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Jurnal Manajemen Bisnis Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 2829260X     EISSN : 28292502     DOI : https://doi.org/10.56910/jumbiwira.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan E-ISSN:XXXX-XXXX (Online) / P-ISSN:XXXX-XXXX (print) diterbitkan oleh BADAN PENERBIT STIEPARI PRESS. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Manajemen Bisnis Dan Kewirausahaan dan terbit tiga kali dalam setahun yaitu edisi April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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Pengaruh Kapabilitas Inovasi dan Etika Bisnis Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 2 (2024): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.2725

Abstract

This study aims to analyze the effect of innovation capability and business ethics on customer satisfaction and their impact on customer loyalty in batik SMEs in Pamekasan Regency. The research uses a quantitative approach with a survey method, involving 100 customers of batik SMEs as the sample. Data collection was carried out using a Likert scale questionnaire, and the collected data were analyzed using regression analysis to test the relationships between variables. The results show that innovation capability and business ethics have a significant positive effect on customer satisfaction. Furthermore, customer satisfaction was found to have a significant positive impact on customer loyalty. Innovation capability and business ethics also influence customer loyalty, mediated by customer satisfaction. These findings have important implications for batik SMEs in Pamekasan to strengthen innovation capability and business ethics in order to improve customer satisfaction and loyalty, which in turn will enhance their competitiveness in the market.
The Impact of Cryptocurrency Adoption on Personal Financial Management Strategies Among Generation Z Slamet Abdul Muslikh; Adiba Fuad Syamlan; Anisaul Hasanah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2726

Abstract

This study explores the impact of cryptocurrency adoption on personal financial management (PFM) strategies among Generation Z. As digital natives, Generation Z is increasingly integrating cryptocurrencies into their financial routines, yet their financial literacy levels vary significantly. Employing a qualitative literature review methodology, this research analyzes recent academic publications to examine how generational characteristics such as digital fluency, risk tolerance, and social media influence moderate the relationship between crypto usage and financial behaviors like budgeting, saving, and debt management. The findings reveal a dual effect: while cryptocurrency can enhance financial autonomy and portfolio diversification, it also increases the risk of impulsive and speculative behaviors among less financially literate users. This research underscores the importance of developing targeted financial education programs that incorporate both digital and behavioral components. The study contributes theoretically to behavioral finance and innovation diffusion models, and offers practical recommendations for educators and policymakers seeking to improve financial outcomes for Generation Z in a rapidly evolving digital economy.
Pengaruh Kualitas Pelayanan, Kinerja Pegawai dan Disiplin Kerja terhadap Kepuasan Masyarakat (Studi Kasus pada Kantor Desa Limbangan - Kersana) Ria Aji Mastuti; Hendri Sucipto; Nur Afrida; Muhammad Syaifulloh
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2730

Abstract

This research aims: 1) To determine and analyze the influence of public service quality on the satisfaction of the people of Limbangan Village partially. 2) To find out and analyze the influence of employee performance on the satisfaction of the people of Limbangan Village partially. Limbangan Village community partially. 4) To determine and analyze the influence of Service Quality, Employee Performance and Work Discipline of Village Government Apparatus on Community Satisfaction in Limbangan Village. The type of research used in this research is a quantitative approach, this research has a population of 6762 by taking as many samples as 99 respondents. Based on the analysis and discussion, a conclusion can be drawn where H1: Service Quality has a positive and significant effect on Community Satisfaction at the Limbangan Village Hall Office with a t-value of 4.011 > 1.661 and a significant value of 0.000 < 0.05. H2: Employee Performance has a negative and insignificant effect on Community Satisfaction at the Balai Desa Limbangan Office with a t-value of 0.495 > 1.661 and a significant value of 0.622 < 0.05. -count 4.914 > 1.661 and sig value. 0.000 < 0.05. H4: Service Quality, Employee Performance and Work Discipline simultaneously have a positive and significant effect on Community Satisfaction at the Limbangan Village Hall Office with a value of F-count > F-table (45.010 > 2.697) and a significant value of 0.000 < 0.05
The Role of Financial Technology (Fintech) in Enhancing Financial Inclusion Among MSMEs Is Purwati; Rachmad Ilham; Dini Ayu Pramitasari
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2731

Abstract

The growing significance of financial technology (fintech) has reshaped how micro, small, and medium enterprises (MSMEs) access financial services, particularly in developing countries. This study explores the role of fintech in enhancing financial inclusion among MSMEs by investigating the influence of fintech adoption, digital literacy, and financial literacy, while considering the moderating role of government regulation. Using a descriptive qualitative approach, data were collected through semi structured in depth interviews with MSME owners, fintech service providers, and financial regulators in both urban and rural regions. Thematic analysis revealed that fintech significantly improves MSMEs' access to financial services, but its effectiveness depends largely on the users' digital and financial competencies. Additionally, inclusive regulatory frameworks facilitate broader adoption and trust in fintech. The study highlights the interplay between technology, education, and institutional context in driving inclusive financial systems. Findings suggest that policies aimed at expanding digital and financial literacy, alongside adaptive regulation, are critical to maximizing fintech's inclusive potential. This research offers valuable insights for policymakers, fintech developers, and scholars interested in advancing digital financial inclusion in emerging economies.
Pengaruh Kapabilitas Branding dan Tanggung Jawab Sosial Perusahaan terhadap Loyalitas Pelanggan yang dimediasi oleh Kepuasan Pelanggan Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Devi Lestari Pramita Putri; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i1.2732

Abstract

This study aims to analyze the effect of branding capability and corporate social responsibility on customer loyalty, with customer satisfaction as a mediating variable, among religious tourism visitors in Madura. The background of this study is based on the importance of strong branding strategies and the implementation of corporate social responsibility in creating positive customer experiences, particularly in the context of value-based religious tourism. This study uses a quantitative approach with a survey method, involving 150 tourists as the sample. Data collection was conducted through a Likert-scale-based questionnaire, which was then analyzed using path analysis to examine the relationships between variables. The results show that branding capability and corporate social responsibility have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to have a significant effect on customer loyalty. Another finding indicates that the effect of branding capability and corporate social responsibility on customer loyalty is significantly mediated by customer satisfaction. These findings provide practical implications for the management of religious tourism destinations in Madura to strengthen branding elements and social commitment to enhance customer satisfaction and loyalty sustainably..
The Application of Artificial Intelligence in Recruitment and Selection: Ethical Challenges and Effectiveness Enis Sholikhah; Suharto Suharto; Rachmad Ilham
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2733

Abstract

This study explores the application of Artificial Intelligence (AI) in recruitment and selection processes, focusing on its effectiveness and the ethical challenges it presents. Utilizing a qualitative method through a systematic literature review, the research examines recent scholarly works published in the last five years. The findings reveal that AI significantly enhances recruitment efficiency by streamlining candidate screening, improving job fit predictions, and reducing human bias. However, these advantages are counterbalanced by ethical risks such as algorithmic bias, lack of transparency, and potential infringements on candidate privacy. The analysis is grounded in the Resource Based View and Technology Acceptance Model, supported by deontological and utilitarian ethical frameworks. The study concludes that while AI offers strategic value in talent acquisition, its implementation must be ethically governed to ensure fairness and accountability. These insights offer theoretical contributions to HRM literature and practical guidance for organizations adopting AI in recruitment systems.
Digital Talent Management: Adaptive Strategies in the Era of Industry 4.0 Transformation Bambang Masudi; Rachmad Ilham; Suharto Suharto
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2735

Abstract

This study explores how adaptive strategies contribute to effective digital talent management (DTM) in the context of Industry 4.0 transformation. As organizations face increasing digital disruption, strategic approaches to human resource management become essential for sustaining workforce competitiveness. Drawing on a qualitative descriptive method through systematic literature review, this research develops a conceptual framework linking adaptive strategiesmsuch as organizational flexibility, continuous learning, and hybrid work systems with successful DTM outcomes. Findings suggest that adaptive capabilities enable organizations to align their human capital with emerging technological demands, fostering innovation and long term resilience. The study provides theoretical insights into strategic HRM and dynamic capabilities, while offering practical guidance for implementing agile and digitally integrated talent systems in various industries. The implications highlight the role of learning cultures, structural reconfiguration, and remote collaboration in shaping future ready talent ecosystems in the digital era.
The Impact of Digital Financial Literacy on Millennial Investment Behavior in the Post-Pandemic Era Safuan Hadi; Suharto Suharto; Mochamad Syafii
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2738

Abstract

This study investigates the impact of digital financial literacy (DFL) on the investment behavior of millennials in Indonesia in the post pandemic era. As digital platforms increasingly mediate investment decisions, DFL emerges as a crucial determinant of financial engagement. Using a qualitative descriptive approach, data were collected through in depth interviews with selected millennials who actively utilize digital investment tools. Thematic analysis revealed that individuals with higher DFL demonstrate better decision making, increased awareness of financial risks, and stronger confidence in navigating digital platforms. Conversely, those with lower DFL showed reluctance to invest and were more vulnerable to misinformation and digital fraud. The study highlights the necessity of integrating DFL into formal education and policy initiatives to foster financial inclusion and responsible investment behavior among younger generations. These findings offer practical implications for educators, policymakers, and financial service providers aiming to develop inclusive digital finance ecosystems tailored to youth needs in developing countries.
Analisis Manajemen Pelayanan Publik Oleh Pemerintah Desa Maria Kecamatan Wawo Kabupaten Bima Putra Chairil Akbar; Hendra Hendra; Junaidin Junaidin; Arif Budiman; Atun Misnatun
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2742

Abstract

This study aims to analyse the management of public services at the Maria Village Office, Wawo Sub-district, Bima Regency, with a focus on the application of the principles of public services that are simple, efficient, convenient, and in accordance with statutory provisions. Using a qualitative approach with a case study method, data was collected through interviews, observation, and documentation. The results showed that public services in Maria Village have reflected the principle of simplicity through reasonable fees and sensitivity to community conditions. Adequate office facilities and infrastructure support the effectiveness of services, while the comfort of citizens in dealing with them increases because the process is fast and straightforward. In addition, services have been run in accordance with applicable regulations even though some people do not understand in detail the legal basis. In general, the principle of economy in services has been well implemented, reflected in services that are affordable, efficient, and orientated towards community satisfaction. This research recommends improving the quality of human resources and service systems to strengthen the accountability and transparency of public services at the village level.
Evaluasi Pelaksanaan Program Rehabilitasi Rumah Tidak Layak Huni: Studi Kasus di Kelurahan Kolo Kecamatan Asakota Kota Bima Hendra Hendra; Muhammad Nur Rijal; Nike Ardiansyah; Firliah Rizkiani; Faujan Faujan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2743

Abstract

The problem of uninhabitable houses (RTLH) is still a strategic issue in settlement development in Indonesia, including in Bima City. This study aims to evaluate the mechanism for receiving assistance and the criteria for environmental infrastructure in the implementation of the RTLH social rehabilitation programme in Kolo Village, Asakota Sub-district, Bima City. The method used was descriptive qualitative with data collection techniques through in-depth interviews with key informants, such as kelurahan officials, programme assistants, and beneficiary communities. The results showed that the implementation of the RTLH program fulfilled the six main indicators of the mechanism for receiving assistance, including legal identity ownership, economic inability, dependence on food assistance, ownership of inadequate housing, and legal land ownership. In addition, five indicators of environmental facilities and infrastructure criteria were also considered very suitable, such as location suitability, legality, community needs, and community participation. In conclusion, the RTLH programme in Kelurahan Kolo is effective and well-targeted, in terms of administrative, social, and participatory aspects. The findings are expected to be an input for the development of housing policies that are more responsive to the needs of low-income communities.

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