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INDONESIA
Jurnal Ekonomika Manajemen Dan Bisnis
Published by CV ITTC Indonesia
ISSN : -     EISSN : 29629322     DOI : https://doi.org/10.47233/jemb
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) (E-ISSN : 2962-9322) diterbitkan oleh CV.ITTC INDONESIA. JEMB menyediakan forum bagi Mahasiswa dan Dosen untuk mengeksplorasi masalah dan merefleksikan penelitian kuantitatif. JEMB adalah jurnal daring yang didedikasikan untuk publikasi penelitian berkualitas tinggi yang berfokus pada implementasi penelitian yang berfokus di bidang Maanajemen dan Bisnis Misi dari JEMB adalah menjadi jurnal interdisipliner peer-review terkemuka untuk memajukan teori dan praktik yang terkait dengan segala bentuk penelitian khususnya di Manajemen dan Bisnis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 298 Documents
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Pengaruh Rasio Aktivitas, Rasio Profitabilitas dan Rasio Likuiditas Terhadap Nilai Perusahaan Farmasi yang Terdaftar di BEI Tahun 2021-2024 Ainia, Risna Nur; Kirana, Erghana Kanza; Khoirulloh, Hamid
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3571

Abstract

Company value is a key factor and attracts investor attention. The capital market plays a crucial role in driving economic growth. Company value reflects the performance, prospects, and level of market confidence in a business entity. Therefore, the higher the company value, the greater investor interest in investing. This study aims to analyze the effect of activity ratios, profitability ratios, and liquidity ratios on company value in the pharmaceutical sector listed on the Indonesia Stock Exchange (IDX) for the 2021–2024 period. The research method used was quantitative with an associative approach. The sample was determined using a census method, involving all 10 pharmaceutical subsector companies listed on the IDX over a four-year observation period, resulting in 40 observational data sets. The research data came from the companies' annual financial reports obtained from the official IDX website. The results show that the profitability ratio has a significant positive effect on company value, while the activity ratio and liquidity ratio have insignificant effects.
Pengaruh Suasana Toko, Lokasi, Dan Online Customer Review Terhadap Minat Berkunjung Kembali Konsumen Barbershop Lifestylehub Di Purwokerto Royan, M. Zulfa; Putri, Puspita Lianti; Yuttama , Faizal Rizky
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3574

Abstract

The barbershop industry in Indonesia, particularly in Purwokerto, has become increasingly competitive with the emergence of the lifestyle hub concept, which not only provides haircut services but also offers lifestyle experiences such as coffee shops, comfortable waiting areas, and digital access. This condition requires barbershop owners to understand the factors influencing customer loyalty, especially revisit intention. This study aims to analyze the influence of store atmosphere, location, and online customer reviews on revisit intention of consumers at Barbershop Lifestylehub in Purwokerto, employing the Stimulus–Organism–Response (S-O-R) theory, in which these variables act as stimuli affecting consumer responses. A quantitative method with a survey approach was applied, using purposive sampling of 145 respondents who had visited lifestyle hub barbershops. The research instrument was a Likert-scale questionnaire, and the data were analyzed using validity, reliability, normality, multicollinearity tests, and multiple linear regression analysis. The results show that store atmosphere, location, and online customer reviews, both partially and simultaneously, have a positive and significant effect on revisit intention. These findings highlight that a comfortable store atmosphere, strategic location, and positive image on digital platforms are key factors in fostering consumer loyalty.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, dan Komunikasi terhadap Kinerja Karyawan (Studi kasus PDAM Tirta Moedal Kota Semarang) Ardya Pandhega, Brian; Prawitasari, Dian
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3608

Abstract

Employee performance is a crucial factor in an organization’s success, including PDAM Tirta Moedal Semarang as a public service provider. However, the decline in employee performance remains an issue that requires serious attention. This study aims to examine the influence of leadership style, work environment, and communication on employee performance at PDAM Tirta Moedal Kota Semarang. The research employed a purposive sampling approach, with data collected through questionnaires from a sample of 88 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 24. The results indicate that leadership style, work environment, and communication have a positive and significant influence on employee performance, both partially and simultaneously. The coefficient of determination (R²) of 43.3% suggests that these variables collectively explain a substantial portion of the variation in employee performance, while the remainder is influenced by other factors.
Pengaruh Literasi Keuangan Syariah Dan Motivasi Terhadap Tingkat Frugal Living Pada Konsumen Gen Z Di Era Non Tunai Munandar, Asep Nur Imam; Nuryaningsih, Deti; Rijadi, Puti Khairani
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3644

Abstract

The increasing shift toward non-cash transactions among Generation Z has raised new challenges in maintaining frugal financial behavior aligned with Islamic values. This study aims to analyze the influence of Sharia financial literacy and motivation on the level of frugal living among Muslim Generation Z consumers in Bekasi. Using a quantitative approach with an explanatory research design, data were collected through questionnaires distributed to 96 respondents selected via simple random sampling. The analysis was conducted using SmartPLS with hypothesis testing through the bootstrap resampling method and t-statistics. The findings reveal that the R-square value for frugal living is 0.507, indicating that 50.7% of its variation is explained by Sharia financial literacy and motivation. Sharia financial literacy shows no significant effect on frugal living (p = 0.325; t = 0.984), while motivation demonstrates a highly significant positive effect (p = 0.000; t = 3.970). These results suggest that internal motivation plays a more dominant role than financial literacy in shaping frugal behavior among Generation Z in the non-cash transaction era.
Membongkar Mitos Kepuasan Pelanggan dan Mutu Layanan: Studi Kualitatif Kritis pada Industri Perhotelan di Era Digital Hermawan, Agus; Munandar, Asep Nur Imam
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3645

Abstract

This study is motivated by the dominance of the customer satisfaction paradigm that treats service quality as an objective and measurable reality. In the hospitality industry, such a paradigm often produces a myth of satisfaction that conceals the social and emotional dynamics behind service delivery. The research aims to uncover the social construction underlying the myth of customer satisfaction in five-star hotels in the digital era. Using a qualitative approach with critical discourse analysis, the study draws on in-depth interviews, passive participatory observations, and documentation involving management, staff, and guests. The findings reveal four key mechanisms sustaining this myth: the contested meanings of “quality” among stakeholders, the staging of flawless service that masks emotional labor, the illusion of equal treatment that hides guest segmentation, and the ritualization of measurement centered on digital metrics. The study concludes that satisfaction should be viewed as a socially negotiated cultural artifact rather than a mere numerical indicator. These findings enrich critical service management studies and highlight the need to balance performance metrics with employee well-being.
Peran Pembelajaran Organisasi Dalam Mengatasi Persepsi Negatif Konsumen Di Era Digital (Studi Kasus Eiger) Harmen, Hilma; Sinaga, Erwin Nardo; Adelia, Alisya; Saragih, Sonya Lalla; Malau, Greace Masrouli; Ananda, Putri
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3646

Abstract

The evolution of the digital era has transformed organizational communication paradigms, where the rapid dissemination of information through social media can trigger reputational crises from even minor communication errors. The case of PT Eigerindo Multi Produk Industri (Eiger) illustrates how negative consumer perceptions can escalate widely due to the volatile nature of digital interactions. This study aims to analyze the role of organizational learning in addressing negative consumer perceptions in the digital era through a case study of Eiger. The research employs a qualitative descriptive method based on literature review, with data collected from academic sources, news articles, and company documents. The findings reveal that organizational learning, particularly through double-loop learning, enables the company to critically reflect on communication failures, reassess internal values, and develop more adaptive, transparent, and consumer-oriented digital communication strategies. These results highlight that organizational learning functions not only as a mechanism for reputation recovery but also as a foundation for fostering a resilient and reflective corporate culture. The study implies that continuous application of organizational learning can strengthen resilience, enhance credibility, and rebuild long-term consumer trust amidst the growing complexity of digital communication dynamics.
Peran Moderasi Green Concern dan Environment Knowledge Pada Pengaruh antara Greenwashing Perception Terhadap Green Purchase Intention Umroh, Siti Badiatul; ., Sutarmin; Amalia, Rizky
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3654

Abstract

This research explores the influence of greenwashing, environmental knowledge, and green awareness on consumers’ intentions to buy eco-friendly products, while also assessing whether environmental knowledge and green awareness function as moderating variables. Employing a quantitative design, the study gathered data through a survey of 100 Coca-Cola consumers selected using purposive sampling. SmartPLS was used to examine validity, reliability, and the relationships among the constructs. The results indicate that greenwashing does not have a significant impact on green purchase intention, whereas environmental knowledge and green awareness show a positive and significant effect. The analysis also reveals that green awareness moderates the relationship between greenwashing and green purchase intention, while environmental knowledge does not demonstrate a meaningful moderating effect. In general, the study highlights the importance of consumers’ environmental understanding and awareness in supporting sustainable consumption and stresses the need for greater transparency in green marketing practices.
Pengaruh Trend Produk Korean Wave Dan Store Atmosfer Terhadap Minat Beli Di Citra Express Padang Andriani, Puja; Wirda, Fisla; ., Iwadiah
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3680

Abstract

The development of Korean culture through the Korean Wave phenomenon in Indonesia has driven increased consumer interest in Korean-inspired products. However, in practice, not all retail businesses adopting this concept are able to consistently maintain consumer purchasing interest. This also presents a challenge for Citra Express Padang, which must ensure that its product trend strategy and store atmosphere truly influence customers' purchasing decisions. This study aims to analyze and determine the extent of the influence of the Korean Wave product trend and store atmosphere on consumer purchasing interest at Citra Express Padang, both partially and simultaneously. This study used a quantitative approach, with a population of all consumers who have shopped at least once at Citra Express Padang. The sample size was 100 respondents, using non-probability sampling techniques, including accidental and purposive sampling. Data were collected by distributing questionnaires and then processed using the Statistical Package for the Social Sciences (SPSS 25) analysis tool through multiple linear regression tests to obtain objective results. The research results show that the Korean Wave product trend and store atmosphere simultaneously influence consumer purchase intention by 43.6%, while other factors outside this study contribute 56.4%. These findings indicate that Citra Express needs to increase product innovation and strengthen store atmosphere elements to maximize purchase intention in the future.
Penerapan Keuangan Digital dalam Wakaf di Aplikasi Amalsholeh Sianti, Diska Amalia; Arif, Zainal
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.3702

Abstract

In Islamic economics, there are several sectors that do not exist in conventional economics, namely voluntary sectors such as waqf. Waqf has played an important role in the social, economic, and cultural development of society. Now there are several digital-based applications that aim to make it easier for people to participate in waqf. Therefore, the author wants to examine how digital finance is applied in waqf in the Amalsholeh application. The main objective of this study is to identify digital finance-based cash waqf and understand its application in the Amalsholeh application. This study is a combination of literature research and descriptive research. Literature research is research in which the source data comes from books. Descriptive research is research that focuses on analysing a research object. The author also used previous research on waqf. Data collection techniques were carried out through observation, namely by observing the amalsholeh waqf application. The type of observation carried out was participant observation, whereby the author used the amalsholeh application. The author also used inductive techniques to identify data by drawing conclusions from various data. The steps in inductive research are data collection, data analysis, and then drawing conclusions from the findings. The result of this research is that waqf is a form of charity that is encouraged in Islam. Waqf is not only in the form of goods but can also be in the form of money. In Indonesia, digital waqf based on digital finance has emerged, making it easier for people to donate money online. There are many waqf applications, one of which is the Amalsholeh application, which has a waqf feature. Users of the Amalsholeh application can choose any waqf programme they want with various payment methods, and there is no minimum donation amount.
Pengaruh Store Atmosphere Terhadap Minat Beli Di Common Space Coffee & Bar Batam Chau, Therecia; Rezki Alhamdi, Rezki; Ilham, Wahyudi; Sipayung, Natal Olotua
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3708

Abstract

The growth number of coffee shops that have become part of the lifestyle of young generations has intensified competition in the food and beverage industry. This study aims to analyze the effect of Store Atmosphere on customers’ purchase intention at Common Space Coffee & Bar Batam. Data were collected through observation, questionnaires, and literature studies involving 100 respondents selected using the purposive sampling method. The study employed a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM–PLS) analysis using SmartPLS 3.0 software, consisting of Outer Model and Inner Model testing. The results indicate that Store Atmosphere has a positive and significant effect on purchase intention, with a path coefficient value of 0.934 and an R² value of 0.872. This finding implies that the more pleasant and well-designed the atmosphere created in the coffee shop, the higher the customers’ purchase intention. Overall, the study highlights the importance of interior design, layout, lighting, aroma, and environmental comfort in shaping positive customer experiences that enhance purchase intention.

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