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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Marketing Strategies in Delivering Customer Satisfaction: A case study of Nestlé Chang, Poh Lin; Chang, Ying Ying; Chinnappan, Celine Cassandra A/P; Chai, Ming Hao; Ladeuth, Luisa María Arrieta
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2321

Abstract

The success of a business depends on its use of marketing methods. Nestlé will always be prepared with comprehensive strategies to open a broader market to obtain customer satisfaction. This research aims to investigate the relationship between 4Ps marketing strategies including product, price, place, and promotion strategy with customer’ satisfaction. A total number of one hundred and sixty respondents who are Nestlé users participated in the survey to acknowledge whether those marketing strategies significantly affect customer satisfaction. Multiple linear regression was used to conduct hypothesis tests. The findings reveal that all elements of marketing strategies were significantly related to customer satisfaction. This research will provide some suggestions to increase Nestlé 's reputation and their customer satisfaction.
Service Quality of Government Institution and Its Influence on Public Satisfaction (Study in Regency/City Government of North Sulawesi) Gamaliel, Hendrik; Kalangi, Lintje; Warongan, Jessy
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1397

Abstract

This study aims to empirically examine the influences of the service quality of government institutions on public satisfaction and the degree of influences of service quality among regencies/cities in the North Sulawesi Province. This study focuses on the performance measurement of One-Stop Integrated Service and Investment Service. Respondents of this research are a community in four regencies/cities in the province of North Sulawesi that is Manado City, Bitung City, Bolaang Mongondow Regency, and Kotamobagu City. The respondents are those who have experienced the services provided by One-Stop Integrated Service and Investment Service institutions in those regencies/cities. This study uses a survey method that distributes questionnaires to each region. The data analysis method uses multiple linear regression analyses. The results show that of the 6 (six) hypotheses, 5 (five) hypotheses were supported and 1 (one) hypothesis was not supported. Supported hypotheses are 1, 2, 3, 4, and 5 hypotheses. Meanwhile, the 6 hypotheses are not supported.
Effect of Experience Quality on Ethnic Restaurant Customer Loyalty: Mediating Role of Restaurant Image Hussein, Ananda Sabil; Rifandani, Eka Putri
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2150

Abstract

This study tests the relationship between experience quality, restaurant image, and customer loyalty in Indonesian ethnic restaurants. In addition, this study tests the mediating role of restaurant image in the relationship between experience quality and customer loyalty. Two hundred and five respondents participated in this study. This study employed PLS with smartPLS program to test the proposed research objectives. The findings indicated that service quality, food quality, and physical environment quality as dimensions of experience quality played essential roles in creating a positive restaurant image. Furthermore, this study found that restaurant image significantly affects customer loyalty. This study discovered the mediating functions of restaurant image in the relationship between experience quality dimensions and customer loyalty. Upon completing the research objectives, this study provides theoretical and practical contributions.
Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector Kee, Daisy Mui Hung; Sirajudeen, Sameena; Hizer, Nur Hannah Amirah; Nasir, Nur Suraini; Rau, Svenja
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2902

Abstract

This study explores key influencing factors affecting marketing sales performance for the travel and tourism industry. Research has shown that the travel and tourism industries have become one of the important sectors. Due to uncertainties in today's highly competitive global economy, these industries have struggled to survive and sustain growth during the pandemic. Hence, it is justifiable to make further research on how to develop these industries. It is interesting to investigate factors that can enhance marketing sales performance for these industries. The literature review shows that sloganization, dynamic pricing and personal selling are three important key influencing factors. A conceptual model was proposed. Conclusion and limitations of this study are discussed in this study.
Financial Performance Evaluation of Fast-Food Restaurant Zahra, Munazza; Baliyan, Meenu; Tan, Jasmine; Tan, Hooi Jin; Tan, Xin Way; Binti Nordin, Siti Nazatul Huda; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3610

Abstract

This study examines McDonald's financial performance from 2019 to 2023, focusing on key financial metrics such as profitability, operational efficiency, liquidity, solvency, and cash flow. The objective is to assess McDonald's financial health and identify factors contributing to its sustained market leadership in the fast-food industry. Using descriptive statistics and regression analysis, the study evaluates McDonald's financial ratios, including operating profit margin, return on assets, inventory turnover, and current ratio, among others. The results reveal strong profitability and effective cost control, with a consistent operating profit margin and robust asset management. McDonald's liquidity is sufficient to meet short-term obligations, and its prudent debt management reflects financial stability. The company’s investment in digital transformation and operational improvements, such as streamlined inventory management and enhanced customer engagement, have further contributed to its financial resilience. In conclusion, McDonald's has demonstrated adaptability and resilience amidst external challenges, ensuring continued financial success. The study suggests that McDonald's should continue investing in digital platforms and menu innovation to meet evolving customer preferences. The implications of these findings are significant for the fast-food industry, highlighting the importance of strategic financial management in maintaining market leadership and long-term growth.
Price Perception, Service Quality and Customer Satisfaction (Empirical Study on Cafes at Tondano City) Tendur, Sheeren T.E Tendur; Hutabarat, Vincky Vincent; Tumbelaka, Steven S.X
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1196

Abstract

The problem studied in this study is the low level of customer satisfaction on cafes in Tondano city.  This can be seen from there are many complaints about the slow service, and also the price offered by the cafe can be categorized as relatively expensive. Therefore, this study aims to determine whether the price and service quality variables have simultaneously significant effect on consumer satisfaction. This study used quantitative method with accidental sampling technique. The number of respondents was 150 customers, which were then tested using multiple regression analysis. The results found that price and service quality have a significant effect on consumer satisfaction, either partially or simultaneously. It can be said that affordable price and good service quality would increase customer satisfaction.
Will You Continue to Use Food Delivery Services During the Transition to the Endemic Phase of the Covid-19 Pandemic? Sin, Liem Gai; Goh, Wei Zheng; Goh, Chin Chuan; Kumaresan, Haarshenni A/P; Goh, Pei Kai
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1877

Abstract

Malaysia entered the transition to endemic phase of the Covid-19 pandemic on April 1, 2022. After two years of fighting the pandemic, the transition to the endemic phase is an exit strategy that enables Malaysians to return to a nearly normal life. This paper examines whether customers will continue to use food delivery services now that most individuals are permitted to return to work physically. This study will also examine if perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude impact customer behavioral intention toward food delivery services and whether attitude mediates the aforementioned relationship. 200 Malaysians participated in the survey. The findings indicate that perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude influence consumers' behavioral intentions for meal delivery services. The link between perceived usefulness, ease of use, enjoyment, trust, social influence, and behavioral intention is mediated by attitude. Recommendations and consequences were presented. Keywords: Perceived usefulness, Ease of use, Enjoyment, Trust, Social influence, Attitude, Behavioral Intention, Malaysia.
Exploring Customer Views on Digitalized vs. Traditional Restaurants: A Study in the Restaurant Industry Rahim, Noor Fareen Abdul; Sabeh, Hala Najwan; Binti Ahmad Zaky, Itqan Darwisyah; Naidu, Hemaram Naidu A/L Ramu; Heng, Bee Yen; Laili, Anivia Fatma; Trisnawati, Annisa Bela Ayu; Andrasiuk, Ryhor; Bukhovetskaya, Valeria; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2592

Abstract

The restaurant industry has grown widely, not only for local food but for various types of food from other countries. With the fast pace of the technological revolution, the restaurant industry must also keep up with this revolution to remain relevant. Hence, there is the introduction of digitalized restaurants in this industry that have a great debate with traditional restaurants. The main objective of this study is to explore and analyze customer perceptions and views regarding digitalized restaurants compared to traditional restaurants. This study would also help the restaurant industry transform into digitalization that corresponds with customers' views. For research purposes, data collection from a sample of customers who have recently dined in both types of restaurants by conducting a questionnaire targeting at least 100 respondents would be conducted. The questionnaire will focus on gathering data related to customers' perspectives and satisfaction and examining the variables of efficiency and effectiveness and perceived benefits such as convenience, visuals, time consumption, customization, loyalty and rewards programs, and digital feedback. This data would be further analyzed using Statistical Package for the Social Sciences (SPSS). The expected outcome of this study is to provide the restaurant industry with valuable knowledge regarding consumer preferences for digitalized or traditional restaurants. Besides, this study would benefit the restaurant industry in transforming digitalized based on consumers' perceptions and views.
Factors Influencing Online Shopping Behavior of Customers: A Case Study of an E-Commerce Platform Heng, Tick Ying; Ho, Rui Sin; Pushpanathan, Herasiny A/P; Hu, An Yuan
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3253

Abstract

As time goes by, the advancement of technology has brought tremendous impact to all fields. Consumers’ purchasing behavior has changed due to the existence of e-commerce. This study aims to examine the factors influencing online shopping behavior by conducting a case study on Shopee. This study was carried out through data collection by using a survey questionnaire and secondary data analysis and collection obtained from other sources such as online related websites. There were 150 Shopee users who responded to the survey. The results indicated that perceived convenience emerged as the strongest predictor (? = 0.457), followed by perceived ease of use (? = 0.280) and perceived trust (? = 0.250). Interestingly, perceived usefulness was not found to be a significant factor (? = -0.055). These findings suggest that online businesses should prioritize convenience, user experience (UX) design, and trust-building strategies. Further research could explore the reasons behind the unexpected usefulness result and cultural influences on online shopping behavior.
Impact of Covid-19 on Business Performance: A Case Study of Starbucks Sinha, Rupesh; Ganatra, Varsha; Pandey, Priya; Arumugan, Deepaa Darshanie Lim A/P; Kee, Daisy Mui Hung; Lekha, Gopalam Sree; Kumar, Navaneetha; Kew, Sin Dee; Dhupad, Asha; Nair, Rajesh Kumar; Tenh, Ying Ying; Yue, Haoran
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1054

Abstract

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.

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