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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
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Bandung Conference Series: Business and Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 22828253     DOI : https://doi.org/10.29313/bcsbm.v2i1
Core Subject : Economy,
Economics, Econometrics & Finance
Bandung Conference Series Business and Management (BCSBM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen dan Bisnis dengan ruang lingkup Adjusted Exponential Smoothing, Bauran Produk, Capital Adequacy Ratio, Crash Program, Critical Path Method (CPM), Diagram Preventive, Diferensiasi Produk, Economic Order Quantity (EOQ), Harga, Internet Banking, Ishikawa, Kepuasan Kerja, Keputusan Pembelian, Keuntungan Maksimal, kualitas pelayanan, Lingkungan Kerja, Loan to Deposit Ratio, loyalty consumers, manajemen proyek, Manajemen Rantai Pasok, Matriks SCOR, Metode Hungarian Peramalan, metode lintasan kritis (CPM) brand image, metode Service quality, Metode Simpleks, Mixed-Product Proyek, model Kano network planning, Non Performing Loan Pelayanan Jasa, Pemeliharaan, perputaran persediaan dan piutang, Production Process, Profit, proyek pembangunan, Purchase Of Raw Materials, Rantai Pasok, return on investment, SCOR Kinerja, Service Quality, Simplex Method, Turnover Intention Kinerja, Waktu dan Biaya, Optimal Penugasan Kerja. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
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Peran Kualitas Pelayanan dan Lokasi Strategis terhadap Keputusan Menginap Wisatawan Domestik di Hotel Grand Dafam Braga Bandung Faisal Ariz Rizqullah; Dede R. Oktini; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management 945-952
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.25844

Abstract

Abstract. Increasing competition in the hotel industry encourages hotels to improve service quality and leverage strategic location as factors influencing tourists' decision to stay. This study aimed to analyze the role of service quality and strategic location in influencing the decision to stay of domestic tourists at Hotel Grand Dafam Braga Bandung. This study employed a quantitative approach using an explanatory method with a cross-sectional design. Data were collected through questionnaires from 202 domestic tourists selected using purposive sampling and analyzed using multiple linear regression with IBM SPSS Statistics version 31. The results indicate that service quality and strategic location have a positive and significant effect on the decision to stay, both partially and simultaneously. The coefficient of determination (R²) of 0.581 indicates that both variables explain 58.1% of the variation in the decision to stay. Therefore, improving service quality and maintaining a strategic location play an important role in enhancing domestic tourists' decision to stay at Hotel Grand Dafam Braga Bandung. Abstrak. Persaingan industri perhotelan mendorong hotel untuk meningkatkan kualitas pelayanan dan memanfaatkan lokasi strategis sebagai faktor yang memengaruhi keputusan menginap wisatawan. Penelitian ini bertujuan untuk menganalisis peran kualitas pelayanan dan lokasi strategis terhadap keputusan menginap wisatawan domestik di Hotel Grand Dafam Braga Bandung. Penelitian menggunakan pendekatan kuantitatif dengan metode eksplanatori dan desain cross-sectional. Data dikumpulkan melalui kuesioner terhadap 202 wisatawan domestik yang dipilih menggunakan teknik purposive sampling dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics versi 31. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan lokasi strategis berpengaruh positif dan signifikan terhadap keputusan menginap, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,581 menunjukkan bahwa kedua variabel mampu menjelaskan 58,1% variasi keputusan menginap, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, peningkatan kualitas pelayanan dan pemanfaatan lokasi yang strategis menjadi faktor penting dalam meningkatkan keputusan menginap wisatawan domestik di Hotel Grand Dafam Braga Bandung.

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