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ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 693 Documents
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Pengaruh Social Media Marketing dan Product Attractiveness terhadap Repurchase Intention melalui Brand Image pada Konsumen Batik Bakaran Pati Dhimas Putra Na’imansyah; Hendar Hendar
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8911

Abstract

Competition in the fashion industry based on local culture requires business actors to optimize digital marketing strategies and product innovation in order to maintain consumer loyalty. This study aimed to analyze the effect of social media marketing and product attractiveness on consumers’ repurchase intention toward Batik Bakaran products in Pati Regency, with brand image as a mediating variable. A quantitative approach with an explanatory research method was employed, and data were collected through an online questionnaire administered to 150 respondents selected using purposive sampling. Data were analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with the aid of SmartPLS 4.0 software. The results showed that social media marketing and product attractiveness have a positive and significant effect on brand image and repurchase intention. In addition, brand image was found to mediate the influence of social media marketing and product attractiveness on repurchase intention. These findings indicate that interactive social media content strategies and innovative visual product appeal play a crucial role in building a strong brand image and encouraging repurchase intention. The practical implications of this study underscore the importance of integrating digital marketing and strengthening product design for Batik Bakaran micro, small, and medium enterprises (MSMEs) to sustainably enhance consumer loyalty.
Pengaruh Resto Atmosphere dan Brand Experience terhadap Repurchase Intention pada Mie Gacoan dengan Customer Satisfaction sebagai Variabel Intervening (Studi Kasus pada Masyarakat Kota Padang) Rosita Melia Nopisi; Rose Rahmidani
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8914

Abstract

The increasingly competitive culinary business environment requires business actors to understand the factors that influence consumers’ repurchase intention, including restaurant atmosphere and brand experience. This study aimed to analyze the effects of resto atmosphere and brand experience on repurchase intention, with customer satisfaction as an intervening variable, among consumers of Mie Gacoan on Jalan Khatib Sulaiman, Padang City. This research employed a quantitative design with a causal approach. The population consisted of residents of Padang City who had directly consumed Mie Gacoan, with the exact population size unknown. A non-probability sampling technique with purposive sampling was used, and the sample size was determined using Cochran’s formula, resulting in 100 respondents. Data were collected through a questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.0 software. The results show that resto atmosphere does not have a significant effect on repurchase intention, whereas brand experience and customer satisfaction have significant effects on repurchase intention. Moreover, customer satisfaction does not mediate the relationship between resto atmosphere and repurchase intention but is proven to mediate the relationship between brand experience and repurchase intention. These findings underscore that brand experience and customer satisfaction are the main determinants of repurchase intention compared to restaurant atmosphere alone.
Pengaruh Suku Bunga dan Inflasi terhadap Kinerja Keuangan Perusahaan Ritel di Bursa Efek Indonesia dengan Struktur Modal sebagai Variabel Mediasi Egi Adela Sukma; Alifah Ratnawati
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8923

Abstract

Fluctuations in interest rates and inflation have the potential to affect the financial performance of retail sector companies in Indonesia, so dynamic macroeconomic conditions require firms to manage their capital structure optimally in order to maintain financial performance. This study aimed to analyze the effect of interest rates and inflation on the financial performance of retail sector companies listed on the Indonesia Stock Exchange (IDX), with capital structure as a mediating variable. A quantitative approach was employed using secondary data consisting of the financial statements of retail companies, the BI 7-Day Reverse Repo Rate, and the inflation rate based on the Consumer Price Index (CPI) for the period 2018–2024. The research sample comprised six retail companies selected using a purposive sampling technique. Data were analyzed using panel data regression and a mediation test with the Sobel test. The results showed that interest rates had a positive and significant effect on both the financial performance and capital structure of retail companies, whereas inflation did not have a significant effect on either financial performance or capital structure. Capital structure was found to have a positive effect on financial performance but was not yet able to optimally mediate the effects of interest rates and inflation. The study concludes that capital structure management and the efficient use of assets play an important role in enhancing the financial performance of retail companies amid macroeconomic dynamics. The implications of this study are expected to provide considerations for corporate management, investors, and policymakers in formulating financial strategies that are adaptive to changes in interest rates and inflation.
Analisis Strategi Digital Marketing pada Usaha Pakaian melalui Platform TikTok Shop di Kota Jambi berdasarkan Etika Bisnis Islam Nurul Fadhila Marza; Putri Apria Ningsih
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8931

Abstract

Studies on the application of Islamic business ethics in digital marketing practices continue to develop; however, research that specifically examines its implementation in clothing businesses using the TikTok Shop platform at the local level remains relatively limited. This study aimed to analyze the concepts of Islamic business ethics applied in digital marketing strategies of clothing businesses on TikTok Shop in Jambi City and to identify the constraints faced by business owners in their implementation. This research employed a qualitative approach with a case study design, involving clothing store owners on TikTok Shop selected through purposive sampling. Data were collected through observation, interviews, and documentation, and were then analyzed using thematic analysis through the stages of data reduction, data display, and conclusion drawing. The findings show that business owners have implemented Islamic business ethics through values of honesty, politeness, friendliness, and responsibility in their digital marketing activities. The dominant digital marketing strategies used include social media marketing, affiliate marketing, and the use of influencers, which were considered effective in increasing sales and brand awareness. However, constraints were still found in the form of limited understanding of Islamic business ethics principles among business owners and the less effective service provided when there was a surge in consumer demand. These findings provide a conceptual contribution to the development of studies on Islamic business ethics in the context of social commerce and offer practical implications for business owners to integrate syariah values more consistently into their digital marketing strategies, while also opening opportunities for further research with broader geographical coverage and more diverse methodological approaches.
Analisis Sistem Akuntansi Penerimaan dan Pengeluaran Kas pada Madrasah Aliyah Nurul Islam Bayung Lencir Anita Naning Wulandari; Efni Anita
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8932

Abstract

The implementation of technology-based accounting systems in educational institutions aims to enhance the transparency and accountability of financial management; however, studies that specifically examine the application of cash receipts and disbursements accounting systems in madrasah remain relatively limited. This study aimed to analyze the implementation of a technology-based cash receipts and disbursements accounting system and to identify the challenges faced by Madrasah Aliyah Nurul Islam Bayung Lencir in its financial management. A qualitative approach with a descriptive case study design was employed, involving informants consisting of the principal, treasurer, administrative staff, and teachers involved in financial management, who were selected through purposive sampling. Data were collected through in-depth interviews, direct observations, and analysis of the madrasah’s financial documents, and were analyzed using thematic analysis through the stages of data reduction, data display, and conclusion drawing. The results showed that the implementation of the technology-based accounting system at Madrasah Aliyah Nurul Islam Bayung Lencir has not yet run optimally, with key constraints including limited human resource competencies, insufficient training, inadequate technological infrastructure, and low system integration. These conditions have led to a high dependence on manual recording before data are entered into the digital system, which affects the efficiency and accuracy of financial reporting. These findings underscore the importance of strengthening internal policies, enhancing human resource competencies, and improving infrastructure support to achieve more transparent and accountable financial management in madrasahs.
Peran Brand Trust dalam Memediasi Pengaruh Product Quality dan Brand Image terhadap Loyalitas Konsumen Laptop ASUS di Kota Semarang Zuhri, Ahmed Azril Syah; Sulistyo, Heru
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8936

Abstract

Intensifying competition in the laptop industry requires companies to maintain consumer loyalty as a key factor for business sustainability. In this context, ASUS, as one of the leading laptop brands in Indonesia, needs to pay close attention to factors influencing consumer loyalty, particularly product quality and brand image, with brand trust as a mediating variable. This study aimed to analyze the effect of product quality and brand image on consumer loyalty through brand trust among ASUS laptop users in Semarang City. A quantitative approach was employed, with primary data collected through questionnaires administered to 100 respondents. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results showed that product quality and brand image had a positive and significant effect on brand trust. Furthermore, brand trust had a positive and significant effect on consumer loyalty and was able to mediate the influence of product quality and brand image on consumer loyalty. These findings affirm that improving product quality and strengthening brand image contribute to reinforcing consumer trust, which ultimately enhances brand loyalty. The implications of this study offer theoretical contributions to the development of trust-based marketing studies and practical considerations for companies in designing marketing strategies oriented toward the formation and maintenance of brand trust.
Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen (Studi pada Warung Lindekss Kota Jambi) Yuwita Rapita Sari; Agustina Mutia; Rabiyatul Alawiyah
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8944

Abstract

The rapid development of the culinary industry and the increasing share of household expenditure on food consumption have intensified competition among business actors, making customer satisfaction a key factor in ensuring business sustainability. However, studies that specifically examine the influence of product quality, price, and service quality on customer satisfaction in local micro-scale culinary enterprises remain relatively limited, particularly in the context of Warung Lindekss in Jambi City. This study aimed to analyze the effect of product quality, price, and service quality on customer satisfaction at Warung Lindekss Jambi City. A quantitative approach with a survey design was employed, involving 96 respondents selected using a simple random sampling technique. Data were collected through a structured questionnaire and analyzed using multiple linear regression with the aid of EViews software. The results showed that product quality and service quality had a positive and significant effect on customer satisfaction, whereas price did not have a significant effect. Simultaneously, product quality, price, and service quality had a significant effect on customer satisfaction. These findings reinforce the concept of customer satisfaction in marketing theory, which emphasizes product and service quality as the main determinants of satisfaction, while also providing practical implications for micro-scale culinary business owners to optimize product and service quality in order to enhance customer satisfaction and loyalty, as well as opening avenues for further research through an expanded scope and the inclusion of additional variables related to customer satisfaction.
Pengaruh Solvabilitas, Likuiditas, dan Ukuran Perusahaan terhadap Kinerja Keuangan Perusahaan Manufaktur yang Terdaftar di ISSI Tahun 2020-2024 Yulia Rahmadani; Usdeldi Usdeldi
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8945

Abstract

Research on the factors influencing the financial performance of manufacturing firms continues to develop; however, studies that specifically examine the role of solvency, liquidity, and firm size in the sharia-based food and beverage sector remain limited. This study aimed to analyze the effect of solvency, liquidity, and firm size on the financial performance of manufacturing companies in the food and beverage sector listed on the Indonesia Sharia Stock Index (ISSI) during the 2020–2024 period. This research employed a quantitative approach with an explanatory research design, using a sample of 16 companies selected through purposive sampling. The research data consisted of annual financial reports obtained from the official website of the Indonesia Stock Exchange and were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression analysis with the assistance of EViews version 12 software. The results showed that, partially, solvency and firm size did not have a significant effect on financial performance, whereas liquidity had a significant effect on financial performance. Simultaneously, solvency, liquidity, and firm size had a significant effect on financial performance. These findings confirm that a company’s ability to meet its short-term obligations plays an important role in improving financial performance, while the magnitude of assets and funding structure does not necessarily have a direct impact without efficient management. This study provides empirical contributions to the development of sharia finance literature and may serve as a reference for corporate management and investors in making financial decisions.
Pengaruh Profitabilitas dan Kebijakan Dividen terhadap Nilai Perusahaan dengan Corporate Social Responsibility (CSR) sebagai Variabel Moderasi Ristia Ristia; Addiarrahman Addiarrahman
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8946

Abstract

Firm value is a central issue in finance; however, studies that specifically position Corporate Social Responsibility (CSR) as a moderating variable in sharia-based companies remain limited. This study aimed to analyze the effect of profitability and dividend policy on firm value with CSR as a moderating variable in consumer goods industry sector companies listed on the Indeks Saham Syariah Indonesia (ISSI) for the 2019–2023 period. The research employed a quantitative approach with an explanatory research design, and the sample was determined using a purposive sampling technique. Secondary data were obtained from companies’ financial statements and sustainability reports, and were analyzed using multiple linear regression and moderation testing with the aid of EViews software. The results showed that profitability and dividend policy did not have a significant effect on firm value. However, CSR was found to positively and significantly moderate the effect of dividend policy on firm value, while it did not moderate the effect of profitability. These findings underscore the important role of CSR in strengthening the influence of dividend policy on enhancing firm value and contribute to the development of signaling and legitimacy theories, while also providing practical implications for management and investors in sustainability-based financial decision-making.
Pengaruh Social Media Usage dan Electronic Word of Mouth terhadap Keputusan Pembelian Online iPhone melalui Trust pada Generasi Z di Kota Semarang Zahra Aulliya Junianti; Wahyu Setiawan
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8981

Abstract

The development of social media and the increasing accessibility of digital information have transformed consumer purchasing decision patterns, particularly among Generation Z. This study aimed to analyze the effect of social media usage and electronic word of mouth (e-WOM) on online purchase decisions for iPhone products, with trust as a mediating variable among Generation Z in Semarang City. The research employed a quantitative approach with an accidental sampling technique involving 100 Generation Z respondents who use iPhones. Data were collected through a structured questionnaire and analyzed using the Partial Least Squares (PLS) method with the assistance of SmartPLS 3.0. The results showed that social media usage and e-WOM have a positive and significant effect on trust and purchase decisions, while trust also has a positive and significant effect on purchase decisions. Further findings indicate that trust functions as a significant mediating variable in the relationship between social media usage and e-WOM and online purchase decisions. In conclusion, consumer trust is a key factor that strengthens the influence of social media and online reviews on online purchase decisions for iPhone products among Generation Z. The implications of this study provide a basis for companies to design digital marketing strategies that focus on enhancing information credibility and reinforcing consumer trust, particularly in the Generation Z segment.

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