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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1204

Abstract

Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.  
Customer Satisfaction on Starbucks Malaysia Post-Covid 19 Pandemic Lim, Shing Yee; Liang, Chenling; Li, Mingze; Liang, Minghao; M., Smitha
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1902

Abstract

Due to the burgeoning competition in the retail coffee industry, standing out among numerous coffeehouse brand chains is crucial for Starbucks. Customers ever have more options to choose from and obtaining customer satisfaction is essential for Starbucks to stay in a winning position in the market. The COVID-19 pandemic, on the other hand, has altered everything, including how retailers serve their customers. This research examines whether service quality, perceived convenience, product, and promotion influence customer satisfaction post-Covid 19 Pandemic. A total of 185 participants have participated in the online survey via Google Forms and all data was analyzed using SPSS. The results show that service quality, perceived convenience, product and promotion positively impact customer satisfaction. These findings can provide meaningful insights and a few recommendations are suggested to Starbucks.
The Study of Covid-19 Impact on Four Season Resort, Langkawi Malaysia Teoh, Kok Ban; Pérez, Camilo; Shaikh, Sanowar; Muthraj, Roshni Guru; Fen, Khow Pei; Xuan, Lim Ee
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.1901

Abstract

The Covid 19 outbreak is spreading across the globe, affecting the health of thousands people and creating shocks in almost all industries due to restrictions and policies to work from home (self-quarantine) to break the chain of virus spread. The consequences of steps taken by the countries of the world to curb the pandemic have a huge impact on the global economy. Four Season Resort Langkawi Malaysia is an international luxury hotel and resort. However, the Covid 19 pandemic has had a negative impact on the sustainability of this industry.  Therefore, this study aims to understand the performance and investigate the problem faced by Four Season Resort Langkawi Malaysia. 
The Development of Training Center as a Novel Business Concept Chien, Ng Wei; Hui, Gan Kia; Bin Azizi, Muhammad Aidil Muqris; Sabdan, Muhamad Ammar Danial Bin; Xiaomengying, Ma; Jiayi, Miao; Dubey, Khushi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3603

Abstract

The objective of this study is to evaluate the effectiveness of innovative training methods, technology integration, personalized training, and strategic partnerships in enhancing business performance through the Qatar Skills Training Centre (QSTC). Employing quantitative methods, data were collected through a survey distributed via Google Forms, with responses from 154 participants representing various socio-economic backgrounds. The analysis revealed that while strategic partnerships did not significantly affect business performance, innovative training methods, technology integration, and personalized training demonstrated positive correlations with business success, supporting Hypotheses 1, 2, and 3. The results showed beta values of 0.588, 0.246, and 0.188 for these factors, respectively, and an R² value of 0.92, indicating that 92% of the variance in business performance is attributable to these elements. This highlights the critical role of innovative training methods, technology, and personalization in driving successful business strategies. The findings suggest that organizations should prioritize these factors to enhance employee engagement, satisfaction, and overall operational effectiveness.
How Nestle Succeed in the Food Industry: A Consumer Perspective Kee, Daisy Mui Hung; Syakirah, Nur Hannis; Najihah, Nurun; Aliya, Nur Anis; Sikumbang, Nur Zahirah
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1062

Abstract

The purpose of this study is to analyze consumer perception of how Nestle succeeds in the food industry. The study employed a quantitative research approach, and an online survey was carried out. Data were collected from 121 Nestle consumers in Malaysia. The results show that Nestle's success factor is from the provision of good products at a reasonable price and marketing strategies that Nestle has developed to be the main driver of the growth, which contribute to the organizational success. Discussion and recommendations are presented.
How Does AirAsia Survive From the COVID-19 Pandemic? Kuek, Thiam Yong; Quttainah, Majdi Anwar; Wong, Yung Ting; Wong, Kim Fong; Wu, Kejian; Wu, Minli
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1587

Abstract

This paper aims to discover the financial issues the company faced and their implications for its marketing and operation management. The researchers use a qualitative method to conduct the study. The researchers also conducted an in-depth SWOT analysis to identify the opportunities the company could seize. This paper has a detailed discussion of the strategies and decisions the company implemented, such as Teleport, e-hailing service, and food delivery. From the analysis, the researchers find that the company could seize the opportunities via marketing and operation strategies based on its own strengths and weaknesses. AirAsia makes an alternative such as e-commerce, logistics, and food delivery which has catered to overwhelming customer demand and supports the critical need to transport medical aid and necessity goods in response to the global pandemic. As well as control costs during the COVID-19 pandemic is an important factor to keep AirAsia surviving. Keywords: AirAsia, Business Solutions, COVID-19, Management Issue, Marketing Problems, Operation Problems, Recommendations.  
Multiplier Effect of Religious Tourism for Income of the Surrounding Community in Banjar Regency Asyahri, Yusuf; El Wafa, Faqih; Syaugi, Syaugi; Muhaimin, Muhaimin
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2456

Abstract

This research departs from the development of religious tourism in Banjar Regency which has its own charm and is often visited by local, national and international tourists is the Tomb of Sheikh Muhammad Arysad Al-Banjari or known for his book essay, namely Sabilal Muhtadin and the Tomb of Guru Sekumpul who is a charismatic cleric his era so that the purpose of this study is to analyze the multiplier effecet of religious tourism on the income of the people in the Regency Banjar. The research method used is a quantitative approach, then sampling using cluster sampling and quota sampling. In relation to the quota sampling technique, a sample of 40 respondents consisting of business actors, workers and the community was determined, while the sampling cluster was at Datu Kalampayan Tomb and Guru Sekumpul Cemetery. Data collection techniques using structured interviews and analyzed using descriptive statistics by adopting a formula from the multiplier effect known as Keynes' theory. The results showed that the value of Keynesian Local Income Multiplier, Ratio Income Multiplier has a value of 1 both Type I and II so that it has an impact on the economic development of the community.
The Analysis of Financial Performance of Tourism Sector Company Listed on the Indonesian Stock Exchange Before and During the COVID-19 Pandemic Tenan, Memet; Sunaryo, Kunti; Yulianti, Retno
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.2955

Abstract

This study aims to analyze the financial performance of the hotel, restaurant, and tourism sub-sectors listed on the Indonesia Stock Exchange (IDX) before and during the COVID-19 pandemic. Financial performance is measured by using the ratio of liquidity (CR), solvency, activity (DER), activity ratio (TATO), and profitability (ROA). The data used are secondary data obtained from the official website of IDX in 2018-2021. The population of this study is 38 companies and the number of research samples is 26 companies, which were obtained through purposive sampling in 2018-2021. The analytical method used is descriptive statistical test, data normality test, and Wilcoxon signed rank test. The results of this study show that CR and DER both increased during the pandemic compared to before, while TATO and ROA decreased. The decline in TATO is attributed to inefficient asset allocation, and the lower ROA is due to ongoing operating costs during the pandemic. In summary, there are differences in CR, DER, TATO, and ROA of hotel, restaurant, and tourism subsector companies that are listed on the IDX between before and during the COVID-19 pandemic.
How Grab Becomes One of the Greatest Start-ups in South-East Asia Kee, Daisy Mui Hung; Mohd Rusdi, Syahidatul A’fifah; Mokhtar, Siti Sarah; Muhamad Ridzuan, Siti Aisyah; Amni Abdullah, Siti Aishah
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1023

Abstract

Headquartered in Singapore, Grab is a multinational ride-hailing company in Southeast Asia. Grab's service has been classified by the Department of Transportation and Communications (DOTC) under what they defined as Transportation Network Company (TNC). They use cloud-based mobile technology to provide ride-hailing and logistics, food delivery, paying bills, and others. The study aims to analyze how Grab becomes one of the greatest start-ups in South-East Asia. This study began with gathering information about Grab's factors in start-ups while operating towards their mission. Grab's mission is to solve people's problems to drive Southeast Asia forward and deliver a positive social impact for hundreds of millions of people. Grab has served helpful services for users as they had mastered the super apps.
The Effect of Service Quality, Price Perception and Trust on Parents Satisfaction at Kartika Mandala Kindergarten in Denpasar Arigata, I Made Dipa; Anggraini, Ni Putu Nita; Ribek, Pande Ketut
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1412

Abstract

Kindergarten as an educational institution that develops early childhood skills, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. The purpose of this study is to examine and attain the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The researchers used multiple linear analysis, classical assumption test, t-test, and F test. Later, it is found that service quality, price perception, and trust positively and significantly affect the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.

Page 24 of 33 | Total Record : 325

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