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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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The Effect of Product Quality and Location on Consumer Satisfaction Through Repeat Repurchase Intention Nur Wulan Lovitasari; Nina Nurhasanah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1407

Abstract

The competition in the F&B business, especially fast food, is getting tighter along with the busy lifestyle of society. Many people choose fast food because it is practical and efficient, especially after work or school. This study aims to analyze the effect of product quality and location on consumer satisfaction, through repurchase intention in one of the F&B companies in Tangerang City. The method used is quantitative with a positivistic approach, using research instruments to collect data from certain samples, then analyzed statistically to test the hypothesis. The independent variables in this study are product quality and location, the intervening variable is repurchase interest, and the dependent variable is consumer satisfaction. The results showed that product quality and location have a significant direct effect on repurchase intention. Repurchase intention also has a direct positive effect on consumer satisfaction. In addition, there is an indirect effect of quality and location on satisfaction through repurchase interest. The factors in this model explain 72.8% of the variation in consumer satisfaction, approaching a maximum of 100%.
Optimizing Human Resource Management: Integrating Talent Development And Employee Welfare For Organizational Excellence Sofyan, Hady; Asep Zulkifli Achmad; Helmita; Pasaribu, Donald Frensius
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1413

Abstract

This study analyzes the influence of talent development and employee welfare on organizational excellence in the context of human resource management in Indonesia. A quantitative approach was used with the partial least squares structural equation Modeling (PLS-SEM) analysis method using SmartPLS software. Data were collected through questionnaires administered to employees from various industrial sectors. The results of the analysis show that both talent development and employee welfare have positive and significant influences on organizational excellence, with coefficients of 0.421 and 0.367, respectively. Simultaneously, the two independent variables explained 64.2% of the variability in organizational excellence (R² = 0.642). This finding confirms that an effective HR management strategy must integrate employee competency development with improved work welfare to create a sustainable competitive advantage. This study’s managerial implications recommend the formulation of holistic, data-based, and long-term development-oriented HR policies
Metaverse Marketing: A Critical Analysis of the Potential and Challenges of Marketing in Virtual Worlds Syaifuddin, Syaifuddin
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1418

Abstract

The emergence of the metaverse as an immersive three-dimensional virtual space marks a new phase in global digital transformation. Behind the enthusiasm for its innovative potential, marketing strategies in the metaverse face unresolved issues, particularly related to digital literacy gaps, the absence of specific biometric regulatory frameworks, and the lack of organizational readiness to manage brand-consumer interactions in the virtual world. This complexity creates a gap between the appeal of the technology and the reality of digital marketing implementation in the metaverse. This study aims to systematically examine the potential and challenges of metaverse marketing and its implications for the success of brand communication strategies. The method used is a Systematic Literature Review (SLR) with a descriptive qualitative approach. Literature was obtained from reputable academic databases such as Scopus, ScienceDirect, Emerald Insight, SpringerLink, and SINTA. The articles reviewed were scientific publications in Indonesian and English relevant to digital marketing, data protection, and metaverse ecosystem development. Article selection was conducted through an initial screening of titles and abstracts, followed by a thorough reading of the article content. This resulted in 35 primary sources analyzed through thematic synthesis based on the PRISMA protocol and Kitchenham framework. The study findings indicate that the metaverse offers strategic opportunities for creating immersive and community-based brand experiences. However, the effectiveness of digital marketing strategies heavily depends on an organization's ability to navigate challenges related to privacy, avatar ethics, and technological limitations. Therefore, a holistic approach that integrates innovation, ethics, and infrastructure readiness is needed to ensure successful marketing in the metaverse.
The Influence of PAF Leadership, Experience, and Effectiveness of Audit Procedures on Audit Quality in Public Accounting Firms (PAFs) in Medan Hasbullah, Firman; Susanto
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1419

Abstract

This study analyzes the influence of Public Accounting Firm (KAP) leadership, auditor experience, and audit procedure effectiveness on audit quality at KAP operating in Medan City. The benefits of this study are expected to provide empirical contributions to the development of professional audit practices in Indonesia, especially in improving audit quality by strengthening leadership, auditor training, and improving audit procedures. The formulation of the problems raised is as follows: (1) Does KAP leadership affect audit quality? (2) Does auditor experience affect audit quality? (3) Does the effectiveness of the audit procedure affect audit quality?. The method used in this study was a quantitative method with an explanatory approach. The research sample consists of auditors who work at KAP in Medan and have a minimum of two years of work experience. Data were collected using a closed questionnaire with a Likert scale and data analysis was performed using multiple linear regression. The results indicate that KAP leadership and audit procedure effectiveness have a positive and significant effect on audit quality, with a t-statistic value of 3.612 and a p value of 0.001 (<0.05). Audit Procedure Effectiveness (X3) also has a positive and significant effect on audit quality, with a t-statistic value of 2.789 and a p value of 0.007 (<0.05). However, auditor experience does not show a statistically significant effect, with a p value of 0.225 (>0.05). These results indicate that managerial roles and work procedure systems have a greater impact on audit success than individual auditor experience. This study recommends the importance of improving leadership quality and periodic evaluation of audit procedures as a strategy to improve audit quality in KAP
Social Influence, Price, and Product Traits on E-Cigarette Use: Perceived Benefits as Mediator, Social Media and Regulation as Moderators (Surabaya Adult Smokers) Paramitha, Intan Tirzana; Cempena, Ida Bagus; Budiarti, Endah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1422

Abstract

This study aimed to examine the impact of social influence, price perception, and product characteristics on the decision to use e-cigarettes, with perceived benefits as a mediator and social media and government regulations as moderators. The research adopted a quantitative approach with a causal-explanatory design, targeting legally adult smokers in Surabaya who use or have switched to e-cigarettes and are active on social media. Using purposive sampling, 182 respondents were selected, and data were analyzed using SEM-PLS 4.0. The findings revealed several key insights: (1) Social factors, price perception, and product characteristics all positively and significantly influenced e-cigarette usage decisions. (2) These three factors also significantly enhanced perceived benefits, which in turn positively affected usage decisions. However, (3) social media and government regulations did not significantly moderate the relationship between perceived benefits and e-cigarette use, suggesting that individual consumer context plays a stronger role than external influences. The study’s implications highlight that manufacturers should prioritize product quality and competitive pricing to attract consumers, while policymakers should focus on public education regarding e-cigarette safety and risks. Since social media and regulations showed limited moderating effects, tailored strategies based on consumer behavior may be more effective than broad regulatory measures. This research contributes to understanding the drivers of e-cigarette adoption, offering practical insights for businesses and regulators in Indonesia’s growing vaping market
A Improving Supply Chain Performance using the Supply Chain Operation Reference Digital Standard (SCOR DS) V14.0 Racetrack Model at PT Cipta Krida Bahari Kalimantan Area. Tetelepta, Jerry; Ulfi Pristiana; Prastiwi, Estik Hari
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1444

Abstract

The purpose of this study is to improve the supply chain performance of PT Cipta Krida Bahari (CKB) in the Kalimantan area by applying the Supply Chain Operation Reference Digital Standard (SCOR DS) version 14.0 Racetrack model, with a particular focus on solving issues related to reliability and asset utilization. This study employed a quantitative descriptive method using a case study approach. Primary data were collected through direct observation, structured interviews with key supply chain managers, and an analysis of internal company reports. The SCOR DS v14.0 Racetrack model was used as a framework for diagnosing performance gaps and identifying targeted improvements across key attributes in five stages: engaging, defining, analyzing, planning, and launching. Performance measurement is carried out starting from level-2 then down to level-3 performance metrics. The results in level-2 performance metrics belonging to reliability show that there is one metric that does not meet the 100% target, namely RL.2.2, delivery performance to the original customer commit date of 89.94%. In level-3 performance metrics, of the two metrics, there is one metric that has gaps, namely RL.3.3 customer commit date achievement of 5.06%. With these gaps, the implications of this research suggest for improvement projects referring to the best practices in the SCOR guide, namely BP.017 Distribution Planning, BP.042 Procurement Terms & Conditions Review, BP.055 Freight Carrier Delivery Performance Evaluation, and Regular Reconciliation Meetings. This study contributes a novel application of SCOR DS v14.0 Racetrack in a logistics and freight forwarding company context, where the model has been rarely implemented, especially in emerging markets. It also provides a replicable case study for improving service reliability in complex geographical regions such as Kalimantan, Indonesia
Determinants of Customer Loyalty Toward Islamic Financial Products: The Role of Perceived Value, Satisfaction, and Religious Commitment Sadly, Effendi
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1449

Abstract

This study investigates the determinants of customer loyalty toward Islamic financial products, focusing on perceived value, customer satisfaction, and religious commitment. The Islamic finance sector has experienced significant growth, attracting customers seeking ethical financial solutions compliant with Sharia principles. Understanding the factors that drive customer loyalty is crucial for Islamic banks aiming to cultivate long-term relationships. Utilizing a quantitative approach, data were collected through surveys distributed to customers of Islamic banks. The findings reveal that both perceived value and customer satisfaction significantly influence customer loyalty, with perceived value leading to a stronger commitment among customers. Additionally, religious commitment was found to moderate the relationship between perceived value and loyalty, indicating that customers with higher religious commitment derive greater loyalty from their perceived value of Islamic financial products. These insights suggest that Islamic banks should enhance the perceived value of their offerings by highlighting both financial and spiritual benefits. Furthermore, improving customer satisfaction through high-quality service and responsiveness to client needs is essential for fostering loyalty. This study contributes to the understanding of customer behavior in the Islamic finance sector and provides practical implications for Islamic financial institutions seeking to strengthen customer loyalty. By aligning products with customer values and enhancing service quality, Islamic banks can effectively build and maintain lasting relationships with their clients, ultimately positioning themselves for sustained growth in a competitive market.
Analysis of the Effect of Tourist Facilities and Accessibility on Intention to Revisit Through Trust as an Intervening Variable on Sarangan Lake Tourism Oksatana, Miga; Halik, Abdul; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1453

Abstract

One of the main industries that support the Indonesian economy is tourism, which has enormous potential. One of them is Telaga Sarangan tourism, located on the slopes of Mount Lawu, Plaosan District, Magetan, East Java.This study aims to analyze the effect of tourism facilities and accessibility on interest in revisiting Telaga Sarangan tourism, with trust as an intervening variable. A quantitative approach is used in this study is. The population in this study was Bank Jatim employees who visited tourist attractions. The sample consisted of 100 employees. The analysis method used was Partial Least Square structural equation modeling (PLS-SEM) using SmartPLS 4.0. The results of the study showed that 1) tourism facilities had a significant effect on trust, with a path coefficient value of 0.432 and a p-value of 0.022 (<0.05). 2) Accessibility had a significant effect on trust, with a path coefficient of 0.450 and a p-value of 0.006 (p<0.05). 3) Tourism facilities did  not have a significant direct effect on the intention to revisit, with a path coefficient of 0.024 and a p-value of 0.887 (>0.05). 4) Accessibility does not have a significant effect on the intention to revisit, with a path coefficient of 0.097 and a p-value of 0.540 (> 0.05); 5) trust has a significant effect on the intention to revisit, with a path coefficient of 0.725 and a p-value of 0.000 (< 0.05); 6) trust mediates the relationship between tourism facilities and the intention to revisit, with a path coefficient of mediation of 0.314 and a p-value of 0.044 (< 0.05); and 7) trust mediates the relationship between accessibility and the intention to revisit, with a path coefficient of mediation of 0.326 and a p-value of 0.016 (< 0.05)
The Effect of Product Innovation, Brand Awareness and Price Perception on Repurchase Decisions Through Customer Satisfaction with Social Media Marketing Activity & Perceived Value as Moderating Variables on Sagiko Float Fruit Juice Drink in the Kediri Residency Area East Java Viando, Feterrido Wahyu; Cempena, Ida Bagus; Endah Budiarti
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1454

Abstract

The food and beverage (F&B) industry in Indonesia is currently experiencing rapid growth. Changes in lifestyle, especially in big cities where people like fast food and drinks, coupled with the active use of digital platforms, have a transformational impact on digitalization and open up opportunities for F&B business actors to promote their products to Internet users. This study aims to find empirical evidence regarding the effect of product innovation, brand awareness, and price perception on repurchase decisions through customer satisfaction, with social media marketing activity and perceived value as moderating variables on Sagiko float fruit juice drinks in the Kediri residency area east Java. The population in this study was customers who had made purchases at the Sagiko float in the Kediri residency area east Java. The sampling technique used was purposive sampling, which was to randomly select customers who had made purchases at Sagiko Float in the Kediri residency area east Java, with a total of 300 respondents. Hypothesis testing was conducted using the Structural Equation Modeling (SEM) approach or structural equation model with the Analysis of Moment Structures (AMOS)  version 26 program. Based on the results of the analysis of the seven tested hypotheses, all were proven to be accepted, namely that product innovation, brand awareness, price perception, social media activity, and perceived value have a significant effect on repurchase decisions and customer satisfaction. This study provides insights for companies in designing effective marketing strategies to increase customer satisfaction and the intensity of consumen repurchase decisions by increasing product innovation, brand awareness, price perception, and marketing activities on social media and perceived value
Optimalising Digital Marketing and Service Quality to Enhance Customer Loyalty in the Digital-Economy Era Ferianto, Maidar; Widodo, Slamet; Siregar, Nurafrina
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1456

Abstract

This study investigates how digital-marketing practices and service-quality improvements jointly foster customer loyalty within Indonesia’s rapidly expanding digital economy. A systematic quantitative literature review combined with meta-analytic synthesis was employed to integrate findings from peer-reviewed empirical studies published between 2018 and 2025 that applied structural-equation modelling (SEM) or partial least squares (PLS). The review confirms that (1) digital-marketing factors—especially social media engagement, personalised content and marketing innovation—and (2) electronic service-quality (e-SERVQUAL) dimensions such as assurance, responsiveness and website usability exert significant positive effects on customer loyalty (path coefficients range β = 0.24–0.89, p < 0.05). Customer satisfaction, perceived value and trust consistently mediate these relationships. The findings offer managers evidence-based guidelines to balance promotional investments with service-quality enhancements, thereby sustaining loyalty and competitive advantage

Page 35 of 66 | Total Record : 657

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