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International Journal of Applied Business and International Management
Published by AIBPM Publisher
ISSN : 26147432     EISSN : 26212862     DOI : https://doi.org/10.32535/ijabim
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 566 Documents
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Digital Readiness, Agility, and Creativity as Drivers of Competitive Advantage in the Creative Industry Asti Nur Aryanti; Christianingrum Christianingrum
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4629

Abstract

This study examines the role of digital readiness in enhancing the competitiveness of creative industry MSMEs by analyzing its relationship with digital agility and digital creativity. It specifically investigates how digital readiness directly and indirectly influences digital competitiveness through the mediating roles of digital agility and digital creativity. Using a quantitative approach with Structural Equation Modeling (SEM), this study analyzes data from micro, small, and medium enterprises (MSMEs) operating in the creative industry sector, particularly the fashion, culinary, and craft subsectors, in West Java, Indonesia. The findings reveal that digital readiness significantly influences digital agility, digital creativity, and digital competitiveness. Digital agility positively affects both digital creativity and digital competitiveness, while digital creativity significantly contributes to strengthening digital competitiveness. The results also indicate that digital agility and digital creativity jointly mediate the relationship between digital readiness and digital competitiveness. These findings suggest that digital readiness serves as a fundamental capability that enables MSMEs to adapt quickly to digital transformation, stimulate creativity, and improve their competitiveness in digital markets. The integration of readiness, agility, and creativity forms a strategic synergy that supports the sustainability and competitive advantage of creative industry businesses. This study contributes to the literature by developing an integrated framework linking digital readiness, digital agility, and digital creativity to digital competitiveness within the MSME creative industry context. Practically, the findings offer insights for MSME managers and policymakers to strengthen digital infrastructure, develop digital competencies, and encourage innovative practices to improve competitiveness in the digital economy. Its novelty lies in proposing a comprehensive digital competitiveness model that positions digital agility and digital creativity as key mediating mechanisms linking digital readiness to competitive advantage in the creative industry.
Ergo-Iconic Value and Local Products as Media of Generation Z Consumption Identity Andriyansah Andriyansah
International Journal of Applied Business and International Management Vol 9, No 3 (2024): December 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i3.4812

Abstract

This article develops a conceptual framework for understanding ergo-iconic value in local products as a mechanism for transmitting Generation Z consumption identity. Using an integrative literature review and theory synthesis, the article connects product value theory, symbolic consumption, consumption identity, digital consumer experience, and the emerging body of literature on ergo-iconic value. The central argument is that local products become meaningful to Generation Z when functional usefulness, symbolic recognition, and digital communicability are mutually connected. Ergo value provides functional legitimacy by enabling local products to be accepted as useful, reliable, accessible, and relevant to everyday consumption. Iconic value provides identity legitimacy by enabling local products to be recognized as distinctive, meaningful, authentic, and identity-bearing. Digital articulation allows these values to circulate through social media, marketplaces, electronic word of mouth, user-generated content, and online communities. The proposed framework consists of four interrelated components: local product base, ergo value, iconic value, and digital articulation. These components generate three processes of consumption identity transmission: functional internalization, symbolic recognition, and digital articulation. The article contributes to product value and consumption identity literature by repositioning local products not merely as commodities or cultural artifacts, but as value-bearing media through which function, identity, and digital experience are integrated. The framework also offers a basis for future empirical research on how younger consumers interpret, display, and negotiate local product meanings in digital consumption environments.
Unveiling The Ergo-Iconic Brand Strategy: A Qualitative Exploration of An Sem-Amos Model for Socially Responsible Investment Andriyansah Andriyansah; Fatia Fatimah
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4542

Abstract

The transition toward Socially Responsible Investment (SRI) in emerging markets requires more than regulatory ESG compliance. Despite the growing body of SRI literature, a theoretical gap persists regarding how non-financial brand heuristics influence investor capital allocation under conditions of information opacity. This study introduces the novel concept of "ergo-iconic" brand value, comprising ergonomic (functional) and iconic (symbolic) dimensions, to construct a conceptual SEM-AMOS model for SRI intention. Employing an exploratory qualitative design, we conducted in-depth interviews with 18 ESG experts and institutional investors. The findings reveal that while the Ergonomic Brand Dimension (EBD) serves as a foundational hygiene factor preventing greenwashing skepticism, the Iconic Brand Dimension (IBD) drives Sustainable Brand Equity (SBE). This research extends Signaling Theory by introducing a dual-signal heuristic and provides actionable managerial insights, emphasizing that firms must structurally reduce information asymmetry before ergo-iconic branding strategies can successfully generate sustainable capital inflows
Millennial Entrepreneurship Model in Islands: The Role of Digital Entrepreneur Ecosystem and Productive Entrepreneur in Realized Business Sustainability Roky Apriansyah; Reniati reniati; Aimie Sulaiman; Hamsani Hamsani; Dian Junita; Dea Shafira Rakhman
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4631

Abstract

This study examines how millennial entrepreneurship models are shaped by digital entrepreneurial ecosystems, productive entrepreneurship, and sustainable business orientation among MSMEs. It also explores the role of MSMEs in addressing unemployment in Indonesia and improving competitiveness in national and international markets. Using a quantitative approach, this research collected primary and secondary data from 174 millennial-owned food industry MSMEs across seven locations in the Bangka Belitung Islands. The sample was selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that the digital entrepreneurial ecosystem has a positive and significant effect on productive entrepreneurship, while productive entrepreneurship strongly and significantly influences millennial entrepreneurship models. The digital entrepreneurial ecosystem and productive entrepreneurship also positively affect sustainable business. In addition, sustainable business has a significant relationship with millennial entrepreneurship, confirming the importance of sustainability in strengthening business performance, resilience, and competitiveness. The research model demonstrates moderate explanatory and predictive power for sustainable business and millennial entrepreneurship. This study concludes that strengthening digital entrepreneurial ecosystems and increasing entrepreneurial productivity are key factors in developing sustainable millennial entrepreneurship in island regions. The integration of digital ecosystems, entrepreneurial productivity, and sustainability orientation can enhance the resilience and long-term viability of MSMEs. Theoretically, this research enriches entrepreneurship literature by developing a millennial entrepreneurship model based on digital ecosystems and sustainability in an archipelagic context. Methodologically, it strengthens the application of PLS-SEM in MSME studies, while practically, it provides policy insights for local governments and stakeholders in designing digital-based and sustainability-oriented MSME development strategies. Its limitation lies in its focus on MSMEs in a single archipelagic province and its cross-sectional design, which limits the ability to capture long-term entrep
Do Monetary Incentives Policy Drive EV Adoption? Evidence from Jakarta and Bangkok Andi Muhammad Sadat; Solikhah Solikhah; Agung Kresnamurti Rivai Prabumenang; Kattareeya Prompreing
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4551

Abstract

This study investigates the factors influencing consumers' intention to buy electric vehicles in Jakarta and Bangkok. It examines the impact of price value, driving range, charging station availability, and monetary incentive policies on purchase intention. The research employs a quantitative technique, which data was collected through an online survey using convenience sampling, targeting individuals aged 17 and above with knowledge and experience related to electric vehicles. The sample consists of 302 respondents, with 167 from Jakarta and 135 from Bangkok. Structural Equation Modeling (SEM) with Partial Least Square (PLS) is used for hypothesis testing. The results reveal that price value, driving range, and charging station availability significantly affect the intention to purchase electric vehicles, while monetary incentive policies do not show a significant impact in both cities. The moderating role of monetary incentive policy on the relationship between price value and purchase intention is also not supported in both cities. The findings provide valuable insights for manufacturers and policymakers in promoting electric vehicle adoption. Future studies could explore additional factors and cover a wider population to guide decision-makers in implementing appropriate adoption of electric vehicles.
Supply Chain Management for Enhancing the Effectiveness of Free Nutritious Meal Programs Alwi Wira Kusuma
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4512

Abstract

The Free Nutritious Meal Program (Program Makan Bergizi Gratis/MBG) represents a key Indonesian government strategy designed to raise the nutritional health of school children or foster the cultivation of superior human resources. However, the effectiveness of this program largely depends on efficient kitchen operations and well-managed supply chains. This research intends to examine the specific impact of Supply Chain Management (SCM) on the effectiveness of the MBG Program at Dapur Sebelas Bandung, focusing on delivery timeliness, raw material availability, and raw material quality. A quantitative method utilizing a causal research framework was successfully implemented. Data were collected from 50 respondents involved in procurement, processing, and distribution activities using purposive sampling. Structured questionnaires were evaluated using SPSS through validity or reliability tests, descriptive analysis, or multiple linear regression. The results demonstrate that delivery timeliness and raw material availability significantly and positively influence the effectiveness of the MBG Program, emphasizing the critical importance for efficient distribution processes and accurate supply planning to ensure the overall success of this vital national nutritional initiative. Conversely, raw material quality does not show a significant partial effect. Simultaneously, all SCM variables significantly influence program effectiveness. These findings suggest that strengthening logistics coordination, demand planning, and supply chain control is essential to enhance the operational performance and sustainability of the MBG Program.
Building Employee Performance through Ethical Leadership and Organizational Culture: The Mediating Role of Employee Ethical Behavior Nenah Sunarsih; Irmawaty Irmawaty; Andriyansah Andriyansah
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4487

Abstract

Employee performance is increasingly vital for organizations in the global era. This study investigates how ethical leadership and organizational culture influence employee performance, with employee ethical behaviour serving as a mediating variable. A quantitative approach was adopted, employing a survey method. The research population included all UT employees, and a sample of 175 respondents was drawn from the UT head office, UT Bandung, Jember, and Serang. Data analysis was conducted using Structural Equation Modelling (SEM) with Smart Partial Least Squares (SmartPLS). The results reveal that organisational culture has a positive and significant impact on employee ethical behaviour, whereas ethical leadership does not have a significant effect. Both employee ethical behaviour and organisational culture are found to enhance employee performance, while ethical leadership does not show a significant contribution. Additionally, organisational culture influences employee performance both directly and indirectly through ethical behaviour, while ethical leadership lacks a significant mediating effect. This study contributes new insights to the development of social learning and social exchange-based models by highlighting employee ethical behaviour as a key mechanism that elucidates the relationships among ethical leadership, organisational culture, and employee performance.
Employee Wellbeing in Hybrid Work Environments: The Role of Work-Life Balance and Supervisor Support in Indonesia R Rina Novianty Ariawaty; Imas Soemarayani; Kosasih Kosasih
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4552

Abstract

This study examines how employee wellbeing is shaped in hybrid work environments by analyzing the roles of work–life balance and supervisor support within the Indonesian context. Although hybrid work is widely associated with increased flexibility, its implications for employee wellbeing remain uneven, particularly in socio-cultural settings characterized by hierarchical and relational workplace dynamics. Addressing this gap, the study integrates the Job Demands–Resources (JD-R) model and boundary theory to explain how organizational resources and boundary management processes jointly influence wellbeing outcomes. A quantitative approach was employed using survey data collected from 200 employees working under hybrid arrangements across urban and knowledge-intensive sectors in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among constructs. The results indicate that work–life balance has a strong positive effect on employee wellbeing (? = 0.46, p 0.001), highlighting boundary regulation as a central condition for sustaining wellbeing in hybrid work contexts. Supervisor support also exerts a significant direct effect on employee wellbeing (? = 0.31, p 0.001) and a strong effect on work–life balance (? = 0.53, p 0.001). Furthermore, work–life balance partially mediates the relationship between supervisor support and employee wellbeing (? = 0.24, p 0.001), indicating that supervisor support enhances wellbeing both directly and indirectly by enabling more effective boundary management. The model explains 47% of the variance in employee wellbeing, demonstrating moderate explanatory power. These findings show that employee wellbeing in hybrid work environments is not determined by flexibility alone, but by how work–life boundaries are structured and supported within organizational contexts. The study contributes to the literature by providing empirical evidence from a non-Western setting and by advancing an integrated theoretical perspective that positions work–life balance as a key mechanism linking job resources to wellbeing outcomes. Practically, the findings underscore the importance of supervisory practices in shaping boundary conditions and sustaining employee wellbeing under hybrid work arrangements.
ENHANCE PROMOTION STRATEGIES CV UTERO GO INTERNATIONAL Albertus Eka; Roberto J Albuja Solis; Lea Voight; Nuriah Nuriah; Swe Swe Win; Ashknani Kawther
International Journal of Applied Business and International Management Vol 2, No 1 (2017): IJABIM Vol 2. No. 1
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i1.6

Abstract

With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one’s product or service globally. The following report will analyst the business operations of the company Utero, a creative design agency, responsible for brand, design and consultant services and located in Indonesia. As the company is already very successful in their country of origin, they should start exporting their services to other countries, to grow and yield additional profit. In order to do so, we will construct a marketing plan for Utero, based on a thorough analysis of the company’s background, its vision, mission and organizational structure. Also, we are going to assess the readiness of the company to do international marketing. Finally, we are going to give advice on how to successfully develop and implement international marketing, to enter markets all over the world. We found, that Utero should implement different marketing strategies, such as publishing a video of the firm online to increase brand awareness and spread it on social media networks such as Facebook. Other possible ideas would be to create a company-based Facebook page or create advertisement that will be displayed on YouTube. In general, our report aims at leading the company Utero on a successful path for further development and we believe that our proposed marketing plan will enable the company to significantly expand their business.
The Effect of Incentives on Employee's Work Effectiveness at PT. United Coconut Tina Indonesia, North Minahasa Syafiah Nurchamiddin; Mareyke G.V Sumual; M. Salindeho MP
International Journal of Applied Business and International Management 2020: IJABIM STUDENTS EDITION, AUGUST 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v0i0.877

Abstract

This study aims to determine the effect of incentives upon employees' work effectiveness at PT. United Coconut Tina Indonesia, North Minahasa. This study made use of associative method with the quantitative approach. The data were collected by questionnaires distributed to employees in PT. United Coconut Tina Indonesia, North Minahasa to find the causes and consequences of the variables. The population used in this study is the employees of PT. United Coconut Tina Indonesia, North Minahasa. This study applied a simple linear regression analysis through the requirements test including the instrument test and normality test. The data derived from questionnaires where been weighted and processed using the SPSS version 22. The findings lead to a conclusion that incentives affect work effectiveness.

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