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Asian Journal of Management Analytics
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29634547     DOI : https://doi.org/10.55927/ajma.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 266 Documents
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Poverty in Indonesia: A Comparison Between the World Bank Poverty Line and the Indonesian Government Poverty Line Deze, Agatha Helena; Langoday, Thomas Ola; Masri, Marius
Asian Journal of Management Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i1.16169

Abstract

Poverty remains a major development challenge in Indonesia. This article aims to compare poverty measurement in Indonesia based on the poverty line established by the World Bank and the one used by the Indonesian government, in this case the Central Statistics Agency (Badan Pusat Statistik – BPS). This study is a descriptive-comparative quantitative research. These discrepancies reflect variations in the methodology used by BPS compared with the methodology adopted by the World Bank. Additionally, there are differences in assessing sensitivity to minimum living standards in Indonesia and globally. The findings of this study highlight the importance of harmonizing poverty measurement and its implications for more inclusive and well-targeted social protection policies.
A Study on the Competitiveness of Group-Based Enterprises in “Desa Mandiri Anggur Merah” on Sumba Island, East Nusa Tenggara Province Wahyuningrum, Christiana; Langoday, Thomas Ola; Masri, Marius; Perseveranda, M. E.; Lay, Agustina Sadri Yathy
Asian Journal of Management Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i1.16174

Abstract

This study examines the competitiveness of group-based enterprises in Desa Mandiri Anggur Merah in the Sumba Region, East Nusa Tenggara Province, Indonesia. Shift Share Analysis and the Location Quotient (LQ) method were applied to identify leading commodities among group enterprises. The findings indicate that the Sumba region has comparative advantages primarily in the livestock sector and food crop production. Livestock enterprise groups are predominantly concentrated in East Sumba, where cattle farming demonstrates high competitiveness, and Southwest Sumba, where pig farming emerges as the leading commodity. In 2012, East Sumba recorded the highest number of livestock groups (203 groups), followed by Southwest Sumba (94 groups), West Sumba (44 groups), and Central Sumba (22 groups). Based on empirical evidence and analytical results, a cluster-based development approach is proposed.
Communication Dynamics on WhatsApp Business and Their Impact on Patient Purchase Intention: An SEM–PLS Study (Case study from Edelweiss Hospital Bandung – Indonesia) Sulaeman, Iman
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.15861

Abstract

This study investigates how three communication stimuli on WhatsApp Business visibility, interactivity, and authenticity affect purchase intention toward Edelweiss Hospital, with perceived value and perceived trust as mediating variables. A quantitative survey was conducted with 480 respondents who had interacted with Edelweiss Hospital through WhatsApp Business. Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM–PLS). The results show that interactivity is the strongest predictor of perceived value, while authenticity is the main driver of perceived trust. Visibility shows a dual pattern: it increases perceived value but reduces trust and, through trust, weakens purchase intention. Perceived trust emerges as the strongest determinant of purchase intention, followed by perceived value. The findings extend the Stimulus Organism Response (S–O–R) framework into the digital healthcare context and offer practical guidance for hospitals on how to design and manage WhatsApp Business communication that truly supports patient decision-making.
Affordances Platform and Strategy Game Content Creator on Tiktok @Eanis Anshor, Habib AL; Lestari, Aghnia Dian
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16341

Abstract

Creators have leveraged features of the platform to become highly visible and engaged audience on TikTok but dedication to investigating this practice is still lacked. This qualitative case study focuses on content strategies and platform affordances (especially captions and hashtags) of the Tik Tok profile @eanis, an extraction shooter game content creator. This study aims to identify content strategies, describe how captions and hashtags are used, and understand how creators and audiences interpret these practices by shaping visibility and engagement. Data were collected through in-depth interviews with the main informant and four supporting informants, observation of posts, and literature review. The results show that @eanis's strategy continues to follow trends, especially among extraction shooter players, and that consistency in posting is the basis for establishing the channel's identity.
The Behavioral Accounting Approach to Examining Modern Accounting Practices in the Industry 4.0 Era Amril, Amril; Syamsuri, Helmy; Wahidah. R, Wardatul
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16374

Abstract

This study aims to analyze modern accounting practices in the industry 4.0 era through a behavioral accounting approach. Digital transformation in accounting systems, such as the use of ERP and cloud-based reporting, not only brings technical changes but also creates dynamics in individual and organizational behavior that impact the quality of financial reporting. This study uses a qualitative approach with a case study design. Data were collected through in-depth interviews with financial managers, accounting staff, and internal auditors directly involved in the implementation of modern accounting systems, supported by relevant documentation. Data analysis was conducted through data reduction, thematic presentation of findings, and drawing conclusions by linking the research findings to behavioral accounting theory. The results indicate that attitudes toward technology, work motivation, organizational culture, professional ethics, and cognitive biases significantly influence the effectiveness of modern accounting practices.
The Role of Customer Satisfaction in Mediating the Effects of Product Quality and Service Quality on Repurchase Intention: A Study at Mr. Konveksi Bali Gustini, Ni Ketut; Yasa, Ni Nyoman Kerti; Giantari, I Gusti Ayu Ketut; Aksari, Ni Made Asti
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16398

Abstract

This research examines the role of customer satisfaction as an intervening variable connecting product and service quality with customers’ intention to repurchase in the MSME context. Despite increasing competition in the post-pandemic period, maintaining customer loyalty remains a critical challenge for small businesses. A quantitative research design was implemented using survey data gathered from 120 participants who had prior purchasing experience. The study employed PLS-SEM to assess the relationships among variables, including both direct and indirect effects. The analysis indicates that both product and service quality have a significant effect on customers’ intention to repurchase. These results highlight the importance of delivering consistent service interactions alongside reliable product performance. From a managerial perspective, MSMEs should prioritize customer-centric strategies that enhance experiential value to sustain long-term purchasing behavior.
Nadin Amizah’s Content Strategy for the “BLP Beauty” Beauty Brand on Instagram Ayu, Putri Diyah Dwi; Dedet Erawati
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16423

Abstract

This research was carried out qualitatively with a descriptive case study method. Observations of collaborative content on Instagram @blpbeauty and semi-structured interviews with representatives from the BLP Beauty as well as three Instagram active audiences @blpbeauty used to obtain research data. The results of the study show that this collaboration focuses on narrative building, conveying the values of self-empowerment and self-acceptance, and creating emotional closeness through consistent stories and visualizations, as well as product promotion. As a result of the cognitive, emotional, and positive behavioral engagement of the audience, BLP Beauty is considered an authentic, relevant, and valuable local brand. This study suggests that local beauty brands can implement collaborative content strategies in a planned and relevant way for their target audience to develop sustainable customer engagement.
Analysis of Local Government Financial Ratios and Their Impact on Capital Expenditures for Economic Growth in East Java Province Khaidar, Akromul
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16430

Abstract

This study aims to analyze the effect of regional financial ratios on capital expenditure and their implications for economic growth in East Java Province. The financial ratios examined include the independence ratio, effectiveness ratio, and efficiency ratio as indicators of local government financial performance. Capital expenditure is positioned as an intervening variable that plays a role in supporting infrastructure development and productive sectors. This research employs a quantitative approach using data analysis from regional government financial reports. The results indicate that the regional independence ratio has a positive effect on capital expenditure, which in turn contributes to economic growth. Meanwhile, the effectiveness and efficiency of regional financial management also play a significant role in optimizing the allocation of development budgets.
The Impact of Human Resource Management and Member Motivation on Member Engagement in the Jakmania Cirebon Rizky, Muhammad; Hardjowikarto, Dharliana; Juwita, Juwita
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16451

Abstract

This study aims to analyze the influence of human resource management and member motivation on member involvement in The Jakmania Cirebon community. The study used an associative quantitative approach with 70 active members of respondents selected through purposive sampling techniques. Data collection was carried out using a questionnaire based on the Likert scale, while data analysis used the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS. The results of the study show that human resource management does not have a significant effect on member engagement, so organizational structural mechanisms have not been the main factor in encouraging the participation of supporter community members. Conversely, member motivation has a positive and significant effect on member engagement.
The Influence of E-Wallet Usability and Financial Literacy on Generation Z’s Consumption Behavior in Cirebon City Hayatunnasha, Nailah; Parlina, Nurhana Dhea
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16452

Abstract

This study aims to analyze the influence of e-wallet usability and financial literacy on the consumption behavior of Generation Z in Cirebon City. The study employs a quantitative approach using an associative method and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. Data were collected via a questionnaire distributed to 246 Generation Z respondents who use e-wallets, using a 1–5 Likert scale. The results indicate that the ease of using e-wallets has a positive and significant effect on consumption behavior, suggesting that the easier digital payment systems are to use, the higher the tendency for individuals to make impulsive purchases. Meanwhile, financial literacy has a negative but insignificant effect on consumptive behavior, suggesting that financial understanding is not yet fully capable of controlling consumption behavior in the context of digital technology’s ease of use.

Page 26 of 27 | Total Record : 266

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