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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Usage Intention of Food Delivery Apps During Covid-19 Ayman, Nurhuda; Nazihah, Nurin Fatin; Izzati, Nurin; Syamimi, Nurin
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1583

Abstract

This study aims to look into the role of food delivery services in increasing user satisfaction and thereby improving business success. During the COVID-19 pandemic, entrepreneurs, such as small entrepreneurs, had enormous obstacles in running their businesses. Consumers are begging for takeout meals to be delivered as social separation becomes the new norm. Large and small enterprises are looking forward to collaborating with these third-party delivery providers. Providing deliveries can help eateries cut costs during this time of disruption while also making the transition back to normal working circumstances easier after COVID-19 is no longer a problem. This research was carried out using an online questionnaire provided on the Google Forms platform, which collected information from 100 food delivery consumers in Malaysia and also India. This research reveals that Covid-19 will increase demand for user satisfaction indicators such as perceived service quality, price affordability, ease of access, service awareness, and customer loyalty. Having achieved this, customers will be motivated and continue to use online platforms, leading to increase sales for business owners in the Covid-19 situation. Keywords: Covid-19, Customer loyalty, Delivery food, Ease of access, Perceived service quality, Price affordability, Service awareness.  
Are You Satisfied With Shopee? A Study of Customer Satisfaction Towards Shopee Kee, Daisy Mui Hung; Wawi, Mohamad Haniff Hilman; Zohri, Mohd Hidayat Ahmad; Mok, Hui Xin; Mok, Man Nee; Rafif, Muhammad Ilham; Lutfiani, Lina Silvia; Hafizh, Ubaidillah; Priyambodo, Haryo Gilar
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2342

Abstract

Shopee is an e-commerce business that was launched in 2015. As of 2021, Shopee is regarded as Southeast Asia's largest e-commerce platform. In just a few years, Shopee has leveraged its strong competitive advantage to aggressively expand its presence in Southeast Asia and achieve a leading position in the highly competitive e-commerce space. Regarding total time spent in the app and monthly active users, the Shopee app is constantly ranked as the top app in the shopping category in Southeast Asia. This study seeks to ascertain the factors that affect customer satisfaction towards Shopee. Data were collected using an online survey. A total of two hundred respondents participated in the survey through Google Forms. The results revealed that most customers are satisfied with Shopee from the aspects of perceived usefulness, perceived benefits, perceived convenience as well as perceived trust. For instance, the findings of this study suggest that the factors such as perceived benefits and perceived trust have the most significant influence on customer satisfaction with Shopee. This study has brought valuable feedback and insights from Shopee's customers. It also enables Shopee to identify shortcomings and provide better services to customers in the future to improve customer satisfaction.
The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior Singh, Padmalini; D, Dilip.; Wen, Goh Kai; Kee, Daisy Mui Hung; Yee, Go Sin; Ying, Lee Chiew; Ling, Fong Kai; Shammas, Mohammed; Tandra, Gerald Reynaldo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1019

Abstract

The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
Effect of Service Quality and Customer Satisfaction on Customer Loyalty: A case study of Starbucks in Malaysia Pérez-Morón, James; Madan, Sahana; Cheu, Jin Yin; Kee, Daisy Mui Hung; Cheong, Li Chiy; Chin, Roger; Cheng, Jie; García, Angela Patricia Muñoz
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1402

Abstract

In today's highly competitive business world, practically all organizations recognize that high service quality is a critical weapon for gaining a competitive advantage. A business with high service quality will guarantee a high level of customer satisfaction and build customer loyalty. In this paper, the researchers aim to investigate how service quality and customer satisfaction influenced customer loyalty of Starbucks in Malaysia. Furthermore, this research adopts a questionnaire-based survey. A total of 100 observations were obtained and the gathered data were analyzed using SPSS. Besides, this study has offered new insights and suggested practical actions which aim to improve service quality, increase customer satisfaction and retain and create customer loyalty in the fast-food industry.
The Covid-19 Pandemic Impact on Tourism Business in Kuta Beach Bali: A Naturalistic Qualitative Study Wulandari, I Gusti Ayu Athina; Mahagangga, I Gusti Agung Oka
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2192

Abstract

The purpose of this research is to analyse the COVID-19 pandemic impacts on tourism in Kuta beach, Badung regency, Bali Province. This is a naturalistic qualitative inquiry with  the purposive sampling method used to the informants. As the key instruments are the researchers through in-depth interviews, observations, and literature studies. The qualitative data analysis used descriptive interpretative was applied to understand the tourism condition in Kuta beach due to the COVID-19 pandemic. The findings show the pandemic affected tourist activities in Kuta Beach, including businesses, such as surfboard training and rental, restaurants, and accommodation.  The pandemic impacted income declines, tourism businesses closure, and layoffs Business actors expect the pandemic to end soon to increase foreign tourists to Bali. Even thought there are domestic tourists who visited, but feel not effective to recovery their business. Insights from this research also finding the local government with support from the central government in Jakarta try replaced tourism as the leading sector with agriculture. Hence, appears the government not contribute to recovery yet and doubt to make decision.
The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach Shukla, Priyanshu; Awasthi, Apoorv; Kumari, Sakshi; Sahil, Sahil; Gandh, Nityanadi Kumar; Agustin, Fina Erviana; Nneoma, Nwodo Rita
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2901

Abstract

In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners.
Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India Das, Abhijit; Espinoza, Miguel Córdova; Ming, Che; Teoh, Kok Ban; Lee, Gim Seng; Jagdale, Akash; Nair, Rajesh Kumar; V, Yashaswini.; Singh, Padmalini; Malik, Anurag
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1207

Abstract

The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.
Rise of Online Shopping in Shopee: Is Shopee Xpress Satisfying to Consumers? Mock, Wan Yue; Meng, Xiaoyong; Azhar, Mohamad Affan Wajdi Bin Mohd; Hamzah, Mohamad Afiq bin; Tyagi, Ritika
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1903

Abstract

As a tremendous expansion of online shopping on Shopee, Shopee Xpress Shipping Programme is launched to provide consumers with the most dependable pickup and delivery services. Nonetheless, Shopee Xpress encountered operational difficulties to meet Shopee's ever-increasing demand while ensuring consumer satisfaction. The objective of this research is to evaluate how satisfied consumers are with Shopee Xpress when they shop online on Shopee. In this research, four independent variables are studied, which are assurance, convenience, reliability, and price. A total of 150 respondents took part in an online survey via Google Forms. In conclusion, this research contributes to a deeper understanding of the consumer satisfaction of Shopee Xpress as an e-commerce service for online shopping on Shopee. Keywords: Consumer Satisfaction, E-commerce Service, Online Shopping, Shopee, Shopee Xpress
A Study on Customer Satisfaction of AirAsia Berhad Teoh, Kok Ban; Gan, Kia Hui; Darishini, Letchumunen; Umamageswari, Umamageswari; Neoh, Kah Yong; Jivega, Nadarajah; Low, Yen Ling; Lu, Shuang; Mah, Ehy Tarh; Ma, Yan Qi
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2170

Abstract

This study explores customer satisfaction in the context of AirAsia Berhad, a prominent low-cost airline. It focuses on three key dimensions: tangible, assurance, and responsiveness. The research reveals that tangible factors, such as the physical aspects of service, significantly influence customer satisfaction. Assurance, which encompasses competence, courtesy, and reliability, also plays a crucial role in keeping customers content. Moreover, responsiveness, or the airline's ability to deliver prompt and efficient service, enhances overall satisfaction. Understanding these dimensions is vital for AirAsia and similar airlines, as addressing them can meet customer expectations, foster loyalty, and improve overall performance. This research offers insights into the complex relationship between service quality and customer satisfaction in the airline industry, guiding strategies for enhancing the passenger experience. 
Pioneering Digital Ventures: Investigating Proactive Personality, Education, and Opportunity in Malaysian Higher Education Kee, Daisy Mui Hung; Khor, Yen Jou; Khor, Jie Ning; Han, Jia Yue; Jiang, Xin Lan; Singh, Ayushi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3605

Abstract

Digital entrepreneurship has become increasingly important in the context of Industry 4.0. This study explores the connections between digital entrepreneurial intention, proactive personality, entrepreneurial education, and entrepreneurial opportunity among Malaysian public university students. Additionally, it examines the mediating roles of attitudes, subjective norms, and PBC, guided by the TPB. A quantitative research design was employed, collecting data from 250 students, which was then analyzed using SPSS to test the proposed model. The findings reveal that entrepreneurial education and PBC are significant predictors of students’ digital entrepreneurial intention. Moreover, proactive personality, entrepreneurship education, and entrepreneurial opportunity indirectly influence digital entrepreneurial intention via PBC. These results contribute to a more nuanced understanding of the factors driving digital entrepreneurial intention and highlight the importance of fostering educational environments that support entrepreneurship. The study provides valuable insights for educators and policymakers to develop strategies that enhance digital entrepreneurial capacities among students, promoting innovation and self-employment opportunities.

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