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Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : 25279734     EISSN : 26145340     DOI : -
Core Subject : Education, Art, Social,
Arts Social Sciences Other
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya adalah jurnal ilmiah yang mempublikasikan artikel ilmiah tentang objek materi pariwisata pada ranah agama dan budaya. Objek materi ini muncul menjadi kecenderungan-kecenderungan pariwisata agama, yang dalam intern umat Hindu disebut dengan Tirtayatra. Pariwisata agama ini pada era modern meluas dengan diikuti umat-umat non-agama, yang kemudian disebut dengan sekular pilgrimage, atau perjalanan suci sekuler. Tujuan pariwisata agama ini adalah tempat-tempat suci agama, yang terdiri dari situs alam, budaya dan buatan manusia. Karena itu, pengelolaan situs-situs tersebut juga menjadi bahasan-bahasan pada artikel pada jurnal ini. Dengan demikian, jurnal ilmiah ini memuat artikel-artikel yang berhubungan dengan pariwisata agama, pariwisata budaya, dan pengaruh-pengaruh pariwisata terhadap agama dan budaya. Jurnal ilmiah ini terbit pertama kali pada Maret 2016, yang pada awalnya dengan ISSN cetak 2527-9734 Pada tahun 2017, jurnal ini telah memiliki ISSN online 2614-5340. Sampai tahun ini, jurnal ini terbit dalam dua versi yaitu versi cetak dan online. Pada 12 Nopember 2019 telah terakreditasi Sinta 5 sesuai keputusan Dirjen Penguatan Riset, Teknologi, dan Pendidikan Tinggi Nomor 30/E/KPT/2019.
Arjuna Subject : Umum - Umum
Articles 159 Documents
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Optimalisasi Daya Tarik Wisata Alam sebagai Pendukung Pengembangan Desa Wisata Duda Timur, Karangasem, Bali Putu Guntur Pramana Putra; Ni Wayan Mekarini; Ida Ayu Anggreni Suryaningsih
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2729

Abstract

Natural tourist attraction is a tourist attraction in the form of diversity and uniqueness of natural wealth which includes natural tourist attractions based on the potential diversity and uniqueness of the natural environment that exists in the sea and land. Duda Timur is one of the villages that has a variety of natural potential that can be developed, namely in the natural attractions of land areas in the form of plantations, hills and rivers, the purpose of this study is to identify the potential possessed by the village that can be developed as a nature-based tourist attraction. The data collection techniques used in this research are observation, in-depth interviews and literature studies. The data analysis used was descriptive qualitative. The result of this research is that Duda Timur Village has tourism potential that can be developed, namely Jagasatru Waterfall, Beji Dedari and Bukit Putung
MENGUNGKAP KESUKSESAN: PERUMUSAN STRATEGI UNTUK YOGA BARN UBUD BERDASARKAN ULASAN TRIPADVISOR DAN ANALISIS SWOT Ida Ayu Kartika Maharani; Ni Komang Sudarningsih
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2824

Abstract

This study aims to formulate strategies for Yoga Barn in Ubud, Bali, amidst increasingly stiff competition and changing consumer needs. With the rising popularity of yoga and the proliferation of content on digital platforms, many yoga studios struggle to maintain their market position. In this context, Yoga Barn faces multiple challenges, including increasingly selective and quality-oriented consumer demands, as well as pressure from emerging new studios and expanding large studio networks. The research methodology involves content analysis of 830 customer reviews on Tripadvisor, analyzed using NVivo 7 software to identify and categorize key themes as a basis for SWOT analysis. Based on the findings, this study offers strategic recommendations for Yoga Barn. These include focusing on standardizing instruction through advanced teacher training, leveraging technology to improve scheduling and booking systems, and controlling the pace of expansion to ensure sustained service quality by reviewing and adjusting growth policies in line with capacity and customer needs.
PROMOSI DESA WISATA PENGLIPURAN PASCA PANDEMI COVID–19 MELALUI FESTIVAL BUDAYA STUDI KASUS: PENGLIPURAN VILLAGE FESTIVAL IX Ni Nyoman Arini; I Made Bayu Wisnawa; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2841

Abstract

Penglipuran Village Festival is a cultural festival held as a form of community commitment to preserve traditions and culture in Penglipuran Village. This study analyzes the event marketing process in organizing Penglipuran Village Festival IX and how Penglipuran Village Festival IX became a promotional medium for Penglipuran Tourism Village after the Covid-19 pandemic. This study used qualitative descriptive analysis. Data collection techniques carried out in this study are observation, interviews and documentation. Data is analyzed based on the event marketing process and 7P marketing mix, namely product, price, place, promotion, process, people, and physical evidence. The results of this study show that the implementation of the Penglipuran Village Festival IX event is in accordance with the event marketing process based on the model of Lynn Van Der Wagen (2010). 7P as an element of the marketing mix has also been fulfilled in Penglipuran Village Festival IX. The main target of Penglipuran Village Festival IX is foreign tourists and quality domestic tourists. The presence of the Penglipuran Village Festival IX event with various interesting programs can be a turning point in tourism recovery after the Covid-19 pandemic.
DAMPAK SISTEM PENGELOLAAN AIR MINUM TERHADAP SOSIAL BUDAYA MASYARAKAT DI PULAU NUSA PENIDA Nyoman Sudipa; Ketut Ariantana
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2883

Abstract

Nusa Penida is a dry island with low rainfall throughout the year reaching 1428.40 mm. Water is an important means of supporting community life and tourism in Nusa Penida. As the population grows, the need for water also increases, so water needs to be managed using a drinking water management system. The research uses a qualitative descriptive approach using social theory, namely Cultural Materialism Theory, to formulate the phenomenology of the socio-cultural impacts of drinking water system management on Nusa Penida Island. The research method uses a qualitative approach with primary data sources originating from direct observations of each phenomenon found and secondary data originating from interviews with relevant figures and experts. The aim of the research is to determine the impact of the drinking water management system on social culture on Nusa Penida Island. The research results show that the existence of resources on Nusa Penida Island is quite adequate, originating from underground water in Kutampi Kaler Village and the Penida, Guyangan and Seganing springs which are managed by PDAM Klungkung Regency. Water is a very expensive resource and affects the economic, social and cultural conditions of the Nusa Penida community. In the past, before the 2000s, most of the people in the upper classes spent part of their income to buy water, which caused the social conditions of the community to experience poverty, because during the dry season people would spend their time walking to coastal areas to fetch water. Cultural reduction in the form of religion also occurs by building communal communities as supporters of temples that have fresh water wells on the coast. It can be concluded that the drinking water management system on Nusa Penida Island has had an impact in the form of a shift in the social life of the Nusa Penida community, namely increasing community welfare due to economic substitution and changes in social patterns due to easy access to drinking water and the emergence of new business activities from the presence of drinking water as proven by the changes. The culture of the people of Nusa Penida is a shift from agricultural culture to industrial culture (tourism). Changes in community cultural patterns due to the availability of drinking water, namely a shift in community livelihood patterns from an agricultural basis to an industrial (tourism) pattern.
Strategi Penggunaan Bahasa Inggris Pramuwisata Pemula dalam Menjelaskan Obyek Wisata di kabupaten Bangli Md. Yudyantara Risadi; Ni Kadek Herna Lastari
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2981

Abstract

One of the regencies in Bali that has cultural and spiritual tourist attractions is Bangli regency. The existence of these tourist attractions should also be complemented by human resources such as tour guides, which, of course, begins with beginner tour guides. The aim of this research was to determine the strategies used by beginner tour guides in using the English language in carrying out their duties, as well as the challenges and solutions in the process. This research was conducted qualitatively using observation, interviews, documentation, and literature review as the methods. The results of this study found that when using English, the tour guides employ strategies in the preparation, execution, and farewell stages. Each of these stages involves specific strategies that reflect their respective phases. The challenges faced by beginner tour guides include nervousness, incomplete mastery of the subject matter, and limited vocabulary. The proposed solutions include language training provided by relevant parties, continuous practice in the field, and learning from more experienced colleagues. These solutions should be tailored to each individual's capacity to adapt to their learning pace.
PENGELOLAAN AIR TERJUN UMA ANYAR SEBAGAI DAYA TARIK WISATA ALAM DI DESA KEMENUH KABUPATEN GIANYAR Ni Luh Putu Dina Purnamayanti; Astrid Krisdayanti; Ni Made Rai Kristina
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2982

Abstract

Uma Anyar Waterfall is one of the tourist attractions located in Kemenuh Village, Gianyar Regency. Uma Anyar Waterfall is known as a natural tourist attraction with natural and cultural potential that is interesting to be visited by local and foreign tourists. Seeing the tourism potential of Uma Anyar Waterfall, this management can be seen from the potential owned, management management and forms of community participation from the management of Uma Anyar waterfall. The theories used in this research are tourist destination theory, tourism management theory and participation theory. The method used in this research is a qualitative research method with a descriptive approach. The results showed that the potential of Uma Anyar Waterfall as a natural tourist attraction applies the concept of tourist destinations which includes Attraction, Amenities, Ancillary, Activity, Accessibilities and Available Package. The management of Uma Anyar Waterfall applies tourism management functions, namely, Planning, Organizing, Actuating, Controlling and Motivation, in addition to applying tourism management functions, local communities are also involved in managing Uma Anyar Waterfall. Community participation is divided into three (3) forms, namely: the form of ideas, the form of material and the form of labor that is actively involved. Recommendations that need to be applied in the Uma Anyar Waterfall tourist attraction are in terms of maximizing the management of facilities and infrastructure to support the development of Uma Anyar Waterfall in the future.
VALUASI HARGA SAHAM PERUSAHAAN SUBSEKTOR TOURISM, RESTAURANT, DAN HOTEL (STUDI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2022) Ni Luh Putu Uttari Premananda; Ni Komang Urip Krisna Dewi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2983

Abstract

This study aims to assess the intrinsic value of companies in the subsector of tourism, restaurant, and hotel listed on the Indonesia Stock Exchange (IDX) in the year 2022. The research employs two valuation methods, namely Price to Book Value (PBV) and Discounted Cash Flow (DCF). The research approach used in this study is quantitative. The sampling technique applied is purposive sampling, where companies with positive earnings and equity were selected, resulting in 15 companies being chosen out of a population of 35 companies. The findings of the study reveal that in the year 2022, there were 4 undervalued stocks (trading below their fair value) using the PBV method, and 8 undervalued stocks using the DCF method. These undervalued stocks are recommended for purchase. On the other hand, in the year 2015, there were 11 overvalued stocks (trading above their fair value) using the PBV method, and 7 overvalued stocks using the DCF method. These overvalued stocks are suggested for selling. From the accuracy analysis, it can be observed that the DCF method produces more accurate intrinsic values compared to the PBV method, as indicated by the lower average RMSE of DCF compared to the average RMSE of PBV.
Analisis Potensi Kota Malang Sebagai Tempat Transit Wisata Kuliner dan Wisata Buatan Dewi Hermin Sutanto; Anisa Zuhria Sugeha; Izza Elfaranica; Danny Baskara Wijaya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.3035

Abstract

Malang City is said to have the potential as a transit city or stopover for tourists both from within and outside the country. The potential of Malang City as a tourist transit city can be utilised in maximising the tourism potential owned by Malang City. Until now, there has been no study or scientific study on the analysis of Malang City as a transit city in maximising other tourism around it. This research is a descriptive qualitative research, the data collection techniques used are interviews with key informants, literature study, and observation. Data from the research results will be analysed using SWOT analysis. The result is that Malang City has great potential as a tourist transit point, with various strengths that can be explored to increase the number of tourist visits. The diversity of attractions, including natural, historical, cultural, and culinary tourism, makes Malang City attractive to various tourist segments. In addition, good transport facilities provide easy accessibility for visitors from various regions. However, there are some challenges that need to be overcome. Dense residential areas, lack of innovation in the development of tourist attractions, and limited facilities for travellers with special needs can reduce Malang City's potential as an attractive tourist transit point. In addition, inadequate road infrastructure, which manifests in traffic congestion on weekends, needs to be improved. To optimise the potential of Malang City as a tourist transit destination, cooperation between the government, the local community, and the private sector is needed so that it can become a more attractive and sustainable tourist transit destination.
Strategi SWOT Untuk Mengembangkan Potensi Destinasi Wisata Pantai Melayu di Kota Batam Sarah Octavianna Simbolon; Arina Luthfini Lubis; Andri Wibowo
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.3067

Abstract

The largest city in the Riau Islands is Batam. Melayu Beach, which is located on Bridge 4 Barelang, is one of the interesting places in Batam City, about a 15 minute drive from Bridge 1 or around 45 minutes drive from Batu Aji. Melayu Beach can be said to be a beach that has been operating for a long time, therefore Melayu Beach has become quiet and visitors are starting to become less interested in Melayu Beach. This causes the need for a comprehensively planned tourist destination development strategy. The qualitative descriptive research methodology was chosen for this research. Data collection techniques are as follows: questionnaires, interviews, observation, literature review, and documentation. SWOT analysis is used in research to determine how well tourist attraction development methods have succeeded in increasing the number of visitors by evaluating the advantages, disadvantages, possibilities and dangers of each strategy. Based on the results of research using the SWOT matrix with four quadrants, the IFAS and EFAS matrices, it is clear that a business diversification plan is needed to maximize the attractiveness of the Malay coast tourist attraction as well as optimize its strengths and weaknesses. The development process is as follows: (1) Expanding social media with strong branding to develop Malay beaches and distributing brochures about Barelang Malay beaches in Batam, (2) Employing local people there to manage Malay beaches so that reduce the unemployment rate and increase the economic wealth of the area surrounding the Malay coast, (3) Improve the facilities and rides on the Malay coast, and (4) Protect and maintain the ecosystem on the Malay coast.
IMPLEMENTASI TRI HITA KARANA DALAM PENGELOLAAN DAYA TARIK WISATA JATILUWIH, TABANAN Dewa Ayu Diyah Sri Widari
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3424

Abstract

Based on the philosophical foundation of the designation of Subak as a World Cultural Heritage by UNESCO and the purpose of establishing the Jatiluwih Tourist Attraction Management Agency, the management of tourist attractions is expected to provide sustainable benefits based on the Tri Hita Karana concept. This study aims to examine the implementation of three aspects contained in the Tri Hita Karana concept in the sustainable management of Jatiluwih Tourist Attraction. This study used qualitative descriptive analysis method. Research instruments or tools used in the form of recording tools, cameras, notebooks, and interview guidelines. Data collection techniques used are observation, interviews and documentation. The results showed that Tri Hita Karana as the philosophical basis for the determination of Subak as a World Cultural Heritage needs to be maintained. Likewise, in the management of tourist attractions, the Tri Hita Karana philosophy needs to be implemented in order to provide sustainable benefits. The concept of Tri Hita Karana in the management of Jatiluwih Tourist Attraction from the aspects of parhyangan, pawongan, and palemahan has been implemented well, but there are several indicators that have not been implemented properly.

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