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Jalan Lingkok Pandan No 208 Kwang Datuk, Desa Selebung Ketangga, Kec. Keruak, kab. Lombok Timur, Prov. Nusa Tenggara Barat, Indonesia
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INDONESIA
ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Articles 693 Documents
Efektivitas PPT Interaktif terhadap Peningkatan Pemahaman Konsep Rantai Makanan dalam Pembelajaran IPAS Siswa Kelas V SD/MI Fatimatuzzahra Fatimatuzzahra; Fatmawati Nur Hasanah
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8430

Abstract

The development of digital technology in education has driven innovation in instructional media that facilitates teacher–student interaction and makes learning more enjoyable and easier to understand. Although the use of interactive instructional media has been the focus of several studies, research that specifically examines the effectiveness of interactive PowerPoint media remains limited. This study aimed to analyze the effectiveness of interactive PowerPoint media on fifth-grade students’ understanding of the food chain concept in IPAS learning at SD/MI. The study employed a quantitative approach with a pretest–posttest design, involving 20 students selected through purposive sampling due to the limited number of learners. Data were collected from pretest and posttest scores and analyzed using parametric statistical tests, specifically the paired-samples t-test. The results showed an increase in the average score from 60.00 on the pretest to 80.00 on the posttest (a 20% increase), indicating that IPAS learning using interactive PowerPoint media is effective in improving students’ understanding of the food chain concept. These findings contribute to reinforcing Bruner’s theory that learning can occur through three different types of experience—enactive (direct), iconic (pictorial), and symbolic (abstract) (Arsyad, 2006)—while also expanding understanding of the role of interactive instructional media in supporting the stepwise representation of scientific concepts. The implications of this study include theoretical contributions to enriching the literature on interactive instructional media and practical implications for educators and schools in systematically integrating interactive PowerPoint media, as well as opening opportunities for further exploration of other interactive media, such as game-based learning, in IPAS instruction.
Philosophy of Educational Management: The Usefulness and Benefits of Islamic Educational Management in the Development of Science Herlin Yulianti; Abd. Muid N.
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8445

Abstract

Educational management faces increasingly complex challenges in meeting demands for quality, accountability, and relevance, which requires a robust philosophical foundation that provides clear value orientation and meaning for managerial practice. This study aims to examine the philosophy of Islamic educational management and its uses and benefits for the development of educational science and the practice of educational governance. Employing a qualitative approach through library research, the study reviews and analyzes relevant academic books and scholarly journal articles, with data processed using descriptive–analytical content analysis that focuses on the ontological, epistemological, and axiological dimensions of Islamic educational management. The findings indicate that Islamic educational management has distinctive characteristics grounded in the integration of revelation, reason, and empirical experience, and is oriented toward the values of monotheism, trust, justice, and public benefit. This philosophical approach broadens the paradigm of educational management from a purely technical–administrative activity into a reflective, value-based, and humanistic discipline. The study concludes that the philosophy of Islamic educational management makes a significant contribution to the development of holistic and transformative educational management science and provides practical direction for effective, ethical, and sustainable educational governance.
Transformasi Kecerdasan Pemimpin dalam Mengembangkan Pendidikan Islam di MAN 1 Nganjuk A Wathon; Abd Aziz; Nur Efendi
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8446

Abstract

Although transformational leadership has been widely examined in previous research, studies that specifically highlight the transformation of leaders’ intelligence in the context of developing Islamic education in state madrasah remain limited. This study aimed to analyze how leadership intelligence at MA Negeri 1 Nganjuk is transformed and implemented to promote innovation and improve the quality of Islamic education. A qualitative approach with a case study design was employed, with data collected through in-depth interviews, participant observation, and document analysis at MA Negeri 1 Nganjuk. The findings show that the principal proactively develops strategic, emotional, spiritual, and digital intelligence, which contributes significantly to strengthening organizational culture, improving teacher performance, and enhancing the quality of learning for santri. These findings contribute to the development of Islamic educational leadership theory and broaden understanding of the role of adaptive intelligence in responding to contemporary challenges. The study concludes that developing holistic intelligence is crucial for madrasah leaders in the context of Islamic education and suggests that Kementerian Agama facilitate professional development programs focused on these aspects. The implications of this research include theoretical contributions to enriching the literature on transformational leadership in madrasah settings, practical implications for policymakers and education practitioners in designing more comprehensive leadership development strategies, and opportunities for further studies on the impact of collective intelligence and shared leadership within the madrasah ecosystem.
Pengaruh Brand Image terhadap Repurchase Intention dengan Digital Marketing sebagai Variabel Moderasi pada Pengguna Sepatu Nike di Kota Semarang Muhammad Safi’I; Heru Sulistyo
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8462

Abstract

The increasingly intense competition in the sports shoe industry requires companies not only to rely on product quality but also to build a strong brand image and optimize digital marketing strategies to sustain consumer loyalty, particularly among athletes. This study aimed to analyze the effect of brand image on repurchase intention and to examine the role of digital marketing as a moderating variable among athlete users of Nike shoes in Semarang City. A quantitative approach with an explanatory research design was employed. Data were collected through an online questionnaire administered to 120 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image does not have a significant direct effect on repurchase intention; however, digital marketing was found to moderate and strengthen the influence of brand image on repurchase intention. These findings indicate that brand image alone is not sufficient to drive repeat purchases without the support of effective digital marketing strategies. The implications of this study underscore the importance of optimizing digital marketing as a means of communication, interaction, and reinforcement of brand perceptions to enhance consumers’ repurchase decisions, while also providing practical guidance for companies in designing digital-based marketing strategies to increase customer loyalty.
Label “Buatan AI” pada Iklan TikTok untuk Produk Hedonik: Peran Pengetahuan Persuasi (Konseptual vs. Sikap) terhadap Sikap terhadap Iklan Rospita Simamora; Fadli Fadli; Muhammad Dharma Tuah Putra Nasution
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8474

Abstract

The adoption of AI auto-labeling by TikTok since 2024 has established transparency in AI use as a new standard in digital advertising; however, its impact on consumer responses, particularly for hedonic products that are sensitive to warmth and authenticity, remains insufficiently understood. Drawing on the Persuasion Knowledge Model (PKM), this study distinguishes ad-specific persuasion knowledge (PK) into a conceptual dimension (recognition of content as advertising) and an attitudinal dimension (skepticism toward persuasive motives), and examines how the “AI-generated” label influences both dimensions and, in turn, attitude toward the ad (Aad). Using a between-subjects experimental design with a sample of 387 Indonesian TikTok users aged 18–35 years, this research manipulated the presence of an AI label on TikTok ads for a hedonic product (premium snacks). Data were analyzed using path analysis with PLS-SEM. The results show that the AI label significantly increases conceptual PK (β = .487, p < .001) and attitudinal PK (β = .312, p < .001), while conceptual PK in turn strengthens attitudinal PK (β = .394, p < .001). Attitudinal PK subsequently reduces Aad significantly (β = –.618, p < .001). Serial mediation analysis confirms the pathway AI label → conceptual PK → attitudinal PK → Aad (β = –.118, 95% CI [–.172, –.066]) with full mediation (total effect β = –.391). These findings provide three main contributions: (1) formalizing the separation of cognitive (conceptual PK) and affective (attitudinal PK) effects of AI-use disclosure; (2) demonstrating a trade-off between AI transparency and the advertising effectiveness of hedonic products in short-form video contexts; and (3) offering practical implications for TikTok advertisers in the form of content humanization strategies (human-in-the-loop narratives, warmth cues) and label format design (placement at the beginning of the video, semi-transparent display) to preserve affective effectiveness while remaining ethical and transparent. The study concludes that AI transparency, although normative and increasingly unavoidable, entails persuasive costs that need to be mitigated through warm and authentic creative design.
Brand Activism pada Pasar Konsumen dan Dampaknya terhadap Purchase Intention: Peran Brand Trust sebagai Mediating Mechanism Ivo Arfiani Turnip; Fadli Fadli; Muhammad Dharma Tuah Putra Nasution
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8475

Abstract

Although brand activism has attracted growing attention in the marketing literature, studies that specifically examine the psychological mechanisms through which brand activism influences purchase intention in emerging markets remain limited. This study aimed to analyze the effect of brand activism on purchase intention with brand trust as a mediating variable in the context of the Indonesian consumer market. A quantitative approach with a cross-sectional survey design was employed, involving 385 millennial and Generation Z respondents in Indonesia selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS 24.0. The results show that brand activism has a significant positive effect on purchase intention (β = 0.412, p < 0.001) and brand trust (β = 0.536, p < 0.001). Brand trust also significantly affects purchase intention (β = 0.539, p < 0.001) and partially mediates the relationship between brand activism and purchase intention (indirect effect = 0.289, p < 0.001), with a total effect of 0.701. These findings contribute to the development of consumer–brand relationship theory by identifying trust as a critical mediating mechanism and by extending understanding of the effectiveness of brand activism in emerging markets with distinctive socio-cultural characteristics. The study concludes that authentic and consistent brand activism is crucial for building consumer trust and encouraging purchase intention, and recommends that brand managers design activism strategies that prioritize authenticity, long-term commitment, and tangible social impact. The implications of this research include a theoretical contribution to the literature on conscious consumerism and practical implications for companies targeting consumers who are concerned with social issues, while also opening opportunities for further research on the differential effects of various types of activism and cultural boundary conditions.
Praktik Jual Beli Online pada Akad Salam pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam Jumarnawati Jumarnawati; Ahmad Syahrizal
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8495

Abstract

The development of the digital era has driven a significant transformation in economic activity through the use of e-commerce, which has changed transaction patterns between consumers and business actors, so that in the context of Islamic economics it is necessary to apply contracts that comply with Islamic principles in order to avoid elements of injustice and ambiguity. This study aimed to analyze online buying and selling practices using the akad salam conducted by students of the Faculty of Islamic Economics and Business. The research employed a qualitative approach with a field research design, involving 20 students as informants selected through purposive sampling. Data were collected through in-depth interviews and documentation, and were then analyzed using qualitative descriptive techniques. The results show that students’ online buying and selling practices generally reflect the application of the akad salam, particularly in terms of advance payment, clarity of product specifications, and agreed timing and mechanisms for product delivery. Transactions are conducted through various digital platforms and social media by utilizing non-cash payment systems and, in general, already fulfill the pillars and conditions of sale in Islam, as well as sharia business principles such as honesty, justice, product permissibility, and a spirit of mutual assistance, although several obstacles in technical implementation remain. These findings contribute to strengthening contemporary fiqh muamalah studies in the context of e-commerce and underscore the importance of enhancing literacy on sharia contracts among students as prospective Islamic economic actors in the digital era.
Islamic Education Learning Management in Creating Religious Culture in Integrated Islamic Elementary Schools Ahmad Jiyad; Fathur Ramadhan
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8541

Abstract

This systematic literature review analyzes the management of Islamic Religious Education (Pendidikan Agama Islam/PAI) learning in Integrated Islamic Elementary Schools (Sekolah Dasar Islam Terpadu/SDIT) in Indonesia as a strategic mechanism for constructing substantive religious culture amid the challenges of globalization and secularization. Employing thematic content analysis of sources from Scopus, Google Scholar, DOAJ, and institutional repositories (2010–2025), the study synthesizes evidence on how religious culture is constructed through habituation practices (such as congregational prayers and tadarus), the benefits of PAI learning management (including strengthened discipline and emotional resilience through optimized resource use), and key challenges (such as deficits in teacher training, digital distractions, and gaps in Merdeka Curriculum integration). The findings show that structured PAI management functions—planning, organizing, actuating, and controlling—serve to bridge sharia principles with modern pedagogy, fostering holistic character formation while addressing tendencies toward exclusivism and responding to infrastructural constraints through solutions such as blended learning, professional development workshops, and parental collaboration. Theoretically, the study advances Islamic education discourse by hybridizing a tawhid-based habitus with contemporary educational models; practically, it offers policy-oriented insights for SDIT leaders and for Indonesia’s Ministries of Religious Affairs and Education. The review recommends that future empirical research validate these conclusions using mixed-methods designs in diverse institutional contexts to assess the long-term impact of PAI learning management on students’ religious identity.
Pengaruh Digital Leadership, Work Engagement, dan Organization Experience terhadap Innovation Work Behavior pada Pekerja Generasi Z Berpengalaman Organisasi di Jawa Tengah Sabrina Nabilla Afif; Agustina Fitrianingrum
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8552

Abstract

The rapid development of digital technology requires organizations to continually innovate in order to survive and remain competitive, making innovative work behavior (Innovation Work Behavior) a crucial factor, particularly among Generation Z workers who are actively engaged in organizational activities. However, previous studies have reported inconsistent findings regarding the factors that influence innovative work behavior, especially digital leadership, work engagement, and organizational experience. This study aimed to analyse the effects of digital leadership, work engagement, and organizational experience on Innovation Work Behavior among experienced workers who are actively involved in organizations in Central Java. A quantitative approach with an explanatory research design was employed, using purposive sampling of 271 respondents. Data were collected through an online questionnaire and analysed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that digital leadership, work engagement, and organizational experience have positive and significant effects on Innovation Work Behavior. These findings affirm that effective digital leadership, high levels of work engagement, and strong organizational experience can foster innovative work behavior among employees. The implications of this study recommend that organizations strengthen digital leadership capacities, enhance employee engagement, and leverage organizational experience as a strategic asset for innovation development and corporate sustainability.
Pengaruh Pendapatan dan Tingkat Pendidikan terhadap Konsumsi Rumah Tangga Provinsi Jambi Periode 2019-2023 Nur Ismi Nabila; Agustina Mutia; Sri Rahma
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8586

Abstract

Although household consumption has long been a central focus in economic studies, research that specifically examines the influence of income and education level on household consumption in Jambi Province using recent panel data remains relatively limited. This study aimed to analyze the effect of income and education level on household consumption in Jambi Province during the 2019–2023 period, both partially and simultaneously. A quantitative approach with a panel data design was employed, using secondary data from the Jambi Province Central Bureau of Statistics (Badan Pusat Statistik/BPS) and BPS of regencies/cities in Jambi Province for the 2019–2023 period. The data were analyzed using descriptive statistics and panel data regression, including model selection through the Chow test, Hausman test, and Lagrange Multiplier test, as well as hypothesis testing using the t-test and F-test with the assistance of EViews 12 software. The findings indicated that, partially, income had a positive and significant effect on household consumption in Jambi Province, and education level likewise had a positive and significant effect on household consumption. Simultaneously, income and education level had a significant effect on household consumption in Jambi Province during the 2019–2023 period. These results affirm that income and education level are important factors in promoting higher household consumption and should be prioritized in the formulation of policies aimed at improving societal welfare. The implications of this study provide input for local governments in designing policies oriented toward strengthening income and expanding access to education to enhance household welfare.