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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 431 Documents
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The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic Suvanmanee, Wanneyda; Kee, Daisy Mui Hung; Lee, Zhi Wei; Low, Chia Miin; Zakwan, Muhamad Amir; Gupta, Ankit; Pandey, Rudresh; Alfahad, Fay Fahad; Quttainah, Majdi Anwar
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.889

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.
The Moderating Role of Transformational Leadership in Managing Turnover Intention Among Generation Z Employees in Surabaya Ferdinan, Bernardus Aris
Journal of The Community Development in Asia Vol 8, No 2 (2025): May 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i2.3895

Abstract

This study aims to examine turnover intention among Generation Z employees in Surabaya, Indonesia. The sample consisted of 212 non-managerial employees. Data were collected through an online survey using Google Forms and analyzed using Structural Equation Modeling (SEM) via SmartPLS software. The results revealed that workplace incivility has a positive and significant effect on burnout; workplace incivility also has a positive and significant effect on turnover intention; burnout positively and significantly influences turnover intention; burnout mediates the relationship between workplace incivility and turnover intention; and transformational leadership moderates the relationship between workplace incivility and burnout.The practical implication of this study emphasizes the importance of leadership in fostering a positive communication culture, building rapport among employees, being proactive in conflict resolution, and taking firm action against inappropriate workplace behavior. Theoretically, the findings contribute to a deeper empirical understanding of the moderating role of transformational leadership. Leadership has been shown to act as a psychological buffer but may not entirely resolve psychological distress experienced by employees.
Policy Implementation to Prevent and Control the Covid-19 by BPBD of Minahasa Regency Maringka, Sevry; Lumingkewas, Lexie A.; Tarore, Steven Vleike
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1184

Abstract

Based on the Implementation of the Covid-19 Prevention and Control Policy by the Minahasa Regency BPBD, the policy implementation model is more directed to the Public Policy Implementation Model proposed by Grindle. Policies have clear objectives as a form of policy value orientation. The objectives of policy implementation are formulated into specific action programs and projects that are designed and financed. The program is implemented according to plan. The implementation of a policy or program is – broadly speaking – influenced by the content and the context of implementation. Overall the policy implementation is evaluated by measuring program outcomes based on policy objectives. The results of this qualitative study prove that the legal basis is binding on policies in the prevention and control of Covid-19 BPBD Minahasa Regency.
WINNING THE TOURISM BUSINESS COMPETITION THROUGH INSTAGRAM ELECTRONIC WORD OF MOUTH AND IMAGE TO INCREASE TOURIST DECISION TO VISIT Arif, Moh. Erfan; Sari, Nafisah Devina
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1866

Abstract

The tourism industry today offers increasingly competitive products to retain customers and acquire consumers. This increasingly fierce competition is a consequence of the many players in this industry, so they have to make various efforts. This study aims to examine the effect of electronic word of mouth on destination image, electronic word of mouth on visiting intentions, electronic word of mouth on visiting decisions, destination image on visiting intentions, destination image on visiting decisions, visiting intentions on visiting decisions, electronic word of mouth on the decision to visit through the intention to visit, and the image of the destination on the decision to visit through the intention to visit Dira Park Jember. Samples were taken using a non-probability sampling technique and a purposive sampling method as many as 135 respondents with a minimum age of 18 years, had visited tourist objects, and had accessed tourist attraction information via Instagram. Data analysis used Partial Least Square (PLS) and assisted by SmartPLS 3.0 software. Based on the results of testing the eight hypotheses, it can be concluded that all hypotheses are accepted and have a significant effect. These results confirm the importance of tourism businesses to pay attention to these variables in the face of competition. Keywords: electronic word of mouth, image, intention to visit, decision to visit
Analysis of IKEA's Internationalization Strategy Alenezi, Saud; Mutairi, Nouf Al; Alenezi, Saif; Münzer, Sarah Maresa
Journal of The Community Development in Asia Vol 2, No 3 (2019): September 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i3.577

Abstract

IKEA is one of the most recognizable home furniture brands worldwide. Its concept focuses on combining high functionality with quality and design in its products, while keeping prices as low as possible, especially by keeping the assembly of the furniture directly at the customer. Its stores usually also include a kid’s area and a restaurant, where you can buy besides others their in-house brands of food and snacks. It’s goal from the beginning was to provide furniture that makes everyday life easier and is available to everyone and not only a few people, all of this while keeping sustainability in mind. IKEA is a very family-oriented company, with the belief that children are the most important people and the home is the most important place. It was founded 1945 by Ingvar Kamprad in Sweden, who handed the Ownership of the company over in 1982, to ensure the companies independence even after he wouldn’t be able to take care of it anymore. (IKEA Foundation, 2019) The IKEA Group works with a franchise System and multiple different companies, all under the IKEA Brand. (Inter IKEA Systems, 2017) The company has grown significantly over the past decades, with revenues reaching a billion dollars recently. IKEA has over three hundred stores in 55 different countries, and become the third largest consumer of wood worldwide. (Jamila Sidhpurwala, 2018) While expanding at a very fast rate and with huge success in the european market, it faced many challenges, some of them within their company structure and others while trying to enter markets outside of Europe. One of the major and critical problems IKEA faced in recent years is uncontrolled child labour in countries that supply woven products like carpets to the company. Child labour in countries such as India and Pakistan is a common phenomenon and the company lacks effective ways to control its suppliers in these countries. Child labour is often accepted in societies with high poverty rates and parents are having a hard time to support the family on their own. Since Institutions are often weak in those areas too, the company cannot rely on local authorities for assistance. So far, IKEA’s attempts to control this issue have been unsuccessful. IKEA can try to limit or prevent the use of child labour by strengthening and working to amend its agreements with suppliers and put strikt contracts in place that prohibit the exploitation of children and their families. Another huge problem they faced while expanding their markets was the understanding of different cultures and needs. Culture varies from society to another, so they have to adjust their product range and service according to the needs of the customers in each country. (Hultman et al., 2012) In some cases, the company wasn’t able to adjust to the market the way they needed to. One of the most prominent examples for that was the first time they entered the Japanese market in 1974. Because they misunderstood their audience regarding quality as well as service and product requirements among other things, they even closed down their store completely after a couple years. They came back to Japan in 2006, after they adjusted their strategy and adapting their products to the living conditions in the country. (LA Times, 2006) The purpose of this paper is to analyze the challenges IKEA has faced in the past regarding their international expansion, showcase which solutions the company has found so far.
A Study of Individual, Group and Organizational Mechanism: A Case of AEON Hypermarket in Malaysia Mursyidatunnajwa, Mursyidatunnajwa; Kee, Daisy Mui Hung; Hamizah, Liyana; Matsushita, Haruki; Suzuki, Kureha; Singh, Ruchika; Jauhari, Nitish
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.811

Abstract

This study aims to examine the relationship between individual, group and organizational mechanism in Aeon, the biggest hypermarket in Malaysia. Aeon’s parent company and headquarter is in Japan. The paper focuses on Aeon Hypermarket Malaysia. Aeon started its operations in Malaysia since September 1984. The paper presents how Aeon successfully attracts their customers and succeed in their business in Malaysia. The paper also discusses the marketing strategies employed by Aeon such as new product mixing methods, pricing strategies and promotion mix and how Aeon uses the marketing strategies to increase their profits and successfully positions themselves as the leading hypermarket in Malaysia. The study employs qualitative methodology using interviews. The managers were interviewed to obtain rich information to answer the objectives of the study. The paper concludes with some recommendation.
The Enhancement of Production and Marketing of Cricket Farming Quality Business During Covid-19 Pandemic in Sudimara Village, Bali Putra, I Gede Cahyadi; Tamba, I Made; Santi, Ni Made Indah Rinita
Journal of The Community Development in Asia Vol 4, No 2 (2021): May 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i2.1098

Abstract

This study carried out in the cricket farming business in Sudimara Village, Tabanan, Bali. The purpose of this study is to help mintra in preventing Covid-19, to manage the production and marketing processes of cricket business in order to generate increased sales turnover during the Covid-19 pandemic. The method of this study was carried out by making prior observations about partner activity units. After that, mapping the problem in order to find the solution. After the activities were carried out, there was an increase in the quality of production and promotion, additional cages were available that could increase the yield of crickets, and business owners had understood how to use and maintain social media Facebook and Instagram and were able to operate them.
Marketing System of Grain from Farmers to Rice Mill Producers in Pringsewu District Nurpalina, Nurpalina; Noer, Irmayani; Kurniawan, Henry
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1501

Abstract

ABSTRACT This article aims to identify the pattern of the grain/rice marketing system from the farmer-producing level to the milling producer and the activities carried out by the actors involved. Data collection was carried out in the rice production center area in Pringsewu Regency, namely Gadingrejo District because it has the largest rice area in Pringsewu Regency. Data were collected using survey methods (field observations) and interviews with producer farmers and actors involved in the grain/rice trade chain system in Pringsewu Regency. Respondents are rice farmers in Pekon Parerejo totaling 67 farmers, rice milling producers (huller) as many as 4 industries, and 2 collectors traders who are in the research location. Based on the results of the study, it was found that the pattern of the grain/rice trade system in Pringsewu Regency has a flow structure from the Pekon Parerejo production center, Gading Rejo District to several rice milling industries in Pringsewu Regency. There are two patterns, namely the first channel, farmers sell grain to traders and then to wholesalers, grain traders are collected and distributed on a large scale to hullers (mills). From the huller, the grain undergoes processing including drying, milling, grading and rice. The packaged and labeled rice is then distributed to wholesalers. From wholesalers distributed to retailers to be sold to consumers.Keywords: Marketing System,   Channel of Marketing System, Actors an Activity
Dacsee Company: Expanding into Carpooling in Malaysia Ylitalo, Jarkko; Kee, Daisy Mui Hung; Juvonen, Olli; Kaario, Saana; Järveläinen, Iiro; Nijasure, Nikita Mukul
Journal of The Community Development in Asia Vol 2, No 2 (2019): May 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i2.515

Abstract

For our research topic of Nusantara project, we chose Malaysian based e-hailing application Dacsee. Currently Dacsee company’s most important revenue source is the taxi service through their mobile application. In this paper, we are suggesting that Dacsee should de-risk their business and expand their business model to ride sharing (ie. carpooling). Furthermore, by expanding their business, Dacsee will get access to different revenue sources, gain economies of scale benefits and leverage first-mover advantage. First, the Dacsee Company is introduced. After that, a critical analysis of the economic feasibility of our idea is analyzed from multiple perspectives. Some of the analysis done are for example Porter Five Forces analysis and VRIO analysis. As a result of our analyses we’ll suggest Dacsee Company to include carpooling to their product catalogue. By aggressive marketing and expanding their services quickly nationwide, they will gain temporary competitive advantage over rival companies. If Dacsee simultaneously utilizes their own cryptocurrency and promotes customer revenue they will be able to create customer lock-in in the market renowned by fierce competition. The purpose of this study was to figure out improved ways for Dacsee to conduct their business in Malaysia.
The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia Ng, Wei Chien; Ong, Yong Wang; Oan, Kien Boon; Ooi, Cheah Ting; Ooi, Joanne; Habibie, Muhammad Fadhlan; Choudhary, Tanu; Raghav, Utkarsh; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2499

Abstract

In order to survive in the food and beverage (FB) industry in this modern era, one of the most strategic ways is to expose the brand through social media and Key Opinion Leaders (KOLs). This research paper aims to investigate the impact of social media and KOLs on purchasing behaviour in the Malaysian food and beverage industry. The quantitative research method was applied and a survey questionnaire via Google Forms was distributed to samples consist of 120 consumers in Malaysia. The findings showed that social media and KOLs significantly affect the consumers' purchasing behaviour in Malaysia's FB industry. However, KOLs are more influential than social media in stimulating purchasing behaviour in the FB industry among Malaysian. Accordingly, FB businesses is strongly suggested to develop their brand existences in social media, including creating engaging and informative content, responding promptly to customer feedback, and building a loyal following of brand advocates. By leveraging social media analytics, businesses in the food and beverage industry can gain more insights related to customer behaviour and preferences to enhance their marketing strategies and product offerings.

Page 39 of 44 | Total Record : 431

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