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International Journal of Applied Business and International Management
Published by AIBPM Publisher
ISSN : 26147432     EISSN : 26212862     DOI : https://doi.org/10.32535/ijabim
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 510 Documents
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Strengthening Institutional Social-Economic Institutions Through Village-Owned Enterprises (BUMDes) Widyastuti, Niken; Kusumawati, Diana Anggraini
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2961

Abstract

Potential in the area, including institutions, people, and natural resources, should be handled, one of which is Village-Owned Enterprises (BUMDes). The performance of BUMDes must considerably enhance the welfare of the populace. Under BUMDes' work system, all commercial and community economic activities are facilitated in a professionally managed institution or corporate organization. As a consequence, community companies are successful and fruitful, enabling the best possible management of all village economic endeavors. The purpose of this study is to determine the reinforcement of local socio-economic institutions in Pagerharjo, Samigaluh District, Kulon Progo Regency through BUMDes. The research employs a qualitative descriptive methodology, with findings that highlight the significance of generalization. In an attempt to fully realize the village's potential, BUMDes Binangun Pagerharjo Village has developed into an organization that is capable of boosting the local economy through the establishment of social services, economic business development, and BUMDes institutional strengthening initiatives. BUMDes Pagerharjo can create jobs, boost local revenue, and bolster the local economy by empowering the people and opening up business options.
The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision Mukaromah, Alviccenia Lailatul; Kusuma, I Gusti Ngurah Agung Eka Teja; Anggraini, Ni Putu Nita
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.685

Abstract

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression The results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions
The Effects of Organizational Culture on Employee Performance: A Study of the Edge Newspaper Sundararajan, Thanushrii P.K.; Kee, Daisy Mui Hung; Albert, Paul Jason; Subramaniam, Maniratnam; Thirupathi, Harichandran; Angarita, Laura Sofia Cuellar; Restrepo, Camilo Pérez; Lopez, Carolina Ardila; Vashney, Kushal; Kumar, Kalyani Prem; Pandey, Rudresh
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i2.857

Abstract

This research aims to examine the effect of organizational culture on employee performance. The research was conducted by interviewing the Edge Newspaper Sdn Bhd Company’s top management and their employees. Apart from that, data collection will be based on observations from surveys and journals. These collected data were used to test our hypothesis that is ‘A good employee behaviour will increase business productivity, lower absenteeism, and achieve turnover”. It is proven that a positive relationship exists between organizational culture and employee behaviour. These findings provide new insights for the management of the effects of organizational culture on its employee performances. In addition, this research enhances the understanding of employee behaviour, possibly utilized by top management to encourage and manage their employees.
Determination of Activity Relationship Chart (ARC) Method in Office Layout Evaluation: A Case Study at XYZ Bandung Apartment Tejaningrum, Ayi; Hasna, Gita Muthia
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3417

Abstract

XYZ Apartment Bandung has 12 departments located from the lobby floor to the fourth basement floor. The apartment has an office layout that is not yet optimally arranged, such as the placement of departments that are far apart, ineffective handling of goods, and the risk of work accidents. The purpose of this study is to improve the existing layout so that the comparison results can be seen between before and after the improvement. A survey of 56 employees and managers was conducted to gather data on department relationships. The ARC (Activity Relationship Chart) method was employed to analyze these relationships and inform layout optimization. Based on the results of the analysis, there was a change in department placement that resulted in an efficiency of travel distance of 64.3% and time efficiency of 64.4%. The findings emphasize the importance of optimizing workspace layout to enhance operational efficiency and employee satisfaction. Implementing the proposed layout changes can lead to cost savings, increased productivity, and improved employee well-being within XYZ Bandung Apartment.
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Jian, Oh Zi; Utama, A.A. Gde Satia; Binti Wan Musa, Wan Nurin Afrina; Bin Hasly, Wafiq; Binti Al-Rifae, Ramizah Fatimah; Binti Mohamad Hussa, Nur Syawaltul Aisyah; Andriawan, Nofel
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
The Impact of Continuous Training on Maximizing Efficiency in Tax Administration: The Case of a State Internal Revenue Service (SIRS) in the North Central Region of Nigeria Awodun, PhD, Muritala; Edu, PhD, Faizu
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.86

Abstract

The purpose of this study is to establish the role of continuous training in maximizing efficiency in tax administration using the case of a State Internal Revenue Service (SIRS) in the North Central Region of Nigeria. The study examined the strategies adopted for continuous training by the SIRS and subsequently measured the impact of these strategies on the performance of all levels of management (low, middle and top) of the SIRS under focus. The SIRS identified the need for training from its inception and built into its process the entry training programme (of 3 months) for all staff, the monthly field feedback and training (of a day monthly) for all staff, directorates’ regular technical training, professional trainings, and leadership and management trainings (both local and international). These schedule five stage trainings have become a closely knitted continuous training strategy that has improved the skills and capacities of the employees of the SIRS. To ascertain the extent to which the above have impacted on the employees, the SWOT Analysis was adopted along with the appraisal of five set of questionnaires applied to 642 staff of the SIRS present at a particular month field feedback session. The five set of questionnaires were designed to measure; (1) the state of change readiness of employees of the SIRS for service excellence, (2) the state of change thinking of employees of the SIRS for service excellence, (3) the state of resistance to change by the employees of the SIRS, (4) the state of resistance to going through the process of change by the employees of the SIRS, and (5) the state of resistance to leaving the current state for the desired state of excellence. All these are targeted towards measuring the state of readiness for change, through continuous training, on the employees’ commitment, efficiency and performance. The above is in addition to the analysis of the individual strengths and weaknesses that culminates in the organizational strengths and weaknesses, including the environmental opportunities and threats which have a significant role to play on the organizational performance. The findings revealed that between 73 - 87 percent of the staff of the SIRS are change ready, with positive change thinking mentality, not resistant to change, not resistant to going through the change process, and are not resistant to leaving the current state for the desired state of excellence. Ultimately, the study concludes that there is a positive relationship between continuous training, and employee commitment and job satisfaction, on the one hand, and continuous training and performance excellence as relating to efficiency and effectiveness in tax administration, on the other hand. This study is a pioneer one that extends the employee commitment debate to the Internal Revenue Service, using this SIRS as a case study. It provides an explanation, with empirical evidence, by demonstrating that training extends direct positive effect on employee commitment in revenue administration. The study also demonstrates that, in the revenue administration, job satisfaction helps to transmit the effect of continuous training on employee commitment and performance excellence.
A COMPREHENSIVE STRUCTURAL MODEL OF ONLINE/WEBSITE EXPERIENCE Zulfahmi, Zulfahmi; Radeswandri, Radeswandri; Ngarbingan, Hubertina; Ginting, Ginta
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1965

Abstract

This study evolves a model using the concept of variable flow based on the limited outcome of empirical studies regarding digital experience on critical aspects that require a theoretical basis. Flow variables in this modeling use 3 stages, starting from independent variables (interactivity, usability, connectedness, challenge, skill, telepresence, walfare), component variables (functionality, psychological, content/promoting) and outcome variables (satisfaction, belief, and behavior). The unit of analysis is website users of various tourist destinations based on local culture and traditions, with a total of 364 respondents. Data were analyzed using Structural Modeling Approach (SEM-Partial Least Square). The research model can prove most of the hypothesis testing as many as 15 of the 19 proposed hypothesis. The modeling in this study can be declared valid to be developed in the next research. There are four hypothesis analysis present insignificant results: 1) the influence of connectedness on usability; 2) the impact of content on manners determination; 3) conceptual influence on belief and, 4) influence of aptitude on psychology. For the development of future research, it is necessary to develop a more comprehensive "flow experience" model by considering the relationship of insignificant variables by considering several important things: respondent characteristics, similarity of tourist destinations and conducting comparative studies with equivalent units of analysis. Keywords: flow variable,  web/online experience, antecedents, outcome, structural.
Analysis of The Effect of Green Marketing on Consumer Purchasing Decisions on The Body Shop Gorontalo Product Wolok, Tineke
International Journal of Applied Business and International Management Vol 4, No 2 (2019): August 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i2.569

Abstract

Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that aims to implement the company's marketing strategy in the environmental context, specifically in this study the products of the body shop Gorontalo. This study aims to answer whether green marketing has a significant influence on consumer purchasing decisions. The instruments used are green marketing tools namely environmentally friendly products, premium prices, environmentally friendly promotions, and environmentally friendly distribution. There were 76 respondents involved in this study. The analytical method used is simple regression. The results showed that green marketing had a significant influence on consumer purchasing decisions at the Gorontalo body shop (t count> t table), and 46.2% of consumer purchasing decisions at the Gorontalo body shop could be explained by the inherent green marketing factors on the body shop products.
Tourist Experience in Bromo Tengger Semeru National Park Susanto, Sean Albert; Satrya, I Dewa Gde
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.2158

Abstract

The development of Bromo Tengger Semeru National Park (BTSNP) can be done by looking at the tourism experience of Generation Z. The subject of this research is Generation Z (Gen Z). The main problem in this investigate is how the involvement of Gen Z traveling in BTSNP. This study points to describe the experience of Gen Z tourists in BTSNP. This investigate was conducted employing a subjective approach with information collection strategies, specifically interviews and writing. The conclusion of this study is BTSNP has succeeded in fulfilling tourist experience and tourist satisfaction for Gen Z tourists. The value of the research conducted is to identify the needs and experiences of Gen Z tourists as a market for the present and the future of tourism. Keywords:  Tourist experience, tourist satisfaction, Gen Z
Save Environment by Replace Plastic, The Case of PepsiCola Yee, Foo Yuen; Kee, Daisy Mui Hung; Jye, Lum Mei; Jingyi, Low; Wen, Lim Jia; Almutairi, Shahad
International Journal of Applied Business and International Management Vol 5, No 1 (2020): April 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i1.767

Abstract

Pepsi-Cola is one of the largest multinational food and beverage brand in the world. In 1902 Pepsi-Cola Company was founded in the United State. It has continuously developed during the past 118 years. Our Report is about replacing Plastic bottle to Reusable Plastic to develop and change the company product to be better. The issue of environmental pollution especially plastic pollution is becoming serious; it is damaging the ecological environment. This had triggered the attention of organization on the environment and some of them take their responsibility to work hard on sustainability a strong environmental profile.

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