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INDONESIA
Jurnal Ekonomika Manajemen Dan Bisnis
Published by CV ITTC Indonesia
ISSN : -     EISSN : 29629322     DOI : https://doi.org/10.47233/jemb
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) (E-ISSN : 2962-9322) diterbitkan oleh CV.ITTC INDONESIA. JEMB menyediakan forum bagi Mahasiswa dan Dosen untuk mengeksplorasi masalah dan merefleksikan penelitian kuantitatif. JEMB adalah jurnal daring yang didedikasikan untuk publikasi penelitian berkualitas tinggi yang berfokus pada implementasi penelitian yang berfokus di bidang Maanajemen dan Bisnis Misi dari JEMB adalah menjadi jurnal interdisipliner peer-review terkemuka untuk memajukan teori dan praktik yang terkait dengan segala bentuk penelitian khususnya di Manajemen dan Bisnis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 298 Documents
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Pengaruh Job Satisfaction Terhadap Tingkat Turnover Intention Pada Guru Di Sekolah X Salsabila, Siti Nur; Aprianty, Rizqi Amalia; Quarta, Dicky Listin
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3475

Abstract

Job satisfaction is an important factor that reflects teachers’ comfort, happiness, and positive perception of their work, and is closely related to turnover intention. This study aims to analyze the influence of job satisfaction on turnover intention among teachers at Sekolah X using a quantitative approach. All 37 teachers at X school were selected as participants through total sampling. Data were collected using a job satisfaction scale based on Fattah’s theory (reliability 0.901), which includes five aspects: the work itself, salary, promotion, supervision, and coworkers. Turnover intention was measured using a scale developed from Mobley’s theory (reliability 0.938), covering the aspects of thinking of quitting, intention to search, and intention to quit. The data were then analyzed using simple linear regression with JASP 0.18.3, including normality and linearity tests. The results showed that job satisfaction had a significant and negative effect on turnover intention (R² = 0.402, p < 0.001), indicating that higher job satisfaction corresponds to lower intention to leave. These findings are expected to serve as a basis for developing strategies to improve job satisfaction and reduce turnover intention.
Praktik Manajemen Sumber Daya Manusia dan Keterlibatan Pegawai: Efek Moderasi Peran Pengawasan Vianty, Lily; Handayani, Ririn; Oemar, Fahmi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3479

Abstract

The study was conducted at the Riau Provincial Secretariat with the aim of examining the role of supervisors in moderating the influence of human resource management practices on employee engagement. The population of this study was 178 people. Based on this population size, in accordance with the Krejcie and Morgan (1970) table, the sample size for this study was 118 people. The sampling method used in this study was Systematic Random Sampling. All respondents will be used to obtain primary data related to the variables, which will be collected through a questionnaire with a 1-5 point Likert scale. All data obtained will be analyzed using Structural Equation Modeling (SEM) with the Smart PLS 3.0 analysis tool. This study found that human resource management practices are positively related to employee engagement; the role of supervisors positively moderates the influence of management practices on employee engagement.
Psychological Capital terhadap Subjective Well Being: Moderasi Work Engagement ., Arsyawal; Handayani, Ririn; Bastian, Adolf
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3481

Abstract

The main issue addressed in this study is how psychological capital can influence judges' subjective well-being and the extent to which job engagement can strengthen or weaken this relationship. High subjective well-being is crucial for improving the quality of judges' decisions and performance, but the precise role of job engagement in this relationship remains unknown. The study was conducted on all judges in Riau Province with the aim of examining work engagement in moderating the influence of psychological capital on subjective well-being. The study population consisted of 80 judges. Based on this population size, the entire population was sampled using a saturated sampling technique. All respondents were used to obtain primary data related to the variables, which were collected through a questionnaire with a 1-5-point Likert scale. All data obtained were analyzed using Structural Equation Modeling (SEM) with the Smart PLS 3.0 analysis tool. This study found that psychological capital had a significant positive effect on subjective well-being; work engagement moderated the influence of psychological capital on subjective well-being.
Pengaruh Komitmen Organisasi terhadap Organizational Citizenship Behavior pada Pegawai Instansi X Kota Banjarbaru As. Nyagin, Sylva Anggelina; ., Julaibib; Ariani, Lita
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3495

Abstract

Organizational Citizenship Behavior (OCB) refers to employees' voluntary behaviors that extend beyond their formal duties but contribute to the organization's success. These behaviors are influenced by a sense of belonging and include actions such as helping colleagues, adhering to rules, and participating in organizational activities. This study aimed to examine whether organizational commitment influenced OCB. The research employed a correlational quantitative design with a purposive sampling technique. The population consisted of 67 employees from Institution X, with a sample of 51 non-structural employees. Data collection was conducted through Google Forms and direct questionnaire distribution, using an OCB scale and an organizational commitment scale. The data were processed using simple linear regression analysis in JASP 0.19.3. Assumption tests, including normality and linearity tests, were performed. The analysis revealed a significant positive influence, indicating that higher organizational commitment significantly contributed to higher OCB. The findings suggested that enhancing OCB could be achieved by strengthening organizational commitment through improved internal communication, instilling organizational values, and providing employee recognition.
Pengaruh Kualitas Layanan Personal Trainer Dan Customer Experience Terhadap Loyalitas Pelanggan Gym jovabzah, Muhamad putra; Anggriani, Rini; Faerrosa, Lady; Jati, L. Jatmiko; Umam Assa’ady, M. Chothibul
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3502

Abstract

This study aims to determine the effect of personal trainer service quality and customer experience on gym customer loyalty in Mataram City. The study was conducted due to the phenomenon in Mataram City of intense business competition in the gym industry, which requires business owners to pay attention to providing quality personal trainer services, adequate facilities, and the ability to understand the conditions and situations of each different customer in order to increase gym customer loyalty. The method used in this study is quantitative with a causal approach. Data collection was conducted by distributing questionnaires to 160 respondents with a population of gym members and customers using personal trainer services. The criteria for customers are gym members for a minimum of 2 months, use personal trainer services, and are aged 17 years or older. Data processing tools used are SPSS 22. The data analysis techniques used were validity and reliability tests, classical assumptions, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination. The results showed that the quality of personal trainer services had a positive and significant effect on customer loyalty. However, the customer experience variable had a positive but insignificant effect on customer loyalty. Simultaneously, both variables had a significant effect on customer loyalty. This indicates that improving the quality of personal trainer services can increase customer loyalty, while customer experience does not necessarily have a direct, significant impact.
Pengaruh Promosi, Brand Ambasador, Dan Brand Image terhadap Minat Beli UMKM Bebek Bumbu Ijo Buk Fenny di Kota Mataram Wiraguna, Imelda Linda; Dethan, Stevany Hanalyna; Nirwana, Baiq Nadia; Jati, L. Jatmiko; Talidobel, Susilo
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3503

Abstract

One of the MSMEs in the culinary field in the city of Mataram is Bebek Bumbu Ijo Buk Fenny which focuses on Indonesian cuisine, facing the challenge of continuing to maintain and increase consumer buying interest amid the many similar culinary choices. Bebek Bumbu Ijo Buk Fenny has used its brand ambassador to introduce its products to a wide audience. However, there are challenges in maintaining a consistent brand image. The purpose of this study was to determine and analyze the influence of promotion, brand ambassador, and brand image on the buying interest of MSME consumers Bebek Bumbu ijo Buk Fenny. This study uses a quantitative approach with SPSS data Analysis tool and the population in this study is not known so that it uses 100 respondents and data collection techniques using questionnaires in the form of google form. The results of this study that the variable promotion (X1) has a positive and significant effect on buying interest (Y). brand ambassador variable (X2) has a positive and significant effect on buying interest (Y). Brand image variable (X3) has a positive and significant effect on buying interest (Y). Simultaneous test results proved that the variable promotion (X1), brand ambassador (X2), and brand image (X3) simultaneously and significantly affect the variable buying interest(Y).
Analisis Penerapan Internal Audit Capability Model (IA-CM) Pada Inspektorat Kota Bukittinggi Oktaveni, Deri; Susanto , Perengki
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3516

Abstract

This study analyzes the implementation of the Internal Audit Capability Model (IA-CM) at the Inspectorate of Bukittinggi City to strengthen the capability of the Government Internal Supervisory Apparatus (APIP). The research problem arises from the gap between the formal achievement of APIP capability at Level 3 (Integrated) and the increasing number of internal control system (SPI) weaknesses identified by external auditors, along with the declining performance indicators of regional oversight. This condition indicates that administrative achievements do not fully reflect the substantive effectiveness of oversight functions in preventing and mitigating risks of irregularities. The study employed a qualitative case study approach, with data collected through in-depth interviews with seven key informants, document analysis, and participatory observation. Data were analyzed using the thematic analysis method of Braun and Clarke (2006) supported by NVivo software. The findings reveal that APIP capability has reached Level 3 (Integrated) based on self-assessment and evaluation by BPKP, yet challenges remain in human resource management, internal communication systems, and the strategic role of APIP in consultation and governance. Although formal structures are already in place, their implementation has not fully supported the value-adding and consultative functions of APIP. This study reinforces the relevance of IA-CM as a framework for internal audit development in the public sector and highlights the importance of integrating institutional theory and dynamic capabilities theory to understand the challenges of strengthening internal oversight functions.
Strategi Digital Marketing Pada Media Sosial Dalam Meningkatkan Kunjungan Pasien RSOMH Bukittinggi Septeria, Doris; Ali, Helmi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3528

Abstract

This study aims to design a digital marketing strategy on social media at the DR. Drs. M. Hatta Brain Hospital in Bukittinggi. Current problems indicate that the social media of the DR. Drs. M. Hatta Brain Hospital in Bukittinggi has not been fully optimized as a means to disseminate information about health services and conduct health promotions to the wider community, does not yet have a framework in digital marketing, and has never been analyzed social media activities, especially Instagram. The main focus of this study is to identify a digital marketing development framework based on the five stages of the maturity model, analyze social media activities, and develop a digital strategy that suits the needs of the institution. The method used is a qualitative approach, where data collection is carried out through field observations, distributing questionnaires, and in-depth interviews with hospital leaders and other relevant informants. The analysis is carried out systematically by identifying the hospital's digital marketing position in each stage of maturity, evaluating the strengths and weaknesses of social media strategies through a SWOT analysis, and designing a concrete development strategy. The results of this study produced a digital marketing maturity model design that reflects the readiness and direction of digital development of DR. Drs. M. Hatta Brain Hospital in Bukittinggi Hospital, and presents an applicable strategy in strengthening the hospital's digital presence, expanding the reach of hospital information services and digital-based health information.
Pengaruh Desain Kemasan Dan Ulasan Produk Terhadap Minat Beli Skintific Pada Shopee Damayanti, Ameylia Alpina; Yamini, Era Agustina
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3533

Abstract

This study aims to determine the influence of packaging design and product reviews on consumer purchase intention for Skintific products on the Shopee e-commerce platform. In today's digital era, consumer purchasing decisions are influenced not only by product quality but also by visual factors such as packaging design and social media information such as product reviews. This study uses a quantitative approach, collecting data through distributing questionnaires to 400 respondents throughout Indonesia who have viewed or purchased Skintific products on Shopee. This study used a purposive sampling technique. The results show that packaging design and product reviews have a positive and significant effect on consumer purchase intention, partially. Attractive packaging design can increase visual appeal, while product reviews provide trust and a perception of quality for potential buyers.
Pengaruh Personal Branding dan Service Desired terhadap Customer Retention Gojek di Pasuruan Zenikasari, Jilan; Oktafiah, Yufenti; Rachmawati, Dwita Laksmita
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3553

Abstract

The development of application-based digital services, such as Gojek, requires service providers to focus not only on efficiency but also on the quality of interactions between partners and users. In the context of increasingly fierce competition, customer retention is crucial. One factor that can influence user loyalty is how partners build their self-image (personal branding) and the extent to which the services provided meet customer expectations (service desires). This study aims to determine the effect of personal branding and service desires on customer retention among Gojek service users in Pasuruan City. This study used a quantitative approach with a survey method. A sample of 70 respondents was selected using a purposive sampling technique. Data were collected through a questionnaire and analyzed using multiple linear regression.  The partial test results (t-test) show that personal branding has a significant effect on customer retention with a calculated t value of 5.339 ttable 1.667 and a significance of 0.000 <0.05. Service desired also has a significant effect on customer retention with a calculated t value of 5.050> ttable 1.667 and a significance of 0.000 <0.05. The simultaneous test (F test) shows a calculated F value of 19.970> Ftable 3.13 and a significance of 0.000 <0.05, which means that both variables together have a significant effect on customer retention. The coefficient of determination (R2) value of 0.373 indicates that 37.3% of the customer retention variable is influenced by personal branding and service desired, while the rest is influenced by other factors outside the study.  These findings demonstrate the importance of building a strong personal brand and meeting customer expectations in increasing user loyalty to digital services like Gojek.

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