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Jalan Lingkok Pandan No 208 Kwang Datuk, Desa Selebung Ketangga, Kec. Keruak, kab. Lombok Timur, Prov. Nusa Tenggara Barat, Indonesia
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ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 693 Documents
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Pengaruh Bimbingan Kelompok Teknik Brainstorming terhadap Komunikasi Interpersonal Siswa SMP Reza Bayu Samudra; Meilla Dwi Nurmala; Lenny Wahyuningsih
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8985

Abstract

Interpersonal communication skills are an essential competency that needs to be developed among junior high school students, yet studies that specifically examine the effect of group counseling using the brainstorming technique remain limited. This study aimed to analyze the effect of group counseling with the brainstorming technique on students’ interpersonal communication skills. A quantitative approach was employed using a pre-experimental one-group pretest–posttest design with six ninth-grade students of SMP Negeri 18 Kota Serang in the 2025/2026 academic year selected through purposive sampling. Data were collected using an interpersonal communication skills questionnaire and analyzed using a paired-samples t-test. The results showed a mean interpersonal communication skills score of 62.8 with a t-test value of –20.180 and a significance value (p-value) < 0.05, so the alternative hypothesis (Hₐ) was accepted. These findings indicate a significant effect of group counseling using the brainstorming technique on students’ interpersonal communication skills. The study concludes that group counseling services with the brainstorming technique play an important role in improving the quality of students’ social interactions and their confidence in communicating in the school environment, and thus are recommended for guidance and counseling teachers as an alternative service for developing interpersonal communication skills.
Pengaruh Islamic Branding dan Brand Image terhadap Keputusan Pembelian dengan Trust sebagai Variabel Intervening pada Pengguna Skincare Wardah di Kota Semarang Arfina Shaharani; Lutfi Nurcholis
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9002

Abstract

The growth of the halal cosmetics industry in Indonesia has intensified competition among brands, particularly in skincare products, thereby necessitating value-based marketing strategies that can build consumer trust. Wardah, as a pioneer of halal cosmetics, employs Islamic branding and brand image to strengthen trust and encourage consumers’ buying decisions. This study aims to analyze the influence of Islamic branding and brand image on buying decisions with trust as an intervening variable among Wardah skincare users in Semarang City. The research used a quantitative approach with an explanatory research design. Data were collected through questionnaires administered to Wardah skincare users using purposive sampling and were analyzed using the Partial Least Square (PLS) method with the SmartPLS application. The results show that Islamic branding and brand image have a positive and significant effect on trust. Furthermore, trust has a positive and significant effect on buying decisions and is proven to mediate the influence of Islamic branding and brand image on purchase decisions. These findings affirm that the consistent application of Islamic values and the strengthening of brand image can enhance consumer trust and drive purchase decisions for Wardah skincare products. The implications of this study highlight the importance of value- and trust-based marketing strategies in strengthening the competitiveness of halal cosmetics brands amid increasingly intense industry competition.
Analisis Penerapan PSAK No. 409 mengenai Penyajian Laporan Keuangan Dana pada LAZ Insan Madani Jambi Fadilatul Rohmah; Ahmad Syahrizal; Muthmainnah Muthmainnah
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9012

Abstract

The management of zakat, infak, and sedekah requires an accountable and transparent accounting system so that entrusted public funds can be professionally reported, while studies that specifically analyze the implementation of PSAK No. 409 as the latest standard in lembaga amil zakat remain relatively limited. This study aims to analyze the implementation of zakat accounting based on PSAK No. 409 at LAZ Insan Madani Jambi and to identify the constraints encountered in its implementation process. The research employed a qualitative approach with a case study design, involving key informants from management and finance staff selected through purposive sampling. Data were collected through interviews, observations, and documentation, then analyzed using qualitative descriptive techniques. The findings show that LAZ Insan Madani Jambi has applied the principles of PSAK No. 409 reasonably well in the recognition and measurement of zakat, infak, and sedekah funds, whereby receipts are recognized when cash or non-cash assets are received and distributions are recorded as deductions from funds. However, the implementation of the standard is not yet optimal in terms of financial statement presentation, as the Statement of Cash Flows and Notes to the Financial Statements have not been prepared in accordance with PSAK No. 409 requirements. The study also identifies internal constraints in the form of limited human resource competence in fully understanding the standard, and external constraints in the form of low muzakki literacy regarding the function of financial statements as instruments of accountability. These findings provide practical contributions to strengthening the implementation of PSAK No. 409 in lembaga amil zakat and underscore the importance of enhancing human resource capacity and public education to support transparency and the sustainability of zakat management.
Pengaruh Penggunaan Game Edukasi Interaktif Wordwall terhadap Peningkatan Pemahaman Konsep Pembelajaran Bahasa Indonesia di SD Amelia Meliana Wila; Meisyani Jedrina Gunawan; Elfarretha Justi Liana Taopan; Kesya Renata Ndun; Elisabet Tenis
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9025

Abstract

This study was conducted in response to the still limited number of studies examining the use of Wordwall as an interactive educational game medium to support elementary school students’ understanding of Indonesian language concepts, despite the important role of digital learning technologies in improving the quality of learning processes in the modern era. The study aimed to analyze the effect of using Wordwall on improving students’ understanding of Indonesian language concepts. A quantitative approach was employed with a pre-experimental one-group pretest–posttest design. The research subjects were 15 grade IIIA students selected using a total sampling technique, with pretest and posttest instruments each consisting of 20 items. The collected data were analyzed using normality and homogeneity tests, t-tests, and n-gain score calculations with the assistance of SPSS version 16. The results showed that the data met the assumptions of normality and homogeneity, and the t-test produced a significance value of 0.00 < 0.05, indicating a significant effect of Wordwall use on students’ understanding of Indonesian language concepts. The average student learning outcomes increased from 58.33 to 81.67, with the n-gain categorized as moderately effective. These findings confirm that Wordwall can serve as an instructional medium that more optimally enhances students’ conceptual understanding and opens up opportunities for further research with larger samples and stronger experimental designs to strengthen the theoretical basis for the effectiveness of digital educational media and to generate practical recommendations for teachers.
Peningkatan Repurchase Intention melalui Dimensi Service Quality pada Pelanggan Mochi Delleza di Semarang Dita Armita; Heru Sulistyo
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9038

Abstract

Increasingly intense competition in the food and beverage industry requires businesses to retain customers by improving service quality, including among culinary micro, small, and medium enterprises (MSMEs). Mochi Delleza, a contemporary dessert MSME in Semarang City, faces fluctuating customer numbers, indicating that repurchase intention has not yet been optimized. This study aims to analyze the influence of the service quality dimensions—tangibles, empathy, responsiveness, reliability, and assurance—on customers’ repurchase intention toward Mochi Delleza in Semarang. A quantitative approach with a survey method was employed by distributing questionnaires to 100 customers selected using purposive sampling. The data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software. The results show that, individually, the reliability and assurance dimensions have a positive and significant effect on repurchase intention, whereas tangibles, empathy, and responsiveness do not have a significant effect. These findings indicate that service reliability and customer trust assurance are the main factors driving repurchase intention. The study concludes that increases in customers’ repurchase intention toward Mochi Delleza are more strongly influenced by consistency in service delivery and the sense of security provided, with practical implications for management to focus strategies on strengthening service reliability and employee competence in order to reinforce customer loyalty.
Pengaruh Perceived Value dan Product Quality terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening pada Pelanggan Fore Coffee di Semarang Akmal Taufiiqul Hakim; Siti Sumiati
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9054

Abstract

The increasingly competitive modern coffee industry requires businesses not only to offer quality products but also to create customer value and satisfaction in order to foster repurchase intention. This study aims to analyze the influence of perceived value and product quality on repurchase intention, with customer satisfaction as an intervening variable, among Fore Coffee customers in Semarang. The research employed a quantitative approach with an explanatory design. Data were collected through questionnaires distributed to 100 respondents who had purchased Fore Coffee products in Semarang, selected using purposive sampling. Data analysis was conducted using SmartPLS 4 through descriptive statistics, outer model testing, and inner model evaluation. The results show that perceived value and product quality have a positive and significant effect on both customer satisfaction and repurchase intention. In addition, customer satisfaction has a positive and significant effect on repurchase intention. The findings further indicate that perceived value and product quality also influence repurchase intention indirectly through customer satisfaction. The study concludes that enhancing customers’ perceived value and maintaining consistent product quality can increase customer satisfaction and simultaneously strengthen repurchase intention. In practical terms, companies need to focus their strategies on reinforcing product quality and creating customer value to sustain consumer loyalty amid intensifying competition in the coffee industry.
Pengaruh Visual Content Marketing dan Electronic Word of Mouth terhadap Perceived Quality serta Dampaknya pada Intention to Recommend pada Pengguna Jasa Titip Online Kurnia Dyah Ayu
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9055

Abstract

Digital transformation is driving changes in marketing strategies, particularly through the use of visual content marketing and electronic word of mouth (e-WOM) in shaping consumer perceptions. In the context of online jasa titip services, visual content and consumer reviews are crucial factors in building perceived quality, which subsequently influences intention to recommend. This study aimed to analyze the effect of visual content marketing and e-WOM on perceived quality and its impact on intention to recommend among users of the @syazaofficial jasa titip service among university students in Semarang City. The study employed a quantitative approach with a correlational research design, with data collected through an online questionnaire administered to 100 respondents selected using purposive sampling. Data were analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method. The results showed that visual content marketing and e-WOM had a positive and significant effect on perceived quality. In addition, perceived quality was found to have a positive effect on intention to recommend and to function as a mediating variable in the relationship between visual content marketing and e-WOM and intention to recommend. These findings underscore the importance of managing engaging visual content and fostering positive e-WOM to enhance perceived quality and encourage consumers to provide recommendations. The practical implications of this study offer guidance for jasa titip service providers in designing effective digital marketing strategies based on visual content and consumer interactions.
Pengaruh Performative Name Calling Service dan Credibility Content terhadap Keputusan Berkunjung melalui Electronic Word of Mouth pada Kedai Pinara Semarang Muhammad Faiqul Ilmi; Nurhidayati Nurhidayati
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9063

Abstract

Intensifying competition in the culinary industry has encouraged business actors to develop experience-based and digital content–driven marketing strategies capable of capturing consumer attention, in line with the rise of viral marketing phenomena that combine creative on-site service with the dissemination of content via social media. This study aimed to analyze the influence of Performative Name Calling Service and Credibility Content on visiting decisions, with Electronic Word of Mouth (E-WOM) as an intervening variable at Kedai Pinara Semarang. A quantitative approach was employed using a survey of 100 respondents who were social media users and had previously viewed Kedai Pinara’s promotional content, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with the Partial Least Squares (PLS) method. The results showed that Performative Name Calling Service and Credibility Content had a positive and significant effect on E-WOM and visiting decisions. In addition, E-WOM had a positive and significant effect on visiting decisions and was able to mediate the influence of Performative Name Calling Service and Credibility Content on visiting decisions. These findings indicate that performative forms of service and credible digital content can strengthen online consumer-to-consumer communication, thereby increasing consumers’ interest in and decisions to visit. This study provides practical implications for culinary business actors to integrate unique service experiences with trustworthy digital content strategies to enhance consumer appeal and visitation.
Pengaruh Product Quality, Brand Image dan Customer Satisfaction terhadap Customer Loyalty Product Skincare Sophiyanto Wuryan; Safira Mei Anindita
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9067

Abstract

Customer loyalty is an indicator of a company’s success in maintaining customer satisfaction, which in the skincare industry is strongly influenced by product quality and brand image, while empirical studies that specifically integrate Product Quality, Brand Image, and Customer Satisfaction as determinants of consumer loyalty to skincare products in urban areas of Indonesia remain relatively limited. This study aimed to analyze the influence of Product Quality, Brand Image, and Customer Satisfaction on Customer Loyalty among users of Skintific skincare products in Jakarta and Bekasi. A quantitative approach with a survey design was employed, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that Product Quality and Brand Image had a significant effect on Customer Satisfaction, while Customer Satisfaction and Brand Image directly contributed to increasing Customer Loyalty. These findings confirm that customer satisfaction functions as a key variable in shaping consumer loyalty, whereas brand image strengthens the long-term relationship between customers and the company. This study contributes to the development of understanding of consumer behavior in the beauty industry and offers practical implications for skincare companies in designing strategies to improve product quality, strengthen brand image, and manage customer satisfaction on an ongoing basis, while also opening opportunities for further research by expanding the variables and geographical coverage to obtain stronger generalizations of the findings.
Peran EWOM dan Perceived Ease Of Use sebagai Variabel Independen dalam Meningkatkan Customer Loyalty Pada Shopee dengan Customer Satisfaction sebagai Variabel Intervening Idyatul Fitriani; Ibnu Khajar
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9098

Abstract

The development of digital technology and the increasing use of marketplaces have intensified competition among e-commerce platforms, including Shopee, making customer loyalty a key factor for long-term business sustainability. Customer loyalty is determined not only by the functional aspects of an application, but also by the information received by consumers and their platform-use experience, positioning electronic word of mouth (eWOM) and perceived ease of use (PEOU) as important variables, with customer satisfaction serving as a mediating variable between these factors and customer loyalty. This study aimed to analyze the role of eWOM and PEOU in influencing customer loyalty among Shopee users, with customer satisfaction as an intervening variable. A quantitative survey approach was employed by administering questionnaires to 300 Shopee users in Semarang City, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that eWOM and PEOU had a positive and significant effect on customer satisfaction; eWOM also had a positive and significant direct effect on customer loyalty, whereas PEOU had a negative yet significant effect on customer loyalty. These findings indicate that ease of use alone is insufficient to build loyalty and may even lower switching costs, thereby making it easier for customers to move to other platforms. In addition, customer satisfaction had a significant effect on customer loyalty and functioned as an intervening variable in the relationship between eWOM and PEOU and customer loyalty. The implications of this study underscore the need for e-commerce managers to strengthen positive eWOM and strategically manage application features in order to create sustainable customer satisfaction and loyalty.

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