International Journal of Entrepreneurship, Business, and Creative Economy
Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching entrepreneurship, Strategic alliances, New forms of organization, Women and entrepreneurship, Entrepreneurial behaviour in large organizations, Entrepreneurship in developing countries, Making allies in business, Ethics, the entrepreneur and the company. Business topic include but not limited to (1) the activities, strategies, structures and decision-making processes of multinational enterprises; (2) interactions between multinational enterprises and other actors, organizations, institutions, and markets; (3) the cross-border activities of firms (e.g., intrafirm trade, finance, investment, technology transfers, offshore services); (4) how the international environment (e.g., cultural, economic, legal, political) affects the activities, strategies, structures and decision-making processes of firms; (5) the international dimensions of organizational forms (e.g., strategic alliances, mergers and acquisitions) and activities (e.g., entrepreneurship, knowledge-based competition, corporate governance); and (6) cross-country comparative studies of businesses, business processes and organizational behavior in different countries and environments (7) Business management consist of Human Resource management, Finance and Accounting management, operation management and marketing management; Creative Economy topic include but not limited to practice activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antique market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio
Articles
100 Documents
<![CDATA[Effect of Digital Wallet Usage on the Financial Behavior of Millennials in Metro Manila, Philippines ]]>
<![CDATA[Mariniella B. Cagayao]]>;
<![CDATA[Mia Lourdes R. Abergos]]>;
<![CDATA[Maria Noraine Anciano]]>;
<![CDATA[Cielo Mae Q. Del Rosario]]>;
<![CDATA[Rhytheme A. Dionco]]>;
<![CDATA[Jesus P. Briones]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.3888
<![CDATA[The widespread adoption of digital wallets in the Philippines has transformed how millennials manage their finances. This study examines the relationship between digital wallet usage and their financial behavior, focusing on spending habits, saving practices, and financial literacy. Employing a correlational descriptive design, data were collected from 401 millennials in selected cities within Metro Manila through a validated questionnaire distributed via Google Forms. Frequency, percentage, and mean were used to describe respondent profiles and usage patterns. In contrast, the Pearson correlation coefficient (r) was used to determine the strength and direction of the relationship between digital wallet usage and financial behavior. Findings revealed that digital wallets are deeply integrated into millennials’ daily financial activities, reflecting their reliance on digital platforms for convenience and accessibility. Regarding financial behavior, results indicated that millennials typically practice responsible financial management, including budgeting, saving, and tracking their expenses. Moreover, the results demonstrated a significant positive relationship between digital wallet usage and financial behavior, particularly in spending and saving habits. This finding suggests that responsible digital wallet usage enhances financial capability and strengthens users’ financial discipline and literacy. Furthermore, the study underscores the need for collaboration among financial technology firms, policymakers, and educators to integrate financial education into digital platforms and promote millennials’ financial well-being. A proposed action plan highlights partnerships through literacy initiatives, in-app learning, and incentive-based savings tools. The findings offer managerial insights for developing evidence-based strategies that enhance user engagement, encourage responsible financial behavior, and support financial well-being in the Philippines.]]>
<![CDATA[The Five-Dimensional Influencer Marketing Model and Its Impact on Digital Natives’ Purchase Decisions ]]>
<![CDATA[Ahyar Junaedi]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4035
<![CDATA[This study examines how influencer credibility and content characteristics influence purchase decisions in digital consumer environments, while incorporating the moderating roles of social media interaction and platform preference. The research adopts a quantitative approach, using Partial Least Squares Structural Equation Modeling (PLS-SEM), to analyze the hypothesized structural relationships within a multidimensional influencer marketing framework. Data were collected from 513 active social media users in Indonesia who regularly engage with influencer-generated content across major digital platforms, selected through purposive sampling to ensure relevant exposure. The findings reveal that content relevance, platform preference, and social media interaction significantly influence purchase decisions. In contrast, influencer credibility and content frequency do not demonstrate significant effects, indicating a shift in digital consumer behavior toward content-driven and platform-oriented evaluation. Furthermore, the moderating effects of social media interaction and platform preference are not supported, suggesting that these variables serve more as direct predictors than as amplifying mechanisms. This study contributes to the literature by proposing a five-dimensional influencer marketing model that integrates influencer attributes, content characteristics, user interaction, and platform context within a single analytical framework. The results highlight that influencer effectiveness is increasingly shaped by message relevance and platform familiarity rather than traditional credibility factors. From a practical perspective, marketers are encouraged to prioritize relevant content, select appropriate platforms aligned with audience behavior, and foster meaningful interaction, rather than relying solely on influencer popularity or posting intensity.]]>
<![CDATA[Developing a Competitive Strategy Canvas for MSMEs: A Conceptual Framework Approach ]]>
<![CDATA[Maya Malinda]]>;
<![CDATA[Yolla Margaretha]]>;
<![CDATA[Elizabeth Wianto]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4118
<![CDATA[Micro, Small and Medium Enterprises (MSMEs) face increasing challenges in sustaining competitiveness due to limited strategic capabilities, inadequate competitor analysis, and insufficient differentiation strategies. Existing strategic tools are generally designed for large enterprises and often fail to address the specific characteristics and resource limitations of MSMEs. This study addresses the research gap by developing an integrated strategic framework to support MSMEs in building sustainable competitive strategies. The purpose of this strategy is to address the challenges faced by MSMEs and develop competitive strategies. The methodology of this strategic tool is qualitative, using a literature review of journals conducted with PRISMA 2020. The result is Competitive Strategy Canvas has eleven elements consisting of Focus on a niche market (F); Operationally efficient (O); Market Research & Analysis (R); Monitor and benchmark performance (M); Agile and Responsive (A); Invest in talent and training (T); Build Strong Customer Relationships (B); Sustainable Innovation (I); Differentiation (D); Effective Marketing and Branding (E); Strategic partnerships and alliances (S). Expectantly, the originality of this study lies in proposing a comprehensive strategic framework specifically designed for MSMEs, which may assist business owners in developing more adaptive and sustainable competitive strategies while also providing a foundation for future quantitative validation studies.]]>
<![CDATA[The Role of Social-Commerce, Influencers, and Diderot Effect on Consumers’ Impulsive Buying: A Systematic Review ]]>
<![CDATA[Iwan Sukmana]]>;
<![CDATA[Ibnu Aditya Karana]]>;
<![CDATA[Wilfried Agusman]]>;
<![CDATA[Intan Wahyuningtias]]>;
<![CDATA[Lela Nurlaela Wati]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4147
<![CDATA[The increasingly intensive integration of social media and digital commerce has transformed impulsive buying from an individual behavior into a phenomenon structurally embedded within the digital consumption ecosystem. This systematic literature review aims to synthesize theoretical and empirical evidence on the roles of social commerce, influencer-driven persuasion, and the Diderot Effect in shaping impulsive buying in contemporary digital markets. The study applies the PRISMA method by examining 26 reputable Scopus-indexed journal articles published between 2021 and 2026. Articles were selected through a multi-stage screening process based on inclusion criteria, methodological quality, thematic relevance, and subsequently analyzed using a thematic synthesis approach. The review findings indicate that impulsive buying is a socio-technical outcome simultaneously produced by algorithmic design, social interaction, and post-purchase consumption dynamics. Social commerce features such as live streaming, short-form videos, social proof cues, and in-app purchasing mechanisms function as primary stimuli that intensify emotional arousal, hedonic pleasure, and fear of missing out. Influencers further amplify these effects through perceived credibility, parasocial relationships, and identity-based narratives. Moreover, the Diderot Effect is identified as a key explanatory mechanism linking initial impulsive purchases to sequential and excessive consumption. This review identifies theoretical gaps, methodological limitations, and ethical concerns, and proposes a future research agenda that emphasizes integrative models, longitudinal designs, and responsible social commerce governance.]]>
<![CDATA[Understanding Smartwatch Adoption in a Developing Economy: An Extended Technology Acceptance Model (TAM) Perspective ]]>
<![CDATA[Md. Al Mamun]]>;
<![CDATA[Md. Chhali Uddin]]>;
<![CDATA[Shayla Khanom]]>;
<![CDATA[Abu Daud Mahir]]>;
<![CDATA[Radoan Islam]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4159
<![CDATA[This study examines the factors that influence the adoption and purchase intention of smartwatches among people in Bangladesh by adding additional factors to the Technology Acceptance Model (TAM). The research tests a sequential model using data from 406 respondents, in which technological and social factors affect intention to use, which in turn affects purchase intention, using PLS-SEM. The results suggest that social influence is the most important predictor of intention to use, followed by perceived usefulness and perceived visibility (which has effects similar to perceived usefulness), and then perceived ease of use (which is not significant). Intention to use is a significant predictor of purchase intention, and perceived affordability has a positive relationship with purchase intention. An important contribution is the explicit separation between intention to use and purchase intention, reflecting the difference between attitudes towards the technology and the actual purchase of the technology, especially in price-sensitive developing economies. The results provide concrete pointers for the communicative interaction between marketers and manufacturers in order to convey functional value, social influence, and a flexible pricing policy. The study provides empirical evidence on the adoption of wearable technology in the underexplored economies of the developing world.]]>
<![CDATA[Intellectual Capital Dimensions and Financial Leverage of Indonesian Consumer Non-Cyclicals: The Mediating Role of Profitability ]]>
<![CDATA[Fahriza Alfarisy]]>;
<![CDATA[Zuwina Miraza]]>;
<![CDATA[Hafriz Rifki Hafaz]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4190
<![CDATA[This study aims to examine the mediating role of profitability in the relationship between intellectual capital and financial leverage. This study uses secondary data from consumer non-cyclical companies listed on the Indonesia Stock Exchange during 2020–2023. Intellectual capital is measured through its dimensions, namely capital employed efficiency (CEE), human capital efficiency (HCE), structural capital efficiency (SCE), and relational capital efficiency (RCE). Profitability is proxied by Return on Assets (ROA), while financial leverage is measured using the debt-to-asset ratio (DAR) and debt-to-equity ratio (DER). Panel data regression and the Sobel test are employed to analyze the data. The results show that CEE, HCE, and SCE have a positive and significant effect on profitability, while RCE has no significant effect. When financial leverage is measured using DAR, only SCE has a significant effect, while CEE, HCE, RCE, and ROA are not significant. In contrast, when financial leverage is measured using DER, ROA has a significant negative effect, while CEE, HCE, SCE, and RCE are not significant. Furthermore, profitability mediates the relationship between intellectual capital dimensions (CEE, HCE, and SCE) and financial leverage when leverage is measured using DER, but not when leverage is measured using DAR. This study contributes to the literature by providing empirical evidence on the role of intellectual capital in shaping corporate financial decisions in Indonesia's consumer non-cyclical sector.]]>
<![CDATA[Bridging the Integration Deficit: Developing an Integrated Psychosocial-Financial Health Model for Buy Now, Pay Later Adoption ]]>
<![CDATA[Ashri Putri Rahadi]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4207
<![CDATA[The rapid expansion of Buy Now, Pay Later (BNPL) services has transformed digital finance, yet current scholarship remains siloed in its evaluation of consumer behavior. This systematic literature review addresses the "Integration Deficit" by synthesizing evidence across five critical dimensions: saving, budgeting, spending, borrowing, and investing. Adhering to the eight-step framework by Xiao & Watson (2019), a corpus of 31 peer-reviewed articles was analyzed using thematic synthesis. The findings reveal that BNPL adoption is driven by a complex interplay of cognitive biases—such as present bias and price focalism—and psychosocial catalysts like Fear of Missing Out (FoMO), which frequently override rational financial self-regulation. Crucially, this review moves beyond descriptive summaries to propose an Integrated Psychosocial-Financial Health Model. This framework operationalizes internal psychological states into quantifiable digital proxies, including repayment frequency and browsing diversity, to enhance creditworthiness assessments for "credit-invisible" young adults. The results highlight that digital financial literacy serves as a vital firebreak against unsustainable debt stacking and financial fragility. This study contributes actionable insights for fintech providers and regulators to foster ethical lending and sustainable financial well-being in an increasingly volatile digital economy.]]>
<![CDATA[Artificial Intelligence and Sustainable Marketing Research (2020–2025): A Bibliometric Analysis of Thematic Evolution and Authenticity Discourse ]]>
<![CDATA[Nindya Saraswati]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4238
<![CDATA[While research on Artificial Intelligence (AI) in marketing and on sustainable marketing individually has grown, there is limited systematic understanding of how these two domains intersect, particularly in relation to authenticity. A bibliometric approach is therefore needed to map the intellectual structure, key themes, and emerging trends in this evolving research landscape. This study examines how AI technologies are transforming sustainable marketing practices by enabling authentic environmental and social impact communication. A comprehensive bibliometric analysis was conducted using publications from the Scopus database (2020-2025), with a total of 33 articles and 275 keywords examined. Network visualization and temporal analysis were performed using VOSviewer to map the intellectual structure and evolution of AI-enabled sustainable marketing research. This study reveals a rapidly evolving field characterized by increasing sophistication in AI applications and growing integration between technological and sustainability domains. The findings demonstrate a significant shift from traditional green marketing approaches to data-driven, algorithmically enhanced authenticity verification systems. This study establishes the first comprehensive bibliometrics mapping of the AI-sustainable marketing nexus, revealing how technological advancement is addressing authenticity challenges in environmental and social marketing communications. This study is limited by its reliance on Scopus-indexed publications, which may exclude relevant work in other databases or non-English publications.]]>
<![CDATA[Stakeholder Perceptions of the Pentahelix Model in the WMK-MBKM Program at Manado State Polytechnic ]]>
<![CDATA[Emmanuel Christian Waraney Kalalo]]>;
<![CDATA[Marcelo Sumaraw]]>;
<![CDATA[Theresa Agnes Novia Sahelangi]]>;
<![CDATA[Hedy Desiree Rumambi]]>;
<![CDATA[Wenny Anggresia Ginting]]>;
<![CDATA[Sintia Nurani Korompis]]>;
<![CDATA[Andreuw Kristian Pantow]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4305
<![CDATA[This study aims to analyze the implementation of the Pentahelix model in the Merdeka Belajar Kampus Merdeka Wirausaha Merdeka (MBKM-WMK) program at Manado State Polytechnic as a strategy to realize an inclusive and sustainable economy from stakeholder perception. The background of the study comes from the high youth unemployment rate and the strategic role of MSMEs in driving economic growth and employment. Through the Pentahelix model, this program is expected to optimize students' potential to create and develop local power-based businesses. This study used a mixed-methods concurrent embedded design, with a qualitative approach as the primary method and quantitative data (Likert scale) playing a complementary role in identifying perception tendencies and strengthening findings from interviews and observations. Data were obtained through interviews and questionnaires distributed to 15 respondents using a purposive sampling technique. Data were analyzed using the average score and percentage contribution of each helix in supporting inclusive and sustainable economic goals. The results showed that all elements of the Pentahelix model contributed very strongly, with percentages: academic 91%, business 91%, government 85%, community 83%, and media 90%. This collaboration increases access to capital, entrepreneurial capacity building, distribution of local products, and branding and publication of student businesses. In 2023-2024, this program is perceived to have contributed to fostering young entrepreneurs in the agriculture, fisheries, services, and tourism sectors, with participants reporting increased entrepreneurial awareness and motivation to develop MSMEs that support the local economy in North Sulawesi. Respondents assessed that the Pentahelix model applied in this study has a strong contribution to building an inclusive entrepreneurial ecosystem that aligns with the SDGs.]]>
<![CDATA[Entrepreneurial Leadership Challenges in a Project-Based Wellness Business: A Qualitative Case Study of Yogashala’s Organizational Development ]]>
<![CDATA[Fazira Rizqy Alfitri]]>;
<![CDATA[Aditya Liliyan]]>;
<![CDATA[Agata Safira Prahmayuda]]>
<![CDATA[ International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v6i2.4430
<![CDATA[This study examines the application of entrepreneurial leadership in the context of organizational development at the Yogashala wellness business. It is motivated by the phenomenon of young-generation leadership, which tends to be adaptive and innovative but often faces challenges in terms of planning and organizational coordination. A qualitative approach using a case study design was employed to gain an in-depth and contextual understanding of these leadership dynamics. Data were collected through interviews, direct observation, and document analysis involving the business owner of Yogashala. The research findings reveal that entrepreneurial leadership at Yogashala is reflected in the leaders’ ability to design innovative programs, identify market opportunities, and develop wellness concepts responsive to community needs. A flexible and collaborative leadership style has proven effective in fostering active team member participation. However, the tendency to prioritize innovation and speed of execution has not been balanced with systematic planning, leading to issues such as internal miscommunication, ineffective coordination, and operational obstacles. The study concludes that organizational sustainability requires balancing the flexibility of entrepreneurial leadership with the strengthening of transformational leadership to ensure a more structured and sustainable direction for business development.]]>
