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Magna: Journal of Aconomics, Management, and Business
Published by Universitas Sains Al-Quran Jawa Tengah
ISSN : -     EISSN : 29618401     DOI : https://doi.org/10.32699/magna
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, and Business is a journal covering economics, management and business. Journal of Economics, Management, and Business was published for the first time in July 2022. Journal of Economics, Management, and Business is published twice a year, namely in January and July.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Analisis Kepuasan Konsumen Pada E-Commerce Trihudiyatmanto, M.
Journal of Economics, Management, and Business Vol. 3 No. 1 (2024): January 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i1.6794

Abstract

Tujuan - Penelitian ini bertujuan untuk membuktikan pengaruh kualitas sistem, layanan, dan keamanan terhadap kepuasan konsumen pada Tokopedia. Metodologi - Populasi dalam penelitian ini adalah mahasiswa fakultas ekonomi dan bisnis Universitas Sains Al-Qur’an yang berjumlah 81 mahasiswa dari tiga jurusan yang berbeda. Teknik pengumpulan data menggunakan kuesioner online melalui google form yang telah diuji validitas dan realibilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah Regresi Linear Berganda. Hasil - Hasil penelitian ini menunjukkan bahwa variabel kualitas sistem dan layanan berpengaruh signifikan terhadap variabel kepuasan konsumen, sedangkan variabel keamanan tidak berpengaruh signifikan terhadap kepuasan konsumen. Hal ini dapat dibuktikan dengan kualitas sistem yang memiliki t hitung 3,434 dengan nilai signifikan 0,001 < 0,05. Layanan dibuktikan dengan t hitung 5,224 dengan nilai signifikan 0,000 < 0,05. Dan Keamanan dibuktikan dengan t hitung 0,090 dengan nilai signifikan 0,315 > 0,05. Implikasi – Penelitian ini diharapkan menjadi rujukan bagi penelitian – penelitian sejenis yang membahas tentang ecommerce. Orisinilitas – Penelitian ini merupakan yang pertama membahas pengaruh kualitas sistem, layanan, dan keamanan terhadap kepuasan pelanggan ecommerce pada konsumen mahasiswa UNSIQ.
Pengaruh Lifestyle, Service Quality, Price Perception, Dan Brand Image Terhadap Kepuasan Pelanggan Maulana Azka, Muhammad Gilang; Nurhidayat, Fiqi; Putranto, Agus
Journal of Economics, Management, and Business Vol. 3 No. 1 (2024): January 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i1.6798

Abstract

Tujuan - Penelitian ini bertujuan untuk membuktikan pengaruh Lifestyle, Service Quality, Price Perception, dan Brand Image terhadap Kepuasan Pelanggan. Metode - Populasi dalam penelitian ini adalah pelanggan Owl Barbershop Di Desa Semayu dengan sempel sebanyak 80. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan regresi linier berganda, uji asumsi klasik, uji F, uji t, dan uji koefisien determinasi (R square). Pengolahan data menggunakan SPSS 20. Hasil - Hasil peenelitian ini menunjukkan bahwa Lifestyle berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Service quality tidak berpengaruh terhadap kepuasan pelanggan. Price perception tidak berpengaruh terhadap kepuasan pelanggan. Brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Keterbatasan - Penelitian ini menggunakan data kuesioner yang dibagikan kepada responden berjumlah 80 dan kuesioner kembali 80. Agenda penelitian yang akan datang – peneliti selanjutnya dapat memperluas indikator dan lebih bervariasi sesuai dengan situasi dan objek penelitian.
Determinant Factors of Turnover Intention with Organizational Commitment as a Mediating Variable Safaah, Fida Yuyun Nur; Musfiroh, Mila Fursiana Salma; Hinawati, Titik
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.7894

Abstract

Objective - This study aims to determine the effect of work stress and job satisfaction variables on turnover intention through organizational commitment as a mediator. Method - This study uses a quantitative research method. The population in this study were 30 employees of LKMS BTM Surya Amanah Temanggung. The sampling technique used was total sampling, namely a sampling technique with the entire population, namely 30 employees of LKMS BTM Surya Amanah Temanggung as respondents. Data collection used observation and questionnaires. The data obtained were then analyzed using the Structure Equation Modeling (SEM) analysis technique with the Partial Least Square (PLS) approach through SmartPLS 4.0 software. Results - The results of the study showed that work stress had a positive effect on turnover intention, job satisfaction did not affect turnover intention, work stress did not affect organizational commitment, job satisfaction had a positive effect on organizational commitment, organizational commitment did not affect turnover intention, and organizational commitment was unable to mediate work stress and job satisfaction on turnover intention of LKMS BTM Surya Amanah Temanggung employees. Implications - This study uses data from employees of LKMS BTM Surya Amanah Temanggung. Originality - This paper examines the relationship between several factors that influence employee turnover intention at LKMS BTM Surya Amanah Temanggung. The number of employees who do turnover retention illustrates the organizational commitment of employees of LKMS BTM Surya Amanah in Temanggung.
The Influence of Transformational Leadership and Work-Life Balance on Organizational Citizenship Behavior with Job Satisfaction as an Intervening Variable: (Case Study on Employees of PT. Tunas Madukara Indah, Wonosobo Regency) Sabrina, Hana; Trihudiyatmanto, M.; Purwanto, Heri
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.8972

Abstract

Purpose - This study aims to determine the Influence of Transformational Leadership and Work Life Balance on Organizational Citizenship Behavior with job satisfaction as an Intervening variable at PT. Tunas Madukara Indah 2 Wonosobo. Design/methodology/approach - This study is a quantitative study. The sampling technique uses random sampling technique with a population of 360 employees and obtains a sample of 187 employees. This study uses an analysis tool, namely SmartPLS 4.1.0.9. Findings - Transformational Leadership has a negative effect on Organizational Citizenship Behavior, Work life balance has a positive and significant effect on Organizational Citizenship Behavior, Transformational Leadership has a positive and significant effect on Job Satisfaction. Work Life Balance has a positive and significant effect on job satisfaction. Job Satisfaction has a positive and significant effect on Organizational Citizenship Behavior. Job Satisfaction has a positive and significant effect in mediating the effect of Transformational Leadership on Organizational Citizenship Behavior. Job Satisfaction has a positive and significant effect in mediating the effect of Work Life Balance on Organizational Citizenship Behavior.
The Influence of Store Image on Purchasing Decisions with Purchase Intention as an Intervening Variable: (Empirical Study on Alfamart Consumers in Semarang) Trihudiyatmanto, M.; Dewantoro, Bambang
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.8978

Abstract

Purpose - This study aims to determine the effect of store image on purchasing decisions through purchase interest in Alfamart consumers in Semarang. Design/methodology/approach - This study is a quantitative study. The population in this study were Alfamart consumers in Semarang. The sampling technique used non-probability sampling with a sample size of 104 respondents. The data collection technique used a questionnaire, which had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was Structural Equation Modeling (SEM). Findings - The results of this study indicate that: (1) Store image has a positive and significant effect on Purchase Interest, (2) Store Image has a positive and significant effect on Purchase Decisions through Purchase Interest, (3) Store Image has a positive and significant effect on Purchase Decisions, (4) Purchase Interest has a positive and significant effect on Purchase Decisions. This is evidenced by the Purchase Interest mediation coefficient of 1.099 which is greater than the direct effect of 0.514 so that the Purchase Interest variable is proven to be able to mediate the effect of Store Image on Purchase Decisions.
The Influence of Viral Marketing, Brand Awareness and Satisfaction on Purchasing Decisions of Nasa Beauty Product Customers: (Case Study on NASA Stockist R.508 Banjarnegara) Arifin, Davit; Efendi, Bahtiar; Purwanto, Heri; Maulana Azka, Muhammad Gilang
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.9043

Abstract

Purpose - This study aims to analyze the influence of viral marketing, brand awareness, and customer satisfaction on purchasing decisions for NASA beauty products, with a case study at Stockist NASA R.508 Banjarnegara. Design/methodology/approach - This study uses a questionnaire as a data collection method with a sample of 114 respondents selected through the accidental sampling method. Respondents are customers who have made purchases at least three times at Stockist NASA R.508 Banjarnegara. The data used is primary data, with data analysis using multiple linear regression. Findings - This study explains that viral marketing, brand awareness, and customer satisfaction have a positive and significant influence on purchasing decisions for NASA beauty products. Viral marketing contributes to spreading product information widely and quickly through social media. Brand awareness helps increase customer trust and attraction to the product. Meanwhile, customer satisfaction strengthens loyalty and encourages repeat purchase decisions. Research limitations - Limitations rely on data collection through questionnaires, so there is a possibility that respondents provide answers that are very lacking in actual conditions. In addition, the scope of the study was limited to customers of NASA Stockist R.508 Banjarnegara, so the results may not be generalizable to all customers of NASA beauty products. Implications - The results of this study are expected to contribute to Stockist NASA R.508 Banjarnegara in increasing the effectiveness of marketing strategies, especially through the use of viral marketing, strengthening brand awareness, and increasing customer satisfaction to encourage purchasing decisions. In addition, this study can be a reference for similar businesses in designing more effective promotional strategies using digital platforms.
Analysis of the Influence of Service Quality, Price Perception, Location, and Promotion on the Decision to Purchase a Toyota Avanza Car: (Case Study at PT Nasmoco Wonosobo) Setiawan, Anggun; Efendi, Bahtiar; Yudianto, Agus
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.9044

Abstract

Objective - The purpose of this study is to determine the impact of benefit quality, cost recognition, administration, and progress on purchasing choices. Method - The population in this study were all consumers who bought and used Toyota Avanza cars (Study at PT. Nasmoco Wonosobo). The sample of this study was some consumers who bought and used Toyota Avanza cars, while the sampling technique used was total sampling, namely the entire population was used as a sample. The sample in this study amounted to 96 respondents. The data collection method for this study was interviews, questionnaires, and literature studies and data analysis methods using multiple linear regression, and data that had met the requirements were instrument testing, Classical Assumption testing, and Goodness of Fit of a Model that had been processed using the SPSS program (Statistical Package for Social Science). Result - This study shows that the variables of service quality, price perception, location and promotion have a positive and significant effect on purchasing decisions. Based on the coefficient determinant value, it is known that the three independent variables used can influence consumers in making purchasing decisions by 82.2% while the remaining 17.8% is influenced by other variables not explained in this study.
Peran Hubungan Komunikasi Pemasaran Dan Kepercayaan Terhadap Loyalitas Konsumen E-Commerce Shopee Yudianto, Agus; Efendi, Bahtiar
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.9047

Abstract

Tujuan - Penelitian ini bertujuan untuk menjelaskan penerapan strategi hubungan komunikasi pemasaran dan kepercayaan pelanggan terhadap loyalitas pelanggan dalam e-commerce. Metode – Penelitian Metode penelitian ini menggunakan metode kuantitatif kausal. Analisis data berupa: pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Metode pengumpulan data menggunakan kuesioner dan pencatatan dokumen, yang dianalisis menggunakan regresi ganda, uji validitas, uji realibilitas. Hasil - Hasil menunjukan bahwa perusahaan melakukan strategi komunikasi pemasaran dengan mengacu kepada komunikasi pemasaran terpadu dengan melakukan proses strategi berupa: periklanan, promosi penjualan, pemasaran langsung, dan hubungan masyarkat. Dengan adanya proses strategi yang dilakukan selama ini membantu dalam meningkatkan brand awareness masyarakat luas, meningkatkan brand image perusahaan, dan meningkatkan penjualan bagi perusahaan serta kepercayaan pelanggan. Implikasi - Meningkatkan brand image dan kepercayaan pelanggan menciptakan hubungan jangka panjang yang lebih kuat dengan konsumen. Dengan menciptakan citra yang positif melalui komunikasi yang konsisten, pelanggan akan lebih loyal dan lebih cenderung untuk melakukan pembelian berulang. Orisinalitas - yang diterapkan oleh perusahaan merujuk pada cara unik dan inovatif dalam menyampaikan pesan pemasaran yang membedakan perusahaan dari pesaing di pasar. Hal ini berhubungan dengan pemilihan pendekatan, kanal, dan cara menyampaikan pesan yang tidak hanya menarik tetapi juga menciptakan kesan mendalam di benak konsumen.
The Influence of Work Discipline, Islamic Work Motivation, and Compensation on Employee Performance: (Case Study at CV Lestari Albasia Mandiri) Sekarrisma, Zeva Ega; Nurudin, Nurudin; Saadah, Naili
Journal of Economics, Management, and Business Vol. 5 No. 1 (2026): January 2026
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/f3hf5a52

Abstract

Purpose - this study aims to determine the effect of work discipline, Islamic work motivation, and compensation on employee performance. Methods - this study uses a quantitative approach. Data collection was conducted through questionnaires with a sample of 138 people calculated using the slovin formula from a total population of 210 employees. The sample was determined using purposive sampling technique. Data were analyzed using SPSS 25 software. Result - The results showed that work discipline, Islamic work motivation, and compensation have a positive and significant effect on employee performance partially or simultaneously. Implications - this study can have implications for the development of science, as well as provide input to the management of CV Lestari Albasia Mandiri in making decisions related to employee performance.
The Effect of Experiential Marketing, Service Quality, and Brand Trust on Repurchase Intention Through Customer Satisfaction As an Intervening Variable: (Case Study on Eiger Users in Wonosobo) Dyani, Ranessa Gusvera; Trihudiyatmanto, M.; Nurhayati, Eni Candra
Journal of Economics, Management, and Business Vol. 5 No. 1 (2026): January 2026
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/7ykbs809

Abstract

Purpose - This study aims to analyze, understand, and explain the influence of experiential marketing, service quality, and brand trust on customer satisfaction (a case study of Eiger users in Wonosobo). Methods - This study is quantitative. The population is Eiger users in Wonosobo. The sampling technique used is the formula used by Hair et al. (2019), with a sample size of 120 respondents. Data collection used a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypotheses is Structural Equation Modeling (SEM). Results - This study shows that the variables Experiential Marketing, Service Quality, Brand Trust, and Customer Satisfaction have a positive effect on Repurchase Intention, but Customer Satisfaction cannot mediate the influence of Experiential Marketing, Service Quality, and Brand Trust on Repurchase Intention through Customer Satisfaction.  Implications - These findings provide practical implications for companies seeking to strengthen long-term relationship-based marketing strategies by optimizing social media marketing activities. Originality - This research offers a conceptual contribution by positioning social media marketing as a mediating mechanism in the relationship between relationship quality and purchase intention, thereby enriching the literature on relationship marketing in the digital era.

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