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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 315 Documents

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Customer's Purchase Decision in Alfamaret Tataaran II Minahasa Manongko, Allen A. CH.; Indawati, Ninik; Oroh, Silvana S.A; Kaparang, Maria Melva
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

This study aims to determine the partial effect of service quality and price perceptions on customer buying decisions; and the simultaneous influence of service quality and price perception on customer buying decisions at Alfamart Tataaran II Minahasa. This research applied a quantitative approach with a survey method. The population comprised consumers who have made purchases at Alfamart Tataaran II Minahasa. The research sample consisted of 150 respondents selected by accidental sampling. The data were collected through questionnaires and analyzed by multiple regression. The findings reveal a significant effect of service quality on customer buying decisions, a positive and significant influence on price perceptions on customer buying decisions, and a collective positive influence and significant service quality and price perceptions on customer decisions.

High Competence Faced by KFC Malaysia Sin, Lim Kai; Kee, Daisy Mui Hung; Shin, Shirlin Teoh Keo; Qing, Low Tze; Ying, Ong Jia
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Fried chicken is one of the most favourite food in Malaysia while other types of fast food were also acquainted to attract consumers. The company’s lead in Malaysia’s fast food industry is KFC Holdings (M) Berhad, a subsidiary of QSR Brand (M) Holdings Berhad, attributed to its dominant presence specialises in fried chicken. The research question can be defined as following: How KFC compete and survive among all fast food restaurant in Malaysia? This research aims to understand the high competence issues faced by KFC Malaysia and recommend strategies to solve the problems. Using primary and secondary data, collect responds from Google Form and obtain data via Internet, this study analyses competitions and challenges confronted by KFC Malaysia. In this study, KFC Malaysia faces high competition in fast food industry, poor services from staff and lack of attractive promotion issues. Launch and promote new products based on consumers’ taste, ways to improve service quality of staff and promotional methods to increase sales were suggested to solve these problems. The main competitor of KFC Malaysia currently is McDonald’s. Keywords: KFC Malaysia, fast food industry, high competition, recommendations, improvements, promotions.

Business Idea for Starbucks: Organic Yerba Mate Beverages Basak, Sourav; P.V, Ranjith; A. Prakash, Preethi; Albesis, Ghezlan; Quttainah, Majdi Anwar; Shukla, Sonia; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

The report here is basically a research-based business idea for Starbucks Coffee Company that operates all over the world. The idea is line with the market dynamics and the needs of the target market i.e. the masses across the world. The idea is that Starbucks should start a separate line of coffee shops in various parts of the word that will serve Yerba Mate herbal coffee, tea and Beverages. This is a famous coffee and tea in South Africa that has extensive health benefits and falls in the domain of third wave of coffee for the specialty coffee lovers. This business idea will be implemented by Starbucks as a specific niche in the coffee or restaurant industry. Now since the population of world is facing high rates of obesity, and with increasing quality consciousness and love for specialty coffee, this business idea presents great opportunity for the company. The idea is based on research using market analysis and tools like PEST analysis.

Analysis of Stakeholder Attitudes toward Sustainable Tourism Development of Lake Toba Area Nababan, Elserida; Manalu, Santi Agustina; Siboro, Benedikta Anna Haulian; Manik, Yosef
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

The purpose of this study is to analyze the attitude of stakeholders towards sustainabletourism development in Lake Toba, Indonesia. The indicators used to measurestakeholder’s attitude were adopted from the United Nations World Tourism Organizationand grouped into the human system and ecosystem categories. A total of 361questionnaires were collected from several stakeholders of Lake Toba tourism.Stakeholders’ attitudes were analyzed by multiplying their level of trust in their level ofimportance to the tourism development indicators. The gap between trust andimportance will be mapped on the importance-performance analysis diagram. Theanalysis indicated that the stakeholders' attitude is generally optimistic about the tourismdevelopment in Lake Toba. However, the level of optimism varies among stakeholders.Tourism entrepreneurs and workers have the lowest attitude value compared to localpeople and tourists. Also, stakeholders which have low income or whose income partlyor most comes from the tourism industry or live in the Lake Toba Area are those in thekey priority to consider. They provide the lowest level of trust but provide the highestlevel of importance in development. Decision-makers must give a more serious approachto these stakeholders to get maximum support.

Factors Affecting Customer Satisfaction at J&T Express in Malaysia Sin, Liem Gai; Leong, Joon Weng; Lee, Shu Jie; Lee, Wei Keat; Lee, Zhi Qing
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

This J&T Express is a courier company in Southeast Asia that emphasizes customer-oriented service and efficiency. Many shopping platforms such as Lazada, Shopee, Tiktok, and others have chosen J&T Express as one of their logistic partners. This research provides consumers' evaluation of every detail of J&T Express' operations and how the company improves and maintains those evaluations. The research examines how customer satisfaction is influenced by price, convenience, service quality, and safety. We applied SPSS to test hypotheses with a sample size of 150 customers. The online survey was carried out through Google Forms. The findings revealed that customer satisfaction was strongly influenced by service quality, safety, and price when using J&T Express. Keywords: Convenience, Customer Satisfaction, J&T Express, Price, Safety, Service Quality.

SETTING STRATEGY AT FIVE-STAR HOTEL USING VALUE CHAIN ANALYSIS: CASE STUDY ON PT. SARASWATI GRIYA LESTARI, TBK Gaffar, Muhammad Affan; Rahman, Muhammad Aulia
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): October 2019
Publisher : AIBPM Publisher

The purpose of this research is to discuss about the application of value chain analysis model by using Crain and Abraham (2008) model consisting of upstream and downstream analysis. The model is applied to PT Saraswati Griya Lestari, Tbk which manages five-star hotel. This research describes the value chain in the company from the upstream to the downstream side. Through the discussion of the application of the model, this study provides several alternative strategies that can be applied by the company. The research method used is case study which aims to present structured, factual, and accurate information about the object that is under study. The case study method is used to identify the value chain in the company engaging in hotel services through upstream activities up to the downstream side. This study uses SWOT analysis method to identify strategic strengths and weaknesses, as well as threats and opportunities that can be followed up by the company. This study identifies a number of strengths and weaknesses of firms based on (for example) corporate financial analysis. The results of the analysis are set forth in the IFAS and EFAS tables. Based on value chain analysis from upstream to downstream, the company allows to apply relevant strategies to the character of products and services offered by PT Saraswati Griya Lestari, Tbk. This study provides a managerial impact on the company that is under study, i.e. the company can apply the application of setting strategy to achieve company goals and can improve the components that are considered less.

Implementation Character Learning Model in Hotel Practice Learning Based on Minahasa Local Wisdom for Students of Tourism Department D. Polii, Bernadain; Tangian, Diane; Lumettu, Agustinus
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

The purpose of the research of character learning models in the learning of hospitality practices based on local wisdom for students of the Department of Tourism is that students have attitudes and behaviors that are in harmony with the values / rules that apply and preserve and develop the noble values of local culture in order to support regional and national development especially in the field of Hospitality. The research method used in this research is a qualitative approach method. This research was conducted at Manado State Polytechnic. In this study, the primary data were obtained by researchers from the results of in-depth interviews with key informants, namely: Head of the Study Program, Heads of Laboratoris, Lecturers, employees and students. To get more in-depth data, the researchers also observed directly when the students practiced in each subject. After the data collected is analyzed using inductive techniques including data reduction, data presentation, and data verification (conclusion drawing / verification). In the practice learning process, students are provided with materials in accordance with the job sheets that have been made. As a result of observations starting from the preparation of the equipment, there are still some students who arrive late and, are not disciplined in the use of time. At the time of the group division, there were still some students who only wanted to be in groups with their close friends.The implementation of character learning based on local wisdom in the study of hospitality practices starts from the making of this local wisdom into the quality culture of universities or institutions. In this institution there are individuals as internal customers and external customers who need one another to realize the vision and mission of the university especially the institutional level. Formulation of character values based on local wisdom of Minahasa Si Tou Tu Mou Ti Mou Tou lossistiry of Tou Ente ' which means firm in principle, highly disciplined, honest, open, democratic. Tou Nga'asan which means smart, always wants to know, tries to catch the right one. Tou Sama ' which means a religious attitude, tolerant, like to help "MAPALUS".

Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic Singh, Padmalini; D, Dilip; P, Nuthan Jeevraj; Hung, Yip Wei; Kee, Daisy Mui Hung; Wen, Yap Sing; Pandey, Divya; Pandey, Rudresh; Yunn, Sek Yuen; Wen, Shelly Foo Hui
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

This research was carried out to explore the layoff situation among the Airline industry during the COVID-19 pandemic and suggest the alternative strategies that would consider by the Airline company. The method used in this research is an online questionnaire distributed to 100 respondents as the primary data collection and the secondary data analysis from the empirical studies that can obtain from electronic and non-electronic media. The findings of this research indicated that one of the suggested alternative strategies, Furlough, is the most recommended one. However, Attrition and Hiring Freeze strategy has less recommended because of the low effectiveness of this strategy on downsizing companies. The study enables the airline company to consider the alternative strategies on their downsizing policy in order to minimize the employees and company loss.

Consumers’ Satisfaction Toward McDonald’s during Covid-19 Pandemic in Malaysia Nabilah, Nur Ain; Atiqah, Nur Alyaa; Najwa, Nur Alia; Zulaika, Nur Aliah; Kasih, Julia
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The purpose of this research was to find out the consumers’ satisfaction towards McDonald’s during the Covid-19 Pandemic in Malaysia based on their service through dine-in, drive-thru, McDonald’s delivery, application, staff, and the food that McDonald’s served to customers. The majority of the information for this study came from the internet. To gain a better knowledge of the study's issue, we looked at a variety of literature reviews, publications, websites, online journals, and paper analyses. As a result, the majority of the customers were satisfied when they dined at McDonald’s because of the environment and the good service from the staff. Most of them are also satisfied using the drive-thru and the delivery that has been provided by McDonald’s because both of them were convenient to use especially during pandemic. Customers are also satisfied using McDonald’s application because there are plenty of offers from McDonald’s for the user. Because of the minority of customers who are dissatisfied with the delivery that have been provided from McDonald’s, the strategy to overcome this problem is to increase the number of delivery points nationwide and make more social media engagement to improve the way how to promote McDonald’s in the future. Keywords: Convenient, Covid-19, Customers, Environment, Satisfaction, Social Media.

Analysis of Development of Culinary Tourism Management Model in Case StudyEast Luwu District Based On SIG Manaf, Syahrial
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

ABSTRACT The rapid development of technology makes human needs for information about tourist attractions require the availability of appropriate information systems, therefore the geographic information system of culinary attractions is developed to help tourists. East Luwu Regency is one of the regencies in South Sulawesi that has the potential of culinary tourism which is said if it is not managed well. For this reason, a website application based on geographic information about restaurants serving typical foods of East Luwu Regency was created. In this application, you can see the Login list of the distribution of restaurant locations. Keywords: EastLuwu Regency, Website, Traditional Food.

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Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA