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Unang arifin
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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
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Bandung Conference Series: Business and Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 22828253     DOI : https://doi.org/10.29313/bcsbm.v2i1
Core Subject : Economy,
Economics, Econometrics & Finance
Bandung Conference Series Business and Management (BCSBM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen dan Bisnis dengan ruang lingkup Adjusted Exponential Smoothing, Bauran Produk, Capital Adequacy Ratio, Crash Program, Critical Path Method (CPM), Diagram Preventive, Diferensiasi Produk, Economic Order Quantity (EOQ), Harga, Internet Banking, Ishikawa, Kepuasan Kerja, Keputusan Pembelian, Keuntungan Maksimal, kualitas pelayanan, Lingkungan Kerja, Loan to Deposit Ratio, loyalty consumers, manajemen proyek, Manajemen Rantai Pasok, Matriks SCOR, Metode Hungarian Peramalan, metode lintasan kritis (CPM) brand image, metode Service quality, Metode Simpleks, Mixed-Product Proyek, model Kano network planning, Non Performing Loan Pelayanan Jasa, Pemeliharaan, perputaran persediaan dan piutang, Production Process, Profit, proyek pembangunan, Purchase Of Raw Materials, Rantai Pasok, return on investment, SCOR Kinerja, Service Quality, Simplex Method, Turnover Intention Kinerja, Waktu dan Biaya, Optimal Penugasan Kerja. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
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Search results for , issue "1175-1182" : 1 Documents clear
Pengaruh Customer Experience dan Customer Sastisfaction Sebagai Pemediasi terhadap Revisit Intention Awal Desta Fariza Benhard; Dede R. Oktini; Rezi Muhamad Taufik Permana
Bandung Conference Series: Business and Management 1175-1182
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.24630

Abstract

Abstract. The development of recreational sports in Indonesia, which is moving towards the concept of sports entertainment, demands an increase in the quality of user experience at sports facilities. However, there is still a gap between expectations and actual experiences that influence satisfaction and revisit intentions, including at TheGoodPadel. This study aims to analyze the influence of Customer Experience on Revisit Intention, both directly and through Customer Satisfaction as a mediating variable. The approach used is quantitative with a descriptive verification method, involving 100 respondents selected through purposive sampling based on the Slovin formula. Data were collected using a Likert scale questionnaire that has met the validity and reliability tests, then analyzed using multiple linear regression, t-test, F-test, and Sobel test to test mediation. The results of the study indicate that Customer Experience and Customer Satisfaction are in the good category. Partially, Customer Experience has a positive and significant effect on Revisit Intention, Customer Experience also has a significant effect on Customer Satisfaction, and Customer Satisfaction has a positive and significant effect on Revisit Intention. The results of the Sobel test indicate that Customer Satisfaction significantly mediates the relationship between Customer Experience and Revisit Intention. Simultaneously, all variables have a significant effect on revisit intention. Abstrak. Perkembangan olahraga rekreasi di Indonesia yang mengarah pada konsep sport entertainment menuntut peningkatan kualitas pengalaman pengguna fasilitas olahraga, namun masih terdapat kesenjangan antara harapan dan pengalaman aktual yang memengaruhi kepuasan serta niat kunjungan ulang, termasuk pada TheGoodPadel. Penelitian ini bertujuan menganalisis pengaruh Customer Experience terhadap Revisit Intention, baik secara langsung maupun melalui Customer Satisfaction sebagai variabel mediasi. Pendekatan yang digunakan adalah kuantitatif dengan metode deskriptif verifikatif, melibatkan 100 responden yang dipilih melalui purposive sampling berdasarkan rumus Slovin. Data dikumpulkan menggunakan kuesioner skala Likert yang telah memenuhi uji validitas dan reliabilitas, kemudian dianalisis menggunakan regresi linear berganda, uji t, uji F, serta uji Sobel untuk menguji mediasi. Hasil penelitian menunjukkan bahwa Customer Experience dan Customer Satisfaction berada pada kategori baik. Secara parsial, Customer Experience berpengaruh positif dan signifikan terhadap Revisit Intention, Customer Experience juga berpengaruh signifikan terhadap Customer Satisfaction, serta Customer Satisfaction berpengaruh positif dan signifikan terhadap Revisit Intention. Hasil uji Sobel menunjukkan bahwa Customer Satisfaction memediasi secara signifikan hubungan antara Customer Experience dan Revisit Intention. Secara simultan, seluruh variabel berpengaruh signifikan terhadap niat kunjungan ulang.

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