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PUSAT RISET DAN INOVASI NASIONAL UNIVERSITAS SAINS DAN TEKNOLOGI KOMPUTER Alamat: Jl. Majapahit No.304, Palebon, Kec. Pedurungan, Kota Semarang, Jawa Tengah 50199
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Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28290283     EISSN : 28290186     DOI : 10.55606
Core Subject : Art,
Arts
Sub Rumpun ILMU SENI PERTUNJUKAN 1 Senitari 2 Seni Teater 3 Seni Pedalangan 4 Seni Musik 5 Seni Karawitan 6 Seni Pertunjukkan Lainnya yang Belum Disebut Sub Rumpun ILMU KESENIAN 1 Penciptaan Seni 2 Etnomusikologi 3 Antropologi Tari 4 Seni Rupa Murni (seni lukis) 5 Seni Patung 6 Seni Grafis 7 Seni Intermedia 8 Bidang Ilmu Kesenian Lain Yang Belum Tercantum Sub Rumpun ILMU SENI KRIYA 1 Kriya Patung 2 Kriya Kayu 3 Kriya Kulit 4 Kriya Keramik 5 Kriya Tekstil 6 Kriya Logam (dan Logam Mulia/Perhiasan) 7 Bidang Seni Kriya Lain Yang Belum Tercantum
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 156 Documents
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Perancangan Kursi Bongkar Pasang (Knockdown) dengan Ornamen dari Limbah Ranting Kayu Aliyyudin Erick Kurniawan; Jati Widagdo; Sutarya Sutarya
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5005

Abstract

In the furniture packaging process, there is one problem that often hinders the effectiveness of time and space used. Many furnitures are designed in compact or intact forms so they cannot be disassembled. This affects the process of loading goods into a truck or container which is becoming increasingly limited in quantity. If the furniture is designed as knockdown, the process of loading goods will be easier and can save time, space, and energy. The knockdown furniture designed is a chair inspired by disassembly toys such as lego, figurines or action figures, and tazos. For aesthetic impression to the product, ornaments or decorations are added with materials from wood waste. Various types of wood waste found in furniture industry locations include bark, wood pieces, wood chips, and sawdust. The use of wood waste as decorative element in designed products can reduce the amount that often piles up as waste that cannot be used. This waste is even only used as burning material for other production waste causing negative impact on the environment due to air pollution. The wood waste utilized is teak wood branch waste that cut into small circles to be glued to the knockdown chair designed.
Analisis Elemen Visual Postingan Konten Infografis Edukasi pada Feed Akun Instagram @ditjentataruang Edisi Januari 2025 Fariq Hasril Adiwardana; David Rizar Nugroho
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5029

Abstract

Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.
The Strategi Branding Program Jalan Jalan Kompas TV di Era Konvergensi Media Khadijah Najma Zahirah; David Rizar Nugroho
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5076

Abstract

Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals that Jalan Jalan employs platform specific strategies, such as short-form video teasers on Instagram, full episodes with personalized visual elements on YouTube, and bite-sized, engaging travel content on TikTok. These strategies reflect an understanding of media convergence through multi-platform storytelling and audience interaction. The findings highlight key challenges such as content competition and unstable algorithms, alongside opportunities like viral exposure and collaborative branding. This research contributes to strategic communication studies by providing insights into adaptive branding practices in the digital media landscape..
Tinjauan Konteks Situasi Desain Mural Sebagai Bahasa Visual “Dampak Polusi Kendaraan Pada Kesehatan masyarat” Analisis Halliday Haryono Haryono; Qatrunnada Qatrunnada; Irfan Hidayat
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5232

Abstract

Murals are positioned as texts that communicate social messages through a combination of visual and symbolic, and act as a medium for environmental advocacy in public spaces. This study discusses the mural design with the theme "The Impact of Vehicle Pollution on Public Health" as a form of visual language analyzed through M.A.K. Halliday's systemic functional linguistic approach, especially in the aspect of the situational context consisting of field, tenor, and mode. This analysis shows that the mural field reflects environmental issues and their impact on public health. The participants in this study include artists as message makers and the wider community as audiences; while the mode relies on strong visual images, symbolic colors, and text elements to strengthen the message. The results of the study reveal that this mural design not only functions as an artistic expression, but also as a means to build effective social awareness through visual strategies. This study emphasizes that understanding the situational context of mural design is very important for interpreting the message conveyed more deeply and critically to society.
Revitalisasi Inklusif Jalan Panggung Surabaya dengan Pendekatan Urban Heritage Street Ainin Bashiroh; Fitriyanti Ulul Azmi, Ade; Sarasanty, Diah
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5281

Abstract

The revitalization of urban heritage areas in Indonesia, exemplified by Panggung Street in Surabaya, faces multifaceted challenges encompassing the preservation of historical character, socio-economic enhancement, and the creation of inclusive public spaces. Current revitalization efforts often misalign with the area’s authentic features such as inappropriate facade treatments while neglecting accessibility for vulnerable groups and failing to foster effective collaboration among stakeholders. This study employs a descriptive qualitative case study approach, synthesizing field observations, in-depth interviews with local actors, comprehensive literature reviews, and precedent analyses of Braga Street in Bandung and heritage zones in Malacca. Data were analyzed using SWOT and root cause analysis to identify systemic barriers and leverage opportunities, while comparative-historical interpretation contextualized Surabaya’s urban identity. Triangulation ensured methodological rigor and validity. The research culminates in a holistic revitalization framework emphasizing three key strategies: restoration of authentic architectural features, including original colors and ornamentation, enhancement of inclusive infrastructure, such as accessible pedestrian pathways and universal signage and active community participation through workshops and cultural initiatives like the Kya-Kya night market. This integrated approach not only preserves the area’s historical integrity but also fosters social cohesion, economic vitality, and collective pride. The study demonstrates that combining heritage conservation with inclusive design principles can transform urban spaces into dynamic, accessible, and sustainable environments. The findings offer valuable insights for other Southeast Asian cities facing similar heritage revitalization challenges.
Peran Director of Photography dalam Film Dokumenter “Sehelai Kain Harapan” dengan Penerapan Teknik Sinematografi Fajar Rizky Dwi Putra; Teddy K. Wirakusumah; Nurmaya Prahatmaja
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5312

Abstract

‘Sehelai Kain Harapan’ is a documentary film that discusses the training of batik making by people with disabilities at Pusyansos Griya Harapan Difabel and the formation of a business Batik Griya Difabel. The making of this documentary video does not escape the process of applying cinematographic techniques by a DoP. Therefore, the task of a Director of Photography so that the message to be conveyed can be conveyed properly is carried out the preparation of cinematographic techniques. The purpose of this writing is to find out the application of cinematographic techniques including framing, shot size, camera angle, and camera movement in the production of documentary videos. The stages of creation include pre-production, production, and post-production. Cinematography techniques in the production of this documentary video are carried out to support the delivery of messages and according to the needs of visual narratives in order to be able to build emotions, strengthen the character of subjects and convey messages effectively. The shooting carried out include; opening, interview with the head of the centre, batik making process, interview craftsmen, craftsmen's challenges, coordinator interview, hopes coordinator and closing. The conclusion of this writing is that the activities of applying framing techniques, shot size, camera angle and camera movement in documentary production have been done well.
Perancangan Logo sebagai Upaya Meningkatkan Identitas Visual Kecamatan Medan Marelan Joko Bintarto; John John; Al Erris Gasya Rasu
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5540

Abstract

Marelan is one of the 21 districts in the city of Medan. It is widely recognized as a highly visited area and is also the second most densely populated district in the city. Due to the high level of activity and population density, there is a need to enhance the visual identity of Medan Marelan District through the design of a logo. In the logo design process, the author employs both primary and secondary research methods, with a particular emphasis on the 5W+1H and SWOT analysis techniques to generate creative ideas for the logo. Given the numerous potentials that Marelan possesses, the logo is expected to reflect the unique characteristics of the district. With the new logo, it is hoped that Medan Marelan District will have a strong and recognizable visual identity for both residents and visitors, and will continue to support the economic growth of the local government and surrounding communities.
Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok Solikha Pujirahayu; Ike Desi Florina; Inas Sany Muyassaroh
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5564

Abstract

This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras House Wanasari has succeeded in attracting the attention of the audience with interesting content, arousing interest, creating desire, and encouraging active action. The method used in this study is a literature study with a qualitative approach. Researchers apply the AIDA marketing strategy to assess the effectiveness of content and live streaming in driving consumer behavior and considering the impact of the strategy on sales interest and brand awareness.
Pendekatan Ekspresionisme pada Penyutradaraan Film “Hari Yang Tadi” Andre Buttiamal Dani Damanik; Surya Darma
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5677

Abstract

This thesis explains about the directing of the film Hari Yang Tadi which uses an expressionist style to present an approach in the film that depicts emotions and subject4e experiences, not physical reality. The film Hari Yang Tadi tells the story of a daughter who is disobedient to her mother and as a result the daughter experiences the phenomenon of deja vu (repeated events). The methods used in the film Hari Yang Tadi are the methods of preparation, elaboration, synthesis, realization, and completion. The theory used in this thesis is directing with an expressionist style which is applied in several aspects of the film, such as scenes that emphasize emotional communication, artistic direction, cinematography, sound design, coloring and image editing. The technical concepts contained in this work are pre-production, production, and post production. The duration of the creation of this thesis is three years starting from November 2022 to January 2025. The result of the creation of this thesis is the application of an expressionist style in the film Hari Yang Tadi such as changes in expression, emotion, artistic direction, costume design, sound design and coloring. The conclusion in this thesis is that the direction is in an expressionist style that is filled with an atmosphere of emotional changes in the main character that is not a physical reality
Bentuk Pertunjukan Barong Singo Kubro di Desa Balongrejo, Kecamatan Banjarejo, Kabupaten Blora Widya Ayu Angelica; R. Indriyanto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.5679

Abstract

The art of barongan is a form of art found in Blora Regency, Central Java. One of the barongan groups that still exists today is the Barong Singo Kubro. It is a form of traditional performing art that has developed in Balongrejo Village, Banjarejo District, Blora Regency. The performance has an initial pattern, a core pattern, and a final pattern, and it contains elements of performance such as themes, characters, movements, costumes, make-up, stage arrangement, and props. This research aims to describe the form of the performance. The approach used is descriptive qualitative with techniques of observation, interviews, and documentation. The results of the study indicate that the performance is arranged in a colossal manner, consisting of an opening barong, small bujangganong, large bujangganong, kerah barongan, jaranan, dadak merak, extreme attractions, and a closing barongan.

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