatively low-cost digital marketing. However, the effectiveness of social media marketing is determined not only by the presence of a business account but also by the consistency of content publication. This study aims to analyze the effect of Facebook content posting frequency on the increase in sales volume of culinary MSMEs in Karang Anyar Village. A quantitative approach with an associative survey design was employed, involving culinary MSMEs that actively used Facebook as a promotional platform. Data were collected through structured questionnaires and supported by documentation of posting activities and sales records, and were subsequently analyzed using simple linear regression. The results indicate that content posting frequency has a positive and significant effect on the increase in sales volume, with a regression coefficient of β = 3.50 and a significance level of p < 0.05. The coefficient of determination (R²) of 0.43 indicates that posting frequency explains 43% of the variation in sales volume growth, while the remaining 57% is attributable to factors outside the model, including content quality, pricing strategies, product characteristics, consumer engagement, and market competition. Empirically, MSMEs that increased the consistency of their content publication experienced sales growth of approximately 15%–35%. These findings demonstrate that consistent posting is an important factor in enhancing product visibility, maintaining consumer recall, and encouraging purchase decisions. The study implies that culinary MSMEs should develop systematic content calendars and consistent publication strategies while improving content quality and consumer engagement to optimize Facebook as a digital marketing instrument.

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