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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 201 Documents
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Hubungan Antara Kepemimpinan Melayani Dan Kepribadian Dengan Kinerja Pegawai Raden Muhammad Syakur Fathurrahman; Sri Sundari; Marisi Pakpahan
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1006

Abstract

The performance of human resources can be influenced by the conditions of servant leadership that are formed. Factors that influence employee performance in servant leadership include a lack of commitment from employees towards understanding the values ​​and rules that have been established, a lack of disciplined behavior, a lack of inheritance of servant leadership, and a lack of understanding organizational identity. These things cause service leadership to be less than optimal in achieving the stated vision and mission of the organization. One factor in good servant leadership is that it requires commitment from all members of the organization under the leadership of someone who is able to influence all members of the organization and is expected to be able to build good and strong servant leadership. survey research design with a correlational approach. The approach used is a quantitative approach as the basis for analysis. There is a positive, very significant and strong relationship between servant leadership and employee performance. There is a positive, very significant and strong relationship between Personality and Employee Performance. There is a positive, very significant and strong relationship between Servant Leadership (X1) and Personality (X2) together with Employee Performance (Y). The two go hand in hand, which means that the higher the Service Leadership and Personality together, the higher the Employee Performance.
Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1008

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.
Pengaruh Kinerja Karyawan terhadap Penjualan di Gerai Anyardrink Tanggul Serang-Banten M Syaepudin; Herdiansah Herdiansah; Asifatunisa Asifatunisa; Amanda Jesica Loren; Riki Gana Suyatna
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1009

Abstract

The aim of this research is to determine the effect of employee performance on sales which is mediated by competitive advantage. This research was conducted on Anyardrink store employees with syrup products. There were 8 types/brands of syrup used with various flavors, using a non-probability method in the form of incidental and purposive sampling. The data analysis technique used is Path Analysis and sampling test. Based on the results of the analysis, it was found that the regression model used met the classical assumption test. This research found that 1) Entrepreneurial Orientation has a positive and significant effect on Competitive Advantage; 2) Competitive Advantage has a positive and significant effect on Marketing Performance; 3) Employee orientation has a positive and significant effect on Sales Performance; 4) Competitive Advantage is proven to positively and significantly mediate the influence of Entrepreneurial Orientation on Marketing Performance.
Pengaruh Digital Marketing Terhadap Kinerja Penjualan Produk UMKM Durenstory Serang Ayu Wandira; Fadilatun Nufus; Nur Kholisah; Riki Gana Suyatna; Silviah Silviah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1010

Abstract

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to increase their sales and profits. Online marketing is suitable for new businesses or ventures. Of course it is cost effective, because you don't have to place products/services, can be controlled yourself without having to recruit employees, unlimited time or working hours, and has a wide market reach, because online marketing is supported by the presence of websites or social media (Facebook, Instagram, WA, etc.) and this research is also aimed at proving that there is an influence of digital marketing on the sales performance of Durenstory Serang MSME products. This research uses quantitative methods with a survey approach. Research data was obtained through a questionnaire distributed to 10 respondents who were Durenstory customers. Data were analyzed using simple linear regression analysis. The research results show that digital marketing has a positive and significant effect on the sales performance of Durenstory Serang MSME products. This means that the better the implementation of digital marketing, the higher the sales performance of Durenstory products. Based on the results of this research, it can be concluded that digital marketing is an effective strategy for improving the sales performance of MSME products. Therefore, MSMEs need to implement digital marketing strategies appropriately and sustainably.
Pengaruh Strategi Content Marketing Instagram Terhadap Point Of Purchase Kruv Studio Talita Karisma Syaharani; Nurul Azizah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1013

Abstract

In this digital era, the role of marketing strategy is crucial to the success of a business. With widespread technological advances, companies are not only faced with demands to innovate but also to deeply understand the behavior of consumers who are increasingly connected and intelligent. This research aims to explore and analyze the influence of content marketing strategies on Point Of Purchase at KruV Studio. To understand how content marketing strategies can be key in shaping perceptions and increasing customer enthusiasm. In this research I will focus on the marketing aspects of the Content Marketing strategy on Point Of Purchase at KruV Studio.
Analisis Celebrity Endorser, Brand Image, Brand Trust Dan Iklan Televisi Terhadap Keputusan Pembelian Sampo Clear Di Toko Mapur Desa Jagalempeni Kabupaten Brebes Mey Nur Aisyah; Citra Mega Suara; Ari Kristiana; Dumadi Dumadi; Nasiruddin Nasiruddin
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1045

Abstract

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.
Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Pengaruh Atraksi, Amenitas, Dan Aksesibilitas Terhadap Kunjungan Ulang Wisatawan Lokal : Studi Di 4 Destinasi Wisata Kabupaten Penajam Paser Utara Heni Nurhayati; St. Rukaiyah; Nurmadhani Fitri Suyuthi
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1055

Abstract

This research focuses on four tourist destinations in North Penajam Paser Regency: Istana Amal Beach, Nipah-Nipah Beach, Tanjung Jumlai Beach, and D’Wish Gunung Mulia. Attractions, amenities, and accessibility are considered key factors influencing repeat visits. Based on data analysis, attractions, especially natural beauty and environmental cleanliness, have a significant influence on repeat visits by tourists. Thus, the hypothesis stating a positive influence between Attractions and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted. However, amenities such as accommodation and dining places do not significantly affect repeat visits. Therefore, the hypothesis stating a positive influence between amenities and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially rejected. On the other hand, accessibility such as ease of road access and clear signage has a positive influence on repeat visits. Thus, the hypothesis stating a positive influence between Accessibility and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted.Overall, Attractions, Amenities, and Accessibility collectively influence tourist repeat visits. This indicates that the management and development of tourist destinations need to consider these factors. Although Amenities have less significant influence, it is important to continue improving and enhancing supporting facilities at tourist destinations. The findings of this research provide valuable insights for tourism managers and policymakers to improve the quality and attractiveness of destinations and strengthen the position of North Penajam Paser Regency as an appealing tourist destination for local tourists.
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai Kelurahan Di Kecamatan Penajam Kabupaten Penajam Paser Utara Mahdalena Mahdalena; Mulyadi Hamid; St. Rukaiyah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1056

Abstract

This research aims to determine and analyze the influence of leadership on the Performance of Regional Government Employees in North Penajam Paser Regency, determine and analyze the influence of Work Motivation on the Performance of Village Employees in Penajam sub-district, North Penajam Paser Regency and determine and analyze the Influence of leadership and Work Motivation on the Performance of Village Employees in Penajam sub-district, North Penajam Paser Regency. The research method used is quantitative descriptive research using Multiple Linear Regression data analysis using SPSS software. Primary data was obtained from respondents, namely Pegawai sub-district, Penajam sub-district, North Penajam Paser Regency. The population was 395 ASN and through sampling using the Slovin formula with a margin of error of 5%, a sample of 199 respondents was obtained. The results of the research show that partially there is a positive influence between Leadership and Work Motivation on the Performance of Village Employees in Penajam District, North Penajam Paser Regency. Together, leadership and work motivation also have a positive influence on the performance of village employees in Penajam District, North Penajam Paser Regency.
Kualitas Pelayanan Dan Kompetensi Pegawai Kecamatan Penajam Kabupaten Penajam Paser Utara Andi Murni; Nurmadhani Fitri; Mulyadi Hamid
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1057

Abstract

This research aims to determine the quality of service for employees in Penajam District, North Penajam Paser Regency and determine the competency of employees in Penajam District, North Penajam Paser Regency. The research method used is a qualitative method. The number of informants was 12 people consisting of 6 sub-district officials and 6 community members. The results of the research show that the quality of service for employees in Penajam District, North Penajam Paser Regency is satisfactory and to improve quality you must pay attention to factors inhibiting and supporting public services, paying attention to procedures for providing services to the community. The competency of Penajam District Employees, North Penajam Paser Regency is quite good and must continue to be improved.

Page 13 of 21 | Total Record : 201

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