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Frangky Silitonga
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Kota batam,
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INDONESIA
Jurnal Menata
Published by Politeknik Pariwisata Batam
ISSN : 28296087     EISSN : 28295994     DOI : -
Core Subject : Humanities, Health, Social,
Humanities Social Sciences Veterinary
JURNAL MENATA merupakan wadah publikasi yang diterbitkan oleh Puslitabmas Politeknik Pariwisata Batam dan dikelola oleh Program Studi Manajemen Tata Hidangan Pariwisata Politeknik Pariwisata Batam. Semua artikel publikasi Jurnal ini adalah hasil penelitian baik Dosen, Praktisi maupun Mahasiswa. Topik penting dalam Jurnal Menata ini berkaitan erat dengan perkembangan iptek dan industri hospitality. Terbit dilakukan sebanyak dua kali setahun yakni bulan Mei dan Nopember. Yang menjadi Scope dan Focus publikasi dari Jurnal Menata ini adalah: -Food & Beverage Management -Local and international Heritage of drinks and Culture -Food & beverage Literature -Hospitality -Digitalization & Information System of food and beverage -Coffee & tea innovation and Sustainabilty -Mixology development -Mixing drinks art, innovation and Technology -Restaurant Operation & Management -Menu engineering -Psikologi pelayanan -Service of excelence
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 60 Documents
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STRATEGI ADAPTASI MAHASISWA IISMA DALAM MENGHADAPI SYOK BUDAYA DAN KENDALA BAHASA Noviastanti, Kartika
JURNAL MENATA Vol. 4 No. 2 (2025): NOVEMBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i2.351

Abstract

The Indonesian International Student Mobility Awards (IISMA) program provides Indonesian students with the opportunity to study abroad in various countries, including Thailand. However, students often face significant challenges related to culture shock and language barriers during their adaptation process. This study explores the strategies adopted by IISMA students at Prince of Songkla University Phuket to address these challenges and highlights the positive outcomes of successful adaptation. Data were collected through students firsthand experiences and participation in support programs such as the Thai Language and Culture Orientation Class and the Thai Buddies initiative. The findings reveal that effective adaptation was achieved through active involvement in cultural and social activities facilitated by local students. These efforts not only helped students overcome cultural differences and language barriers but also fostered cross-cultural communication skills, independence, and confidence. Additionally, the students served as cultural ambassadors, promoting Indonesian traditions to the international community. This research underscores the critical role of institutional and local support in accelerating the adaptation process for international students. By emphasizing the importance of mental readiness, intercultural competence, and flexibility, this study provides a comprehensive understanding of the challenges and strategies involved in international student mobility. The results contribute to the development of similar programs and highlight the transformative impact of cross-cultural experiences on personal and academic growth.
STRATEGI KOMUNIKASI PEMASARAN PADA PRESENTASI IDE DAN KONSEP KULINER Fahrultullah, Muhammad Zidane; Salsabila, Anisa; Simaremare, Yolanda Houmasan; Humayrah, Mishaly; Maldin, Siska Amelia
JURNAL MENATA Vol. 4 No. 2 (2025): NOVEMBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i2.414

Abstract

Industri kuliner saat ini tidak hanya mengandalkan cita rasa dan tampilan visual produk, tetapi juga membutuhkan strategi komunikasi pemasaran yang efektif, khususnya dalam penyampaian ide dan konsep melalui media digital. Penelitian ini bertujuan untuk mengkaji penerapan strategi komunikasi pemasaran dalam presentasi ide kuliner, mengidentifikasi elemen komunikasi persuasif yang efektif, serta menelusuri peran media sosial dan influencer dalam proses promosi. Metode penelitian yang digunakan adalah kualitatif deskriptif melalui studi literatur dari jurnal-jurnal ilmiah terkait. Hasil penelitian menunjukkan bahwa model AIDA efektif meningkatkan minat konsumen, komunikasi pemasaran terpadu (IMC) memperkuat konsistensi pesan, sementara kreativitas konten oleh foodies dan influencer berperan penting dalam membangun koneksi emosional dengan audiens. Storytelling serta elemen visual seperti logo juga menjadi faktor penentu dalam membangun brand image. Selain itu, kombinasi strategi promosi online dan offline mampu meningkatkan keterlibatan konsumen secara menyeluruh. Dengan demikian, strategi komunikasi pemasaran yang tepat dapat memperkuat daya tarik presentasi ide kuliner dan meningkatkan daya saing produk di era digital.
ANALISIS STRATEGI KOMUNIKASI ASERTIF DALAM PENYELESAIAN KONFLIK DI LINGKUNGAN KERJA KULINER Ramadhan, Bayu; Sarmanisa Safitriani, Nadia; Ashilah, Ajeng; Gotami, Fenny Oktavia; Maldin, Siska Amelia
JURNAL MENATA Vol. 4 No. 2 (2025): NOVEMBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i2.416

Abstract

The culinary work environment is known for being dynamic and high-pressure, making the potential for interpersonal conflict relatively high. This study aims to examine the role of assertive and empathetic communication in resolving conflicts among workers in the culinary industry, such as in restaurant kitchens, cafés, and other food businesses. The research employs a qualitative method with a case study approach, in which data were collected through direct observation and in-depth interviews with individuals in the culinary field. The findings indicate that assertive communication characterized by the ability to express opinions firmly while still respecting others can minimize misunderstandings and enhance team collaboration. Meanwhile, empathetic communication has been shown to foster more harmonious interpersonal relationships by encouraging an understanding of others' feelings and perspectives. The conclusion of this study highlights that a combination of assertive and empathetic communication is highly effective in defusing conflict and creating a healthy and productive work atmosphere within the culinary environment.
PENGARUH FASILITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI KAFE KEBOON KOPI BATAM Anggoro, Muhammad Roberto; Dailami, Dailami; Thandzir, Moh.; Alhamdi, Rezki; Irwansyah Rezeki, Syailendra Reza; Sukmamedian, Haufi
JURNAL MENATA Vol. 4 No. 2 (2025): NOVEMBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i2.418

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan citra merek terhadap keputusan pembelian di kafe keboon kopi Batam. Jenis peelitian ini merupakan penelittian metode kuantitatif dengan SPSS versi 22 sebagai alat analisisnya. Populasi dalam pennelitian ini adalah seluruh konsumen kafe keboon kopi Batam. Sampel yang digunakan sebanyak 100 sampel dengan rumus slovin. Teknik pengumpulan data dengan menyebar kuesioner kepada responden. Metode analisis data yang digunakan adalah dengan menganalisis regresi linear berganda kemudian dengan uji asumsi klasik yaitu dengan uji normalitas dan heteroskedastisitas, selanjutnya uji hipotesis dan uji koefisien determinasi. Hasil penelitian menunjukan bahwa fasilitas dan citra merek berpengaruh dan signifikan terhadap keputusan pembelian. Dapat dilihat dari uji hipotesis yaitu uji t dan uji f dimana pada nilai t hitung variabel fasilitas sebesar 2,888 lebih besar dari t tabel 1,66023 dan variabel citra merek sebesar 5,474 lebih besar dari t tabel 1,66023. Kemudian nilai f hitung sebesar 93,190 sedang f tabelnya 3,09. Jika F hitung melebihi F tabel, hipotesis nol (H0) diterima dan hipotesis alternatif (Ha) ditolak. Sebaliknya, bila F hitung kurang dari F tabel, (H0) ditolak dan (Ha) diterima. Selanjutnya untuk membuktikan bahwa variabel berpengaruh dapat dilihat dari hasil uji koefisien determinasi dimana nilai korelasi (R) untuk variabel fasilitas dan citra merek sebesar 0,810 dan nilai koefisien determinasi (R-Square) sebesar 0,655. Ini menunjukkan bahwa variabel fasilitas (X1) dan citra merek (X2) berpengaruh terhadap keputusan pembelian (Y).
ANALISIS STRATEGI KOMUNIKASI ASERTIF DAN EMPATIK DALAM PENYELESAIAN KONFLIK DI LINGKUNGAN KERJA KULINER Hilde Febi Annisa Nuryanto; Siska Amelia Maldin
JURNAL MENATA Vol. 5 No. 1 (2026): MEI 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v5i1.437

Abstract

Conflict in the culinary work environment is a common phenomenon, primarily due to high work pressure, intensive interpersonal interactions, and the diversity of personal backgrounds and values among employees. This study aims to analyze assertive and empathic communication strategies in resolving conflicts that occur within culinary workplaces. Using a descriptive qualitative approach based on literature review from various journals and scientific articles, the study finds that assertive and empathic communication significantly contributes to constructive conflict resolution. Open two-way communication and the ability to listen actively are identified as key factors in effective conflict management within this sector.
PENGARUH MARKETING STORYTELLING TIKTOK TERHADAP MINAT BELI KONSUMEN DI KEIKAKERY KOTA BATAM Myra Humayrah; Dailami; Moh. Thamdzir; Wahyudi Ilham; Haufi Sukmamedian
JURNAL MENATA Vol. 5 No. 1 (2026): MEI 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v5i1.471

Abstract

This study aims to analyze the influence of marketing storytelling through the TikTok platform on consumer buying interest in Keikakery, Batam City. The phenomenon of using TikTok as a creative promotional medium has encouraged many culinary business actors to utilize story-based content to build emotional closeness with consumers. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to followers of the Keikakery TikTok account and consumers who are exposed to storytelling content. Data analysis was carried out using simple linear regression to see the magnitude of the influence of storytelling variables on buying interest. The results of the study show that TikTok storytelling marketing has a positive and significant effect on consumer buying interest. Narrative elements such as storyline, authenticity, relevance, product visualization, and emotional messages have been proven to increase consumer interest, trust, and desire to buy Keikakery products. The more interesting and relevant the storytelling content presented, the higher the buying interest formed. This research emphasizes that TikTok is an effective marketing medium in strengthening brand identity and influencing consumer behavior, so that storytelling strategies can be used as the main approach in developing Keikakery's digital promotion strategy in the future.
PENGARUH KUALITAS PELAYANAN DAN SUASANA CAFE TERHADAP MINAT BERKUNJUNG KEMBALI DI LABERS COFFE BATAM Vetrick Nainggolan; rezki alhamdi
JURNAL MENATA Vol. 5 No. 1 (2026): MEI 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v5i1.520

Abstract

The rapid growth of the café industry in Batam has intensified competition, requiring cafés like Labers Coffee to enhance service quality and café atmosphere to encourage repeat visits. However, empirical studies examining the simultaneous effect of both variables at Labers Coffee remain limited.This study aims to analyze the effect of service quality and café atmosphere on revisit intention at Labers Coffee Batam, both partially and simultaneously. Methods A quantitative approach with a causal design was employed. The population comprised all customers who had visited Labers Coffee Batam. A sample of 100 respondents was selected using purposive sampling with criteria aged 17–40 years and had visited at least three times. Data were collected through a 5-point Likert scale questionnaire. Validity and reliability tests were conducted, followed by multiple linear regression analysis, classical assumption tests (normality, multicollinearity, heteroscedasticity), and hypothesis testing (t-test, F-test, and coefficient of determination). Results The results showed that service quality had a positive and significant effect on revisit intention (t-count 4.420, Sig. 0.000), and café atmosphere also had a positive and significant effect (t-count 4.726, Sig. 0.000). Simultaneously, both variables significantly influenced revisit intention (F-count 126.152, Sig. 0.000). The adjusted R² value of 0.722 indicated that 72.2% of revisit intention was explained by service quality and café atmosphere, while the remaining 27.8% was influenced by other factors.Service quality and café atmosphere significantly affect revisit intention at Labers Coffee Batam. Improving staff responsiveness, maintaining cleanliness, and enhancing interior comfort are recommended to strengthen customer loyalty.
ANALISIS KUALITAS PELAYANAN DAN CITRA MEREK DI RESTORAN SAMBAL BAKAR Fegi Atasyaningrum; Tito Pratama
JURNAL MENATA Vol. 5 No. 1 (2026): MEI 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v5i1.521

Abstract

This study aims to analyze customer experiences regarding service quality and to identify the factors shaping the brand image of Sambal Bakar Restaurant in Batam. The rapid growth of the culinary industry and viral marketing creates high customer expectations, yet operational challenges during peak hours often lead to inconsistencies in service delivery. A qualitative descriptive approach with a case study strategy was employed. Data were collected through in-depth interviews with the owner, two employees, and six loyal/new customers, non-participant observation, and documentation, including online reviews. The analysis used the Miles and Huberman interactive model and SWOT analysis. The findings reveal that overall customer experience with service quality is positive, particularly in tangible aspects (authentic hot cobek presentation) and assurance (friendly staff). However, significant weaknesses exist in responsiveness and reliability during peak loads, characterized by wait times of 15-20 minutes and order inaccuracies, creating a SERVQUAL gap between viral hype and actual service. Brand image is strongly formed by three factors based on Keller's theory: strength of association (authentic spicy taste), favorability (affordable, humble atmosphere), and uniqueness (viral TikTok sambal grilling innovation). The SWOT analysis concludes that the restaurant's sustainable brand equity heavily depends on improving operational consistency to align service delivery with its strong brand promise, preventing customer dissonance and negative word-of-mouth.
PENGARUH SUASANA DAN KEBERSIHAN TERHADAP KEPUASAN PELANGGAN DI KASTA COFFEE & RESTO BATU AJI BATAM Etika Refikanzyah; Moh. Thandzir
JURNAL MENATA Vol. 5 No. 1 (2026): MEI 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v5i1.522

Abstract

This study aims to examine the influence of atmosphere and cleanliness on customer satisfaction at Kasta Coffee & Resto Batu Aji, Batam. The background of this research is based on the rapid development of the culinary industry and the increasing lifestyle of people who enjoy spending leisure time in cafes. Customers no longer seek only good taste but also a complete dining experience. Therefore, atmosphere and cleanliness play an important role in creating customer satisfaction. The research problem focuses on whether atmosphere and cleanliness partially and simultaneously affect customer satisfaction. This study uses a quantitative method with a probability sampling technique. The population consisted of 6,728 customers from May to June 2025, and the sample of 100 respondents was determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires distributed to customers of Kasta Coffee & Resto Batu Aji Batam and then analyzed using SPSS version 25. The results show that atmosphere has a positive and significant influence on customer satisfaction. Cleanliness also has a positive and significant influence on customer satisfaction. Simultaneously, both atmosphere and cleanliness significantly affect customer satisfaction. The coefficient of determination (R²) value of 0.636 indicates that 63.6% of customer satisfaction is explained by atmosphere and cleanliness, while the remaining 36.4% is explained by other factors not examined in this study. In conclusion, to improve customer satisfaction, Kasta Coffee & Resto Batu Aji Batam should maintain a consistent atmosphere, especially during peak hours, and enhance cleanliness in public areas such as dining tables, floors, outdoor areas, and restrooms
PENGARUH STRATEGI EXPERIENTIAL MARKETING RELATE TERHADAP LOYALITAS PELANGGAN DI PORT HOUSE RESTO DAN BAR KOTA BATAM Nately Binte Ismail; rezki alhamdi
JURNAL MENATA Vol. 5 No. 1 (2026): MEI 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v5i1.523

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi experiential marketing khususnya dimensi relate terhadap loyalitas pelanggan di Port House Resto dan Bar Kota Batam. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada 99 responden yang merupakan pelanggan Port House Resto dan Bar, dengan teknik purposive sampling. Analisis data dilakukan menggunakan uji validitas, reliabilitas, uji asumsi klasik, serta regresi linear sederhana. Hasil penelitian menunjukkan bahwa experiential marketing relate berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa pengalaman sosial, reputasi, dan persepsi positif yang terbentuk melalui interaksi pelanggan berperan penting dalam membangun loyalitas pelanggan restoran.

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