cover
Contact Name
Daisy Kee Mui Hung
Contact Email
journal.jcda@gmail.com
Phone
+62341366222
Journal Mail Official
journal.jcda@gmail.com
Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Location
Kab. malang,
Jawa timur
INDONESIA
Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 431 Documents
How Starbucks Maintain Its Competitive Edge? – The Secret of Its Success Kee, Daisy Mui Hung; Hidayah, Nor; Syamilah, Hayatun; Nasuhah, Nik Nooratikah; Syasya, Noor Husnina; Norathirah, Wan
Journal of The Community Development in Asia Vol 4, No 2 (2021): May 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i2.1078

Abstract

This research paper aims to investigate the secrets of how Starbucks maintains its progress to ensure the success of its brand competitive edge. The findings highlight that Starbucks focuses on selling coffee beans and utilizing high-quality equipment that helped it manage to impress the customers with its sophisticated coffee making, including a wide variety of attractive and delicious beverage menus. Starbucks puts much innovation and creativity until it thrives in the global coffee industry, presenting challenges related to ethics and responsibilities within many aspects due to its system theory. Starbucks gained worldwide market demand, and successfully remains a leading brand in the coffee industry with a globalization design from an international broader context.
Analysis of Employee Engagement as A Variable to Mediate The Influence of Competence and Work Environment on Employee Performance in The Yogyakarta Special Region Transportation Office Haryadi, Agus; Wahyuni, Purbudi
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1495

Abstract

ABSTRACTThe purpose of this study was to examine the effect of competence and work environment on employees, as well as the effect of competence and work environment mediated by employee engagement at the Yogyakarta Department of Transportation. The main focus of this research is how the DIY Transportation Service made a new breakthrough to make Yogyakarta traffic flow run and how the DIY Transportation Service work environment is work during the Covid-19 pandemic. Methods of data processing and data analysis in this study use descriptive and quantitative analysis. The population in this study amounted to 58 employees. The sampling technique used was the saturated sample technique which made all employees who collected 58 employees as samples. The analysis technique in this study uses path analysis. The results of this study indicate that competence has a significant positive effect on employee performance. The work environment has no significant positive effect on employee performance. Competence has a significant positive effect on employee performance mediated by employee engagement. The work environment has a significant positive effect on employee performance mediated by employee engagement.Keywords: Employee Engagement, Employee Performance, Work Environment.  
Analysis of Samsung's internationalization process and the strategies implemented to generate an effective positioning of its brand and products in foreign markets. Almutairi, Musaed; Mehta, Shivam; Rashidi, Fatima Al; Villa, María Alejandra; Anggawinata, Felicia
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.340

Abstract

Samsung is a leading technology company worldwide. Its activities focus on innovative product designs that contribute to people's lives and generate substantial progress in them, through social prosperity. It is also a company established since its inception in the idea of combining creativity, partnership and great people to strategically address their work. Likewise, it wants its brand to be loved around the world, to be an innovative company and to be admired. For this reason, it promotes the value shared with its partners and collaborators, as well as with its own employees. Nowadays, Samsung is a company that is found in most countries and, therefore, despite not having a business center in all countries, its products are in every corner of the world. However, even though it is currently a multinational company and a leader in the technology sector; This company started like any other, as a business idea and progressing in small steps. In this way, the present work aims to identify and analyze all these small but significant steps that allowed Samsung to become the company that it is today and the way in which it has been possible to reach so many countries. In other words, the purpose of this paper is oriented towards the study of the internationalization processes carried out by the company to reach the different countries. In this way, variables such as: industry and competition analysis, company’s challenges, entry mode to different countries, promotional channels, prices, logistics, finance, human resources and product design will be included. Likewise, the way in which the company has managed the competition with other large technology companies in the world and what barriers it has overcome to get ahead of these will be investigated.
The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Sofiya, Nur Ainin; Syauqina, Nur Dini; Fadhilah, Nur; Fatihah, Nur; Alam, Aaliya; Upadhyay, Adarsh
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2296

Abstract

‘9 out of 10 online’ indicates that Malaysia’s e-commerce industry has risen steadily throughout Southeast Asia. The increase in the number of Shopee apps in the second quarter of 2021, marks Shopee as a leading Malaysian e-commerce market. Shopee provides a good value, the best quality, convenience and security when consumers experience the app. This paper aims to look into factors that influence consumers' behaviours towards online shopping using the Shopee app. This paper also assesses customer satisfaction regarding the service that had been provided. A total of 100 respondents of Shopee users participated in the online survey via Google Form. From the analysis, the results depict the necessity of quality products, reliability, convenience and product price as good indicators of customer satisfaction that may lead to behavioural intention. These findings provide new insight into consumer behaviour towards Shopee.
Factors: Responsible for McDonald's Performance Rajawat, Abhishek; Kee, Daisy Mui Hung; Bin Abdul Malik, Muhammad Zulhilmi; Bin Mohamed Yassin, Muqlis Alhayul Qayumm; Binti A. Shaffie, Mai Shazatul Inaz; Binti Fuaat, Maizatul Husna; AlDosari, Noof; Santoso, Maria Elisabeth Jessica
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.806

Abstract

In the fast-food industry, MacDonald’s is a pioneer. It has more than 35,000 restaurants across the globe in 121 countries. McDonald's serves a variety of fast foods. For the average income customer, most of the item is priced so it could be a staple product. KFC, SUBWAY, IN&OUT, BURGER KING is one of the most prominent rivals in the country. The business strategies which are used by Macdonald’s in accordance with the market are different as it is following different strategy in Malaysia and different strategy in India. Comprehensive research is being carried out on how MacDonald is achieving tremendous success through its franchising model and factors that lead MacDonald's tremendously in the fast-food industry.
COVID-19 as a Double-edged Sword: The Perfect Opportunity for GrabFood to Optimize Its Performance Kee, Daisy Mui Hung; Al-anesi, Maryam; Chandran, Swetha; Elanggovan, Haritra; Nagendran, Buventhran; Mariappan, Sharvin
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.998

Abstract

This research underscores the critical role COVID-19 plays in potentially sharpening the resilience of GrabFood company to its greatest degree. As a temporary double-edged sword, it could optimize the performance and customer satisfaction of GrabFood in the long run. Our findings revolve around anecdotal evidence of issues that, if altered, could help its loyal customers and gain new ones in such a sensitive era. To address the challenges that restrict GrabFood from transforming into a more flexible online platform, an online survey was carried out with both GrabFood customers and employees. The study's findings indicated that GrabFood is gaining its popularity during the outbreak of the COVID-19 crisis. The post-pandemic arising obstacles will be further stressed, and solutions will be suggested based on secondary data collected from observations of other high-performance level companies like Foodpanda.
Factors Influencing Consumer Behavioral Intention to Use Food Delivery Services: A Study of Foodpanda Aryani, Dwi Nita; Singh, Padmalini; Khor, Yun Xuan; Kee, Daisy Mui Hung; Selvia, Kornelia; Lee, Cui Wen; Lee, Yee Hsien; Anantharavoo, Levisha
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1386

Abstract

With the advancement of technology in this 21st century, food delivery services have emerged as a new wave in the food and beverage industry. People can now order the food with a simple click of a button. This study analyzes the factors influencing consumers’ behavioral intention to use the food delivery apps-Foodpanda. Both primary and secondary data were collected through various sources. An online survey form was prepared to collect information from 100 respondents. The results indicated that factors including price, information quality and the perceived usefulness of the Foodpanda application have significant influences toward the consumer behavioral intention to use the food delivery service.
ANALISIS EKSPOR PT BINA MITRA MAKMUR Ningtiyas, Aditia; Claudia, Chania Cyrda; Victoria, Easter; Milli, Helena
Journal of The Community Development in Asia Vol 1, No 3 (2018): September 2018
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v1i3.337

Abstract

This study aims to analyze a product in a company in Indonesia, so that it can be exported to other countries and can add value to Indonesian products. PT Bina Mitra Makmur is a company originating from Jambi Indonesia. The PT produces palm oil. Providing several scales to products, markets, operations and company finances by groups. Is the company eligible to export. The type of payment made by PT Bina Mitra Makmur uses the type of payment of Letter of Credits (L / C), is an institution in the form of collateral issued by the bank at the request of the customer (aplicant) to pay a sum of money to the L / C recipient for submitting a set of documents according to the terms and conditions requested in the L / C. analyze palm oil crude products that can be exported to China, because China is the country with the most population and also the largest importer of oil. Human resources that will be needed in "Come on Export" activities. The human resources needed include workers in the company to produce palm oil, after that some human resources to unload containers to travel from the company to the port and from the port to the destination. Shipping that will be needed in export activities, the group has followed several procedures in shipping, especially at the Emirates Shipping Line. Analyze all finance (banks) that will be needed for export activities. Key Words : Ekspor, Palm Oil, type of payment, China, Human resources, Shipping, finance
IMPROVING FARMERS WELFARE BY ENHANCING THE ABILITY OF INFORMATION TECHNOLOGY ADOPTION: AN EVENT STUDY OF FOOD CRISIS’ THREAT Ernawatiningsih, Ni Putu Lisa; Sri Budhi, Made Kembar; Marhaeni, Anak Agung Ngurah; Yuliarmi, Ni Nyoman
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.2067

Abstract

Food security has become a global problem in the midst of a war which resulted in an increase in fuel prices followed by an increase in the price of basic necessities, especially our main staple food, namely rice. Overcoming this, the government is expected to pay attention to the welfare of farmers so that farmers are still able to produce to be able to meet food needs in the country. This requires the government's attention in providing counseling and training to farmers in increasing their ability to adopt technology to be applied in the agricultural sector so that production output can be increased and maintain sustainability in the domestic agricultural sector. Technology adoption theory is the main focus in improving the welfare of farmers, this is due to the benefits of information technology as a supporting sector in the production process so as to be able to increase output in a shorter span of time. The higher the ability of farmers to adopt technological developments, the higher their ability to cultivate production land which is able to increase production yields so that it will be followed by an increase in farmer welfare.
Corporate Social Responsibility and Citizenship Behaviour: A Case Study of Dell Aziz, Abdul; Kee, Daisy Mui Hung; Danieal, Danieal; Azmi, Mohd; Firdaus, Mohamad; Alkhalaf, Lulwa; Tripathi, Abhishek
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.704

Abstract

The study intends to examine the corporate social responsibility and citizenship behavior in Dell. Dell Computer Corporation was established in 1984 by Michael Dell. Dell is an American multinational corporation that specializes in computer technology. Dell introduces the concepts of selling personal computer systems directly to customers, offers build-to-order computer systems, and provides direct, toll-free technical support and next-day, on-site service. Dell has many headquarters all over the world and one of them is in Malaysia. The paper also discusses how the corporate social responsibility bring an impact to their employees in terms of their citizenship behavior. The paper concludes with some implication and recommendation.

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