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Jurnal Manajemen Bisnis Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 2829260X     EISSN : 28292502     DOI : https://doi.org/10.56910/jumbiwira.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan E-ISSN:XXXX-XXXX (Online) / P-ISSN:XXXX-XXXX (print) diterbitkan oleh BADAN PENERBIT STIEPARI PRESS. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Manajemen Bisnis Dan Kewirausahaan dan terbit tiga kali dalam setahun yaitu edisi April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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Penguatan Citra Brand Kosmetik Lokal dalam Menjangkau Konsumen Muda Secara Digital Larasati, Ni Luh Sekar Ayu Dewi; Handayani, Wiwik
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2629

Abstract

This study aims to analyze the ways in which local brands strengthen their image and reach young consumers by making maximum use of digital media. The background stems from the low awareness and knowledge of this group about local brands, as many of these products are rarely highlighted due to minimal online exposure. In a highly competitive digital environment, an active presence on social platforms is now an essential requirement to attract the attention of the younger generation who are more visually and emotionally connected. This research is qualitative, using case studies, and collected data through online activity observations, in-depth interviews with internal staff, and analysis of social media content documents. The findings show that the strategies used include producing attractive visual content, collaborating with influencers who match the audience's hinton, and sending messages that are educational, authentic, and in line with the lifestyle of young people. In addition to increasing brand visibility, this approach also builds emotional closeness, improves consumer views, and encourages loyalty to local goods. In other words, the positive image of local cosmetic brands is not only determined by product quality, but also by the success of digital communication strategies that are in line with the media habits and tastes of today's young generation.
Dampak Inovasi Teknologi terhadap Efisiensi Biaya dan Daya Saing Perusahaan di Indonesia Etty Zuliawati Zeed; Ayu Nur Hikmah; Selvi Bayu S; Elena Rahayu; Windri H. Ayuni
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2653

Abstract

This study looks at the connection between cost effectiveness, the health of Indonesian company, and technical improvements. The financial statements of 150 publicly traded firms that were listed on the Indonesian Stock Exchange between 2019 and 2023 are the source of this data. Because of the scale of the technological investment and the consistency of the data, samples are chosen via purposeful sampling. Analysis is done using structural persamaan models and panel regression. The findings show that improvements in technology boost daya saing and biaya efficiency (β = 0,647, p < 0,01). The operational biaya ratio for banks and telecommunications businesses was 8.9%, while the aset laba ratio was 14.6%, based on the correlation between financial and technological investment. The study's findings support the strategic notion that technology can provide a competitive advantage. This study also offers helpful advice regarding the importance of funding technological research and development for corporate strategy. Penelitian menghadapi kendala as a result of the utilization of secondary data, which is insufficient to accurately depict the qualitative features of the technology in question.
Faktor-faktor yang Mempengaruhi Kinerja Keuangan terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2017-2023 Nurwahyuni Syahrir; Nur Fitriayu Mandasari; Abdul Galib; Farhan Anis
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2666

Abstract

This study aims to determine the effect of financial performance as measured using the financial ratios Return On Assets (ROA), Return On Equity (ROE), Debt to Equity Ratio (DER), Loan to Deposit Ratio (LDR) and Operating Expenses to Operating Income (BOPO) on stock prices in banking companies listed on the Indonesia Stock Exchange (IDX) in 2017-2023. The population in this study were all banking companies listed on the Indonesia Stock Exchange in 2017-2023. The sample consisted of 15 companies using the purposive sampling method. The type of data used is secondary data obtained from the financial statements of each company. This study uses linear regression analysis techniques with the SPSS program. The data analysis used is the Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis testing through partial test (t-test), simultaneous test (F-test), and determination coefficient test. The results of this study indicate that partial Return On Assets (ROA) has a positive and significant effect on stock prices, Return On Equity (ROE) has a negative and insignificant effect on stock prices, Debt to Equity Ratio (DER) has a positive and insignificant effect on stock prices, Loan to Deposit Ratio (LDR) has a negative and insignificant effect on stock prices, and Operating Expenses to Operating Income (BOPO) has a negative and significant effect on stock prices in banking companies listed on the Indonesia Stock Exchange (IDX) in 2017-2023.
Implementasi Digital Marketing melalui Media Sosial terhadap Perkembangan Brand Awareness Toko Konvensional Haris Jaya Motor Victor Ryan Sanjaya; Vincentius Alexander; Agung Stefanus Kembau
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2672

Abstract

Brand awareness is an important element in building competitiveness and expanding the market reach of Toko Haris Jaya Motor, seeing the great potential in digital marketing as a means to strengthen brand image amidst increasingly competitive industry competition. The purpose of this project is to design an effective digital marketing strategy to encourage increased brand awareness of Toko Haris Jaya Motor. The methods used in this project include data collection through in-depth interviews and direct observation of Toko Haris Jaya Motor's marketing activities. The findings from the research are analyzed to produce a digital marketing strategy to increase brand awareness that includes optimization of social media. The strategy also includes the development of creative and relevant content for social media platforms such as Instagram and TikTok, taking into account the characteristics of each channel and the behavior of the target audience. The final results of this project show that the integration between social media designed based on user analysis can have a positive impact on increasing the company's brand awareness.
Pengaruh Stres Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Generasi Z (Studi Kasus: PT XYZ) Amelia Rahma Putri Avriany; Siti Mabrur Rachmah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2679

Abstract

The dynamics of the modern workplace, driven by globalization and technological advancements, create significant challenges in human resource management, especially with the entry of Generation Z as a dominant workforce. This research is backgrounded by an observed phenomenon at PT XYZ, where there are indications of employee pressure arising from task mismatches and disturbances in the work environment. The objective of this study is to analyze the influence of work stress and work environment, both partially and simultaneously, on the performance of Generation Z employees. The research method employed is quantitative with a survey approach, utilizing a saturated sample of 98 employees. The main findings reveal that work stress and the work environment, both individually and collectively, have a significant influence on employee performance. Despite this significance, these two variables only account for 34.1% of the variance in performance, indicating a low level of influence. The implication of this study highlights the importance for the company to manage stress levels and foster a conducive work environment, while also underscoring the need for further research to identify other more dominant factors influencing the performance of Generation Z.
Keberagaman Gender dan Ukuran Direksi terhadap Nilai Perusahaan Properti Nur Syarisma; Rahman Anshari; Muhammad Iqbal Pribadi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2696

Abstract

This study aims to examine the influence of gender diversity and the size of the board of directors on the value of companies in the property sector listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. Company value is measured using the Price to Book Value (PBV) ratio. This research method is quantitative with a multiple linear regression approach. The sample consisted of 296 firm-year observations selected by purposive sampling technique. The results of the study show that gender diversity and the size of the board of directors do not have a significant effect on the company's value. This indicates that these two factors have not yet become the main consideration of the market in assessing the performance of property companies. This study contributes to the corporate governance literature and serves as a consideration for managers and regulators in formulating more inclusive policies.
Peran Faktor Psikology dan Merek pada pembelian Mobil Listrik di Pekanbaru : (Study Kasus pada Dealer Mobil Listrik XYZ Pekanbaru) Indriaty Indriaty; Yudho Wibowo; Bayu Sedih Nanda Ria
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2708

Abstract

The demand for electric cars in Indonesia continues to increase. This is driven by increasing environmental awareness, operational cost efficiency, and government support through incentives and policies that are pro-electric vehicles. It was recorded in Pekanbaru in December 2024 that the development of electric vehicles showed a significant increasing trend, with a growth of 150 percent. The purpose of this study was to determine the effect of psychological and brand factors on the purchase of electric cars in Pekanbaru partially or simultaneously. The research method used multiple linear regression through a nonprobability sampling technique of the accidental sampling type with a sample size of 47. The results of the study showed that there was a significant influence of psychological factors on the decision to purchase electric cars in Pekanbaru through a t-test with a p-value of 0.021. The brand variable also showed a significant influence on the decision to purchase electric cars in Pekanbaru through a t-test with a p-value of 0.044. The results of the simultaneous test proved that the psychological and brand factor variables influenced the decision to purchase electric cars in Pekanbaru through an F test with a p-value of 0.021. There is a strong positive relationship between psychological and brand factors and purchasing decisions. The results of the study also interpret that psychological and brand factors contribute to explaining purchasing decisions by 55.3% and the remaining 45.7% is explained by other factors not examined in this study.
Manajemen Risiko Produksi Kopi Arabika (Coffea arabica) pada Curtina Coffee Farm di Desa Gunung Bau, Kecamatan Kintamani, Kabupaten Bangli Ni Kadek Dela Puspitayanti; Ni Luh Prima Kemala Dewi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2722

Abstract

Curtina Coffee Farm is a processor of Kintamani Arabica coffee that focuses on post-harvest processing. This study aims to identify risks in the production activities at Curtina Coffee Farm, analyze the level of risk using the Failure Mode and Effect Analysis (FMEA) method, and develop mitigation plans to minimize the impact of those risks. The results show that there are 9 risk agents in the Broadly Acceptable (BA) category, 3 risk agents in the As Low As Reasonably Practicable (ALARP) category, and 2 risk agents in the Intolerable (INT) category. The risk with the highest Risk Priority Number (RPN) is the suboptimal performance of the sorting machine, with an RPN value of 448, while the lowest RPN is for the risk that the coffee product does not meet customer quality standards, with a value of RPN 6. Priority handling is focused on risk agents in the INT and ALARP categories, with a total of eight risk agents for which mitigation plans were developed. The formulated mitigation strategies include: (1) Routine maintenance of the sorting machine, (2) Technical training for machine operators, (3) Optimization of fermentation room design, (4) Ventilation systems adjusted to environmental conditions, (5) Scheduled maintenance of the hulling machine, (6) Provision of spare parts for the hulling machine, (7) Development of stricter fermentation standard operating procedures (SOPs), (8) Regular quality testing, (9) Use of mechanical dryers as an alternative, (10) Development of a greenhouse-based drying system
Pengaruh Transformational Leadership dan Transactional Leadership Terhadap Komitmen Kerja Serta Dampaknya Terhadap Kinerja Karyawan Ummi Wahyuni; Fathorrahman Fathorrahman; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Devi Lestari Pramita Putri; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 2 (2024): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.2723

Abstract

Employee performance is a critical factor in enhancing the competitiveness of tourism MSMEs (Micro, Small, and Medium Enterprises) in Madura, particularly amid the evolving demands for service quality. Leadership plays a strategic role in shaping employee behavior and work commitment, where both transformational and transactional leadership styles significantly influence employee motivation and organizational loyalty. This study aims to examine and analyze the effect of transformational and transactional leadership on work commitment, as well as its impact on employee performance, with work commitment as a mediating variable. Employing a quantitative approach with a survey method, the study involved 170 employees from the tourism MSME sector in Madura. Data were collected through a structured questionnaire and analyzed using path analysis. The findings reveal that both transformational and transactional leadership have a positive and significant effect on work commitment. Furthermore, work commitment significantly influences employee performance. The results also confirm that work commitment significantly mediates the relationship between leadership styles and employee performance. These findings imply that strengthening leadership practices and systematically managing work commitment are key strategies to enhance productivity and effectiveness in the tourism MSME sector.
The Role of Emotional Intelligence in Enhancing Employee Engagement Among Generation Z Suyanto Suyanto; Rachmad Ilham; Adiba Fuad Syamlan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2724

Abstract

This study explores the role of emotional intelligence in enhancing employee engagement among Generation Z within the creative industry in Surabaya, Indonesia. As digital natives, Gen Z employees seek emotional connection, purpose driven work, and psychologically safe environments. Using a qualitative case study approach, data were collected through in depth, semi structured interviews with ten participants and analyzed using thematic analysis. The findings reveal three dominant themes: empathetic leadership fosters psychological safety, frequent emotional feedback strengthens interpersonal connections, and purpose driven roles enhance intrinsic motivation and engagement. These insights highlight the generational uniqueness of Gen Z and suggest that emotional intelligence is not only a personal asset but a strategic organizational capability. This study provides practical implications for leadership development, HR practices, and organizational culture aimed at improving engagement and retention among younger employees.

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